Heart Health Exploring the OTC options
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1 Heart Health Exploring the OTC options (186 pages) Definitions & methodology Executive summary (26 pages) Overview Cardiovascular diseases are the world s biggest killer What are cardiovascular diseases? Risk factors for cardiovascular diseases Heart health in key markets a growing issue globally Wide array of OTC options for heart health OTC heart health market Overview Global OTC systemic cardiovasculars sales Global OTC fish oils & omega-3 sales Global OTC CoQ10 supplements sales Global OTC garlic supplements sales OTCs for consumers with high blood pressure Number of people taking Rx statins for cholesterol reduction is on the rise Statins have failed to take off OTC OTC cholesterol tests Technology & heart health What does the future hold for OTC heart health? Global forecast OTC systemic cardiovasculars sales Gender divide among heart health OTCs narrowing Global forecast OTC fish oils & omega-3 sales Global forecast OTC CoQ10 supplements sales Global forecast OTC garlic supplements sales Scientific studies could provide new routes to market growth Systemic cardiovasculars (40 pages) Category overview (5pp) Global OTC systemic cardiovasculars sales key trends in systemic cardiovasculars Global OTC systemic cardiovasculars sales by region 2016 Global leading OTC systemic cardiovasculars marketers 2016 Systemic cardiovasculars in Western Europe (8pp) Western Europe OTC systemic cardiovasculars sales by country 2016 Germany leading OTC systemic cardiovasculars 2016 Germany OTC systemic cardiovasculars sales France OTC systemic cardiovasculars sales Italy OTC systemic cardiovasculars sales Italy leading OTC systemic cardiovasculars 2016 Belgium OTC systemic cardiovasculars sales Belgium leading OTC systemic cardiovasculars 2016 Spain OTC systemic cardiovasculars sales Spain leading OTC systemic cardiovasculars 2016 Finland OTC systemic cardiovasculars sales
2 Systemic cardiovasculars in C&E Europe (5pp) C&E Europe OTC systemic cardiovasculars sales by country 2016 Russia leading OTC systemic cardiovasculars 2016 Russia OTC systemic cardiovasculars sales Poland OTC systemic cardiovasculars sales Poland leading OTC systemic cardiovasculars 2016 Romania OTC systemic cardiovasculars sales Systemic cardiovasculars in North America (8pp) North America OTC systemic cardiovasculars sales by country 2016 USA leading OTC systemic cardiovasculars 2016 USA OTC systemic cardiovasculars sales Brand case study: Berkeley Life Heart Health Brand case study: HeartShape / Synastat Canada OTC systemic cardiovasculars sales Canada leading OTC systemic cardiovasculars 2016 Systemic cardiovasculars in Asia-Pacific (4pp) Asia Pacific OTC systemic cardiovasculars sales by country 2016 Japan leading OTC systemic cardiovasculars 2016 Japan OTC systemic cardiovasculars sales China OTC systemic cardiovasculars sales S Korea leading OTC systemic cardiovasculars 2016 Australia leading OTC systemic cardiovasculars 2016 Systemic cardiovasculars in Latin America (2pp) Latin America OTC systemic cardiovasculars sales by country 2016 Argentina OTC systemic cardiovasculars sales Phytosterols (5pp) Phytosterols a growing presence in OTC cholesterol management Focus on phytosterols and stanols Outlook (3pp) Global forecast OTC systemic cardiovasculars sales Western Europe forecast OTC systemic cardiovasculars sales C&E Europe forecast OTC systemic cardiovasculars sales North America forecast OTC systemic cardiovasculars sales Asia-Pacific forecast OTC systemic cardiovasculars sales Latin America forecast OTC systemic cardiovasculars sales Fish oils & omega-3 (31 pages) Category overview (3pp) Global OTC fish oils & omega-3 sales key trends in fish oils & omega-3 Global OTC fish oils & omega-3 sales by region 2016 Global leading OTC fish oils & omega-3 marketers 2016 Fish oils & omega-3 in North America (7pp) North America OTC fish oils & omega-3 sales by country 2016 USA OTC fish oils & omega-3 sales USA leading OTC fish oils & omega-3 brands 2016 Canada OTC fish oils & omega-3 sales Canada leading OTC fish oils & omega-3 brands 2016 Brand case study: MegaRed
3 MegaRed OTC sales MegaRed leading OTC markets 2016 Fish oils & omega-3 in Asia-Pacific (6pp) Asia-Pacific OTC fish oils & omega-3 sales by country 2016 China OTC fish oils & omega-3 sales China leading OTC fish oils & omega-3 brands 2016 Australia OTC fish oils & omega-3 sales Australia leading OTC fish oils & omega-3 brands 2016 Japan OTC fish oils & omega-3 sales Japan leading OTC fish oils & omega-3 brands 2016 S Korea OTC fish oils & omega-3 sales Indonesia OTC fish oils & omega-3 sales India OTC fish oils & omega-3 sales Fish oils & omega-3 in Western Europe (5pp) Western Europe OTC fish oils & omega-3 sales by country 2016 Norway OTC fish oils & omega-3 sales Norway leading OTC fish oils & omega-3 brands 2016 UK OTC fish oils & omega-3 sales UK leading OTC fish oils & omega-3 brands 2016 Sweden OTC fish oils & omega-3 sales Italy OTC fish oils & omega-3 sales Italy leading OTC fish oils & omega-3 brands 2016 Germany OTC fish oils & omega-3 sales France OTC fish oils & omega-3 sales Fish oils & omega-3 in Latin America (3pp) Latin America OTC fish oils & omega-3 sales by country 2016 Brazil OTC fish oils & omega-3 sales Brazil leading OTC fish oils & omega-3 brands 2016 Colombia