#1 ON ALL KEY DEMOS THE MTV VIDEO MUSIC AWARDS. LIVE AUGUST 25, P ET MUCH and MTV

Transcription

1

2 THE MTV VIDEO MUSIC AWARDS #1 ON ALL KEY DEMOS First-time host Kevin Hart set the lively tone for the evening the moment he emerged with his own unique security detail, while One Direction, Frank Ocean, 2 Chainz and Calvin Harris marked their first-ever VMA performance. One Direction was the night s big VMA winner with three MTV Video Music Awards. Video of the Year winner, Rihanna kicked off the VMA festivities with a super sexy performance. Frank Ocean mesmerized with an intimate performance and Taylor Swift closed out the show with a rousing performance of her smashhit single, We Are Never Getting Back Together. Hot performances, unexpected surprises and laugh out loud moments. Join us again for the MTV Video Music Awards. LIVE AUGUST 25, P ET MUCH and MTV ONE DIRECTION Source: BBM Canada, timeslot across Conventional and Specialty 9/6/2012, 8PM-10PM

3

4

5 RIHANNA GREEN DAY NICKI MINAJ LIL WAYNE AND 2 CHAINZ

6 ALICIA KEYS FRANK OCEAN ONE DIRECTION KEVIN HART Psy TAYLOR SWIFT

7

8 THE MTV VMAs will broadcast LIVE on

9 All dates & times tentative and subject to change. DIGITAL ONE SITE BROADCAST MUCH + MTV

10

11 All dates & times tentative and subject to change. ALL BROADCAST ELEMENTS WILL AIR ON BOTH MUCH + MTV

12 Let s get this party started. Live guest arrivals and interviews. Who s with whom. Who s wearing what. Awesome fashion and unpredictable moments rule the red carpet as the most exciting night in the music world begins. DATES & TIMES Sunday August 25 8p-9p ET + repeats DATES & TIMES Sunday August 25 8p-9p ET Repeat dates & times TBD. 3 PLAYS TOTAL 3 PLAYS TOTAL SPONSOR DETAILS 1 x :05 billboard in each airing 2 x :30 brandsell in each airing Single Product Exclusivity SPONSOR DETAILS 1 x :05 billboard in each airing 2 x :30 brandsell in each airing Single Product Exclusivity All dates & times tentative and subject to change.

13 The 2013 MTV VMAs will be the # 1 priority on both MuchMusic and MTV leading up to the event. w/o July 29, 2013 x 4 weeks Minimum 64 tagged spots per sponsor w/o July 29, 2013 x 4 weeks Minimum 64 tagged spots per sponsor SPONSOR DETAILS Sponsor..brought to you by tags to be rotated equally. SPONSOR DETAILS Sponsor brought to you by tags to be rotated equally. All dates & times tentative and subject to change. All tagged promos air off-contract.

14 Who will go home with the MOON MAN tonight? The winners (and likely a lot more ) will be exposed as the 2013 MTV VIDEO MUSIC AWARDS go live on MUCH and MTV! Let s do this! DATES & TIMES DATES & TIMES LIVE Sunday August 25 9p-11p ET + repeats LIVE Sunday August 25 9p-11p ET + repeats Monday August 26 6p-8p ET + repeats Tuesday August 27 12p-2p ET + repeats Repeat dates & times TBD. Repeat dates & times TBD. 12 PLAYS TOTAL 5 PLAYS TOTAL SPONSORSHIP DETAILS SPONSORSHIP DETAILS 2 x :05 billboards in each airing 2 x :05 billboards in each airing 4 x :30 brandsell in each airing 4 x :30 brandsell in each airing Single Product Exclusivity Single Product Exclusivity All dates & times tentative and subject to change.

