MAKING AN IMPACT AT EVERY LEVEL

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1 MAKING AN IMPACT AT EVERY LEVEL

2 MAKING AN IMPACT AT EVERY LEVEL CONTENTS A B C SPORTED MEMBERS PARTNERS GOVERNMENT POLICY 10 & SPORT SECTOR CASE STUDY: SPORTEDUCATE THE WAY FORWARD: TOWARDS OUR TENTH ANNIVERSARY Local MEMBER SERVICES PARTNERSHIPS A FOCUS Policy REACH Delivery B C 2018 will mark a milestone year for Sported, as we celebrate our tenth anniversary. GOVERNMENT POLICY National Since Sported was founded in March 2008, a great deal has been achieved. Our impact extends from the grassroots supporting the growth and sustainability of more than 3,000 community sport and youth groups across the UK (Section A) to utilising our networks, insight and experience in order to extend the reach of key partners (Section B), and influencing policy across the nations and regions of the UK (Section C). This report highlights some of our key achievements ahead of a more comprehensive impact report to be published early in our tenth anniversary year. We are proud of our members and volunteers, who continue to inspire us to establish Sport for Development as a mature, trusted tool for social change. We look forward to an exciting future as we continue our work making an impact at every level. WHY WE EXIST DISADVANTAGE & INEQUALITY The UK faces widening social inequality and other forms of disadvantage which prevent a growing number of young people from fulfilling their potential in life. LOCAL SOLUTIONS FOR LOCAL PROBLEMS Across the UK there are thousands of small, hyper-local community sport and youth groups using sport to transform the lives of young people and tackle major societal problems. Yet most of these groups are under-funded and under-resourced, run by only a handful of dedicated staff and volunteers. UNLEASHING THE POWER OF SPORT Sported was founded to fill this gap. We provide much needed professional expertise, resources and operational support to help our members grow their capacity and improve their sustainability. In doing so, we are helping young people to improve their health, develop new skills and build stronger, safer communities.

3 A SPORTED MEMBERS 3,246 WHO WE SUPPORT* MEMBER GROUPS ACROSS THE UK *Number of members accurate as of 1st April Other statistics based on data supplied when those members first joined Sported. COVER FIVE SPORT FOR DEVELOPMENT THEMES WHAT WE VE DELIVERED OVER THE LAST YEAR 1,567 have MEMBERS 758,602 funding benefited from free services offered through their Sported membership SCOTLAND NORTH EAST 206 Members Members Inequality in sports 4 NORTH WEST YORKSHIRE & HUMBER participation Members 291 MENTOR LIGHT TOUCH WORKSHOPS Members 25% PLACEMENTS ENGAGEMENTS DELIVERED Community Provide access to (In-depth, face-to-face support (Remote support, for up to (Capacity Building, Marketing, cohesion for avg. 6 months) 6 hours per group) Impact Practice, Fundraising) DISABILITY SPORT NORTHERN IRELAND 244 Members WALES 170 Members WEST MIDLANDS 331 Members SOUTH WEST 307 Members EAST MIDLANDS 192 Members EAST 234 Members LONDON 363 Members SOUTH EAST 306 Members Reaching 500,000 YOUNG PEOPLE (age 11 25) 59% Are entirely VOLUNTEER LED 67% HAVE INCOME BELOW 25K 41% Working in the 30% MOST DEPRIVED AREAS OF THE UK Provide access to 90+ DIFFERENT SPORTS AND PHYSICAL ACTIVITIES Education and employability Crime and anti-social behaviour Health and well-being Approx. 3,500 hours of volunteer support 73% rated support as excellent Approx. 1,100 hours of volunteer support 71% rated support as excellent leveraged & awarded to Sported members Data covers activities completed in the period 1st March st March 2017 Attended by over 340 members 90% rated support as good or excellent

