Fourth Quarter, President s Message

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1 Fourth Quarter, 2017 President s Message Executive Forum 2018 is Fast Approaching Schedule-at-a-Glance for Executive Forum Select the HCAA Sponsorship That s Right for You Join the Emerging Leaders Post-Conference Seminar Save The Date for TPA Summit 2018 New CSFS Designees Thank You to Our Sponsors Get Social with HCAA President s Message By Steve Rasnick, HCAA President As I sit down to write this message, it s the middle of December and I am aware that most of you are juggling the same things that I am juggling. How do you find the time to write new and renew existing business, and at the same time, balance all of the personal activities that are required to make this a very special holiday season for your family and loved ones? It s a real conundrum! The fourth quarter is truly the golden quarter, where we hopefully write more than we lose. Most of you who are reading this now, survived another year, but are certainly tired and ready for a more pleasant diversion! You made it, and deserve to be rewarded by attending our HCAA Executive Forum in Las Vegas, starting the evening of February 5, Rewarded, not only because Las Vegas is a great place to visit, but especially because the speakers we have arranged are truly incredible. When great speakers are combined with networking with your peers, you can count on hearing the one good idea that will make a difference to you, your company and your life. I truly believe that this is the strongest group of speakers we have ever presented. Another conundrum I have been thinking about is technology and products that we add to our core services. As we consider new and innovative technologies and services, how can we stay at the bleeding edge of our business and avoid the seemingly inevitable overlaps that exist between products? While every vendor is unique and purports to be better than their competition, there are always overlaps of capabilities and how can we afford to offer the overlaps? Moreover, how can our clients afford to pay for the built-in redundancies?

2 I have stated previously that I evaluate conferences based upon my desire to hear that one good idea that I can take back to the office and monetize or implement to improve the quality of life for my staff or customers. However, if I am honest, I also attend to kick the tires of the vendors. Just like I shop for a new car or new flat panel TV, I want to personally see a demonstration. I want to personally speak with a knowledgeable representative who can answer my questions and can differentiate themselves from their competition. It s the only way I know how to remain state of the art, remain competitive and relevant. HCAA s culture is one that embraces their vendors as business partners and is unique in our policy of keeping the vendors in the same room as the general sessions. We know that everyone is pressed for time and that many breakout sessions dilute your opportunity to speak with a vendor and have your questions answered by a knowledgeable representative. We also realize that the reason we are able to provide some of the best conferences in our industry is because industry vendors continue to partner with HCAA. The House always wins, especially in Vegas. It also wins in your house if you take the time to visit with our vendors. A short visit will guarantee that while you are always offering your clients best of class service, you will never waste money. Enjoy your time in Vegas. Please participate and challenge the presenters where appropriate. Ask questions in search of that one good idea, share with your peers and please find the time to visit with the world class vendors who are located just a few steps away. Executive Forum 2018 is Fast Approaching The Executive Forum is coming to the Encore at Wynn in Las Vegas, February 5-7, 2018 for what is bound to be yet another HCAA record-breaking attended event, full of engaging programming and thought-provoking conversations.to rebuild their lives!

3 The event will be here before we know it! Don t miss out on your chance to join us as we look to empower the self-funding industry with the resources and education to lead a new future of healthcare. Visit the HCAA website to find out more and register. Don t miss out! And be sure to book your hotel room at the award-winning Encore at Wynn in support of our organization! We ve secured some great conference rates at this amazing hotel, but you must book before January 14, 2018 to receive the discounts and help us continue to offer these discounted rates for future conferences! Click here to book your hotel reservation.

4 Schedule-at-a-Glance for Executive Forum

5 Select the HCAA Sponsorship That s Right for You HCAA is thrilled to present its 2018 Partnership and Sponsorship Opportunities! With varying levels of sponsorship available, your organization can choose to sponsor a particular event in several ways or provide general sponsorship for all of our programs. Partnership & Sponsorship is a great way to build recognition of your organization within HCAA as well as give back to your industry. Depending on the level of partnership selected, our Partners & Sponsors also receive many additional benefits such as marketing, free registrations and program discounts. Opportunities are made available on a first-come, first-serve basis, however reasonable first right of refusal will be granted to previous partners or sponsors of an existing opportunity. To reserve your sponsorship opportunity, or if you have any questions, contact Susan Crolla or call (888) today! You can also secure your sponsorship online - click here We look forward to your partnership with HCAA!

6 Join the Emerging Leaders Post-Conference Seminar Save The Date for TPA Summit 2018

7 New CSFS Designees Congratulations to the latest round-up of dedicated individuals who have shown a commitment to serving self-funded health care plans! Leann Austinson Brittany Ballantyne Stephanie Brooks Michael Eagan Elizabeth Kendrick Arwyn La Bolle Tessa Pekarcik Matthew Tevis April Thurfield Alexander Tomei Kayla Whitaker

8 Thank you to Our Sponsors Get Social with HCAA Health Care Administrators Association 5353 Wayzata Blvd., Suite 350, Minneapolis, MN 55416

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