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2 TABLE OF CONTENTS 1. Brazil Nutraceuticals Industry Introduction 1.1. Government Rules and Regulations 2. Brazil Nutraceuticals Industry Size by Revenues, Brazil Nutraceuticals Market Segmentation by Types of Products, Brazil Functional Food and Beverages Market Introduction 4.1. Brazil Functional Food and Beverages Market Size by Revenues, Brazil Functional Food and Beverages Market Segmentation by Product Form, Brazil Functional Food Market Introduction and Size, Brazil Functional Food Market Segmentation Market Shares of Major Brands in Brazil Functional Food Market, Brazil Functional Beverages Market Introduction and Size, Brazil Functional Beverages Market Segmentation, Brazil Dietary Supplements Market Introduction and Size, Brazil Nutraceuticals Industry Trends and Developments 7. Brazil Nutraceuticals Industry Future Outlook and Projections, Cause and Effect Relationship Analysis of the Latin America Nutraceuticals Industry 8. Macroeconomic Factors Affecting Brazil Nutraceuticals Industry 8.1. Population Aged 40-and Above in Brazil, Public Health Expenditure in Brazil, Out-Of-Pocket Health Expenditure in Brazil, Obesity Rates in Brazil, Appendix 9.1. Market Definition 9.2. Abbreviations 2

3 9.3. Research Methodology Data Collection Methods Approach Variables (Independent and Dependent) Multi Factor Based Sensitivity Model Final Conclusion 9.4. Disclaimer 3

4 LIST OF FIGURES Figure 1: Market Structure of Brazil Nutraceuticals Industry Figure 2: Brazil Nutraceuticals Industry Market Size on the Basis of Revenues in USD Million, Figure 3: Brazil Nutraceuticals Industry Market Segmentation by Type of Products on the Basis of Revenue Contribution in Percentage, Figure 4: Brazil Functional Food and Beverages Market Size on the Basis of Revenues in USD Million, Figure 5: Brazil Functional Food and Beverages Market Segmentation by Product Form on the Basis of Revenue Contribution in Percentage, Figure 6: Brazil Functional Food Market Size on the Basis of Revenues in USD Million, Figure 7: Brazil Functional Beverages Market Size on the Basis of Revenues in USD Million, Figure 8: Brazil Dietary Supplements Market Size on the Basis of Revenues in USD Million, Figure 9: Brazil Nutraceuticals Industry Future Projections on the Basis of Revenues in USD Million, Figure 10: Population Aged 40-and Above in Brazil in Million, Figure 11: Public Health Expenditure in Brazil in USD Million, Figure 12: Out-of-Pocket Health Expenditure in Brazil in USD Million, Figure 13: Obesity Rates in Brazil as a Percentage of Population,

5 LIST OF TABLES Table 1: List of Approved Claims Table 2: Brazil Functional Food Market Segmentation by Type of Products on the Basis of Revenue Contribution in USD Million, Table 3: Market Shares of Major Brands in Brazil Functional Food Market on the Basis of Revenue Contribution in Percentage, Table 4: Brazil Functional Beverages Market Segmentation by Type of Products on the Basis of Revenues, Table 5: Cause and Effect Relationship Analysis between Industry Factors and Expected Brazil Nutraceuticals Industry Prospects Table 6: Correlation Matrix of the Brazil Nutraceuticals Industry Table 7: Regression Coefficients Output 5

6 BRAZIL NUTRACEUTICALS INDUSTRY SIZE BY REVENUES, The benefits derived in terms of increased quantity of nutrients in food products is expressed in the form of higher price being charged for nutraceuticals, in comparison to normal food and beverages. An increasing affluence in the country, supported by the lowering of unemployment rates have provided an encouraging environment for the The revenues of the market grew by ~% in 2012, inclining from USD ~ million registered in 2011 in 2012, reflecting a CAGR of ~%... revenues of the nutraceuticals industry to prosper over the years The market size of the nutraceuticals industry has expanded from USD ~ million in 2006 to USD ~ million Figure: Brazil Nutraceuticals Industry Market Size on the Basis of Revenues in USD Million, , , ,000.0 USD Million 10, , , , ,

7 BRAZIL NUTRACEUTICALS MARKET SEGMENTATION BY TYPES OF PRODUCTS, The contribution of the functional food and beverages has showcased a fluctuating trend over the review period ( ). The share of fortified products has advanced from ~% in 2006 to ~% in 2012 The contribution of the dietary supplements market, whilst has overall declined from ~% in 2006 to ~% in 2012, although it noted substantial growth in the period of An increase in the variety, forms and types of functional food and beverages has been primarily responsible for capturing growing shares of the nutraceuticals market over the years. Figure: Brazil Nutraceuticals Industry Market Segmentation by Type of Products on the Basis of Revenue Contribution in Percentage, Percentage 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Functional Foods and Beverages Dietary supplements 7

8 BRAZIL FUNCTIONAL FOOD AND BEVERAGES MARKET SEGMENTATION BY PRODUCT FORM, Similar to the situation in other countries, the functional or fortified food has historically contributed a larger share in the overall revenues of the fortified products. However, the revenues of the functional food have noticed a continuous decline in their share over the span of The share of fortified food, which was ~% in 2009, slumped to ~% in 2012 Figure: Brazil Functional Food and Beverages Market Segmentation by Product Form on the Basis of Revenue Contribution in Percentage, % Percentage 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 26.8% Functional Foods Functional Beverages BRAZIL FUNCTIONAL FOOD MARKET SEGMENTATION The functional food market is quite diverse and features various fortified versions of conventional food. Dairy products have accounted for the highest share of revenues from the sales of packaged fortified products in Brazil. Specifically, yoghurt and flavored milk drinks 8

