Y Turkey Trot Charity 5K

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1 The Y in Central Maryland Y Turkey Trot Charity 5K ARNOLD BALTIMORE CITY BEL AIR ELLICOTT CITY PERRY HALL TOWSON WESTMINSTER Fundraising Guide Title Sponsor

2 Congratulations! Thank you for your decision to invite your friends and family to support you in the Y Turkey Trot Charity 5K! You are making a huge difference to the lives of so many vulnerable adults and children in the community. To help you get started, we ve created this guide which includes tips and advice to make your fundraising fun, easy and impactful. For additional fundraising resources or more information, please visit ymdturkeytrot.org Thank you again for your support. Let s get started! The team at Y Turkey Trot Charity 5K HQ P.S We are here to help! You can reach us anytime at turkeytrot@ymaryland.org Your investment matters Everyone deserves the opportunity to grow and thrive in a safe place where all are welcome. Sadly, in our region, more than 200,000 individuals live in poverty and struggle to make ends meet, much less participate in healthy Y activities that keep them and their children connected, active and engaged. The need keeps growing and we urgently need your help now, more than ever. Your fundraising support helps strengthen our community for all, for a better us. Your support in action My son comes home happy every day and he is learning so much! I can t thank you enough. My family was given a scholarship and I cannot even state the impact it has had. The Y is a safe place for my children. The people are friendly and make me feel like I belong. For me, being retired, it s nice to be able to get out of the house and meet people.

3 Every dollar makes a difference! $47 gives a month of Y Membership to a senior in the community, removing them from isolation and giving them the chance to get active and connect with others. $120 gives the gift of Y Swim Lessons to a child in your community, teaching them water safety and helping to develop their lifelong love of swimming. $302 sends a child living in poverty to camp for a week, giving them safety, fun and learning while school s out. $381 gives the gift of a month of Y Before & After School Enrichment to a child living in poverty, providing them with a safe, fun and healthy balance to the school day. $872 gives the gift of education by sponsoring a month of Y Preschool for a child living in poverty, helping them to discover the joys of learning and prepare them for success in kindergarten and beyond.

4 Fundraising Checklist Create the ultimate online page Once you have registered for the Turkey Trot, you will be automatically set up with a Classy fundraising page. Classy is our online registration/ fundraising/donation platform. You can use this fundraising page to easily invite your friends and family to sponsor you and support the Y. You can log into your page anytime at Make your page your own One of the best things about your Classy fundraising page is that you can personalize it to your heart s content. We encourage you to log in and: Set your goal. Be bold, and challenge your friends! Add your photo. People are more likely to donate if they see your smiling face Personalize your story and provide updates. We provide you with a story, but you can make it your own. Add photos, video, and text to tell people why you are supporting the Y and participating in the Turkey Trot Charity 5K! Copy our appeal language and send s. s from personal accounts have proven to be the best source of sponsors. We provide you with a ask for donations and thank you template to copy. Thank your sponsors. You can say thank you to your sponsors via your page. Perspective is key When asking for support, express to your potential donors that no amount is considered too big or small. If they are worried they can t afford it, remind them that for the cost of a $5 pumpkin spice latte, they could make a difference to the health and happiness of someone in need. Sharing is caring After you ve updated your page, pop your page link in an or up on your social media channels Facebook, Twitter, Instagram, Snapchat and politely ask for support. Pro tip: Visit ymdturkeytrot.org/central-maryland/fundraise and check out our easy-to-download fundraising resources. From Facebook cover photos to web banners, we ve got you covered!

5 Pick up the phone Call three friends of your family members or friends and ask them to please support you this Thanksgiving. Five donations of $50 = $250 raised! Pro tip: Got a birthday coming up? Why not ask them to donate to your campaign rather than give you a present? Make a donation to yourself! We recommend donating to your own page first to show your friends and family you re dedicated to the cause. Employee matching gifts Often workplaces will match employees charitable contributions. Why not reach out to your Human Resources department and see if they can match your efforts? Keep people in the loop You re doing something really cool for your local community! Don t forget to inspire and excite those people around you by sharing your fundraising progress in person or over social media. If you re running, why not ask your friends and family if they would like to join you on the day? Say thank you Saying thank you is important and makes your supporters feel happy and appreciated. So whether you do it in person, over the phone or on social media, when people donate to your campaign, tell them how wonderful they are.

6 Getting social Posting on your social media channels is a great way to share your passion for the Y and the Y Turkey Trot Charity 5K with your family and friends You can do this by: Updating your social media channels anytime you are doing something Turkey Trot related. Going out for a training run? Tell people so and include your fundraising page link. Something like Heading out for a run to prepare for the Y Turkey Trot Charity 5K! Keep me motivated and donate to the cause today [insert page link]. Thank you! If you have a Twitter account, tweet about your training and fundraising using #yturkeytrot Regularly posting your fundraising progress. It doesn t have to be anything fancy! It can be a picture of your running shoes, a short video or a thumbs up. Saying thank you. An online thank you goes a long way! When someone donates to your campaign, be sure to tag them in a thank you post so it comes up on their timeline. Share everything Turkey Trot! #yturkeytrot

