HatsON For Canada Campaign Kit

Transcription

1 HatsON For Canada Campaign Kit //

2 Celebrating Minds One Hat at a Time. Get Your HatsON!

3 HatsON For Canada HatsON For Canada is a signature awareness and fund development campaign which focuses on bringing Canadians of all walks of life together for the purpose of building awareness for our most precious resources every Canadian mind. We are committed to rallying support across Canada to gain awareness and raise funds and eliminate the stigma surrounding mental illness. We look forward to a day when every Canadian who suffers from mental illness is able to share their struggles without shame or judgment and has access to the supports they need. HatsON For Canada has partnered with the Canadian Mental Health Association and is supported by ACCO the Aboriginal Chamber of Commerce Ontario to help our dreams become reality. All proceeds raised through the campaign goes directly to local CMHA offices across the country and ACCO, who uses your donations to provide supports to individuals for mental health wellness. 2

4 What We Do HatsON For Canada brings awareness to the hardships faced every day by Canadians affected by mental illness. We believe that by encouraging open dialogue about issues relating to mental illness, we can reduce stigma and increase the number of Canadians who receive treatment for their illness. Our Goal? To sell more than 150,000 hats by the end of 2017, in honour of Canada s 150 th anniversary. All proceeds go to the CMHA the Canadian Mental Health Associate and ACCO s Aboriginal Mental Health Campaign. 3

5 How Can You Help? Wear HatsON Donate Volunteer 4

6 Hats Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community. By wearing HatsON For Canada, you are showing your support for an awesome cause. You re letting those affected by mental illness know that you hear their voices and you are helping make a difference. All proceeds go to your CMHA and ACCO s Aboriginal Mental Health Campaign. Hats come in blue, red, white and black. To order a hat for yourself or as a gift, please visit: All single or group and bulk orders must be processed through: This will ensure your local CMHA Branch location receives your financial support. 5

7 Donate Donating to HatsON For Canada has never been easier! If you would like to support HatsON For Canada in our efforts to ensure everyone across our nation has access to the help they need, please consider making a donation. Any amount makes a difference, no matter how big or small! We sincerely appreciate anything you are able to contribute. You can donate any time at: make sure you select your local CMHA to ensure your contribution goes directly to your chosen community. Or you can mail your cheque to: HatsON For Canada 20 McIndoos Cemetery Road Woodville, Ontario // K0M2T0 And we ll make sure it gets to the right place! 6

8 Where Your Donation Goes HatsON For Canada is proud to support CMHA the Canadian Mental Health Association and ACCO Aboriginal Mental Health Campaign. We want to assure you that all proceeds of your donation goes directly to your selected CMHA Branch and to ACCO, to fund integral support programs and research for individuals affected by mental illness. At any given time, 1 in 5 Canadians are experiencing mental illnesses, from PTSD (Post-Traumatic Stress Disorder), Depression and Anxiety to Schizophrenia, Eating Disorders and more. With your help, we can build a society where everyone receives the help they need, and no one ever feels alone. 7

9 Volunteer HatsON For Canada is always looking for energetic and passionate volunteers to support mental health and fight against the mental health stigma. Help us support mental health and Celebrate Minds in Our Nation. We have numerous opportunities available to youth and adults alike who care about our cause and are looking to make a serious difference. Volunteer opportunities include: Taking on the role and becoming a Champion and a Campaign Lead in your community. Assisting with local campaigns Collaborate and work with HatsON For Canada at events And more! If you are interested in volunteering with us, please contact us! volunteer@hatson.ca 8

10 Rise To The International Challenge In 2014, a world record was set for the most people wearing hats in one place at one time. In May 2017, HatsON For Canada will lead Canada in coming together to surpass this Guinness World Record and become the new global champion! In this fun and innovative fundraiser, HatsON For Canada is using a unique take on an awareness campaign to promote our cause, celebrate Canada s 150 th birthday in an entertaining way, and put this initiative on the international map. We will be celebrating this challenge in over 10 locations across Canada with live entertainment and free goodies. Vecteezy.com 9

