Beyond Ethical Consumption. Religious-like behaviours and marketing habits for fervid attachment to brands, Shopping limerence, political fanaticism

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1 Gianluigi Guido, M. Irene Prete, Marco Pichierri, Giovanni Pino, Alessandro M. Peluso Beyond Ethical Consumption Religious-like behaviours and marketing habits for fervid attachment to brands, Shopping limerence, political fanaticism PETER LANG Bern «Berlin»Bruxelles»Frankfurt am Main»New York»Oxford».Wien

2 Contents 1. Religion in consumer buying An introduction The study of dimensions of consumers' religious-like behaviours The articulation of the book Conclusions The influenae of religiosity on consumption behaviour Introduction Religiosity and consumer behaviour Measures of religiosity Shopping motives Values Materialism The Big Five traits of human personality Research goal The linkage between religiosity and consumer variables Sampling procedure Measures Results The profiles of more religious and less religious consumers Shopping motives of MR and LR subjects Values, materialism, and Big five traits of MR and LR subjects Discussion and implications Developing a scale of fervid attachment to brands in Shopping behaviour Introduction Attachment and religiosity Attachment and extrinsic components of religiosity 54

3 Sense ofbelonging Rituality Hedonism Attachment and intrinsic components of religiosity Intimate bond Emotionality Materialism The dimensions of fervid attachment to brands in Shopping Aims and objectives Methodology Procedure and analysis Definition of the construct Item generation Purification of the scale Content validity Internal reliability ofthe scale Criterion validity of the scale Construct validity of the scale Discussion Theoretical and managerial implications Limitations and future research Suggestibility and compulsive behaviour in Shopping limerence Introduction The State of limerence and its Implementation in marketing The origin of the concept Attachment theory in marketing The limerence State in a consumption process The role of consumers' suggestibility Limerence as a form of fervid attachment The role of passion and fanaticism in compulsive behaviours The limerence State in a consumption process: A preliminary investigation Research aims Procedure and sample characteristics Main questionnaire 89 vi

4 4.4. Results and discussion Theoretical and operational implications Conclusions and future research The sacred and the secular of poütical ideology Introduction Hypotheses Values and political preference Religiosity and voting behaviour Consumption behaviour and political orientation Age-related differences and political orientation Methodology Sample characteristics Measures Values Religiosity Shopping motives Voting behaviour Analysis and results Correlations of individual characteristics with voting preference and age The role of values, religiosity, and Shopping motives in predicting political orientation Model 1: Values and political orientation Model 2: Levels of religiosity and political orientation Model 3: Consumption behaviour and political orientation Discussion and implications Political hypocrisy: Its measurement and effects on voting intentions Introduction Political hypocrisy Research objectives Methodology Procedura 130 vii

5 Sample description Results Political hypocrisy scale Validation Intention to vote and perceived political hypocrisy General discussion 141 References 145 Authors 177 Index 181 viii

COGNITIVE STYLE AND BUSINESS POSTGRADUATES IN TURKEY: PRELIMINARY FINDINGS

COGNITIVE STYLE AND BUSINESS POSTGRADUATES IN TURKEY: PRELIMINARY FINDINGS SALİM ATAY Research Assistant Doctoral Candidate Tel.: 0212 507 99 25 Fax: 0212 575 43 64 e-mail: salim@marun.edu.tr SİNAN ARTAN