Safetrak 9 - Island of Ireland. A Presentation of Findings by. November BMAC/VB

Transcription

1 1. Safetrak 9 - Island of Ireland A Presentation of Findings by November BMAC/VB

2 Overview of Methodology for Safetrak 9. Total number of interviews: Sample: Nationally representative adults aged 15-7 Fieldwork: In home face-to-face interviews 6 sampling points in ROI sampling points in NI Interviewing was from the th September to the 11 th October 007

3 Food Safety Concerns

4 Increase in Food Safety Concerns. Q. Generally speaking which of these statements best describes your attitude to food safety issues? ST8 ST9 I am very concerned 7 31 Higher Among: I am quite concerned 1 3 Net concerned 7 Females 35+ Main shopper with children ABC I am neither I am not very concerned I am not at all concerned

5 Uncooked Food & Food Poisoning Issue of Most Concern 5. Q. What one food related issue are you most concerned about? ST8 ST9 Food not cooked thoroughly/uncooked food Food poisoning (Salmonella/Listeria/ E.coli) Date marks Best before date/use by date/ Freshness ROI NI 30 1 Country of origin/foreign goods/ensure it s Irish 7 8 Hygiene around food 5 7 Additives/ E-numbers/ Dyes/Pesticides 5 7 Fat content/ Fatty acids/ Saturated fat 6 Salt content 3 6 Chicken/ Pork Preparation 3 5 Red meat/ BSE/Brazilian beef 5 Handling/ Cross - Contamination 6 5 Ensuring balanced/healthy diet Salmonella/ Eggs Food storage * 3 Other 6 Don t know 1 9

6 Small Increase in Healthy Eating Concerns Q. Generally speaking which of these statements best describes your attitude to eating healthily? 6. ST8 ST9 I am very concerned 8 31 Higher Among: I am quite concerned 5 Net concerned 77 Females 35+ ROI ABC Main shopper with children 83 I am neither I am not very concerned I am not at all concerned Don t know

7 Fat Content Issue of Most Concern 7. Q. What one healthy eating issue are you most concerned about? ST8 ST9 Fats in food/ Fat content/ Saturated fat/trans fat Salt Cholesterol/blood pressure/ Heart disease Sugar intake , ROI 18 Females 1 Fruit/Veg 3 9 NI 13 Preservatives/Additives/Colouring 13 9 ROI 13 Variety in diet 6 7 Fibre 3 Vitamins and minerals 3 Diabetes 1 Wholegrain 1 Other 7 Don t know/no reply 9

8 Foods Concerned About 8. Q. Do you have concerns about the safety of any particular types of foods? Q. Do you have concerns about the safety of any of these types of food? Raw chicken Raw beef Raw pork Processed meat (sausages, burgers) Cooked meat/poultry Eggs Ready made meals Shellfish Fish Raw lamb Foods with GM ingredients Tinned foods Frozen foods Soft drinks Spontaneous Total Mentions

9 Pork Products

10 Pork Consumption 11. Q. Do you eat pork products such as Pork, Ham, Bacon? Pork consumption in IOI is high, with over eight in ten adults claiming to eat pork products 85 Yes No 15

11 Reasons for not Eating Pork Q. What are your reasons for not eating pork products? Base: All Who Don t Eat Pork Products (119) I don t like the taste of pork meat I think pork meat is too fatty 17 Dislike of the taste is the main reason for non-consumption, followed by fat/salt content, and vegetarianism 5 1. I am a vegetarian High salt content Preservatives E-numbers Other 1 Don t know

12 Pork Products Concerned About Q. When thinking about pork products, what products, if any are you most concerned about? 13. Base: All Who Eat Pork Products (677) Sausages 19 Among those who consume pork products, concern levels are relatively low, but sausages are more likely than any other product to cause concern Pork chops/roast/loin/ribs 15 Sliced ham/luncheon Roll Bacon/ rashers Speciality products chorizo/salami/parma Other Don t know/ Not Stated I am not concerned about pork products 6

13 Concerns Among Pork Eaters 1. Q. When thinking about pork products, what products, if any are you most concerned about? Base: Pork Eaters Concerned About Eating Pork Products (30) The percentage of fat in the product 6 Fat, salt, and cholesterol cause greatest levels of concern. High salt product 17 Pork meat products are high in cholesterol 17 They contain lots of antibiotics 13 They can be tampered with easily 11 The Pigs are given growth hormones aren t they? 10 They don t go off anymore Not recommended for pregnant women My children might develop allergies from them 3 1 Other 0 Don t know 3

14 Measurements of Effectiveness 15. Q. When buying pork, bacon or ham, how effective are the following at assuring you of the safety of the product, using a scale from 1 to 5, where 1 is not at all effective and 5 is very effective? Base: Pork Eaters Concerned About Eating Pork Products (30) Labelled as Organic Place of purchase e.g. butchers or supermarket Traceability (knowing what farm it comes from) Country of origin Quality assurance marks 5 (Very effective) (Not at all effective) Don t know

