Carolyn Savage Head of Communications and Events National Apprenticeship Service UVAC/ESFA HIGHER EDUCATION NEW APPRENTICESHIP PROVIDER EVENT

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1 Carolyn Savage Head of Communications and Events National Apprenticeship Service UVAC/ESFA HIGHER EDUCATION NEW APPRENTICESHIP PROVIDER EVENT

2 Contents Update on Apprenticeship campaign and work with UCAS Apprenticeship branding Apprenticeship recruitment and introduction to Find an Apprenticeship/ Recruit an Apprenticeship Our work with schools to promote apprenticeships

3 Update on Apprenticeship campaign and work with UCAS Get In. Go Far Campaign National Apprenticeship Week 2018 Vacancy Snapshot Higher and Degree Vacancy Campaign

4 Get In. Go Far Campaign update Employers The radio adverts feature real businesses who are seeing significant benefits from hiring an apprentice. They will signpost listeners to a hotline and a new, informative campaign page that connects them with expert advisors This will be supported by a telemarketing campaign directly targeting SMEs who could benefit from taking on apprentices and offering helpful advice. Larger companies and levy payers will continue to be supported by ESFA partnership managers who will give them 121 support to set up or expand their apprenticeship offer. PR and social media content will also promote case studies of companies who have made the levy work for them and bust myths around how to access funding.

5 Get In. Go Far Campaign update Individuals The Get in Go far campaign features a range of young people succeeding in their apprenticeships and showing real pride in their achievements. We will be running advertising activity including video advertising, facebook, twitter and Instagram. Facebook and twitter will support both strands of the campaign with inspirational stories and testimonials, signposting to national and local vacancies and helpful tips.

6 National Apprenticeship Week 2018 #NAW2018 Dates: 5 to 9 March 2018 Theme: Apprenticeships Work Individuals: Works for me Employers: Works for my business Community: Works for my community Economy: Apprenticeships work for the wider economy More info: Follow us on or find us on LinkedIn search National Apprenticeship Service Register your interest in finding out more about The Week by ing: The.WEEK@education.gov.uk

7 Apprenticeship Branding Brand guidelines and assets (eg. Apprenticeship logos and Illustrations etc) can be found at Please as she leads on the brand site. You will need to register for access see below If you require the ESFA branding and logos they have to be requested via Catherine Lawson as she leads on the agency brand National Apprenticeship Service

8 Use of Logo and Positioning Please see the use of logo and positioning from the brand guidelines. National Apprenticeship Service

9 What is Find An Apprenticeship/Recruit an Apprenticeship? It is the official government recruitment website for apprenticeships on gov.uk Employers can advertise their vacancies free of charge Candidates of all ages can register, search and apply for vacancies of all levels (2-7) Vacancies provide details of employer, type of vacancy, starting salary, apprenticeship standard/framework, training provider/university Candidate either applies on the site to the employer or is redirected to the employer s site to apply All DfE and National Apprenticeship promotion and marketing campaigns direct candidates to the gov.uk site to apply New candidates register daily National Apprenticeship Service

10 Carrying out a simple search

11 Manage your alerts

12 Apprenticeship Support & Knowledge for schools (ASK)

13 The history of ASK Launched in September 2015 as a pilot Now in third year - In 2016/17 we successfully engaged More than schools More than 200,000+ students More than teachers - And this resulted in more than 40,000+ registrations on Find an Apprenticeship 13

14 Why we need to work with schools New careers strategy Negative perception of apprenticeships Apprenticeship starts down Registrations & applications down Parental perception and awareness 14

15 Our work with Schools Free resources Apprenticeships Live Broadcasts Apprenticeship Champions Network Young Apprenticeship Ambassadors Network Schools database Higher and Degree vacancy listing Amazing Apprenticeships

16 Amazing Apprenticeships portal 16

17 Apprenticeship live broadcasts 17

18 How to get involved 1. If you work directly with schools, signpost them to Amazing Apprenticeships and the Delivery Partners 2. Find ways to raise awareness of the ASK programme of support amongst colleagues and stakeholders e.g. team meetings, bulletins, invite us along to speak at events 3. Sign up to the Amazing Apprenticeships newsletter to keep yourself abreast of new resources and activity 4. Contact us with your ideas for further development with schools 18