Coouitlam _ ^ ~ For Council

Transcription

1 Coouitlam _ ^ ~ For Council January 29, 2013 Our File: / AB/l Doc#: V1 To: From: Subject: For: City Manager General Manager Planning and Development Sign Amendment Bylaw No. 4379, 2013 to Permit Construction Site Hoarding Signage ( AB) Council Recommendation: That Council give first, second and third readings to City of Coquitlam Sign Amendment Bylaw No. 4379, Report Purpose: This report proposes an amendment to the City's Sign Bylaw to regulate hoarding signage on construction sites. Strategic Goal: This application upholds the corporate objective of continually improving processes, policies and services, as well as enhancing economic opportunity. Background: Construction site hoarding, or the installation of security barriers around an active construction site, is required by British Columbia Building Code and Worksafe BC to ensure public safety during construction. Over the past few years, developers have begun utilizing such hoarding as a signage hiedium to advertise their developments. Currently, the City's Sign Bylaw permits one development sign per lot, to a maximum sign area of 6.5m2 (70 sq.ft.), without requiring a Sign Permit. There are no regulations in the Sign Bylaw respecting construction site hoarding signage. Project developers have requested staff to consider this option for providing the opportunity for hoarding signage. This report proposes bylaw amendments to introduce such regulations that will enable this type of signage. Discussion and Analysis: Hoarding Signage Trend The utilization of required construction site hoarding as a medium to advertise a development site has certain merits, although managing such signs also needs to be carefully considered to address aesthetics of such signs. As such, hoarding is required to be of solid material, typically p\ywood, and tends to be unsightly, and often falls victim to graffiti. Developers have responded to this issue by beautifying hoarding with stylized marketing signage, which is typically well maintained even if vandalized, thus taking advantage of the blank canvas offered by hoarding. Recently, hoarding signage has become a commonplace marketing tool.

2 Page 2 January 29, 2013 Hoarding Signage Trend cont'd/ The size of such signage must be carefully considered; however, such signage is generally attractive and does not create aesthetic impact, and on balance can have more desirable outcomes while addressing developer marketing needs. Given this trend, staff has carefully considered how to permit such signage to meet market needs, while ensuring appropriate limitations. Municipal Scan Staff has found that other Metro Vancouver municipalities permit a number of development-related signs, although the allowable size restrictions and other requirements vary greatly in other jurisdictions. The City of Surrey allows for development and construction signs to a maximum copy area of 13.9m2 (l50 sq.ft.), and the City of Vancouver permits signs in conjunction with murals on hoarding to a maximum copy area of 20m2 (215 sq.ft.). Moreover, the Cities of Surrey, Port Coquitlam and North Vancouver further regulate development signs to be permitted only along street frontages. Proposed Hoarding Sign Restrictions On the basis of the review of other municipal approaches, and noting some of the positive outcomes relating to controlled hoarding signage (aesthetic appeal on blank hoarding, graffiti deterrence, marketing opportunity, etc.). Staff recommend introducing regulations to provide the opportunity for hoarding signage. Proposed regulations are intended to balance market demands for development signage, while remaining consistent with the signage provisions of other municipalities and current sign regulations within the City's Sign Bylaw. The following criteria are proposed for hoarding signage: hoarding signs will be permitted provided that there is no other development sign on site; hoarding signs will only be permitted along a street, which is consistent with other Metro Vancouver municipalities; The maximum copy area is 40% of the hoarding face along a street; The maximum height of the copy area for a hoarding sign is 1.4 metres; and The sign must be painted on or flush mounted, and not illuminated. Proposed Sign Amendment Bylaw No. 4379,2013 The proposed amendments are summarized in Attachment l, and Sign Amendment Bylaw No. 4379, 2013 (Attachment 2) has been prepared for Council's consideration. If approved, the amendments would: Introduce a new definition for hoarding signs; Permit hoarding signs in residential, commercial, industrial and institutional zones; Create restrictions for hoarding signs, including size, location, method of attachment, and other specific criteria; and, Require a Sign Permit for hoarding signs. File #: / AB/l Doc #: V1

3 " Page 3 January 29, 2013 Proposed Sign Amendment Bylaw No. 4379,2013 cont'd/ The proposed amendments to address construction site hoarding signage is only one component of construction site advertising, which is under review by City staff. It is noted that development sites in certain developing parts of the City, such as the Northeast, have generated other types of signage activities to draw attention to their sites, some of which are not permitted. In some instances, such signs are required for directional purposes rather than marketing. City staff is managing the proliferation of such signage through bylaw enforcement, but have also initiated a review of this issue, and will be reporting back to Council with options in due course. Financial Implications: ^ There are no immediate financial ihiplications, though the City will collect Sign Permit applications fees for hoarding signs. Conclusion: The proposed amendments to the Sign Bylaw are intended to help fill a gap in the type of signs permitted within the City by introducing bylaw regulations for hoarding signs, which to date have gone unregulated in Coquitlarn. The proposed bylaw amendments will place limitations on hoarding signs within the City to both provide developers with standardized regulations for such signage. Staff are recommending that Council give first, second and third readings to City of Coquitlam Sign Amendment Bylaw No. 4379, J.L. Mclntyf-e, MClP, RPP JJ/lmc Attachments: 1. Summary of Proposed Sign Bylaw Amendments 2. Bylaw No 4379, 2013 (Doc# ) 3. Hoarding Signage Photographs This report was prepared by Jonathan Jackson, Planning Technician and reviewed by Erica Tiffany, Supervisor Development Planning and Raul Allueva, Manager Development Services. File #: / AB/l Doc #: V1

