GuideStar Impact Call

Transcription

1 GuideStar Impact Call F o u r t h Q u a r t e r R e s u l t s R e p o r t i n g February 14, #GSImpactCall

2 Please suggest questions throughout the conversation Today s webinar will be recorded. We will everyone a copy of the recording after the event. Questions go in the questions tab 2018 #GSImpactCall 2

3 GuideStar Impact Call F o u r t h Q u a r t e r R e s u l t s R e p o r t i n g Gabe Cohen Senior Director, Marketing and Communications Adrian Bordone, Vice President, Strategic Partnerships Mizmun Kusairi Vice President, Strategy and Finance February 14, #GSImpactCall 3

4 AGENDA Who is GuideStar? Why an Impact Call? What s new? What s coming soon? What are GuideStar s recent results? What have we learned? Do you have any questions? #GSImpactCall

5 Who is GuideStar? Why an Impact Call?

6 Purpose of this call: To provide near real-time results to constituents and begin a systematic dialogue that encourages data-driven decision making across the sector. Who is GuideStar: Better data. Better decisions. Better world #GSImpactCall 6

7 Data & Information Flow in the Social Sector Better data. Better decisions. Better world #GSImpactCall 7

8 What s new? What s coming soon?

9 2018 #GSImpactCall 9

10 2018 #GSImpactCall 10

11 New Year, New Seal Claim your profile to share your story with the world Bronze Seal of Transparency Mission & Programs: for each program, add a description, population + geographic area served Donation Info: add a payment address + legal name Brand: upload your logo + tagline Silver Seal of Transparency New requirement: financials must be from within the past two years. Gold Seal of Transparency Make sure your information is up-to-date and fill out the *optional* Issues section Platinum Seal of Transparency New requirement: one metric must be from within the past two years #GSImpactCall 11

12 Building Data Infrastructure for Diversity, Equity, and Inclusion (DEI) in Philanthropy 2018 #GSImpactCall 12

13 Building Data Infrastructure for Diversity, Equity, and Inclusion (DEI) in Philanthropy # of orgs sharing any demographic information 9,000+ # of orgs sharing demographic category data Gender 8,755 Race 5,772 Sexual Orientation 1,197 Disability Status 1,676 # of orgs sharing their Diversity Practices 6,631 # of funders have shared Diversity Practices 300+ Orgs reporting a strong representation of women in leadership 55% Orgs who have boards that are composed of a of majority people of color 6% 2018 #GSImpactCall 13

14 Wondering Wondering what you can do at what your foundation you or can nonprofit do organization? at your We organization? can help! Funders: Lead by example and add DEI information for your foundation to your GuideStar Profile Encourage your grantees to add their demographic information to their GuideStar Nonprofit Profile Invest in this work with a grant to help fund GuideStar's DEI efforts Provide a letter of support, acknowledging the importance of demographic data and intelligence for the sector Volunteer for a session with our Product Design Team to share a foundations insights as we develop the next generation of the data collection and reporting tools DEI webinar on Monday, March 26, 1p.m. E.T #GSImpactCall 14

15 Wondering what Wondering you can do at your what foundation you or can nonprofit do organization? at your We organization? can help! Nonprofits: Claim your organization s FREE GuideStar Nonprofit Profile Add your organization s DEI information on your profile (All sections are voluntary so start where you are comfortable) Earn a GuideStar Seal to signal your commitment to transparency Share this opportunity with others in your networks and on social media Direct interested funders and stakeholders to this information on your Profile Volunteer for a user testing session with our Product Design Team to share a nonprofit s insights as we develop the next generation of the data collection and reporting tools DEI webinar on Monday, March 26, 1p.m. E.T #GSImpactCall 15

