Registration & Fundraising Tools

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1 Registration & Fundraising Tools Teams Sponsor Registration Sponsor

2 Register Your Team Online: RETURNING Teams If you are a returning walker, registration can be completed using our autofill tool! 1. Go to 2. Choose your walk location. 3. Select the link that says SIGN UP. 4. Read the waiver/agreement. If you accept the terms, select I agree in order to continue. 5. Select Start a Team. 6. Choose Independent Team. 7. Enter your Team Name, Team Fundraising Goal, and Recruiting Goal.. 8. Click Continue. 9. At the top of the next screen, there will be a link that says If you have participated in Walk to End Alzheimer s in the past, click here to autofill this form. Select click here. Note: You will need to know your username and password. If you have forgotten your login information 10. Once you have successfully logged in, please read the important note at the top. If you are registering for someone else, you must log out and begin the registration process for each individual participant. 11. Please verify your personal information is up to date and complete. 12. Click Continue. 13. You will receive a confirmation page verifying your registration is complete. Click Continue. 14. You will now be brought to your Walk to End Alzheimer s Headquarters. To learn about your new Headquarters, select New to your Headquarters? Start Here! 15. You can now set up your Personal Fundraising Page. Personalizing your page will increase your fundraising success, so tell your story! You can also upload photos. 16. When setting up your Personal Page, you can enter your personal story and upload a photo using a pre-existing template or a blank one. (Contact the Walk to End Alzheimer s hotline at or if you need assistance). 17. Click Finish. 18. Once you are registered, you will receive periodic Walk to End Alzheimer s announcements and the electronic newsletter of the Alzheimer s Association. 19. Now you are ready to have your team members sign up online under your Team Name!

3 Register Your Team Online: NEW Teams 1. Go to 2. Choose your walk location. 3. Select the link that says SIGN UP. 4. Read the waiver/agreement carefully. If you accept the terms, select I agree in order to continue the registration process. 5. Select Start a Team. 6. Choose Independent Team. 7. Enter your Team Name, Team Fundraising Goal, and Recruiting Goal. 8. Click Continue. 9. You will now enter your personal information. All fields marked with a * must be filled in to complete your registration. Please note: You will have an opportunity to enter a personal donation while registering. This is optional, but a great way to kick off your fundraising effort. 10. Click Continue. 11. You will receive a confirmation page verifying your registration is complete. Click Continue. 12. You will now be brought to your Walk to End Alzheimer s Headquarters. To learn about your new Headquarters, select New to your Headquarters? Start Here! 13. You can now set up your Personal Fundraising Page. Personalizing your page will increase your fundraising success, so tell your story! You can also upload photos. 14. When setting up your Personal Page, you can enter your personal story and upload a photo using a pre-existing template or a blank one. (Contact the Walk to End Alzheimer s hotline at or if you need assistance). 15. Click Finish. 16. Once you are registered, you will receive periodic Walk to End Alzheimer s announcements and the electronic newsletter of the Alzheimer s Association. 17. Now you are ready to have your team members sign up online under your Team Name!

4 Fundraising supports the Alzheimer s Association About Walk to End Alzheimer s Walk to End Alzheimer s is the nation s largest event to raise awareness and funds for Alzheimers care, support and research. When you participate in Walk to End Alzheimer s, you and your team join other frontline champions in the growing movement to end Alzheimer s. Where does the money raised go? About 80 cents of every dollar raised by teams goes directly to support programs and services for the 142,000 people with Alzheimer s and their families in Massachusetts and New Hampshire, and to advance research to improve care and end Alzheimer s disease. Funds raised through Walk to End Alzheimer s in 2010 helped to: Provide information to more than 8,000 callers through our 24/7 Helpline. Provide over 1,000 free consultations through our in-depth counseling program, Care Consultation. Launch a Later Stage Phone Forum Series providing families caring for those with advanced dementia the opportunity to learn remotely about Alzheimers care giving. Reach over 10,000 people through educational programs to families and professionals. Support proposed legislation on regulations for dementia special care units in nursing homes, a Silver Alert program to protect against wandering, and a comprehensive Alzheimers State Plan. Figures about Alzheimer s disease In the United States, there are 5.4 million people with Alzheimer s disease; by 2050, experts predict that there will be as many as 16 million cases in the U.S. Alzheimer s disease is a disorder that causes the gradual loss of brain cells and is the leading cause of dementia. Today someone develops Alzheimer s every 69 seconds. Alzheimer s is the 6 th leading cause of death in the U.S. Alzheimer s disease and other dementias cost our healthcare system an estimated $183 billion a year in the U.S.