4 A SPORTED MEMBERS MEASURING The Frisbee provides an overview of all the things community groups need to have in place in order to make sure they re here for the long-term. The five core elements of sustainability are: How we measure it IMPROVING OUR MEMBERS CAPACITY 70% improved the relevance of their skills and knowledge 57% became more embedded in their community Diverse Participants * Based on the comparison of 37 completed Game Plan and Time Out surveys completed by Sported members following a six-month mentor placement. Completed between April 2016 March Connection to Young People Identifies Gaps & Collaboration Opportunities Partnerships & Sector Engagement Succession Planning Knowledge Kept Current Diverse Committee Experience EMBEDDED IN COMMUNITY Sufficient Numbers of Staff & Volunteers CAPACITY TO DELIVER Right Roles Represented Ability to Generate Income Independently Financial Management & Budgeting MISSION & STRUCTURE Secure, Affordable and Adequate Facilities Funding Supports Core Mission Regularly Consulted Strategic Plan Reliability 51% improved their ability to deliver 60% improved their finances Using our Game Plan (pre-support) Sported was founded to build the capacity and sustainability of and Time Out (post-support) Knowledge Shared Staff & Volunteers Reserves Sport for Development clubs and groups. member surveys, we are able to Organisationally Have Relevant Skills Diverse Sources & Knowledge of Income measure the impact of our services But when we talk about building capacity, what do we mean? and provide a benchmark of our PEOPLE WITH RELEVANT SOUND SKILLS & FINANCES To measure our own impact and help our members members overall sustainability. The figures show the Responds to KNOWLEDGE evaluate the areas in which they need additional support, capacity growth of Sported Local Need Compliance 6 Local and Clear Structure, 7 we developed the Sported Capacity Model; also member groups after a Sectoral Roles and Knowledge Oversight known as The Frisbee. volunteer mentor placement.* PEOPLE WITH RELEVANT SKILLS & KNOWLEDGE EMBEDDED IN COMMUNITY ABILITY TO DELIVER SOUND FINANCES MISSION & STRUCTURE Good Impact Practice Plans & Processes 87% improved their mission and structure

5 B PARTNERS Collaboration is key to creating a world-class community sport system. At Sported we leverage our networks, insight and experience by partnering with organisations to create opportunities for some of the most marginalised and hard-to-reach young people in the UK. OUR PARTNERSHIPS INCLUDE: 8 9 BRIDGING THE GAP A landmark actionresearch project to improve how agencies and funders connect with community groups operating in the most deprived areas. FIT FOR IMPACT BOX ON ENGAGE-HER 45 Sported members have been trained and supported to understand and embed best practice impact measurement. 72 boxing clubs provided with Sported capacitybuilding training and volunteer support, helping to secure over 700,000 in Sport England grants. Pilot programme with Women in Sport to increase female participation, as part of Sport NI s Women & Girls: Active, Fit and Sporty programme, funded by the Department for Communities. DEVELOPING COMMUNITY FOOTBALL CLUBS Pilot programme to build the capacity of local football clubs in advance of undertaking Community Asset Transfers. SERVES SPORTEDUCATE Taking tennis into disadvantaged communities through the creation and support of 20 tennis hub sites at Sported member groups across England, Scotland, Northern Ireland and Wales. Reducing the risk of young people in London becoming NEET by combining sport with education and employability sessions.

6 C GOVERNMENT POLICY & SPORT SECTOR As a membership organisation for the UK s Sport for Development sector, we provide a collective voice for our members to influence government and national policy, and attract much needed resources and investment into the sector. HERE S HOW WE DO IT: INSIGHT: Sported s on-the-ground team of regional staff means we have a direct and trusted relationship with community groups working in the most deprived areas of the UK. This gives us unique insight into: 10 The social challenges faced by disadvantaged 11 young people. The operational challenges faced by community groups themselves. EVIDENCE: In 2013 we launched Sportworks, a shared impact measurement tool to help groups and organisations quantify the impact and associated cost savings of their Sport for Development activities. WE LEVERAGE THIS INSIGHT AND EVIDENCE TO INFLUENCE POLICY Contributions include: DCMS s Sporting Future A New Strategy for an Active Nation NI Executive s Programme for Government Sport England s Towards an Active Nation Sport Wales s proposed objectives in relation to the Well-being of Future Generations (Wales) Act 2015 sportscotland s Clubs and Communities Framework INFLUENCE THE SPORT SECTOR Sportworks has been successfully utilised by a range of organisations to evidence the social impact of their respective Sport for Development programmes, including: Tottenham Hotspur Foundation, Brentford FC Community Trust, Britwell Youth and Community Project, The Running Charity, London Basketball Association and Newport Positive Futures. Sported is an influential member of the Sport for Development Coalition a group of charities and organisations working to promote and grow the sector. Sported played a leading role in the Coalition s development of The Sport for Development Shared Outcomes and Measurement Framework to promote a shared and more consistent measurement of impact, thereby strengthening the evidence base for the sector.

