3 miles, 60 wishes. It all starts with your first step! TEAM CAPTAIN GUIDEBOOK

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1 3 miles, 60 wishes. It all starts with your first step! TEAM CAPTAIN GUIDEBOOK

2 Welcome Thank you for serving as a team leader! This year s 30th Annual Milwaukee Walk For Wishes promises to be an inspirational event with wish families, businesses and community supporters coming together for one cause. Last year, more than 3,000 participants walked, ran and wheelchair raced for Walk For Wishes events across the state of Wisconsin, raising more than 300,000 to help grant local wishes. Make-A-Wish Wisconsin is committed to providing you with tools and resources to make sure your experience is memorable and meaningful. This guidebook is full of helpful information, but don t miss our favorite sections: STEPS TO SUCCESS: Being a team captain doesn t have to take a lot of time. MAXIMIZE YOUR IMPACT: Team leaders who recruit additional team captains multiply their potential for success and create a fun atmosphere of internal competition. The entire team at Make-A-Wish Wisconsin will be cheering you on towards your goals and are available to help. Simply contact Andrea Hug, Corporate Relations & Events Manager, at ahug@wisconsin.wish.org or Kelsey Rice, Community Outreach Coordinator, at krice@wisconsin.wish.org. Both can also be reached at Thank you for walking hand-in-hand with us to make wishes come true. We look forward to seeing you soon. Sincerely, WALK FOR WISHES MILWAUKEE Saturday, August 25, 2018 Maier Festival Park 8:30 a.m. wisconsin.wish.org/milwaukee TABLE OF CONTENTS 3 About Make-A-Wish 4 About Walk For Wishes 5-6 Team Captain Guide 7-9 Fundraising 10 Take it to the Next Level 11 Team Goal Setting and Planning Helping change the lives of children with critical illnesses is as easy as lacing up your shoes. Patti Gorsky, President & CEO Make-A-Wish Wisconsin 2

3 About Make-A-Wish MISSION Together, we create life-changing wishes for children with critical illnesses. HISTORY Make-A-Wish was founded in 1980 in Phoenix, Arizona, when a small group of people helped a seven-year-old boy named Chris Greicius achieve his wish to be a state trooper for a day. Since that time, Make-A-Wish has grown into a Top 10 charity with 62 chapters across the US and 40 affiliates in 50 countries and on 5 continents. Make-A-Wish Wisconsin opened its doors in 1984 and has granted more than 6,300 wishes since that time. SUPPORT WITH CONFIDENCE Financial support for Make-A-Wish Wisconsin comes from individual, corporate and foundation donors. Additionally, more than 600 individuals volunteer their time and talents across the state. Make-A-Wish Wisconsin is proud that 79 percent of funds received goes directly to granting wishes. MEDICAL IMPACT OF A WISH 89% of surveyed nurses, doctors and medical professionals believe wishes can positively influence physical health* 97% of adult former wish kids report improved mental and emotional health as a result of their wish experience* 91% of parents felt an increased sense of empowerment and improved ability to cope with the illness and situation* * Wish Impact Study Results Second Phase. (2011). 2 3

4 About Walk For Wishes DATE Saturday, August 25, 2018 LOCATION Henry W. Maier Festival Grounds North Gate 500 N. Harbor Drive Milwaukee, WI DISTANCE 5K walk/fun run/timed run OR one-mile walk/fun run REGISTRATION Pre-registration is FREE at wisconsin.wish.org/milwaukee. Day-of registration begins at 8:30 a.m. on race day (10 for general participants day-of). WALK & RUN START Wheelchair race starts at 9:25 a.m. Timed Run starts at 9:30 a.m. Walkers and fun runners to follow NEW! AFTER-PARTY 10:30 a.m. at stage area PLUS From Noon - 3:00 p.m. you will receive free admission to Mexican Fiesta when you present your Walk For Wishes Race Bib at the Main Gate of the Maier Festival grounds Walk For Wishes is a nationwide Make-A-Wish fundraiser that celebrates the thousands of wishes that have already been granted, while raising funds for future wishes. It s a family-friendly event powered by wish families, volunteers, companies, donors and friends. By participating in one of the three walks taking place throughout the state of Wisconsin, you can help bring the lifechanging impact of a wish to a child with a critical illness. If your company has multiple locations, please also consider participating in other Wisconsin Walk For Wishes events: WALK FOR WISHES FOX CITIES - SEPTEMBER 8 WALK FOR WISHES MADISON - SEPTEMBER 16 Register today at: wisconsin.wish.org/milwaukee 4