15 Food Labelling

16 Frequency of Referring to Labels Q. Thinking about the information provided on food that you purchase, how frequently do you refer to the labelling information? 17. Six in ten IOI adults refer to food labels with some degree of regularity. Women, ABCI s, housekeepers and the over 35 s are more likely than the average to read labels all the time. All the time 0 Higher Among: Females 7 A lot of the time ABC1 From time to time Main shopper with children 8 Rarely 36 Higher Among: Don t know Males 15-8

17 Information Looked for on Labels Q. When you refer to information on food labels what do you usually look for? 18. Base: All Who Look At Labelling Regularly (95) Best before/use by date Fat/low fat Amount of salt Sugar Additives Country of origin Calories Price Quantity of main ingredients Health claims such as low fat or good for your heart Cooking instructions ROI 53, males 53 Females 55 ABC1 ROI 3 ROI yrs 38

18 Information Looked for on Labels (Cont d) 19. Q. When you refer to information on food labels what do you usually look for? Base: All Who Look At Labelling Regularly (95) Storage instructions Organic GM/non GM origin List of ingredients for special dietary reasons Vitamins Name of food List of ingredients for allergy reasons Production methods Suitability for vegetarian diet Other

19 Ease of Understanding Labels 0. Q. Generally speaking do you find it difficult or not to understand information provided on food labels? 1 (Very difficult) 7 1 Net difficult 19 Higher Among: NI 5 One in five IOI adults find it difficult to understand the information provided on food labels, but the majority do not find it presents any challenges (Not at all difficult) 35

20 Recall of RDA system 1. Q. Have you seen this type of labelling on any foods recently? Higher Among: 8 Females 71 No 6 Yes 35-9yrs NI Don t know 8 ABC1 70

21 Recall of Traffic Light System. Q. And what about this type of labelling? No 39 Higher Among: 35-9yrs ROI ABC Don t know 1 50 Female 5 Yes

22 Perceptions About Food Labelling Q. Which one of these statements best describes how you feel about food labelling? 3. Food labels give accurate information Food labels contain too much information IOI 18 1 ROI 11 NI 8 15 Wide ranging perceptions on the quality/quantity of information provided on food labels. ROI adults are more likely to believe that the information is accurate than are NI adults. Food labels contain the right amount of information Food labels don t contain enough information Food labels give misleading information Don t know

23 Concerns Over Country Of Origin. Q. How concerned are you about the origins of your food, i.e. the country where it is produced? Very concerned Net concerned 59 Females 6 Quite concerned Neither concerned nor unconcerned Not very concerned Not at all concerned Don t know ROI Married 65

24 Additives and Allergies

25 Additives and E-numbers Q. Do you generally look for additives/e numbers on food labels? 6. Higher Among: Yes, all of the time 1 Shoppers with children 6 Yes most of the time 15 Females 19 Yes from time to time 30 No never 1 Higher Among: Males yrs yrs 50 NI 5

26 Impact of Additives and E-numbers 7. Q. Would the presence of additives/e numbers prevent you from buying a particular product? Higher Among: No Yes Females yrs 50 Main shopper with children 59 Don t know

27 Attitudes to E-numbers and Additives 8. Q. To what extent do you agree/disagree with each of the following statements? Agree strongly Agee Neither agree or disagree Disagree Disagree strongly Don t know All food additives/ e-numbers are harmful Net agree 37 Net disagree Higher Among: Females ROI ABC1 1 0 Main household shopper with dependent children 6 Food additives are closely regulated Net agree 9 Net disagree 18 Higher Among: Females 35+ NI Main household shopper with dependent children Some food additives are necessary and not harmful Net agree 3 Higher Among: Females Responsible for main grocery shop in household Responsible for household cooking Main household shoppers with dependent children

28 Food Allergies 9. Q. Do you have a food allergy? Q. What foods are you allergic to? Base: All Who Have Food Allergies (7*) Dairy (incl. milk, cheese, eggs, yogurt) Gluten (incl. bread, pasta and all wheat based products) Nut/peanut Shellfish /Fish Msg (monosodium glutamate) No 93 6 Yes Yeast Eggs Don t know/ not stated Fruit and veg E numbers/other additives Soya Other 19 * Caution: Small Base Size

29 Diagnosis of Allergies 30. Q. Has this been professionally diagnosed? Q. If so, by whom? Base: All Who Have Food Allergies (7*) GP 51 No 8 Yes 66 Allergy specialist (medical) Don t know 6 Allergy specialists (non-medical/complementary) Other 8 * Caution: Small Base Size

30 Shopping & Cooking Responsibilities

31 Shopping Responsibility Q. Are you responsible for doing the main grocery shop in your household? 3. No 3 67 Yes 1 No/reply

32 Cooking Responsibility Q. Are you responsible for household cooking? 33. No 3 Yes 6 Not stated

33 Main Grocery Shop 3. Q. Where do you generally do you your main grocery shop? Tesco Supervalu Dunnes Stores Lidl Sainsbury s ASDA Superquinn Centra Marks and Spencer s Spar Londis Aldi Mace Vivo Other None/it varies *

34 35. November BMAC/VB