2017 Sponsorship Opportunities

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1 2017 Sponsorship Opportunities Date: Saturday, September 23, 2017 The Hotel Roanoke & Conference Center Roanoke, Virginia Attire: Black Tie Optional Featuring: Cancer Survivor Fashion Show Dinner Live & Silent Auctions Entertainment & Dancing

2 Join the Fight at the 2017 Cure By Design Gala A Celebration of Survivorship in Style Cure By Design is an event in which the fashion, design and retail communities join forces with the local corporate community to benefit the American Cancer Society s mission. You are invited to be a part of a celebration that is quite unique, as every model who walks the runway in Cure By Design is a cancer survivor. Saturday, September 23, 2017 The Hotel Roanoke & Conference Center Roanoke, Virginia 6:00pm: Cocktail Reception 7:15pm: Dinner 8:00pm: Fashion Show Program 9:30pm: Entertainment & Dancing 10:30pm: Event Concludes How We Cure in Virginia Every Day Currently the American Cancer Society: Funds nearly 7 grants totaling $6.8 million at these local institutions: University of Virginia Virginia Commonwealth University George Mason University Provides assistance to over 4,573 cancer patients and their families every year Free rides to treatment through Road to Recovery Program Free lodging & meals at Hope Lodge Free makeup, wigs, and consultation for appearance related side effects of treatment As an organization: We are the largest voluntary health organization whose efforts have contributed to a 23% decline in cancer death rates in the U.S. since 1991 Nearly 1.5 million Americans who have had cancer celebrated another birthday as a result of the efforts of the American Cancer Society 2017 Cure By Design Committee Co-Chairs Mark and Joanna Hudzik Betty Lesko Doly Barnard Jo Brooks Juli Murden Nancy Leggett Christie Chubik Kitty Newton Jeannie Fishwick Laura Sams Jen Chaconas Tammy Epes Amy Silcox Sophia Borrelli Lindsey Coley Mark & Matt Schreier

3 Event Sponsorship Opportunities Cure By Design is a premier social event hosted by the American Cancer Society in which Southwest Virginia s local retailers and corporate sponsors join forces to benefit the American Cancer Society s mission. You are invited to be a part of a celebration that is quite unique, as every model who walks the runway in Cure By Design is a cancer survivor. We celebrate cancer survivorship and the hope for a cure by focusing on the role that research, prevention and early detection of cancer plays in everyone's life. Cure By Design reinforces the message that more and more people are surviving cancer. It is also another way of creating a sense of community of people fighting for a common cause - the elimination of cancer as a health threat. The monies raised through Cure By Design support cancer research, as well as, free educational support programs and patient services. Over the past four years, this event has raised over $700,000. SPONSORSHIP & MARKETING OPPORTUNITIES The opportunities to support the Cure By Design Gala are numerous. Because cancer touches us all, we ask you join the American Cancer Society and our mission for happier and healthier communities.

4 Presenting Sponsor $15,000 4 Tables of 10 at the 2017 Cure by Design Fashion Show and Dinner. Company logo and/or tagline will be prominently placed below event logo on all promotional and collateral materials associated with Cure by Design. Opportunity to introduce at the event and/ or video message from company CEO. 50- :30 Public Service Announcements will air on local radio stations (Wheeler Broadcasting) featuring your company as the Presenting Sponsor for Cure By Design and its support of the American Cancer Society. Company branding of logo recognition- 2 Gobos of company logo displayed prominently at two locations Appreciation displayed throughout dinner on runway screens and announced during event program. A full page color ad on the inside cover of the Cure by Design event program. 2 Cancer survivor models representing your company in the show (if desired). Reception Sponsor $7,500 2 Tables of 10 at the 2017 Cure by Design Fashion Show and Dinner and Full page color ad in the event program. Company logo on all promotional and collateral materials associated with Cure by Design. 30- :30 Public Service Announcements will air on five local radio stations (Wheeler Broadcasting) featuring your company as the Reception Sponsor for Cure By Design and its support of the American Cancer Society. Company branding of logo recognition- 1 Gobo of company logo displayed prominently at one location. 1 Cancer survivor model representing your company in the show (if desired). Appreciation displayed throughout dinner on runway screens and announced during event program. All sponsors will receive recognition /tag on the Cure By Design Facebook and Twitter Pages. Sponsorship Levels Runway Sponsor $10,000 3 Tables of 10 at the 2017 Cure by Design Fashion Show and Dinner. Company logo on all promotional and collateral materials. Company branding of logo recognition- 1 Gobo of company logo displayed prominently at one location. Full page color ad in the Cure By Design Event Program. Appreciation displayed throughout dinner on runway screens and announced during event program. 40:- 30 Second PSA s on several local radio stations (Wheeler Broadcasting) featuring your company as the Runway Sponsor for Cure By Design and its support of the American Cancer Society Specialty Sponsor $5,000 2 tables of 10 at the 2017 Cure by Design Fashion Show and Dinner. Company branding opportunity with Gobo logo recognition at one location. Company logo on printed materials including event website, social media, and signage at event. ½ page color ad in the Cure By Design event program. Appreciation displayed throughout dinner on runway screens and announced during event program. 20:- 30 Second PSA s on several local radio stations (Wheeler Broadcasting) featuring your company as the Specialty Sponsor for Cure By Design and its support of the American Cancer Society. Table Sponsor $2,000 1 table of 10 at the 2017 Cure by Design Fashion Show and Dinner. Program and Table Sponsorship Recognition. Appreciation displayed throughout dinner on runway screens and announced during event Program.

