SUNDAY, NOVEMBER 30, 2014 FEATURING ANDY GRAMMER SPONSORSHIP PACKAGE

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1 SUNDAY, NOVEMBER 30, 2014 FEATURING ANDY GRAMMER SPONSORSHIP PACKAGE

2 OLIVIA S STORY In November, 2013, the world lost an incredible 16 year old beautiful soul, when Olivia Wise passed away. In early 2012, Olivia and her family s worlds were turned upside down in a heartbeat. After suffering a series of severe seizures, Olivia was diagnosed with a very rare form of an inoperable brain tumour. Olivia s confidence, courage, love & lyrics gained world-wide attention when her heartwarming, inspiring rendition of Katy Perry s hit song Roar vent viral on YouTube (3.4 million hits to date). Olivia remarkably gathered the strength to make it to a recording studio two months prior to her untimely passing. The lyrics of the song describe perfectly how Olivia lived her life until the end...because I AM A CHAMPION AND YOU RE GOING TO HEAR ME ROAR.. Olivia truly was a champion, roaring through dozens of chemotherapy treatments and staring down her failing health with incredible courage and dignity. There is only one way to give purpose to the unthinkable ending of such a special life. We must lean on Olivia s legacy and work together to make a difference in the lives of children and families who are suffering with brain cancer today or will be tomorrow.

3 WHAT WE STAND FOR The LivWise Foundation is currently embarking on some very exciting initiatives. As demonstrated by our Mission Statement, we are committed to making a meaningful difference in the lives of families living through the unjust realities of brain cancer. MISSION: TO BRING HOPE AND HAPPINESS TO CHILDREN AND FAMILIES SUFFERING FROM BRAIN CANCER. The LivWise Foundation will be donating proceeds from the Liv, Love & Lyrics event to the Dr. Jay Children s Grief Program in This program provided unwavering and critical grief counseling support to the Wise family both before and after Olivia s passing. In 2015 and beyond, we are currently targeting to distribute our support across three core causes: Direct Children & Family Support, Cancer Research and Children s Care Facilities.

4 THE EVENT In keeping with Liv s passion for music and performing, combined with her love for children, the LivWise Foundation is thrilled to be launching its inaugural event, titled: This unique and exciting evening will showcase live performances by young and talented teens that will play on the same stage as our fabulous headliner, Andy Grammer. Andy is an L.A.-born singer songwriter and record producer who has reached the Billboard Hot 100 and is currently on tour in the U.S. We anticipate a great deal of media coverage based on the immense amount of interest from multiple media outlets. Previous media coverage includes: CNN, NBC, Global, CTV, ET Canada ( Toronto Star, Toronto Sun CNN Interview with Anderson Cooper ( EVENT HIGHLIGHTS TARGET AUDIENCE VENUE: FORMAT: AGE / DEMOGRAPHICS North York Performing Arts Centre, George Weston Recital Hall Talent competition winners of a YouTube-based talent competition to be selected by a panel of judges in the music world will share the stage with Andy Grammer to provide our guests with a magical evening of music years old, parents of young teenagers, well educated, >$150k in household income, purchasers of luxury items.

5 OUR VALUE-PROPOSITION TO OUR SPONSORS HELP LIV S LYRICS LIVE Stewardship of Resources LWF has been blessed with an unrelenting level of support since Olivia s passing. We however do not take any form of financial support for granted and stewardship of donor resources is Priority One. Building Win-Win Partnerships The LivWise Foundation is focused on building lasting strategic partnerships with our sponsors. Our primary focus will be to deliver on our mission to bring positive measurable outcomes to cancer patients and their families. However we are at the same time committed to delivering effective value-add brand exposure to our partners to help ensure they are directly rewarded for their support of this important cause. Leveraging Social Media We will be promoting Liv, Love & Lyrics through a combined traditional and socialmedia strategy (i.e. TV/Radio plus Facebook, Twitter, YouTube & Instagram). Our strategic and professional use of social media will deliver a tremendous opportunity for brand visibility and awareness and most importantly, to associate your organization with a cause second to none.

6 BECOME A SPONSOR FOR Category Amount # of Tickets On-Site Visibility Thank You from the Stage Name in Media Release Program Ad Size Website/ Exposure (Profile/logo/ link) Logo on Sponsor Boards Red Carpet $25, Cheque Presentation a a a a Full Page Curtain Call $10, a 3/4 Page a a Behind the Scenes $5, /2 Page a a Applause $2,500 4 Business Card a a Sound Check $1,000 2 Thank You For sponsorship opportunities or event information, please contact Michele Lenick at bashevents@sympatico.ca