7 Meet a Turkey Trot Fundraiser Fundraiser profile: Jason Irla What motivated you to fundraise for the Y Turkey Trot Charity 5K in 2017? My motivation came from a few different places. One was raising money for kids in need I figured it was one small way I can give something to the city we live in. It was also fun having a goal to work towards and a good reason to get out and run more regularly! What are your top five fundraising tips for beginners? 1. Be sure to describe what you re doing, why you re doing it and how their donation can be impactful in a child s life. Talk about your training and challenges. The more you offer, the better your chance of convincing people to give. 2. Consistency is key. regularly. 3. ALWAYS INCLUDE YOUR DONOR PAGE URL! ALWAYS! 4. Send a follow-up after the event thanking everyone for helping to make the Turkey Trot a success. Tell them how much you raised and reiterate what a difference they made in the lives of children. Include a tired/sweaty post-race selfie of you people want to know you earned their donations! 5. My last piece of advice is to thank each contributor individually. Write them a nice thanking them, and let them know how they are helping to improve a child s life. What was your favorite thing about race day? Well, first it was a beautiful autumn morning perfect for running! I loved seeing all the people out there, running, walking, jogging. Seeing everyone out there all doing the same thing, having fun at a charitable event, was both rewarding and motivating. Also finishing! Just finishing was pretty great.

8 Title Sponsor Title Sponsor Title Sponsor Title Sponsor Y Turkey Trot Charity 5K 2018 Fundraising Incentives Raising funds for the Y in Central Maryland s work and knowing you are changing the lives has its own rewards, but we also want to recognize the incredible work that our Y Turkey Trot fundraisers do! $ 250 Raised Red long-sleeved cotton shirt 0TURKEY TR T2Y in Central Maryland 18The $ 350 Raised Red long-sleeved cotton shirt + handy tote bag 0TURKEY TR T2Y in Central Maryland 18The $ 500 Raised Red long-sleeved cotton shirt + handy tote bag + 18oz tumbler 0TURKEY TR T2Y in Central Maryland 18The $ 1,000+ Raised Red long-sleeved cotton shirt + handy tote bag + 18oz tumbler + black soft-shell vest 0TURKEY TR T2Y in Central Maryland 18The The top fundraisers per race location also receive a three-month family membership. The overall top fundraiser receives a one-year family membership. Thank you for your support! We will contact you about your fundraising prizes approximately two weeks after the event Incentive prizes are awarded based on Individual amounts raised, not team amounts. Title Sponsor

9 Important things to note Tax deductibility All gifts are tax-deductible. The Y of Central Maryland is designated as a 501(c)3 tax exempt organization by the Internal Revenue Service. Your contribution is tax deductible in accordance with IRS regulations. For a copy of our current financial statement, please contact us at 303 W. Chesapeake Avenue, Baltimore, MD or Check donations Please have donors make checks out to The Y in Central Maryland. You can then mail to: Robyn Vance The Y in Central Maryland 303 W. Chesapeake Ave, Baltimore, MD Once received, the donation will be credited to your online fundraising page! Thank you notes Online donors will automatically receive an thank you note and receipt. Donors will also receive a postcard in the mail thanking them for a donation.

10 Quick copy and paste templates While we recommend your communications to be as personal as possible, there s nothing wrong with a little Ctrl C, Ctrl V from time to time! Call for donations sample language: Dear friends and family, This Thanksgiving I m going to be participating in the Y Turkey Trot Charity 5K. Not only does this involve getting up bright and early on turkey day, but I am also fundraising for the event! This event is important to me because the proceeds benefit children and families throughout central Maryland who need our help. Each and every dollar raised will go a long way in helping vulnerable individuals attend Y programs that will keep them safe, healthy and engaged. Would you please consider making a donation and offering a helping hand to someone in need in our community? [Insert URL] No donation is too big or small and I would really appreciate your support. My goal is to raise [insert goal] and I ll nearly there! I even donated myself! Thank you in advance for your help. You rock! [Name] P.S If you re not busy on Thanksgiving morning, I d love for you to join me! I m running at the [location] race and you can register at ymdturkeytrot.org

11 Call for donations sample Facebook language: This Thanksgiving I m going to be participating in the Y Turkey Trot Charity 5K! Not only does this involve getting up bright and early on turkey day, but I am also fundraising for the event! Would you please consider making a donation and offering a helping hand to someone in need in our community? All proceeds help children and families access Y programs that keep them safe, healthy and engaged. Thank you! [Insert URL] Call for team mates sample language: Dear friends and family, This Thanksgiving morning I ve entered a team in the Y Turkey Trot Charity 5K! The event, which takes place at [insert location] is a super fun way to kick-off Turkey Day and give back to the local community. Would anyone like to join me on the day? You won t regret it! You can register via my team page: [insert URL] This event is important to me because the proceeds benefit children and families throughout central Maryland. Your support will go a long way in helping vulnerable individuals attend Y programs that will keep them safe, healthy and engaged. Thanks! Thank you language: Thank you so much for your generous donation to my Turkey Trot fundraising efforts! Your gift will go a long way in helping vulnerable children and adults in our community attend Y programs that will keep them safe, healthy and engaged. I really appreciate your support. Thank you.

12 Thank you again for your support. If you have any questions please don t hesitate to visit our website ymdturkeytrot.org or turkeytrot@ymaryland.org.

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