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1 Your fundraising guide Mr. Men Little Miss Copyright 2016 THOIP (a Sanrio company). All rights reserved. Registered Charity No

2 Thankyou! Contact us If you would like any additional materials, or have any queries, then please do not hesitate to get in touch. We would also love to see pictures of your fundraising activities on our Facebook or Twitter pages. T E W childrenwithcancer.org.uk Children with Cancer #CwCMrMen #CwCLittleMiss 51 Great Ormond Street, London WC1N 3JQ Registered Charity No Mr. Men Little Miss Copyright 2016 THOIP (a Sanrio company). All rights reserved. Thank you for choosing to support Children with Cancer UK. This fundraising pack is full of information to help you fundraise as effectively as possible and raise money to help save young lives. We know that raising funds can be daunting at times. However, we hope our fundraising advice will help make it easy. You can also visit childrenwithcancer.org.uk/fundraising for further useful tips and advice. We have enclosed everything that you will need to start your fundraising. In addition, located in the front of the pack is a training guide that will help you prepare for your challenge. If you need any further materials, or have any queries, then please get in touch. You have undertaken a great challenge and we are determined to do everything we can to help you get through it - and help you have fun whilst raising vital funds. We are delighted to announce that the Mr. Men and Little Miss Team have teamed up with Children with Cancer UK to help raise funds in the fight against childhood cancer. Good luck and thank you for all your support!

3 About us Shopping Iist Reaching my fundraising target was a lot easier with the help and support I got from Children with Cancer UK! Emma, London Marathon runner Everything started with a promise In November 1986, Paul O Gorman was diagnosed with leukaemia. Tragically, he died only nine weeks later. He was just fourteen years old. Less than a year after losing their son, Eddie and Marion O Gorman lost their daughter Jean, also to cancer. Before Paul died, his parents promised to help other children with leukaemia and established the charity so no other life would be cut short. We work tirelessly to keep this promise and today we strive to give children a better chance in their fight against all types of cancer. What began as a small memorial charity in 1988, has evolved into a major force in paediatric oncology. Telling people how their money can help will make them more inclined to donate and feel confident that their sponsorship is making a difference. Our shopping list explains how donations could help us. 5 Could 10 fund laboratory consumables for the cultivation of leukaemic cells in the lab - as part of vital research into the biology of childhood leukaemia. Could fund the molecular biology reagents for the analysis of one tissue sample, to help understand the genetics of heart failure after treatment for childhood cancer. Children with Cancer UK Children with Cancer UK is the leading national children s charity dedicated to the fight against all forms of childhood cancer. Every year in the UK, over 4,000 children and young people are diagnosed with cancer. Our aims are to determine the causes, find cures and provide care for children with cancer Could help fund essential blood tests to monitor the effectiveness of therapy in a ground-breaking immunotherapy trial for children with relapsed leukaemia. Could help purchase laboratory consumables to support development of immunotherapy techniques for the treatment of children with chemotherapy-resistant sarcomas. We fund life-saving research into the causes, prevention and treatment of childhood cancer. We fund innovative welfare projects to provide better care for young cancer patients and their families. We campaign to raise awareness of childhood cancer, to protect more children and to improve the lives of young cancer patients, today and for future generations. 100 Could fund a week s supply of the day to day research consumables for the development of a bank of donated ready to go immune cells, for transfusion into young patients. Eddie O Gorman OBE Chairman and Founder For more information about what we do please visit: childrenwithcancer.org.uk/what-we-do 250 Could fund one MRI scan as part of the development of new MRI scanning techniques for more accurate diagnosis of young patients with the brain tumour medulloblastoma.

4 Getting started A fantastic trek all the way to Annapurna base camp. Such a great feeling to be trekking through deep snow and admiring the views after a hard couple of weeks of walking. Having a sister who has suffered with cancer made it even more worthwhile and a privilege to be able to complete the trek with her. Ben, Himalayas Trek Who will I approach? Make a list of everyone who might sponsor you. Start with your immediate family, then go on to your extended family. List all your friends who might support you. List work colleagues who may support you, including your boss! If you have any suppliers at work then add them to the list. Finally, ask yourself if there is anyone else you know who might help. People like to help a charity and will admire the fact that you are undertaking your challenge. List your sponsors Most people don t know how much they re going to pledge and will look to see how much others donate. Put those who you think will pledge the most on the top of your list and hopefully the others that follow will give equally generous support. Set a fundraising target People will usually ask you how much you hope to raise. When setting a fundraising target, try to estimate how much each person on your list might give. Remember, if your employer operates a matching scheme, or a similar contribution, then adjust your total to reflect this. Try to make your target ambitious but also realistic. Online giving Set up an online fundraising page by visiting childrenwithcancer.org.uk/online-fundraising. Our page links to secure online fundraising platforms that make fundraising quick, easy and fun. Within minutes you can create an online fundraising page and a link to all your contacts. Your contacts around the world can make secure online donations directly to us in less than three minutes. Hold an event Fundraisers often hold events to raise money. Events can be as simple as a pub quiz or coffee morning, up to a gala dinner or a charity faire. The three rules to follow are: Keep costs low. Try to spend as little as possible on your event and get as much as you can, ideally everything, donated. Every pound spent reduces your profit! Know your audience. Consider who you will invite and tailor an event to their tastes and interests - this means they are more likely to attend and make it a success. Keep it simple. Gala dinners are great events but can take months of planning and are potentially very costly. You could end up raising just as much money by holding two or three easy to organise pub quiz nights. Asking for support When asking for support, it is useful to know about the charity and how the money you raise will be spent. Please visit childrenwithcancer.org.uk/what-we-do to learn more about our work. In most cases, you ll find that it is easier to get people to sponsor you if you ask them face to face. It may help to refer to the Shopping List, shown earlier, when suggesting sponsorship amounts to potential supporters. Remember to stick to the order of the list of approaches you have made so that the most generous will hopefully encourage others to donate more! Someone considering donating 20 might increase the total to 50 after seeing generous donations that have already been made. Finally, don t be afraid to ask you will probably be surprised how many people want to support you!