11 Want More HatsON? Visit us at for the latest news, to purchase limited edition art and apparel, stay updated on upcoming events and learn more about us. Want to reach out? Contact us at: Telephone: Fax: Website: 10

12 The Campaign Process Your CMHA branch agrees to participate. A local CAMPAIGN LEAD is appointed. HatsON For Canada creates a unique page for your branch on HatsON.ca. The public can now make HatsON apparel purchases online and also has the option of making a donation through your CMHA branch page. The Campaign Lead works to engage the local community, spread the word about HatsON For Canada and drive traffic to HatsON.ca. The campaign brings your community increased mental health awareness and raises funds for your CMHA. Every three to four months existing orders are shipped to local CMHA branches. This timeline can be modified if orders are large or urgent. The Campaign Lead makes the product available for pick-up by consumers at the CMHA s reception area. Pick-ups are tracked on the provided documents. Product pick-ups build reputation and increase the awareness for your local CMHA. For every hat sold, $3 is received by the local CMHA branch that was indicated in the purchase, $2 is donated to CMHA National, and $1 goes to support ACCO s (Aboriginal Chamber of Commerce Ontario) Aboriginal Mental Health Campaign. info@hatson.ca // // Process Sheet

13 Order Form // CMHA Location: Campaign Lead: Organization (if applicable): Name QTY Red Hats QTY Blue Hats QTY White Hats QTY Black Hats Total Cost Payment Method Date Ordered *As campaign lead or campaign volunteer, you are responsible for inputting the orders you collect to the online order form on and for ensuring that the payments you collect are delivered to HatsON For Canada. *Please note that if your selected colour is unavailable, HatsON For Canada will replace it with an available colour.

14 Canada 1 in 5 Canadians experience mental illness in any given year. 1 Only a third of these affected people receive treatment for their mental illness. This number can drop as low as one in four for youth. 2 Youth Youth aged are more likely to suffer from mental illness and related problems than any other age group. 1 70% of the mental health issues Canadians face first appear during childhood or adolescence. 1 Suicide Indigenous 11 Canadians die by suicide each day, for an average of almost 4000 a year ,000 Ontarians have seriously contemplated suicide in the last year. 1 Suicide rates among First Nations youth are 5 to 6 times higher than those of non-aboriginal youth. 2 The suicide rate for Inuit is 11 times the national average, placing it among the highest in the world. 2 The Stigma Over half of Canadians say they would not hang out with a friend that has a serious mental illness. 3 Almost half of Canadians believe that mental illness is used as an excuse for poor behaviour. 3 Majority of Canadians say they would probably not hire a lawyer, child care worker, financial advisor or family doctor with a mental illness. 4 JOIN THE FIGHT FOR CANADIAN MINDS. // [1] Mental Illness and Addictions: Facts and Statistics. (n.d.). Retrieved June 28, 2016, from pages/addictionmentalhealthstatistics.aspx [2] The Facts. (n.d.). Retrieved June 28, 2016, from [3] Stigma and Discrimination. (n.d.). Retrieved June 28, 2016, from [4] 5 Facts About Mental Health In Canada. (2014, May 5). Retrieved June 28, 2016, from strombo/news/mental-health-week-2014

15 CELEBRATING MINDS ONE HAT AT A TIME! visit: TM Get Your HatsON today! Every time you make a purchase from HatsON For Canada you are supporting CMHA and your local mental health OUR GOAL - Sell Hats # To Volunteer and help us reach our goal, volunteer@hatson.ca Don t Forget Your Hat! YOUR LOCAL CMHA BRANCH: Addresss Phone Website Aboriginal Chamber of Commerce Ontario

16 Delivery Confirmation Form // Date Shipped: Date Received: CMHA Location: Campaign Lead: Shipment Quantity: QTY Red Hats QTY Blue Hats QTY White Hats QTY Black Hats Total # Individual Orders: Addressed To Order Contents Collected By Signed Dated