5 Team Captain STEP BY STEP GUIDE STEP 1: REGISTER YOUR TEAM Visit wisconsin.wish.org/ milwaukee for more information on your team. STEP 2: SET A GOAL Remember, the average walker raises 100. Anyone who raises 100 or more by August 1 will receive this year s official custom Walk For Wishes t-shirt. How many people can you recruit? STEP 3: GO FIRST Make a donation to your fundraising page. The size doesn t matter, but your willingness to donate confirms for team members that you are committed to our mission. STEP 4: PERSONALIZE YOUR FUNDRAISING PAGE Share your story about why Make-A-Wish is important to you. Or share your Wish Kid story and how it impacted you. Don t forget to include a photo! STEP 5: RECRUIT HELPERS Invite co-workers and your family to join you in fundraising for this important cause. Use communication methods including , social media and text (and don t forget about the impact of face-to-face conversations). STEP 6: ASK FAMILY AND FRIENDS TO DONATE Sending s is the single most important action you can take to raise money! Send requests for donations to family and friends and enjoy watching how they respond. Remember, it takes 2-3 requests to secure one donation! STEP 7: ENCOURAGE AND MOTIVATE YOUR TEAM Touch base with team members regularly to keep them excited about the Walk For Wishes event and motivated to raise pledges. Provide fundraising tips, host contests to create enthusiasm and say thank you often. 5

6 Team Captain RESOURCES & STRUCTURE TEAM CAPTAIN RESOURCES We know you are busy so we have made it possible to make being a team captain simple and easy. Once you have committed to this role you can count on us for all of the tools and resources you need, including: Create friendly competition by recruiting department heads to serve as team captains who can recruit employees to walk and fundraise. Sample templates to send out in your online headquarters at wisconsin.wish.org/milwaukee Marketing Materials and Supplies: Walk For Wishes Mini-Poster Marketing Folder Thermometer Poster Team Captain Business Cards Paper Make-A-Wish Stars Star Sales Poster Staff Contact. To receive any of the above, call Andrea or Kelsey at We mean it when we say it is our job to make sure you are successful! CORPORATE TEAM STRUCTURE Corporate team leader and team captain are words that are often used interchangeably. It is true that corporate team leaders usually also serve as a team captain. However, they also accept the additional responsibilities associated with coordinating a team, including: Coordination of promotional activities and internal incentives Scheduling of internal recruitment and fundraising events Recruitment of additional team captains Communication with all team captains Liaison to Make-A-Wish chapter staff 6

7 Fundraising Tips HOW TO RAISE FUNDS The number one reason why people give is simply because they were asked. Don t be shy ask everyone you know. MAKE IT PERSONAL Share your own story, or the story of a child (or family member or friend) who benefited from a wish? Maybe your story is about gratitude for your healthy children. ASK EVERYONE Close friends and family are the obvious choice, but don t forget co-workers, church members, your child s baseball coach and businesses you frequent. ASK CONFIDENTLY You are not asking for money for yourself: you are asking for support of Make-A-Wish because wishes change lives. FACEBOOK Update your status at least once a week with information about why you are participating and what friends can do to support you! Always include the link to your Walk For Wishes Personal Fundraising Page to make donating simple! Consider creating a Facebook Group Page for your Walk For Wishes Team. Facebook groups are easy to create and a simply way to communicate with team members. TWITTER Follow Make-A-Wish Wisconsin on Twitter Tweet about your fundraising progress, let followers know you are seeking donations. Always include the link to your Walk For Wishes Personal Fundraising Page in posts. Update your profile to include your Walk For Wishes Personal Fundraising Page link. Did you know that fundraisers who connect their personal fundraising page to Facebook raise 40 percent more than those who don t? Add Twitter, Instagram, YouTube, LinkedIn and more to the conversation and you can see the potential! 7