5 Top ten tips Gift Aid 1 Start early and start NOW! 2 Create a fundraising plan to help you to raise your sponsorship money. 3 Set up an online fundraising page and use Facebook and Twitter to reach people you don t normally see. Visit childrenwithcancer.org.uk/online-fundraising for more details. 4 Collect donations as early as possible - the sooner you start collecting, the more you will collect. 5 Ask for help! Ask close friends and family if they will help you with fundraising. 6 Organise an event: coffee mornings, quiz nights and discos are all great ways to raise funds. 7 Learn some key facts about Children with Cancer UK - potential sponsors may ask where the money is going. Visit childrenwithcancer.org.uk/what-we-do. 8 Ask local businesses to sponsor you or donate a prize that you can use at a fundraising event. 9 Remember Gift Aid. The charity can claim additional funds at no extra cost to you - read about Gift Aid in this pack. 10 Encourage colleagues and your employer to get involved - your company may have a matched giving scheme so approach them early. Visit childrenwithcancer.org.uk/fundraising for more ideas! For every 1 donated by a UK taxpayer, Gift Aid enables the charity to claim an extra 25p from HM Revenue and Customs at no extra cost to you or your sponsors. Sponsor forms Please try to keep your sponsor forms neat, tidy and legible. Once they are returned to the charity, we will make a claim for Gift Aid. In order to make a Gift Aid claim, we need the following details on your paper sponsor form: Full Name. This must include first initial, or forename, and surname. Address. Only use a home address, including door number and/or house name and postcode. The amount donated must always be written. The donor must tick to confirm they are a UK taxpayer. Online giving When you have an online fundraising page, all your sponsors will be asked for a Gift Aid declaration as they donate. The claim is then made automatically on those donations. Higher rate tax payers When sponsors who pay tax at the 40% or higher rate, give 1 to the charity, the charity claims 25p from HMRC in the usual way. We can give the sponsors a receipt, which will allow them to claim back additional tax through their tax return. Company donations These are eligible for Gift Aid at a standard rate of 25%, however this is claimed by the company rather than the charity, so you don t need to do anything. Exceptions If you are going on an overseas challenge and using a percentage of your sponsorship to pay for the costs of your trip, HMRC considers you to have received a benefit from taking part in the challenge. That means that you cannot claim Gift Aid on any donations made by you, your immediate family or any company under your control. However this rule doesn t apply if you re meeting the costs of the trip yourself. Your fundraising totals Gift Aid is not added to your individual fundraising total. This is because we sometimes receive Gift Aid from HMRC many months after the original donation has been made.

6 Sending in funds Note There are various ways to send in the funds you have raised. The sooner you begin collecting, the more you will collect! As soon as we start to receive funds we can put them to good use please don t feel you need to collect every penny before you start forwarding monies to the charity. There are several ways to pass on your funds to Children with Cancer UK: At your local NatWest You can pay your funds directly into our account at any branch of NatWest. Please just ask us to send you our bank details. Don t forget to reference your name and the event, so we know it is from you. Bank transfer You and your sponsors can transfer funds straight into our account. Again, please just ask us to send you our bank details then just let us know you have transferred the money. Please don t forget to reference your name and the event when you make a transfer. Online giving All funds raised through your online pages will come directly to us. This will also include Gift Aid, where applicable. By post You are welcome to send in cheques by post. Please don t forget to reference your name and the event when sending anything to us by post. By phone You can call us on and pay over the phone via debit/credit card.be sure to let us know when you have finished fundraising, so that we can send you your well-deserved certificate.

7 My son Luke had cancer. He was six months old. Luke was diagnosed with hepatoblastoma, a very rare liver cancer when he was just six months old. Thanks to research funded by Children with Cancer UK, Luke s been in remission for five years and is doing really well. Claire, Luke s mum Over 4,000 children and young people like Luke are diagnosed with cancer every year in the UK. That s ten every day. The good news is that more than three quarters of children and young people can be treated successfully. The bad news is that treatment is aggressive and the side effects can last for years. It is vital that we fund more research to improve diagnosis and treatment, reduce side effects and save more young lives. With your support, we can help more children like Luke. Join the fight against childhood cancer. childrenwithcancer.org.uk Children with Cancer UK 51 Great Ormond Street London WC1N 3JQ Registered Charity No

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