5 Marketing Opportunities (One Available Each) Auction Mobile Bidding Sponsor $5,000 Company logo recognized in silent auction ballroom. Company name listed as Mobile Bidding Sponsor on Cure By Design website and in event program. 1/2 page color ad in the Cure By Design Event Program. One table of 10 at the event. Spirits Sponsor $3,500 Company logo recognized on signage at each beverage station & on all beverage napkins. Company name listed as Spirits Sponsor on Cure By Design website and in event program. 1/2 page color ad in the Cure By Design Event Program. Eight individual tickets to the event. Stage Sponsor $5,000 Company logo recognized prominently on runway stage. Company name listed as Stage Sponsor on Cure By Design website and in event program. 1/2 page color ad in the Cure By Design Event Program. One table of 10 at the event. Program Sponsor $3,000 Company logo recognized on front cover and back cover of event program. Company name listed as the Program Sponsor on Cure By Design website and in the event program distributed to all guests and used in 2018 sponsorship asks. 1/4 page color ad in the Cure By Design Event Program. Six individual tickets to the event. Décor/Floral Sponsor $4,000 Company logo recognized on centerpieces at each table. Company name listed as Décor/ Floral Sponsor on Cure By Design website and in event program. 1/2 page color ad in the Cure By Design Event Program. Eight individual tickets to the event. Valet Sponsor $3,000 Company logo recognized on signage at the valet area. Opportunity to leave an item with your company logo in each vehicle, pending prior approval. Company name listed as the Valet Sponsor on Cure By Design website and in event program. 1/4 page color ad in the Cure By Design Event Program. Six individual tickets to the event. Registration/Check Out Sponsor $2,000 Company logo recognized on each laptop at registration and check out. Company name listed as the Registration Sponsor on website and in event program distributed to all guests. Four individual tickets to the event. Dinner Sponsor $2,000 Company logo recognized on each guests dinner plate. Company name listed as the Dinner Sponsor on website and in event program distributed to all guests. Four individual tickets to the event. Dessert Sponsor $2,000 Company logo recognized on each guests dessert plate. Company name listed as the Dessert Sponsor on website and in event program distributed to all guests. Four individual tickets to the event. All sponsors will receive recognition /tag on the Cure By Design Facebook and Twitter Pages.

6 Additional Contribution Opportunities Matching Gifts Increase your gift with a company match. Contact your company s Human Resources department to inquire about any matching gift programs offered. Many companies will match charitable contributions dollars for dollar. Program Ads Purchase a program ad that will be distributed to all 530+ guests and will also be presented to 2018 sponsorship asks to various companies and individuals. The large 8.5 X 11 size program is in full color and allows a designed program ad of your choice. Full Page: $1,000 Half Page: $500 Quarter Page: $250 Models on a Mission Each model has their picture and biography of their cancer journey on the Cure By Design website. We call this our Models on a Mission page as it is a fundraiser pre-event that raises awareness of each type of cancer, explains their inspirational stories, and is a way anyone can support the fight against cancer at any level in honor of one of the models in the program. The link to see all models for the 2017 program can be found under and under the models tab.

7 2017 Opportunities & Contract Please select from the following: Sponsorship & Marketing Levels $15,000 Presenting Sponsor $10,000 Runway Sponsor $7,500 Reception Sponsor $5,000 Specialty Sponsor $5,000 Auction Mobile Bidding $5,000 Stage Sponsor $4,000 Décor/Floral Sponsor $3,500 Spirits Sponsor $3,000 Program Sponsor $3,000 Valet Sponsor $2,000 Dinner Sponsor $2,000 Dessert Sponsor $2,000 Registration/Check Out Sponsor $2,000 Table Sponsor Additional Contribution Opportunities $1,000 Full Page Ad $500 1/2 Page Ad $250 1/4 Page Ad $ Models On A Mission Donation I would like to discuss the Matching Gift Opportunity Individual Tickets $ Individual $150 each. ( Number of tickets x $150) Company Name Contact Name Contact Title Address Phone ( ) Fax ( ) I will not be attending and would like to donate my table(s) to the American Cancer Society. Billing Information All checks are payable to American Cancer Society. Enclosed is a check for the total amount $ Mail checks to: American Cancer Society, c/o Cure by Design, 2840 Electric Road, Suite 106A, Roanoke, VA Please charge the following credit card: AMEX Discover MasterCard Visa Card Number Exp. Card Holder Name Billing Address City State Zip Phone ( ) Signature Date I understand that the American Cancer Society retains the right to use my company/organization name, tag line and promotional materials to promote this contribution and Cure by Design (unless otherwise stated by the donor). Donations are tax deductible to the extent permissible by law. The net proceeds of the event will benefit the American Cancer Society s research, education, advocacy and

8 Jordan Bousman Senior Development Manager- Distinguished Events 2840 Electric Rd. Suite 106A Roanoke VA, (540)

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