Carolinas District Club Coaching Day. Track 1: Service Growth

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1 Carolinas District Club Coaching Day Track 1: Service Growth

2 Rediscovering Your Community Greg McDonald District Formula Chair

3 Focus on Success Five Elements Of Successful Kiwanis Clubs Relevant Hands-on Service Fun Development (Best Practices) Notoriety (Publicity) Kiwanis Family Sponsorship

4 Relevant Service What Is Relevance? Connected in some way to real-world issues, problems, & contexts How Do We Determine Relevance? Members Beneficiaries Stakeholders

5 Remember Relevance Changes Over Time

6 Tools Rediscovering Your Community Analyzing Your Impact Measuring Member Satisfaction

7 Analyzing Your Impact Cost Financial Time Member Interest Impact Number of Lives Effected Endurance Visibility for Club

8 Impact Analyzing Your Impact High Impact Low Cost High Impact High Cost Low Impact Low Cost Low Impact High Cost Cost

9 Impact Analyzing Your Impact High Impact Low Cost High Impact High Cost Low Impact Low Cost Low Impact High Cost Cost

10 Determine What Works What works? What can be improved upon? What should we stop doing? Why? What steps do we need to take to make the change?

11 Rediscovering Your Community Critical Questions What has changed in our club? What has changed in our community? What are the unmet needs? What would make our community a better place to live & work? How would doing these things support our mission? What would make people excited about volunteering?

12 Rediscovering Your Community Collecting the opinions and needs of community leaders does little good if they aren t put to use

13 Remember Relevance Changes Over Time

14 Measuring Member Satisfaction Member perceptions are an important part in determining the health and strength of a club. Perceptions are reality for the person who has them.

15 Measuring Member Satisfaction Methods For Measuring Satisfaction Member interviews Satisfaction survey Open forum Focus groups Each has advantages and disadvantages

16 Reflection What More Can We Do?

17 The Power of SLPs Amy Johnson District Kiwanis Kids Chair

18 Service Leadership Programs

19 Service Leadership Programs the future of this world is determined by younger generations

20 Service Leadership Programs More than half of the Kiwanis family What Kiwanis does best What Kiwanis is best known for

21 Service Leadership Curriculum Servant leadership Leadership comes from helping others succeed The next level after service learning

22 Enriching young students Young students Ages 6 12

23 Student recognition High impact Low cost

24 Academic motivation High impact Low cost

25 Kiwanis Kids What are kids accomplishing? Intellectual development Social and emotional development

26 Kiwanis Kids Working with kids Appreciate. Be open. Teach kids to brainstorm. Encourage curiosity.

27 Kiwanis Kids Working with kids Do hands-on projects. Praise results. Help kids believe in themselves.

28 Empowering teens Middle school and junior high school students Ages 12-15

29 BUILDERS CLUB All about tweens Struggling with sense of identity. Want choices but need direction. Have tendency to return to childish behavior. Mostly interested in present.

30 BUILDERS CLUB All about tweens Need to see they can make a difference. Display unlimited enthusiasm. Reaching out to an adult involves a risk. Know no limits.

31 BUILDERS CLUB Why Builders Club? Growing up today is dramatically different. Tweens need to ground their ever changing lives. Builders Club creates this safe place.

32 The world s largest student-led high school service organization. K E Y C L U B

33 K E Y C L U B All about teens Technology is their life. Facebook is their main communication link. Belonging and style are very important. Fewer hold jobs. Academic pressures are high.

34 K E Y C L U B All about teens Need a supportive environment. Influenced by their peers. Respect adults. Constantly challenging status quo. Independence and privacy is critical.

35 KEY LEADER Weekend leadership experience for teens

36 Equipping adults for leadership Largest collegiate service organization in the world.

37 All about university students They are millennials. They know what they want. They are going to change the world.

38 All about university students To understand them you must understand technology. They are a huge opportunity for Kiwanis.

39 A service club for adults living with disabilities.

40 Living with purpose A community service club for adults living with disabilities

41 AKTION CLUB Working with people who live with disabilities Inconsistent ability to comprehend instructions Need extra assistance and guidance Require a gentle hand and patience

42 AKTION CLUB Working with people who live with disabilities Don t underestimate their abilities. If you expect too little, you may not challenge them enough. React to the members as people and not as people with disabilities.