16 Introducing the Next Generation of GuideStar APIs Better data. Better decisions. Better world #GSImpactCall 16

17 Your Data Speaks Volumes Who s Listening? +20 Community Foundations

18 GUIDESTAR APIS The next-generation of APIs save your users valuable time and keep them on your site and in your apps. Our next-generation APIs: Enable more powerful and relevant searches. Our new APIs offer the same sophisticated search filters and results as GuideStar Pro Access real-time updated data from GuideStar s database Provide more in-depth information. We ve added new financial fields, pre-calculated metrics, expanded people information, and other key information provided directly by nonprofits. Transition seamlessly from testing and evaluation to full integration. Support developers through robust documentation and other resources. Ensure 99.9% uptime #GSImpactCall 17

19 GUIDESTAR APIS GuideStar Essentials API Effortlessly search the GuideStar database for nonprofit information using 40+ fields of data. Basic nonprofit information so your users can: Find information on more than 1.6 millions nonprofits with GuideStar Essentials powerful search functionality and sophisticated filters Obtain contact and location information for specific nonprofits Gain insight into individual nonprofits missions, programs, finances, and relationships to other organizations Access real-time updated data from GuideStar s database #GSImpactCall 18

20 GUIDESTAR APIS GuideStar Charity Check API Easily verify nonprofit and charitable status for millions of organizations using 40+ fields of data. Industry leading nonprofit verification allows you to: Access the leading nonprofit verification solution Verify hundreds of nonprofits at one time in seconds Ensure a charity is eligible to receive taxdeductible donations and is in good standing with the IRS Print charity verification for compliance reference 2018 #GSImpactCall

21 GUIDESTAR APIS GuideStar Premier API Access everything GuideStar Essentials API and GuideStar Charity Check API offer and more using 230+ fields of data! All the functionality of GuideStar Essentials and GuideStar Charity Check APIs plus: Obtain expanded program results, financial metrics, leadership and staff information Access in-depth nonprofit information for research and evaluation Dive deeper into nonprofits finances with precalculated ratios and visualizations Autopopulate grant applications for nonprofits 2018 #GSImpactCall

22 What are GuideStar s Recent Results?

23 1 Activities Data Increase breadth, depth, and quality Tools to aid foundations, nonprofits, giving platforms and more Reach through partnerships with giving platforms, foundations, more Thought Leadership to enable higher understanding of the nonprofit sector through data Activities by Many Other Important Nonprofit Organizations Metrics: Are we providing what we set out to provide? 2 User Outcomes Donor decisions influenced by data Simplified fundraising systems Fast learning among nonprofits Greater collaboration Trust in nonprofit sector Supportive policy environment Evidence: Is what we re providing leading to outcomes? 3 Field Outcomes Quantity MORE GIVING Quality SMARTER GIVING Efficiency LESS WASTE Effectiveness HIGH PERFORMANCE IMPACT Donors Nonprofits Research: Is there existing research that proves connections between user and field outcomes? #GSImpactCall 22

24 Data Key Question: How much data do we have? # of Data Points 2,854,934,296 2,965,650,024 2,994,439,283 3,097,946,959 3,121,131,945 3,253,034,194 3,399,044,444 3,522,239,295 Q Q Q Q Q Q Q Q Key Question: How good is this data? 33,991 34,043 35,105 36,534 Platinum, Gold, Silver, Bronze Profiles 39,420 41,263 42, ,142 1,627 2,127 2,636 2,874 8,664 8,650 8,834 9,114 9,555 9,906 10,035 16,834 15,851 15,615 15,519 16,153 16,338 15,950 8,493 8,863 9,514 10,274 11,585 12,383 13, Q Q Q Q Q Q Q Q Bronze Silver Gold Platinum 48, #GSImpactCall 23

25 Moved to Salesforce Key Question: How are our tools and resources used? How often are they used? # Customers in each Product Category 2 Tools and Resources 2,099 2,087 2,179 2,107 2,008 1,877 1,339 1,385 1,469 1,539 1, Q Q Q Q Q Q Q Q Data Services Platform Web # of Searches on GuideStar.org 4,945,678 4,581,398 4,881,523 5,346,085 5,869,770 6,576,937 6,872,587 7,009,067 Q Q Q Q Q Q Q Q Q Monthly Active Users is calculated by # of active individual users divided by total # of paying individual users. It includes only GuideStar.org products, including Premium and Pro Search, Charity Check, and Financial SCAN. 2. # Customers in each product category is the number of accounts we gain during each quarter. It is not a cumulative count of the number of customers we have at the time. Q1 and Q2 numbers are not available as we moved to Salesforce in Q3 2016, which provided a more accurate customer count. #GSImpactCall 24

