Our goal at the Victory Crew is to make asking as easy and pain-free as possible for you.

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1 SAMPLE ASK LETTERS Many people find it difficult to ask for money, even when they wholeheartedly believe in the cause they re trying to support. In fact, many people opt-out of doing charity events solely because they hate asking people for money. Our goal at the Victory Crew is to make asking as easy and pain-free as possible for you. Which is why we sifted through a variety of letters that our Victory Crew members have sent their friends, family and colleagues with great success and are sharing them here with you. Feel free to borrow ideas, copy and paste sections that work for you or use them in any way that you think will best inspire your people. Once you have your letter together, don t overthink it. Just hit send or pop it in the mailbox if you prefer to handwrite your letters. And get excited knowing that nearly everyone we ve talked to who has worried about asking for support was overwhelmed with how people responded. Just make your ask and get on to the next step - preparing for your event. Questions? CONTACT THE VICTORY CREW P: (720) E: victorycrew@dpf.org

2 SAMPLE LETTER #1 Dear Friends and Family. Summer is fast approaching and many of you know how I like to spend my summer... riding my bike. This summer will be my fourth Ride the Rockies (RTR) tour and it looks as though it s going to be as challenging as all of the others. I will once again ride with the Davis Phinney Foundation Victory Crew and raise money for research and resources to help people with Parkinson s Disease to live well today. Each rider on the team raises a minimum of $2500 and our reward is to survive six days of AWESOME cycling in the Rocky Mountains of Colorado!!! And this year, I m even more inspired than ever. That s because this year I m doing RTR in honor of my mother who is facing her greatest challenge. She has been diagnosed with [BLANK]. (If you re planning on doing your ride or event for someone in particular, it s great to mention that in your letter.) Every pedal stroke I make during RTR 2016 will be for her. At this point, you could include incentives or potential prizes people can win if they donate. You might want to set up a raffle or a random drawing. The idea is to make it even more of a win for them to donate and create some urgency for them to do so. Here s how this works: In this section, give them a very simple step process of how the donation process and how your raffle or prizes work. YOUR SIGNATURE

3 SAMPLE LETTER #2 Hello, As you know, I ll soon be pedaling my bicycle across the USA, from Williamsburg, VA to Florence, OR, as part of Adventure Cycling Association s TransAM ride. For more information on the ride including a description of the route, go here. Per popular demand, I have committed to posting a picture or note to Facebook daily. So if you want to follow my trip, follow me on Facebook at insert link. I signed up for this ride because I ve always wanted to ride cross-country, I thought it would be a fun way to see the country and meet other cyclists and I desperately wanted a break from work to get recharged. I never planned on making this a fundraiser until recently when I met with some of the good folks at the Davis Phinney Foundation for Parkinson s. My father, my godmother and my uncle have all been living with Parkinson s for over 10 years, so I can appreciate this foundation s mission of helping people with Parkinson s to live a better life. Davis Phinney is an Olympic bronze medalist who was diagnosed with Parkinson s at the age of 40. Since being diagnosed, he has dedicated his life to helping others with this terrible disease. The Foundation s programs, tools and inspiration change lives. They fund quality of life research that informs these educational and motivational programs. So, I m asking you to support me on my ride by supporting the Davis Phinney Foundation. (Insert link to your fundraising page.) Insert date you d like them to donate by to create urgency and any other important information they need to know about donating. Lastly, I invite you to join me to celebrate this ride by joining me at XXX at Xpm on XXX. I hope to see you there! (This is a fun way to get more buy in from people and get them excited about following your journey.) YOUR SIGNATURE PS. If you know of someone living with Parkinson s, please encourage them to check out the resources at the Davis Phinney Foundation.

4 SAMPLE LETTER #3 Hello again, dear friends, It has now been more than 11 years since I was diagnosed with Parkinson s disease. Through the support of family, the medical community, friends and the Davis Phinney Foundation, I count my blessings that my life continues to be active and enjoyable. After a fall on my bike last year resulted in a broken hip, I am regaining strength and flexibility. I ve been feeling so good that I recently had the courage and ability to spend three days alone sightseeing in London! With that said, I no longer feel secure enough with my balance to ride a regular bicycle, which is why I m passing the baton to my daughter who will ride to raise funds for the Davis Phinney Foundation. You have read several letters from me in the past half dozen years noting how special the Foundation is for those of us with this progressive disease. This year, I will be brief and simply state that the Davis Phinney Foundation continues to help me live better through encouragement, support, education and friendship. On XXX, my daughter will join the XXX team in partnership with the Davis Phinney Foundation and ride in the Iron Horse Bicycle Classic from Durango to Silverton, Colorado, a difficult 50-mile ride over two mountain passes. She will ride in memory of our friend, XXX who died two years ago from medical issues complicated by Parkinson s. (Note: If you want to join in, there are still a few of slots available for this challenging, beautiful ride.) Maybe add this if you would like people to join you in the ride, too.) Please consider supporting the Davis Phinney Foundation. Your gift will support research and programs that inform, inspire and provide tools to help people with Parkinson s improve their quality of life now. Your gift will support me. Any amount you can donate is appreciated. Make an online donation at (link to fundraising page) or mail your gift with my name in the memo to: Davis Phinney Foundation 4730 Table Mesa Dr., Suite J-200 Boulder CO YOUR SIGNATURE