OTC fish oils & omega-3 sales Mexico OTC fish oils & omega-3 sales Fish oils & omega-3 in C&E Europe (3pp) C&E Europe OTC fish oils & omega-3 sales by country 2016 Poland OTC fish oils & omega-3 sales Poland leading OTC fish oils & omega-3 brands 2016 Russia OTC fish oils & omega-3 sales Russia leading OTC fish oils & omega-3 brands 2016 Outlook (4pp) Global forecast OTC fish oils & omega-3 sales North America forecast OTC fish oils & omega-3 sales Asia-Pacific forecast OTC fish oils & omega-3 sales Western Europe forecast OTC fish oils & omega-3 sales Latin America forecast OTC fish oils & omega-3 sales C&E Europe forecast OTC fish oils & omega-3 sales CoQ10 supplements (20 pages) Category overview (3pp) Global OTC CoQ10 supplements sales key trends in CoQ10 supplements Global OTC CoQ10 supplements sales by region 2016 Global leading OTC CoQ10 supplements marketers 2016
4 CoQ10 supplements in North America (5pp) North America OTC CoQ10 supplements sales by country 2016 USA OTC CoQ10 supplements sales USA leading OTC CoQ10 supplements 2016 Brand case study: Qunol Qunol OTC sales Canada OTC CoQ10 supplements sales CoQ10 supplements in Asia-Pacific (4pp) Asia-Pacific OTC CoQ10 supplements sales by country 2016 China OTC CoQ10 supplements sales Japan leading OTC CoQ10 supplements 2016 Australia leading OTC CoQ10 supplements 2016 CoQ10 supplements in Western Europe (4pp) Western Europe OTC CoQ10 supplements sales by country 2016 Denmark OTC CoQ10 supplements sales Germany OTC CoQ10 supplements sales UK OTC CoQ10 supplements sales UK leading OTC CoQ10 supplements 2016 Spain OTC CoQ10 supplements sales CoQ10 supplements in C&E Europe (1pp) C&E Europe OTC CoQ10 supplements sales by country 2016 Russia leading OTC CoQ10 supplements 2016 Outlook (3pp) Global forecast OTC CoQ10 supplements sales North America forecast OTC CoQ10 supplements sales Western Europe forecast OTC CoQ10 supplements sales Asia-Pacific forecast OTC CoQ10 supplements sales C&E Europe forecast OTC CoQ10 supplements sales Garlic supplements (17 pages) Category overview (4pp) Global OTC garlic supplements sales key trends in garlic supplements Allicin: the chemistry behind garlic Global OTC garlic supplements sales by region 2016 Global leading OTC garlic supplements marketers 2016 Does garlic really support cardiovascular health? Garlic supplements in Asia-Pacific (3pp) Asia-Pacific OTC garlic supplements sales by country 2016 China OTC garlic supplements sales China leading OTC garlic supplements 2016 Australia OTC garlic supplements sales Australia leading OTC garlic supplements 2016 Japan OTC garlic supplements sales Japan leading OTC garlic supplements 2016 Garlic supplements in North America (3pp) North America OTC garlic supplements sales by country 2016 USA OTC garlic supplements sales
5 USA leading OTC garlic supplements 2016 Canada OTC garlic supplements sales Canada leading OTC garlic supplements 2016 Garlic supplements in Western Europe (4pp) Western Europe OTC garlic supplements sales by country 2016 Germany OTC garlic supplements sales Germany leading OTC garlic supplements 2016 France OTC garlic supplements sales UK OTC garlic supplements sales Brand case study: Kwai Kwai OTC garlic supplements sales Kwai leading OTC markets 2016 Other regions (1pp) C&E Europe OTC garlic supplements sales Latin America OTC garlic supplements sales Outlook (2pp) Global forecast OTC garlic supplements sales Asia-Pacific forecast OTC garlic supplements sales North America forecast OTC garlic supplements sales Western Europe forecast OTC garlic supplements sales Other supplements for heart health (20 pages) Key insights Multivitamins Brand case study: Centrum Single vitamins Magnesium supplements (plus potassium) Global OTC magnesium supplements sales Global OTC magnesium supplements sales by region 2016 Global leading OTC magnesium supplements 2016 Probiotics Brand case study: Pure Heart Lecithin supplements Global OTC lecithin supplements sales Global OTC lecithin supplements sales by country 2016 Flaxseed oil supplements USA leading OTC flaxseed oil supplements 2016 Other herbal & natural supplements Brand case study: i-cool for Menopause plus Omega-3 Scientific studies (11 pages) Overview A daily aspirin could reduce US healthcare expenditure by $692bn Vitamin D Vitamin K2 Multivitamins overselling their benefits? Vitamin B B vitamins and arginine could help to reduce blood pressure Potassium Magnesium
6 Cocoa flavanols: a sweeter way to stay healthy? Garlic Omega-3 Physicians should endeavour to discuss herbal options with CVD patients Omega-7 / sea buckthorn Tomato extract may thin blood Probiotics Gut microbiota could influence cardiovascular health Oat beta-glucan Konjac glucomannan Lifestyle & heart disease First Mediterranean diet supplement launched Scientific studies key to revitalising existing supplements and highlighting new niches Gender divide in heart health (11 pages) Heart disease: the silent killer among women Heart attacks: men vs women Risk factors for women Awareness initiatives Symptoms: different genders, different signs Ethnicity: the uncontrollable risk factor? Women & heart disease Are OTC heart health brands missing the vital female demographic? Centrum gradually shifting heart health focus onto women Bayer Aspirin helping raise heart health awareness in women
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