26 Key Question: How many users do we have? Reach Cumulative Registered Users 1 3,289,989 3,125,626 2,985,275 3,446,961 2,022,582 1,607,430 Unique Users 2,039,855 2,626,216 2,663,104 Q Q Q Q Q Q Q Q Number of websites and organizations (outside of our organization) that share our resources and information Q Q Q Q Q Q Q Q # of foundations that have adopted GuideStar for Grant Applications Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Total number of unique visitors to during the specified quarter. This does not include Hosted Solutions traffic or HubSpot COS traffic. Total registered users include all registered users in GuideStar s database. 2. This is GuideStar s Data Distribution Network, where GuideStar data appears on other websites and mobile accounts, mainly through real time APIs (application programming interface). Includes customers of the following products: DonorEdge, Hosted Solution, GPP, API customers, and recurring Data Sets. 3. Foundations that have adopted Guidestar Profiles for Grant Applications (G4G) #GSImpactCall 25

27 Key Question: How much content do we put out? How many people receive it? 300, , ,000 0 GuideStar Blogs Published and Blog Views Thought Leadership 202, , , , , ,352 64,057 63, Q Q Q Q Q Q Q Q ,144 1,236 Average views per post 3,325 2,453 2,674 2,500 2,449 2,748 Q Q Q Q Q Q Q Q ,440 2,318 Earned Media Placement 7, ,500 8,500 Q Q Q Q Q Q Q Q #GSImpactCall 26

28 2017 GAAP reached the Budget Change in Unrestricted Net Assets of $0.5M driven by expense savings and reductions which offset lower revenue Unrestricted $12.8 -$1.5 $11.3 $12.8 $0.3 Unrestricted $12.5 $14.4 $0.4 Unrestricted $ Actual vs. Prior Year and Budget Target $12.8 $13.5 $11.9 ($ millions) $(0.1) $0.5 $0.5 $0.8 $0.9 $(1.5) Revenue Expense Change in Unrestricted Net Assets Change in Total Net Assets 2016 Actual 2017 Actual 2017 Budget Target 1. Represents Restricted Support or Change in Restricted Support 2018 #GSImpactCall 27

29 Ending cash balance of $2.4M was roughly below budget target but within our accepted range Total Assets: $4.2M $4.0M $5.8M $5.5M $4.3M ($ millions) Q Q Q Q Q Total Liabilities Total Net Assets Cash 2017 Actual 2017 Budget Target Cash Balance ($K) 2,378 2,906 Cash Cover/Avg. Monthly Expense 2.5x 2.7x Cash Cover/Max Burn x 8.9x 1. Represents Restricted Support or Change in Restricted Support 2. Calculation includes: Product Sales only / Product Sales and GPP/Membership 2018 #GSImpactCall 28

30 What have we learned?

31 Giving Season is getting bigger each year. Prepare early and often #GSImpactCall 30

32 Do you have any questions?

33 Questions? Gabe Cohen Senior Director, Marketing and Communications Adrian Bordone, Vice President, Strategic Partnerships Mizmun Kusairi Vice President, Strategy and Finance 2018 #GSImpactCall 32

34 Disclaimers Financial results: Numbers are preliminary and unaudited Safe Harbor disclosure: Historical results are not necessarily indicative of future results. All forward looking statements contain known and unknown risks that may result in future results that are materially different from historical results #GSImpactCall 33

35 Interested in holding your own impact call? Purpose of this call: To provide near real-time results to constituents and begin a systematic dialogue that encourages datadriven decision making across the sector. Process: 1. Invite: Funders, stakeholders, donors, media 2. Engage: Base deep dives off of audience interest 3. Begin: Start small and build from there Download a copy of our free Impact Call template: guidestar.org/impact 2018 #GSImpactCall 34