JOINT DEVELOPMENT & PRE- TESTING OF AAL SOLUTIONS FOR ELDERLY ÉDER ÁKOS PINKAFELD
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1 JOINT DEVELOPMENT & PRE- TESTING OF AAL SOLUTIONS FOR ELDERLY ÉDER ÁKOS PINKAFELD
2 CONTENT 1. Demographics 2. Silver Economy 3. AAL projects 4. Target Groups 5. Involvement
3 AGE STRUCTURE OF EU
4 AGE STRUCTRUE - FORECAST
5 SILVER ECONOMY The European Silver Economy is the part of the economy that concerns Europe s older citizens. It includes all the economic activities relevant to the needs of older adults, and the impact on many sectors. Source: Constantly growing market with massive potential
6 POTENTIAL MARKET SIZE FOR AAL SOLUTIONS Total EU population Population above 65+ (in %) Population above 65 years average of dementia above 60+ (in %) 6,5 6,5 6,5 6,5 Population with dementia Population for prevention Population Romania Population above 65 years Population with dementia Population for prevention Population Italy Population above 65 years Population with dementia Population for prevention Population Hungary Population above 65 years Population with dementia Population for prevention Market size total in project countries
7 WHAT ARE THE PROJECTS ABOUT?
8 AAL PROJECTS Platform for elderly support services Online platform for healthcare self management Brain fitness with online games in virtual environment Live streaming of cultural events
9 1. Watching cultural events via internet, live 2. Local, national and international events 3. Ensuring content for various customer needs 4. Making own content available
10 Goal: - Live streaming: - any cultural event - Theaters - Rural cultural events
11 - Prevention of Mild Cognitive Impairment (MCI) - Online measuring of MCI for elderly - Monitoring the physical status with smart tools (Smartphone, smart watch, etc.) - Setting up individual activity/rehabilitation plans
12 Goal: - Platform for monitoring health status - Involvement of formal and informal caregivers. - Individual setting of new goals
13 Main goal: - Creating an online platform for elderly users with any kind of information request in a form of social franchise. 1. Matchmaking of services in elderly care 2. Online platform with available information on social- and health care services with direct contact to providers. 3. Coordination of professional services, voluntary work, and the involvement of informal caregivers. 4. Ensuring high quality services.
14 Hungarian pilot: Smart phone application for secondary school students for doing voluntary work
15 1. Constant brain training for elderly users 2. In every 3 months, 3 times a week training result analysis with clinical experts 3. Constantly renewed and new games with virtual environment elements 4. International professional consortium for evaluating the results
16 Goal: - Games in virtual environment - Keeping the mind fit - Clinical background of pschyatry experts.
17 TESTING COUNTRIES - Cyprus - Italy - Hungary - Romania - Spain - Nethelands - Austria - Switzerland Source:
18 INVOLVED TARGET GROUPS - PRIMARY END USERS - Healthy elderly above 60 years (Brain@Home) - Elderly with MCI above 65 years of age (CoME) - All elderly above the age of 65 (Stage, FairCare) - Informal caregivers - Formal caregivers - Supporting organisations
19 INVOLVED OLDER ADULTS In all projects: - Total target for testings: Elderly users - Total for Hungary Elderly users - Approached in Total: 5-6 Thousand!
20 DEVELOPMENT PROCESS Concept First idea Draft Drafting and mock-ups Precheck Relevant for elderly person? Develop Feedbacks collected integrate! Test On all levels, with target groups! Evaluate Finalize and integrate learnings Market entry Feasible?
21 APPROACHING ELDERLY
22 FINDINGS ON APPROACHING Attracting attention: Personal meetings Visits to senior clubs, associations Invitation to testing Motivating environment Personalized contact Clearly identified goals and aims
23 KEEPING MOTIVATION Exchange of experience Joint Workshops Refreshing meetings CONSTANT Personal contact
24 Thank you for your attention! Éder Ákos Project Manager Pannon Business Network Mobil:
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