5 SAMPLE LETTER #4 SUPPORT US IN AN ADVENTURE TO RAISE MONEY AND AWARENESS FOR PARKINSON S! I invite you to help us raise $5,000 before XXX! We can t do it without you! (link to fundraising page) Ever since I moved to Colorado in 1997, I wanted to do the Ride the Rockies bike tour. I have met dozens of people who have done it and, without exception, they all rave about their experience. I even have friends who got married during the ride once! It sounds like a fun, challenging adventure so I put it on my bucket list. Time goes by so fast, doesn t it? It is now X years later and I have finally committed to RTR! I am SO EXCITED! And the best news is that I am doing it with friends so that we can support the Davis Phinney Foundation for Parkinson s! You may know that my sister was diagnosed with Parkinson s Disease more than 10 years ago. Oddly, Davis Phinney, the retired professional cyclist who lives in Boulder, was also diagnosed with Parkinson s the same year and at the same age as she was. Davis and his family started the Davis Phinney Foundation to provide inspirational and educational tools and programs to help people with Parkinson s live well today. The resources that the Foundation provides are critical for people like my sister and dozens of other people with Parkinson s to not just survive with it but to THRIVE and LIVE WELL EVERY DAY! One of the Foundation s biggest annual fundraising events is Ride the Rockies. They put together a team of crazy cyclists who train, raise thousands of dollars and then ride around the Rocky Mountains for six days! AWESOMENESS! In 2013 my sister trained for and rode the longest RTR tour in history. She amazed me in her determination to both train and complete the ride. And she also raised a huge amount of money for the Foundation! She is truly an inspiration to many of us, with or without Parkinson s. I got to be her personal sherpa for the week and it allowed me to meet some amazing people engaged with the Foundation including X and X, seen above! (Include pictures or videos if you can from past events to give people a peek into what it s like.) The good news for the Foundation is that my sister set the bar really high last year so now I need to meet (exceed) the challenge! (Our parents would be so proud.) We have a group of friends who are already training and we are each working hard to raise big bucks for for them in 2018! X and I pledge to raise $5,000 before XXX! Yahoo! Check out our website and make your generous gift today! Link to your fundraising page. Thank you for helping us help the Davis Phinney Foundation while also helping me complete a big item on my bucket list!

6 SAMPLE LETTER #5 Dear [name], I m not sure if you know this, but my dad has been living with Parkinson s for the past 10 years. It s a very challenging disease and unfortunately there is no cure. While I can accept that, it doesn t mean I m happy sitting on the sidelines and just crossing my fingers for the someday cure to come knocking. Which is why each year I spend six days on my bike in the Rocky Mountains to support the Davis Phinney Foundation, an organization that is committed to helping people with Parkinson s live well TODAY. Because, truly, that s all any of us can count on anyway. I m reaching out to see if you d be interested in helping raise money for this worthy cause and a Foundation that has proved invaluable to my father over the past six years. I must raise a minimum of $2500 by the deadline in two weeks. And trust me when I say that every little bit counts. (There s power in urgency. If you send your letter too far in advance, people are more likely to put off the decision and then forget altogether. If you give them a tight deadline like two to three weeks, they ll be more inclined to act immediately. We know a lot of people who ve had great success with this strategy for asks that require only clicking on a link.) All you have to do to donate is click here (hyperlink to your fundraising page) and enter the amount that feels good to you. If you work for a company or organization you think would be interested in donating, you can forward this to the powers that be as well. The more the merrier! I appreciate you taking the time to read this far and I look forward to letting you know how it all pans out. SIGNATURE P.S. I ll be putting the names of each person/business that donates into a hat and on the day before the ride starts, I ll draw a name at random. The winner will get all of the really great swag I get for being a fundraiser, which is usually pretty awesome.

7 ADDITIONAL RESOURCES Fundraising Kit dpf.org/fundraise-for-us Blog Articles & Success Stories dpf.org/victory-crew-blog CONTACT THE VICTORY CREW P: (720) E:

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