People don t drink enough water.

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2 FACT: People don t drink enough water. 01 An estimated 75% of people are dehydrated; a mere 2% drop in fluid can lead to reduced mental acuity and dehydration is the #1 trigger of daytime fatigue. Nuun has created a range of drink tabs with essential electrolytes, vitamins, and minerals. Offering a light, refreshing taste and NEVER using sugar, Nuun revolutionizes hydration. Nuun is hydration.

3 nuun & co. 02 Nuun knows that in order to survive and thrive, you need water in your life. But face it: water can be mundane and sugar can be harmful. Nuun is portable, easy to use, and doesn t waste plastic bottles. Every recyclable Nuun tube makes the equivalent of 12 bottles or 1.5 gallons of refreshing hydration. It s simple. Pop open a tube, pour a glass of water, drop and enjoy! 19 FLAVORS No Sugar less than 8 Calories Portable, Easy to Use full of electrolytes & VITAMINS Eco-Friendly 50 per Serving

4 about nuun 03 Nuun, pronounced Noon, was the first company to conveniently separate electrolyte replacement from carbohydrates. Before Nuun, if you wanted electrolytes, the result was a bottle full of sugar. With our simple, self-dissolving electrolyte tabs, Nuun revolutionized the sports drink forever. Nuun was originally the brainchild of a student and professor from the Tuck School of Business at Dartmouth College. As avid cyclists, they longed for a lightweight, easy to use hydration method that didn t include a sticky high-calorie mess. Their research led to the creation of a sugarless, dissolvable, and portable tablet called Nuun. Eight years later, Nuun Active Hydration is the #1 selling sports drink tab in the cycling, running and outdoor specialty marketplaces. As education about hydration and wellness grows, Nuun has become more accessible to a wider range of people. In response, Nuun has expanded its product line from sports performance hydration to include two all natural, vitamin- enhanced products for every day use, Nuun All Day and U Natural Hydration. Be it a bike ride, a long day at the office, or a day at home juggling kids, Nuun has a tablet and flavor customized to help you stay healthy and hydrated. Nuun and Company is based in Seattle, WA. Nuun is sold in over 5000 outlets in the U.S. and available in over 30 countries. According to Leisure Trends Group s RetailTRAK, Nuun s Electrolyte Enhanced Drink Tabs were the best-selling sports drink product in bike specialty, run specialty, outdoor specialty, and outdoor chain stores - both in full-year 2011 and Q

5 hydration Why is hydration important? Hydration is important for your overall health, regardless of your daily activity level. A large percentage of your body is made up of water, and proper hydration means ensuring that your body maintains that level of water, as we are constantly losing water. Water helps your body regulate temperature, transport nutrients to organs and tissues, transport oxygen to cells, remove waste, and protect your joints and organs. Hydration, however, is more than just drinking water. Proper hydration is essential for concentration and attention to detail, whether you re running a marathon, or a marathon of errands. Even a small decline in hydration levels can result in a decrease of mental and physical performance. Why does dehydration happen? An estimated 75% of Americans are chronically dehydrated. Dehydration most often occurs when you do not drink enough water nor regularly enough. On a day-to-day basis, most people won t realize they are dehydrated until they start to feel the symptoms and by this time, the damage of dehydration has already set in. Dehydration can result in muscle fatigue, cramps, headaches, dizziness, nausea, decreased performance level, and rapid heart rate. How can I stay hydrated without the unnecessary sugars? Nuun is hydration, without the sugar a refreshing alternative to many of the options in the beverage market today. On average, Americans consume 130 pounds of sugar per person, per year. Sugar has been directly related to heart disease, metabolic syndrome and diabetes. Beverages containing large amounts of sugar can accelerate the dehydration process. Sugar requires water from the body in order to be digested, leaving less water to properly fuel muscle and brain function. With zero sugars and only 8 calories in each 16 oz. bottle, Nuun is a smart choice for hydration.

6 05 the nuun family Nuun Active Hydration U Natural Hydration Nuun All Day No matter what activity you do, Nuun has created a family of products to keep you refreshed & replenished all day, everyday. Smart Hydration. No Sugar. No Waste.