5 Sample Team Recruitment Letter or Dear [INSERT NAME], This fall, I will be walking in the Alzheimer s Association Walk to End Alzheimer s to raise money for the fight against Alzheimer s disease. Because this issue is so important to me, I have decided to form a Walk to End Alzheimer s team, (INSERT TEAM NAME ). Will you join me? I know it will be a lot of fun, and together we can make a real difference. Here are the details: When: [INSERT WALK TO END ALZHEIMER S DATE] Where: [INSERT WALK TO END ALZHEIMER S LOCATION] How: Let me know if you are interested and I will send you all of the materials and information you need to get started! My goal is to recruit (INSERT NUMBER) team members and for each team member to raise at least $250. Walk to End Alzheimer s supports a wide range of support programs for the 142,000 people in Massachusetts and New Hampshire affected by the Alzheimer s. Walk to End Alzheimer s is also an important source of funding for research towards a cure. For more information (and to register online), visit or contact me at [INSERT NUMBER AND ADDRESS]. Thank you for considering joining my team! Best regards, [YOUR NAME HERE]

6 Sample Fundraising Letter or * Dear [INSERT NAME], On [INSERT DATE] I will be walking the Alzheimer s Association Walk to End Alzheimer s in honor of my mother Margaret, who suffers with Alzheimer s disease, and my father David, who provides constant care for her. On their behalf, I am asking for your support of Walk to End Alzheimer s. My mother has been living with Alzheimer s for seven years. Her daily struggles are things that you and I do as our normal routine. Alzheimer s disease is always fatal and there is no cure. Yet there is hope and promise for the future. The Alzheimer's Association is working hard to promote awareness, fund research efforts to find a cure, and support people with the disease and their families. My goal is to raise $500 to help end Alzheimer s disease. I am asking my friends, family and colleagues to contribute $[SUGGESTED AMOUNT] to support my Walk to End Alzheimer s. Please return your contribution in the enclosed envelope to me at [INSERT HOME ADDRESS] by [INSERT DEADLINE DATE]. If you prefer to donate online, you can support my walk at Click on the [INSERT WALK LOCATION] and then just click on Donate to a Walker and search for my name. I hope that I can count on your support! With thanks, [YOUR NAME HERE] * Other sample letters are available at by clicking Material Resource Center.

7 Entering Donations to Your Fundraising Page 1. Go to choose walk location, click LOGIN, and enter your username and password. 2. Click Continue 3. At the top of page, be sure that the MY HQ tab is selected. (Note: you will be able to tell it is selected if it is underlined) 4. Under My To Do List, click Enter Offline Donations 5. Click Enter Pledge. 6. Enter as much donor contact information as available (NOTE: The Source Code and Outstanding Donation fields are for INTERNAL USE ONLY and have been completed for you, please do not change these fields). 7. Click Submit. 8. Click on Tools. Your pledge entry history is displayed. "Pending" donations refer to donations that are not yet cleared by the Alzheimer s Association, MA/NH Chapter. Donations are processed and confirmed by the Association immediately upon their receipt. Donations will then be marked as received, and will be accessible in your donation report. Please send all contributions you have entered to the Alzheimer s Association (address below). 9. To enter new donations, click the Enter Pledge button. To view the details of donations that are still pending, click View Pending next to the date the donations were entered. Contributions can be turned in at the walk in which you are participating, or they can be hand delivered or mailed to the Alzheimer s Association. Please send contributions with your name and team name to: Alzheimer s Association, MA/NH Chapter 311 Arsenal Street Watertown, MA ATTN: Walk to End Alzheimer s

8 Top 10 Ways You Can Use Facebook to Fundraise 1. Ask for it Make sure you re asking your friends to do something. Use words like, Donate now! or Share this!. Unless you re direct, you won t get results. 2. Tell them how Make sure you include a brief explanation of how and where they can donate to you. 3. Make it a challenge Set a lofty goal for yourself, and let everyone know what it is. Tell them they re the only ones who can help you reach that goal. Give them something to care about. 4. Tell a story Why are you participating in Walk to End Alzheimer s? Tell your friends why this is important to you, and why you need their support. Make it personal. 5. Promote, Promote, Promote! Don t just use your status. Message everyone you know! Spread the word messages, chat, your info box...let Walk to End Alzheimer s takeover your Facebook profile until the event is over. 6. Brush up on your Emily Post. Manners are everything. If someone donates to your team, thank them publicly through social media. Combine this tactic with number 7 to make it more interactive and visible! 7. What s Use it to tag your friends on Facebook or Twitter. in front of someone s name in your status update and your post will be visible drawing more eyes to your message. 8. Sharing is caring. If you add a link or a video to your post on Facebook, it adds a share button. Then your friends can repost your message and share with their friends.try 9. Become a fan Join us on Facebook, & follow us on Twitter. You ll get news and meet other people with ideas on Walk to End Alzheimer s fundraising. Search for Walk to End Alzheimer s and you ll find us. 10. Have fun! Raising money and participating in Walk to End Alzheimer s is fun. At the end of the day, feel good about what you re doing for the cause.