8 Pledge Prizes Everyone who raises 100 or more in pledges will receive an official Walk For Wishes T-shirt, designed locally by Three-Headed Design. Have your pledges in before August 1 to guarantee your preferred size. If you raise 125 or more, you will also earn an additional pledge prize from the list below. CUSTOM ARTWORK COMING SOON 125 LEVEL Make-A-Wish Inflatable Lounger in Blue 350 LEVEL Make-A-Wish Hooded Sweatshirt in Royal Heather 750 LEVEL 75 Gift Card from Meijer, Kohl s or Amazon 1,000 LEVEL Choose any TWO levels (limit ONE Gift Card) All pledge dollars must be received no later than the start of the event to count towards your pledge prize total. Prizes at 125 level or above are not cumulative; you may substitute a lowerlevel prize if desired. 8

9 Star Sponsorship INCLUDES CUSTOM TEAM T-SHIRTS You can become a Star Sponsor at the 3,000 level. Each team member receives a customized team t-shirt. Your team will sponsor a child s wish and receive a commemorative brass star with the child s name and a story about his or her wish. If you would like more information about becoming a Star Sponsor please contact Andrea Hug, Corporate Relations & Events Manager, at ahug@wisconsin.wish.org or call SPECIAL THANKS TO PRESENTING SPONSOR Johnson Controls/Luxaire Heating & Air Conditioning POWER SPONSOR Frigo Cheeseheads Habush Habush & Rottier S.C. Meijer PLEDGE PRIZE SPONSOR Badger Mutual Insurance Company EVENT SPONSOR PLUS vonbriesen & Roper EVENT SPONSOR BRP Carma Labs National Business Furniture STAR SPONSOR JP Morgan Chase KS Energy MEDIA SUPPORT 95.7 BIG FM WITI-TV FOX6 EVENT SUPPORT Three-Headed Design Milwaukee County Parks Mexican Fiesta Sponsorship Opportunities are available if your company would like to provide financial support in exchange for Walk For Wishes marketing benefits. 9

10 Team Captain TAKE IT TO THE NEXT LEVEL TEAM T-SHIRTS If you are not a Star Sponsor, you can still generate team spirit by designing and printing team t-shirts! Consider asking a local print shop to donate the cost of printing or ask your boss to make your company the t-shirt sponsor. Wear your t-shirts on race day to show the crowd you care about the Make-A-Wish mission. TEAM FUNDRAISERS In addition to sending s, calling and writing letters to your friends and family, team fundraising events can be a fun and exciting way to support the mission of Make-A-Wish. All funds generated can be put towards your Walk For Wishes team goal. Take it to the next level; try one of these creative FUNdraising event ideas too! INTERNAL INCENTIVES Ask your boss to support your efforts on behalf of Make-A-Wish by providing incentives to employees for their participation and fundraising efforts. Incentives can be distributed based on a minimum fundraising amount (For example: Raise a minimum of 100 for Make-A-Wish and receive two free movie tickets ) or provide a reward for the top fundraisers on your team. Incentive ideas are endless, but here are a few of our favorites: Movie tickets Gift cards Free food in the company cafeteria Take the boss parking space for a month Extra paid time off Auction Bake Sale Brown Bag Lunch Week Car washes Dog Walkers Dress-Down Days Fish Fry Flower Sales Garage Sales Gift Basket Silent Auctions Golf Tournament Media Sales Raffles Sell Make-A-Wish Paper Stars EMPLOYER MATCHING GIFT INFORMATION Double your donation! Many companies will match tax-deductible donations made to charitable organizations. Contact your company s Human Resources department and ask if they will match your donation to Make-A-Wish and encourage all of your team members and donors to do the same. 10

11 Team Goals SETTING, PLANNING, AND ACTION Team Name: Team Captain: Co-Captain (if applicable): TEAM FUNDRAISING GOAL How many walkers do I want on my team? # Average Raised Per Walker 100 or x = # of walkers Avg. raised per walker Team fundraising goal PERSONAL FUNDRAISING GOAL My Personal Donation Campaign Donations Internal Company Events Company Support Other TOTAL LAUNCH TASKS X TASKS DUE DATE Register as a team captain Recruit co-captains Personalize team and individual fundraising pages Order materials from Make-A-Wish office (stars, posters, etc.) RECRUITMENT TASKS department heads asking them to serve as team captains Ask team members to recruit at least one additional walker Send invitation to all employees Schedule internal kick-off event with Make-A-Wish office FUNDRAISING TASKS Make a personal donation Send donation request to friends and family Send follow-up s to friends and family who have not donated Post donation requests on all social media sites Plan at least one internal company fundraising event Ask your boss for a corporate donation 11

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