The Cancer Prevention Initiative

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1 The Cancer Prevention Initiative A model for increasing capacity in policy translatable behavioral and lifestyle research Session code: 28-T1 Track 1 Disclosure of interest: N/A

2 CONTENTS The 4 Pillars National Leadership Innovation Sustainability Action Case studies Q&A 2

3 NATIONAL LEADERSHIP Cancer Prevention Champion International Advisory Board INNOVATION Bupa Foundation Fund Cancer Research UK/BUPA Foundation Cancer Prevention Initiative Policy Research Centre for Prevention ACTION Cancer Prevention Fellowship SUSTAINABILITY

4 NATIONAL LEADERSHIP Cancer Prevention Champion International Advisory Board INNOVATION Bupa Foundation Fund Cancer Research UK/BUPA Foundation Cancer Prevention Initiative Policy Research Centre for Prevention ACTION Cancer Prevention Fellowship SUSTAINABILITY

5 CREATING NEW RESEARCH OPPORTUNITIES IN CANCER PREVENTION DR LUCY DAVIES - Senior Research Funding Manager, Cancer Research UK - lucy.davies@cancer.org.uk 5

6 NATIONAL LEADERSHIP Cancer Prevention Champion International Advisory Board INNOVATION Bupa Foundation Fund Cancer Research UK/BUPA Foundation Cancer Prevention Initiative Policy Research Centre for Prevention ACTION Cancer Prevention Fellowship SUSTAINABILITY

diverse range of expertise and facilitating fresh

7 Innovation Objective: to catalyse new multidisciplinary collaborations and develop innovative research in cancer prevention. Series of 3-day sandpit workshops Bringing together a diverse range of expertise and facilitating fresh thinking. Project teams awarded seed-funding, to conduct pilot and feasibility work for 12 months.

8 Innovation I. NEW MULTIDISCIPLINARY INNOVATIVE RESEARCH IDEAS & COLLABORATIONS II. PROVIDE CAREER DEVELOPMENT FOR EARLY-CAREER RESEARCHERS III. BROADEN CRUK RESEARCH NETWORKS

9 Sustainability Objective: to bridge the gap between a researcher s first postdoctoral position and becoming a group leader; supporting outstanding cancer prevention researchers. Salaries for the Fellow and a RA Research expenses and a policy-focused secondment Cancer Prevention Champion mentor Engage with the overall Cancer Prevention Initiative Clear plan for how to develop their skills and increase their collaborations and scientific networks

10 Sustainability I. HIGH-QUALITY APPLICANTS II. BUILDING CAPACITY AND EXPERTISE III. PLATFORM FOR TRANSITION TO MORE SENIOR RESEARCH FUNDING SCHEMES Innovation Grant Cancer Prevention Fellowship Population Research Fellowship Clinician Scientist Award Career Development/ Establishment Award Pioneer Award Population Research Project Grant

11 POLICY TRANSLATABLE RESEARCH FOR LIFESTYLE PREVENTABLE CANCERS DR GILLIAN ROSENBERG - Senior Researcher, Policy Research Centre for Cancer Prevention - Gillian.Rosenberg@cancer.org.uk 11

12 NATIONAL LEADERSHIP Cancer Prevention Champion International Advisory Board INNOVATION Bupa Foundation Fund Cancer Research UK/BUPA Foundation Cancer Prevention Initiative Policy Research Centre for Prevention ACTION Cancer Prevention Fellowship SUSTAINABILITY

13 POLICY WINDOW PROBLEM POLICY POLITICS To get attention of policy makers something needs to be seen as a solvable problem Solutions to problems need to be developed, validated and translated into the real world Politicians need to get on board to ensure that the political will is there to bring in the policy change

14 POLICY WINDOW PROBLEM POLICY POLITICS To get attention of policy makers something needs to be seen as a solvable problem Solutions to problems need to be developed, validated and translated into the real world Politicians need to get on board to ensure that the political will is there to bring in the policy change Research can investigate nature of the policy problems and highlight the need for action Research can explore feasibility, efficacy and implementation of the policy recommendations The right piece of evidence at the right time can be a persuasive tool in an active campaign

15 PROBLEM: ALCOHOL AWARENESS AIM: To investigate the awareness of alcohol and cancer in the UK population METHOD: National cross-sectional survey POLICY GOALS: Awareness of alcohol and cancer should be raised to increase public support for policies

16 KEY FINDINGS

17 POLICY IMPACT

18 POLICY: STANDARDISED PACKAGING AIM: To monitor marketing and product availability before, during and after implementation METHOD: Desk based monitoring and retailer panels POLICY GOALS: Support the introduction of standardised packaging and measure it s impact in the UK

19 RESEARCH AIMS AND POTENTIAL IMPACT Long-term (3 year) research study to investigate:- Has there been a change in the cost of tobacco products during and after the introduction of standard packs? Have new brands of lower price been introduced? Has there been a change in price per stick of any brands? Data will be used to combat claims from the tobacco industry that standardised packaging reduces tobacco prices and increases consumption