9 More Facebook Tips & Information Facebook Fundraising Badge Our Walk to End Alzheimer s has a Facebook badge to help you stay connected and fundraise. Download this Facebook badge from our Walk to End Alzheimer s partner, Boundless Fundraising to watch your dollars grow! Once you have added Boundless Fundraising application to Facebook, your fundraising progress displayed on your Facebook page where your friends can check your progress and donate to your efforts. Your friends can click a link to make a donation towards your participation in Walk to End Alzheimer s. It s that easy! As your fundraising total increases, Boundless Fundraising sends Newsfeeds to your wall on Facebook to keep your friends up to date on your participation and fundraising progress. Suggested Facebook and messages for Walk to End Alzheimer s Tips: Add your link to EVERY message so your friends can easily access your page to donate or register. Thank each of your friends on their pages. You never know who else is going to read their page and possibly donate to you. Have fun and make it personal. If you have teammates on Facebook or Twitter, post comments that help create some healthy competition. Make your language specific to yield better results. Messages with a * are specifically geared toward an audience that both checks and updates their status on a frequent basis. These messages contain a follow up element. Join my team Tip: Post on your friend s walls or use as a status update. 1. I m on the MOVE to end Alzheimer s! Join my team today at (insert team link) 2. Be part of the MOVEment to end Alzheimer s! Join my team today at (insert team link) 3. Show me how you MOVE! Join my team and walk to end Alzheimer s. (insert team link) 4. Who s ready to WALK for a great cause? Join my team to end Alzheimer s at (insert team link) 5. *Take Action! I need five people to join my Walk to End Alzheimer s team today. Visit (insert team link) Follow up: (Insert friend s name) just joined my team! I m still looking for 4 more cool people. 6. * I m participating in Walk to End Alzheimer s on (insert date) Will you join my team? (insert team link) Follow up: (Insert name) is walking with me on (insert date) to end Alzheimer s. Join us at (insert team link)

10 More Facebook Tips & Information - continued Fundraising Messages Tip: Post as a status update and change your status message regularly. 1. Support me as I walk to end Alzheimer s! Please donate to my Walk to End Alzheimer s fundraising efforts. (insert personal link) 2. Your donation can help millions of families affected by Alzheimer s disease. Support me as I walk to end Alzheimer s. (insert personal link) 3. Your donation makes a big difference! Please support me as I walk to end Alzheimer s. (insert personal link) million people are living with Alzheimer s. Please make a donation to my efforts to end this devastating disease. (insert personal link) 5. Support me as I walk to end Alzheimer s! All of the cool kids are doing it: (insert personal link) then comment to your post and thank all of your Facebook friends who have already donated to the cause. 6. * I need to raise (X dollar amount) to reach my Walk to End Alzheimer sfundraising goal. Donate (X specific dollar amount) to me today to make a difference! (Insert personal link)follow up: Thank you (Insert donor s name) for helping those affected by Alzheimer s. You can support my Walk to End Alzheimer s efforts at (Insert personal link) 7. *I m working to raise (X total dollar amount) for people affected by Alzheimer s. Will you help me? Donate today at (Insert personal link) Follow up: (Insert donor s name) just made a donation to help my fundraising efforts. Will you donate too? (Insert personal link) Thank you messages Tip: Post on your friend s walls as soon as they donate and send them an to thank them. 1. I made it to my Walk to End Alzheimer s fundraising goal! Thank you (insert donor s name) for your support as I walk to end Alzheimer s. (insert personal link) 2. Thank you (insert donor s name) for supporting the Alzheimer s Association Walk to End Alzheimer s. Your gift makes a big difference! (insert personal link) 3. Thank you (insert donor s name) for your support of my Walk to End Alzheimer s efforts. Together, we can help families affected by Alzheimer s disease. (insert personal link) 4. Thank you (insert donor s name) for your donation to the Alzheimer s Association Walk to End Alzheimer s. You have helped to bring me closer to my personal goal of $ and to making a difference in the fight against Alzheimer s disease! (link) Action/Awareness Messages million Americans are affected by Alzheimer s. Sign up today to get on the MOVE toward a cure Alzheimer s disease has affected my life and I m taking action to stop it. Join my efforts by participating in Walk to End Alzheimer s Sign up to help fight Alzheimer s disease.

11 Fundraising Made Easy! FORGET-ME-NOTS Looking for an easy way to raise funds for your team? Each year, thousands of paper Forget-Me- Not flowers are sold in retail stores, offices and banks across the country. Team captains and members sell the flowers to patrons, friends or colleagues for a minimum of $1 per flower and display all of the flowers sold to create a community-driven visual display. Forget-Me-Not sales events are usually held in the 4-6 weeks leading up to Walk to End Alzheimer s. It s a great way for you to raise awareness and partner with a local business by promoting Walk to End Alzheimer s in your local community. (Ordering information below) TRIBUTE FLAGS Remember and honor those affected by Alzheimer s disease by personalizing a Tribute Flag. Modeled after Tibetan prayer flags typically found in the Himalayas, these colorful flags contain space to write a name and message and are displayed at Walk to End Alzheimer s. Tibetan tradition holds that as the flags unravel, their messages are carried on the wind and released into the universe. Let the wind carry your message! A REASON TO HOPE WRISTBANDS Show your commitment to the cause with our one-of-a-kind wristband. The front is emblazoned with the words a reason to hope " and our symbol. The back features our web address. This is one accessory that you can t do without. These wristbands are available for team captains, team members and individual walkers. Purchase 10 wristbands for $10 and sell them for $2, $5 or $10 to raise funds for the Walk to End Alzheimer's! Use them to promote the Walk and your effort to fight Alzheimer's disease Ordering Information Online By phone By

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