43 AKTION CLUB Working with people who live with disabilities Recognize all victories, even small ones. Encourage integrated activities.

44 Kiwanis Service Leadership Empowering teens Enriching young students Equipping adults for leadership

45 Ready to build your club? Here s what you need to know

46 Alternative assets Looking for a service option that s not a club? Key Leader Bring Up Grades Terrific Kids Meaningful ways to connect with kids.

47 Service Leadership Programs The chartering process. It s easy as 1, 2, 3.

48 Step 1: Find A place to meet A supporting sponsor Hands-on advisors Resources A core group work with the club

49 A site Depending on the type of club you re starting: School Community center Other facility

50 A Kiwanis sponsor Offers hands-on guidance Provides financial support Develops a collaborative effort to serve your community

51 Advisors You ll need an advisor from your site and your local Kiwanis Club Faculty advisor Kiwanis advisor Different expertise

52 Resources Gather the tools you ll need to build, grow and lead your club. The basics structure and club operations PR tools Advisor tips

53 Core members Core group of members helps: Assess the club s potential Create a potential member list Promote the club in the community and school Recruit new members

54 Step 2: Lead Once you ve laid the groundwork for your club, it s time to get organized. Prepare paperwork Report your club Invite new members Train club leaders and members Build enthusiasm

55 Organize Put the pieces together. Meet new members Adopt club bylaws Elect officers and directors Plan club meetings Brainstorm service ideas

56 Charter The chartering process: Gather signatures Create a roster Complete forms Plan a charter presentation ceremony

57 Train Running a club involves planning, budgeting and setting goals. Train individual officers Provide ideas and tools for club organization

58 Step 3: Serve Discover club members passions Talk about what your community needs How can your club help? Take action and make a difference through meaningful service projects

59 How do you change the world? Change a life. Sow the seeds of service and a lifelong commitment to caring. Sponsor a Kiwanis Service Leadership Program.

60 Online: Find tips and resources at

61 Service Leadership Programs For more information: Kiwanis International 3636 Woodview Trace Indianapolis, Indiana USA Worldwide: U.S. and Canada: 800-KIWANIS, ext. 411

62 Building Signature Projects Joe Crostic Lt. Governor-Elect, Division 26 Past President, Southport-Oak Island Club

63 What Is A Signature Project? Fundraiser or Act of Service Recurring (At Least Annually) High Impact in Community Elevates Kiwanis Brand Includes Membership & Partnership Support Addresses A Need So Effectively That It Establishes Kiwanis Reputation In The Community TIP: A good question to ask when identifying a signature project is what community activity or event is my club known for?

64 Why Are They Important? Make A Lasting Impact In Community Strengthen Club s Membership Cement Long-Term Partnerships Expands The Kiwanis Brand

65 How Do You Build One? Choose A Project Bring Your Project To Life Work With Kiwanis Partners Use Budget-Boosting Resources Report Your Success Source: Signature Project Toolkit available at: Kiwanis.org/clubs/member-resources/service-projects/signature-project-toolkit

66 Step 1: Choose a Project 1. Identify a signature project chair to lead the charge a) Elevate a project into a signature project b) Enhance the Kiwanis brand and create media interest c) Make your signature project high impact d) Make your signature project membership/partnership focused

67 Examples of Signature Projects Kiwanis International Ideas: Playground Builds Pancake Breakfast for a Cause Scholastic Reading Oasis installation Bike Safety Clinic Flag Distribution Science Fair Community-specific projects Woolly Worm Festival in Banner Elk Big Toy Day in Southport-Oak Island

68 Example of Signature Projects: Scholastic Reading Oasis

69 Examples of Signature Projects

70 Examples of Signature Projects: Woolly Worm Festival

71 Examples of Signature Projects BIG TOY DAY

72 Examples of Signature Projects: Big Toy Day

73 Step 1: Choose a Project (cont.) 2. Form a committee 3. Determine a Need a. Consider using the Rediscovering Your Community tool to help find out where your community can most use your club s resources

74 Step 1: Choose a Project (cont.) 4. Identify a project to address your community s need a) Keep in mind the four signature project criteria b) Also consider the following questions a) What skills can our members bring to the project? b) How many people will we need to accomplish our goal? c) Are there other community or civic organizations that we can collaborate with? d) Where and when will the project take place? e) What is the potential impact of this project? f) How will we leverage opportunities for inviting new members as part of this project? g) Which community businesses can we ask to support this project?