20 POLITICS: AD BRAKE AIM: To investigate how children engage with unhealthy food advertising on TV METHOD: Qualitative study conducted in 25 focus groups across six UK primary schools POLICY GOALS: Support the call to restrict junk food advertising on TV until after the 9pm watershed

21 KEY FINDINGS PESTER POWER TEMPTATION OVERRIDES NUTRITIONAL KNOWLEDGE

22 POLICY IMPACT CRUK PARLIAMENT DAY Engaged over 150 MPs in one day about the campaign 71 individual meetings with MPs 100 MPs attended the drop-in event

23 CONCLUSIONS Integrating research design with policy objectives gives really impactful studies It is necessary to design and undertake policy research that includes policy, public affairs and communications agendas from the start. When research and advocacy work closely together we achieve optimal traction.

24 Case Studies

25 Cancer prevention the next generation of researchers

26 CANCER PREVENTION FELLOWSHIP ALICE FORSTER - Health Behaviour Research Centre, University College London - Alice.Forster@ucl.ac.uk 26

27 Fellowship 3 year Fellowship Post-docs <6 years since PhD Funds salary, research costs, (research assistant salary) Policy secondment Improving uptake of HPV vaccination among ethnic minority groups

28 Secondment - Policy Research Centre for Cancer Prevention 1 day per week / 3 months Developing policy brief Shadowing policy activities Presenting research Forging connections

29 Mentoring and guidance Professor Linda Bauld Dr Lucy Davies and Population Research Funding team

30 Innovation in research risk perception

31 ABI FISHER - Lecturer in Physical Activity and Health, UCL - Cancer Prevention and Risk Perception Workshop Participant April 15bigail.fisher@ucl.ac.uk

32 WORKSHOP EXPERIENCE Step outside of academic comfort zone Break from traditional work pressures Inspiration from expert speakers Novel industry collaborations Instant peer review and seed funding - Innerselfie: VR to change cancer risk perceptions?

INNERSELFIE PROJECT Young people s cancer risk appraisals [Newbie et al. Br J Health Psych In press] Potential of VR for cancer prevention [Fisher et al.

33 INNERSELFIE PROJECT Young people s cancer risk appraisals [Newbie et al. Br J Health Psych In press] Potential of VR for cancer prevention [Fisher et al. Future Oncol In press] Meta-analysis of RA interventions Young people s views on tech Innerselfie workshops Grant submissions (CRUK / MRC) Ongoing work with Innerselfie schools - Engagement in science talks - Teens and Tech study - CVD / diabetes risk appraisals study

34 KEY BENEFITS / LEARNINGS Different speed of tech vs research worlds Broadened network (e.g. Women in VR ) Ongoing collaborations in VR / gaming Allocate time to focus on grant ideas Think bigger Qualitative research skills! Love of VR

35 A view from the sandpit

36 Gozde Ozakinci SENIOR LECTURER IN HEALTH PSYCHOLOGY, UNIVERSITY OF ST ANDREWS Participant at the first Cancer research UK sandpit on cancer prevention and harder to reach groups in July Subject guide/mental work at early diagnosis (Feb 2015) sandpit and risk perception sandpit (Dec 2015)

37 1 st sandpit Leaping into the unknown Breaking away from what feels safe in creating research ideas Opportunities to meet keen collaborators from a wide range of disciplines and industries not only academic but from 3 rd sector as well Guided by CRUK and subject guides Fast pace develop ideas/bid/develop ideas further/bid/funding decision

participation at this free event using mixed methods at 4

38 parkrun UK: how do we reach wider participation? Understand who the parkrunners are & how we can improve participation at this free event using mixed methods at 4 parkrun sites in the UK. Work with researchers with mixed backgrounds.

39 Seeing the funding world from two sides Participants are guided by a group of 5 experts with a varied backgrounds and seniority. Hearing about the development of research ideas and guiding participants to put their best foot forward. If participants worked late into night, so did we! Personally, hugely rewarding! Exciting to see novel ideas and collaborations developing Privilege to participate in decision making and learning from other experts

Thank you Questions? Professor Linda Bauld, University of Stirling/CRUK Linda.Bauld@stir.ac.uk Dr Lucy Davies, CRUK lucy.davies@cancer.org.uk Dr Gillian Rosenberg, CRUK gillian.rosenberg@cancer.org.uk Dr Alice Forster, University College London alice.

40 Thank you Questions? Professor Linda Bauld, University of Stirling/CRUK Dr Lucy Davies, CRUK Dr Gillian Rosenberg, CRUK Dr Alice Forster, University College London Dr Abigail Fisher, University College Hospital London Dr Gozde Ozakinci, University of St Andrews

Plain packaging of tobacco: Evidence and policy. ISM Institute for Social Marketing

Plain packaging of tobacco: Evidence and policy ISM Institute for Social Marketing Moving towards plain packaging: the UK example Many countries have introduced legislation to restrict or remove tobacco