7 CASE STUDY SPORTEDUCATE Sporteducate is our pioneering programme designed to help disadvantaged young people gain specific educational outcomes through sport. It was developed and delivered in partnership with Deutsche Bank s Born to Be youth engagement programme. YOUNG PEOPLE SPORTED MEMBERS DEUTSCHE BANK OBJECTIVE: Reduce the risk of young people becoming NEET by improving their education and employability through sport. OBJECTIVE: Enhance the capacity of the group to deliver educational activities alongside their core sports offering, whilst improving their long-term sustainability. OBJECTIVE: Utilise employees skills and expertise in the local community through the creation of engaging volunteering opportunities. 1,956 young people (aged 11 18) engaged through the programme 49% live in the 20% most deprived areas of London. Young people have benefitted from over 123,650 hours of education, employability and sport sessions. 74% agree sporteducate has improved their attitude towards school. 12 The number of young people who plan to go to College or University has grown from 45% to 71% 79% agree that sporteducate has helped them stay out of trouble. training and management support over three years to introduce education and employability sessions. Club leaders benefitted from free expert business support from DB volunteers. 33 Sported members in London received funding, 12 DB volunteers have become permanent trustees at 308 Deutsche Bank employees volunteered on programme. 2,065 hours of time collectively committed by Deutsche Bank volunteers to the programme. Volunteer opportunities ranged from teaching lessons and offering business support to club leaders, to coaching and personal mentoring. sporteducate groups. 4 groups accredited with National Resource Centre for Supplementary Education Bronze Award. Data correct as of April

8 14 THE WAY FORWARD TOWARDS OUR TENTH ANNIVERSARY Sport has a unique power to transform the lives of young people and communities here at Sported we are passionate about proving it. Sported has always led the way; placing insight and evidence at the heart of everything we do; from the development of Sportworks to helping community groups embed best practice impact measurement into their everyday activities. This approach is set to become even more important as sport becomes more widely recognised and understood for the social outcomes it can deliver. As we approach our tenth anniversary, here are some of the things we ve got planned to ensure we continue making an impact at every level. Building the evidence base for Sport for Development, at both a sector and grassroots level. This will be done through: Improving our members own impact practice to understand, measure and articulate their social impact. Promoting the adoption of the Coalition s Sport for Development Outcomes and Measurement Framework. Collaborating with partners to evaluate and progress the development of a new and improved shared measurement tool for the sector. Publication of Sported s first full Impact Report in early THANKS TO OUR SUPPORTERS A massive thank you to everyone who has supported Sported over the years, without which our work would simply not be possible. In the last year, Sported has received support from the following funders* and strategic partners: 1961 Charitable Trust Allchurches Baillie Gifford Big Lottery Fund Wales Britvic BT Supporters Club Building Change Trust Inspiring Impact Comic Relief County Durham Community Foundation Department for Communities (Northern Ireland) Deutsche Bank England Boxing English Federation of Disability Sport Eric Evans Memorial Trust Esmee Fairbairn Foundation J L Beckwith Charitable Trust Kristian Gerhard Jebsen Foundation London Marathon Events A big thank you to all our individual donors and fundraisers for your generous support. New Philanthropy Capital RFU Rugby Football Development Ltd Scottish Football Association Sport England Sport Northern Ireland sportscotland Sport Wales St James s Place Foundation STV Children s Appeal Substance Tennis Foundation The Black Heart Foundation The President s Club The Robertson Trust Ulster Rugby Winning Scotland Foundation Women in Sport * Funders which have donated 5,000+ (1st April March 2017) Last but not least, we d like to say a special thank you to all our volunteers for your continued hard-work and dedication.

9 Registered Charity Numbers: SCO43161

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