75 Step 1: Choose a Project (cont.) 4. Once you ve found your project, obtain club buy-in make sure your club is onboard and excited!

76 Example of Signature Changes

77 Step 2: Bring your Project to Life 1. Create a project plan a) Form subcommittees b) Invite special guests c) Prepare opening remarks d) Take inspiring photos 2. Invite others to collaborate a) Corporate partners, civic organizations, school system. Fire department, police, elected officials. b) Consider using the Developing Community Partnerships tool

78 Step 2: Bring your Project to Life 3. Promote your signature project a) Spread the word through public relations and social media b) Visit the Kiwanis Family Store so your team can wear Kiwanis gear while working on the project c) Include permanent Kiwanis signage so your community know about your good work 4. Execute your signature project 5. Celebrate success with volunteers 6. Debrief with partners and volunteers

79 Step 3: Work with Kiwanis Partners Kiwanis International has partnered with select companies and organizations that can provide resources, products or services at a free or reduced rate Atlas Flags IHOP JCI Nickelodeon Scholastic Sister Cities International U. S. Army Up with People

80 Step 4: Use Budget-Boosting Resources Stretch your limited financial resources by using the Kiwanis Warehouse for discounted service project supplies in various quantities Order your supplies online and take the work out of shopping. With free shipping and low prices, it s easier than ever to get what you need.

81 Step 5: Report Your Success Report your signature projects as part of the monthly report completed by your club secretary. This information is used to form partnerships in support of signature projects In 2017, Kiwanis International is holding its first Signature Project Recognition Program and Contest. (Sorry - Deadline for submissions this year was March 31 st, but there s always next year!)

82 Reflection What More Can We Do?

83 Strategies for Community Partnerships Chris White District Partnerships Chair

84 Building Local Partnerships Quick Question

85 Partnership Portfolio Kiwanis Partnership Structure Corporate Sponsor Promotional Partner Preferred Charity Community Partner Cause Marketing Partner kiwanis.org/partners Club Resource

86 Corporate Sponsors Companies that pay an annual fee to Kiwanis in exchange for marketing rights and benefits.

87 Promotional Partners Companies that utilize a Kiwanis themed campaign to drive awareness of Kiwanis and its mission.

88 Preferred Charities Organizations that provide Kiwanis with service projects and fundraising opportunities in support of that organization s effort. 88

89 Community Partners Partnering organizations commit to providing various in-kind promotion and access benefits with a goal of strengthening local communities through mission alignment of both organizations.

90 Cause Marketing Partnering organizations commit to providing annual financial investment in exchange for the marketing rights and benefits to mobilize the Kiwanis family members in support of a specific cause marketing campaign.

91 Club Resources Partnering organizations who offer preferred pricing and exclusive benefits to Kiwanis clubs.

92 Kiwanis Membership Benefits Partnering organizations offering preferred pricing and exclusive benefits to Kiwanis members. Kiwanis.org/marketplace

93 Session objective BUILDING LOCAL SPONSORSHIPS What do sponsors bring to the club How to select sponsors to approach Cash vs. in-kind sponsors What do sponsors want in return After the event

94 What is a sponsorship? Sponsorship is a cash or in-kind fee paid in return for various marketing rights and benefits that promote the sponsors brand. Remember - Sponsorships are partnerships!!

95 Why Build Sponsorships? Support local fundraisers Sustain service projects Support club s charitable focus

96 What do sponsorships provide? Cash or in-kind support New community connections/relationships Club brand awareness in the community New potential members

97 How to find sponsors Form Sponsor Development Committee List products/services needed for event Identity top 10 to solicit cash vs. in-kind Research events or charities they support Seek out introductions Cold call is last resort

98 Sponsorship program Packaged marketing rights and benefits Social media, web site, print, press release Less is more execution is key Keep it simple Represent them well!

99 Sponsorship packaging Tiered pricing to fit different budgets Marketing benefits for each level of sponsorship Less is more 3 to 4 levels only

100 Build a lasting relationship After the event Thank all sponsors publicly Produce a results document for sponsors Call them and send thank-you no Invite them to award ceremonies Use social, and print media if possible

101 Build a lasting relationship Keep in contact Invite them to speak to your club Recognize them year-round on web site Invite them when you have special speakers Engage them in your service projects Invite them to become members Convert Sponsorships to partnerships!