4 ATTACHMENT 1 Amending Bylaw 4379, 2013 Section Proposed Sign Bylaw Amendments Proposed Action Description of Amendment Part 1 Introduction; Section 3 Definitions 2.a. Introduce new definition Sub-section Add "HOARDING SICN" to the definitions section, stating that a hoarding sign erected upon hoarding surrounding a development for the purpose of advertising during construction, which may include the name, logo, nature and particulars of the development, sales information, photographs or artistic renderings of the development, the names and logos of the developer, contractors, subcontractors and consultants. Part 5 Signs Permitted by Zone; Sections 12,13,14 and 15 2.b.; 2.C.; 2.d.; 2.6. Adds requirements for Adds Sub-sections I2.l(g)i.-vi.; I3.3(q)i.-vi.; hoarding signs to residential, 14.3(p)i.-vi; and, 15.2(p)i.-vi. - The Sign Bylaw commercial, industrial and permits a hoarding sign, provided that there is institutional zones. no development sign on the premises, and provided that this hoarding sign: is fronting a street, does not have a copy area greater than 40% of the hoarding face, the height of the copy area does not exceed 1.4 metres, is painted on or flush-mounted on the hoarding, is not illuminated, and is placed wholly on the premises comprising of the construction or development activity. File #: / AB/l Doc #: vl

5 ATTACHMENT 2 CoQUitlam atyofcoquitlam BYLAW BYLAW NO. 4379, 2013 A Bylaw to amend the "City of Coquitlam Sign Bylaw No. 3873, 2008", and amending Bylaws WHEREAS certain changes are necessary for the clarification and effective and efficient operation of Bylaw No. 3873, 2008 and amending Bylaws, in accordance with the Local Government Act, R.S.B.C, 1996, c. 323; NOW THEREFORE, the Municipal Council of the City of Coquitlam in open meeting assembled, ENACTS AS FOLLOWS: 1. Name of Bylaw This Bylaw may be cited for all purposes as the Sign Amendment Bylaw No. 4379, Sign Bylaw No. 3873, 2008, as amended, is further amended as follows: a. PART 1 - INTRODUCTION, Section 3 Definitions, Sub-section 3.1 is amended by adding in alphabetical order, the following definition: HOARDING SIGN means a sign erected upon hoarding surrounding a development for the purpose of advertising during construction, which may include the name, logo, nature and particulars of the development, sales information, photographs or artistic renderings of the development, the names and logos of the developer, contractors, subcontractors, and consultants. b. PART S - SIGNS PERMITTED BY ZONE, Section 12 Signs Permitted in Residential Zones, Sub-section 12.1 is amended by adding the following paragraph: " {%) a hoarding sign, \>xov\d&dt\\att\\qrq'\s no development sign on the premises, and provided that this/70fla'c///i^ s/^/i: i. is fronting a street; ii. does not have a copy area greater than 40% of the hoarding face area along the street; iii. the height of the copy area does not exceed 1.4 metres; iv. is painted on or flush mounted on the hoarding; V. is not illuminated; and vi. is placed wholly on the premises comprising of the construction or development activity." File #: / AB/l Doc # vl

6 Page 2 City of Coquitlam BYLAW NO. 4379, 2013 c. PART 5 - SIGNS PERMITTED BY ZONE, Section 13 Signs Permitted in Commercial Zones, Sub-section 13.3 is amended by adding the following paragraph: " (q) a hoarding sign, provided that there is no development sign on the premises, and provided that this hoarding sign: i. is fronting a street; ii. does not have a copy area greater than 40% of the hoarding face area along the street; iii. the height of the copy area does not exceed 1.4 metres; iv. is painted on or flush mounted on the hoarding; V. is not illuminated; and vi. is placed wholly on the premises comprising of the construction or development activity." d. PART 5 - SIGNS PERMITTED BY ZONE, Section 14 Signs Permitted in Industrial Zones, Subsection 14.3 is amended by adding the following paragraph: " (p) a hoarding sign, provided that there is no development sign on the premises, and provided that this hoarding sign: i. is fronting a street; ii. does not have a copy area greater than 40% of the hoarding face area along the street; iii. the height of the copy area does not exceed 1.4 metres; iv. is painted on or flush mounted on the hoarding; V. is not illuminated; and vi. is placed wholly on the premises comprising of the construction or development activity." e. PART 5 - SIGNS PERMITTED BY ZONE, Section 15 Signs Permitted in Institutional Zones, Sub-section 15.2 is amended by adding the following paragraph: " (p) a hoarding sign, provided that there is no development sign on the premises, and provided that this hoarding sign: i. is fronting a street; ii. does not have a copy area greater than 40% of the hoarding face area along the street; iii. the height of the copy area does not exceed 1.4 metres; iv. is painted on or flush mounted on the hoarding; V. is not illuminated; and vi. is placed wholly on the premises comprising of the construction or development activity." File #: / AB/l Doc #: vl

7 Page 3 City of Coquitlam BYLAW NO. 4379, 2013 READ A FIRST TIME this day of February, READ A SECOND TIME this day of February, READ A THIRD TIME this day of February, READ A FOURTH AND FINAL TIME and the Seal of the Corporation affixed this day of February, MAYOR CLERK File #: / AB/l Doc #: V1

8 ATTACHMENTS