9 have recorded a surging demand over the review period ( ). The other major products amongst functional food include fortified bakery items including biscuits and breakfast cereals Table: Brazil Functional Food Market Segmentation by Type of Products on the Basis of Revenue Contribution in USD Million, Fortified/Functional Packaged Food CAGR ( ) Dairy products Yogurt Flavored milk drinks Fresh cheese and quark Milk Others Bakery products Biscuits Breakfast cereals Confectionery Medicated sugar confectionery Gum Baby food-milk formula Oils and fats Snack bars- Energy and nutrition bars Soups Other food Total Source: Ken Research 9

10 MARKET SHARES OF MAJOR BRANDS IN BRAZIL FUNCTIONAL FOOD MARKET, The functional food market in Brazil is highly cluttered with higher number of food manufacturing companies. The greater traction of food manufacturers stems from the fact that the food market in Brazil is crowded and competitive, typified by pressured profit margins. This has created a financial imperative for market players to pursue methods of differentiating products and enhancing flagging margins by entering into functional food products markets. The leading ten players of functional food market together contributed a share of an approximate ~% in the overall revenues in 2012 Table: Market Shares of Major Brands in Brazil Functional Food Market on the Basis of Revenue Contribution in Percentage, Brand Company Ninho Nescau Activia Toddy Vitarella Yakult Richester Tang Trakinas Nestlé Nestlé Danone Groupe PepsiCo Indústria de Alimentos Bomgosto Yakult Honsha M Dias Branco SA Indústria e Comércio de Alimentos Kraft Food Kraft Food BRAZIL FUNCTIONAL BEVERAGES MARKET SEGMENTATION, Over the period of , the sales of fortified and functional concentrates have been amongst the leading products of the functional beverages market. In 2012, the sales of these drinks increased at a CAGR of ~%, reaching to USD ~ million, from USD ~ million in

11 The highest growth however has been showcased by energy drinks, which have grown from USD ~million 2009 to USD ~ million in 2012, at an annualized growth of ~%. Table: Brazil Functional Beverages Market Segmentation by Type of Products on the Basis of Revenues, Category CAGR ( ) Soft drinks Fortified/Functional Concentrates Energy drinks Sports drinks Fortified Cola Carbonates Fruit/Vegetable juice Hot drinks Flavored powder drinks Fruit and Herbal Tea Other Hot drinks Total 11

12 BRAZIL DIETARY SUPPLEMENTS MARKET INTRODUCTION AND SIZE, The dietary supplements sector of Brazil is amongst the fastest growing markets in the global nutraceutical industry, and accounted for ~% of the overall revenues of the dietary supplements market in Latin America in Much of the growth potential for the dietary supplements The dietary supplements sector of Brazil is amongst the fastest growing markets in the global nutraceutical industry market in Brazil has been a result of changing demographics as well as continuing shift in the eating habits of people over the years The market of dietary supplements has increased by ~% in value terms during the period of The market clocked revenues of USD ~ million in 2012, mounting from USD ~ million in 2006 Figure: Brazil Dietary Supplements Market Size on the Basis of Revenues in USD Million, , , ,400.0 USD Million 1, ,

13 BRAZIL NUTRACEUTICALS INDUSTRY FUTURE OUTLOOK AND PROJECTIONS, The nutraceuticals market in Brazil is expected to advance at a swift pace in the next five years ( ), registering growth from both the major segments including functional food and The overall nutraceuticals market of Brazil is likely to achieve revenues worth USD 23,523.5 million by 2017, registering a CAGR of ~ over the beverages and dietary supplements. The revenues of the market will be encouraged by the growing need for health maintenance, owing to rising fitness problems and increasing obesity rates. Other macroeconomic factors including growing economy, mounting disposable incomes and increasing urbanization are expected to fuel the growth of nutraceuticals in Brazil The overall nutraceuticals market of Brazil is likely to achieve revenues worth USD ~ million by 2017, registering a CAGR of ~% over the The large population base and spreading preventative and self-health care trends are expected to spur the sales of the nutraceuticals in Brazil over the long term. Figure: Brazil Nutraceuticals Industry Future Projections on the Basis of Revenues in USD Million, , ,000.0 USD Million 15, , ,

14 DISCLAIMER The research reports provided by Ken Research are for the personal information of the authorized recipient and is not for public distribution and should not be reproduced or redistributed without prior permission. You are permitted to print or download extracts from this material for your personal use only. None of this material may be used for any commercial or public use. The information provided in the research documents is from publicly available data and other sources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect to documents available, neither the company nor any of its employees makes any warranty, express or implied, including the warranties of merchantability and fitness for a particular purpose, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use will not infringe privately owned rights. The report also includes analysis and views expressed by our research team. The research reports are purely for information purposes. The opinions expressed are our current opinions as of the date appearing in the material and may be subject to change from time to time without notice. Investors should not solely rely on the information contained in the research documents and must make investment decisions based on their own investment objectives, risk profile and financial position. The recipients of this material should take their own professional advice before acting on this information. Ken Research will not accept returns of reports once dispatched due to the confidentiality of information provided in our reports. In case, a report qualify for return, we will issue a credit, minus shipping charges, of equal value to the original purchase price, toward a future purchase no refunds. The decision about whether the product return can be accepted or not is solely at our discretion. Any dispute will be subject to laws of India and exclusive jurisdiction of Indian Courts. No part of this manual or any material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of Ken Research and any payments of a specified fee. Requests to republish any material may be sent to us. 14

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