7 06 Electrolyte enhanced drink tabs designed to keep you optimally hydrated wherever your active lifestyle takes you. - You sweat, Nuun replenishes. The Original Nuun tablet, Nuun Active Hydration has a special formulation of electrolytes to help increase the amount of water that s absorbed into the bloodstream. With the proper electrolyte-fluid balance, Nuun turns the water you drink into effective and efficient hydration. In sports and activities, dehydration can happen quickly, especially in extreme temperatures, during long bouts of activity, or in people with high sweat rates. For athletes, it is crucial to drink Nuun throughout the days leading up to activity, during activity and after activity to ensure you re always primed to perform. Why are Electrolytes Necessary for Athletes? The electrolytes in your body (sodium, potassium, calcium & magnesium) help you maintain the right balance of water so that your muscles can function, communicate, and burn energy more efficiently. 11 Flavors: Lemon+Lime, Orange, Tropical, Fruit Punch, Lemon Tea, Kona Cola, Tri-Berry, Banana, Citrus Fruit, Strawberry Lemonade & Grape

8 07 Electrolyte and vitamin enhanced drink tabs with half the sodium as Nuun Active hydration. - Designed because you can t sweat your tail off all the time. U Natural Hydration makes it easier for people to stay optimally hydrated during less intense activities. U is all natural, sweetened with stevia and is only 7 calories per tab. It is a refreshing way to stay balanced. Who is U Natural Hydration For? The Dancer. The Hiker. The Yogi. The Pilates Core. The Gym Goer. If you are moving, U Natural Hydration is for you. Available in 4 Uplifting Flavors: Tangerine Ginger, Goji Berry Green Tea, Lemon Chai and Cucumber Mint

9 08 100% natural, no sugar and under 8 calories per tab to help you drink more water throughout the day. - Rethink your drink with Nuun All Day hydration. Hydration plays an elemental role in staying healthy, energized, and focused. Nuun All Day Hydration tabs are enhanced with a natural blend of 17 vitamins and minerals for a perfect way to stay hydrated throughout the day. Make your water count by adding Nuun All Day Hydration to your daily routine. Kid-friendly, it s also the perfect substitute for soda and juice. Why Drink Nuun All Day? Sugary and caffeinated drinks take you on a roller coaster ride during the day, but with the pure ingredients offered in Nuun All Day, you and your family can maintain your energy levels throughout the day. Available in 4 Refreshing Flavors: Blueberry Pomegranate, Grapefruit Orange, Tangerine Lime and Grape Raspberry

10 nuun flavors Delicious and Refreshing Flavors tangerine lime grapefruit orange grape raspberry blueberry pomegranate tangerine ginger lemon chai goji berry green tea cucumber mint

11 TESTIMONIALS 10 I think the true testament to Nuun is that I have no stories. No tear jerking escapades of near death because of poor nutrition or dehydration. Just run of the mill long runs through the Black Hills National Forest day after day, week after week in the summer. Fueled and hydrated by Nuun. - Phil 50K, July 31st in Mississippi. High was 101, 85-90% humidity. Drank 2-16oz water bottles of Nuun every 3 miles. Stomach was sloshing at the end, but didn t cramp once. Ironmen were dropping like flies. It is the only thing I drink on long runs now. - Jeff The kids loved mixing their flavors and watching the tablets fizz. The tubes will be very convenient and easy to carry to sports events and activities. - Cafe Mom Member I don t typically make a point of writing to companies to tell them how terrific their product is, but Nuun is so absolutely fantastic, over many years I have tried a multitude of products for all aspects of my riding. Of all my gear and supplies that I take with me, Nuun is my favorite. - Matt My fondest Nuun moment was when my 3 year old had the flu. We gave her Nuun to rehydrate her. She loooooves the taste of Mommy s running water. - Dana I m a bike rider who was having terrible cramps after almost every ride even though I drank significant amounts of sports drink and water. Since starting Nuun, I ve had no cramps. - James

12 11 Nuun & Company, Inc. PO Box 3312 Seattle, WA Phone: Fax: Web: Facebook: nuunhydration Media Inquiries: Elisette Carlson Shanna Burnette Nuun is hydration.