15 Everybody likes to win prizes! A consumer contest will be executed to amplify VMA promotion and consumer experience with a watch & win contest (actual execution TBD). w/o August 5, 2013 x 3 weeks Minimum 46 tagged spots per sponsor w/o August 5, 2013 x 3 weeks Minimum 46 tagged spots per sponsor SPONSOR DETAILS Sponsor..brought to you by tags to be rotated equally. SPONSOR DETAILS Sponsor brought to you by tags to be rotated equally. Tagged promos air off-contract. All dates & times tentative and subject to change. Actual consumer content execution TBD

16

17 Showcased across the 2 most powerful brands in Canada Accessible from and promoted on the homepages of MUCHMUSIC.COM & MTV.CA

18 All dates & times tentative and subject to change.

19 The VMA site will be the central home for all information, news, photos & video. Access to the VMA site will be featured within premium real estate at both MTV.CA & MUCHMUSIC.COM. NEWS, GOSSIP, BLOGS & MORE! Up-to-the minute news and info on the VMAs. Who s gonna be there, who s gonna perform, when the show airs and more. If there s VMA news, we ll will be the first to break it! Post-event news includes a complete blog re-cap of the show with results plus gossip and juicy insider tidbits. NOMINEES As soon as they are announced, all the categories and their nominees will be here. PHOTOS What would the VMAs be without the beautiful people? Check out our flipbooks: -Nominees -Red Carpet -Show & Performances -Best & Worst Dressed -Past VMAs All content pending rights & clearances and subject to change. VIDEO Post-broadcast, the 2013 VMAs and the Red Carpet show will be available on-demand! In addition to the show, other video goodies include: -Nominated videos on-demand -Past VMA video highlights -Best of Moments on demand (during LIVE event and post-event) -Behind The Scenes footage SOCIAL MEDIA Twitter and Facebook, The VMAs are going to be everywhere. You can run, but you can t hide.

20

21 Prior to the VMA broadcast (and 1 day post), the home pages of both MTV.CA and MUCHMUSIC.COM will turn into a 1-page roadblock promoting the live broadcast event. The roadblock will include VMA logo and applicable imagery. TIMING 6 days pre-vmas 1 day post-vmas Total 7 days SPONSOR DETAILS Logo integration SAMPLE ROADBLOCK

22 All MTV VMA video featured on the site will air in a wide screen high resolution player. Featured video will include: full show post broadcast, video history of VMAs, nominated artists and behind the scenes action. TIMING w/o July 22, 2013 x 9 weeks SPONSOR INTEGRATION Pre-roll as part of the VMA sponsorship customized media scheduled to run throughout VMA site video content and Much MTV VEVO RON. Equal client rotation. All video content pending rights & clearances and subject to change.

23 SPONSORSHIP TIMING w/o July 22, 2013 x 9 weeks FOR DURATION OF SPONSORSHIP, SPONSOR WILL RECEIVE: -Category Exclusivity within site -Enhanced Brand Logo Integration & Tagline prominently featured within VMA site (optional link to client website) -Customized media schedule with video pre-roll and display ad units -Brandsell Ad Units exclusive to VMA site + Much MTV VEVO RON All media to be delivered within the VMA site in addition to ROS throughout MUCH MTV VEVO RON. Digital sponsorship based on client digital creative assets available & digital rights & clearances. All sponsorships are subject to all official broadcast guidelines, terms & conditions.

24

25

26 VMA MOBILE SITE FEATURES LATEST Up-to-the minute news and info on the VMAs. Who s gonna be there, who s gonna perform, when the show airs and more! AWARDS All the categories and their nominees, including updates to highlight winners will be included post-vmas. CONTEST Entry for consumer contest promotion. SOCIAL MEDIA VMA related artists/accounts Twitter and Facebook feeds. STARS Photos, photos and more photos! Rehearsals, Red Carpet arrivals, the gift lounge, winners, guests, performances, backstage. If there s an VMA photo worth seeing, you ll find it here. TIMING w/o July 22, 2013 x 9 weeks. SPONSOR INTEGRATION Banner ads shared rotation throughout mobile content shared equally amongst all sponsors All content pending rights & clearances and subject to change.

27 For 5 days leading up to the LIVE VMA broadcast (and 3 days post), the MTV and Much mobile site homepages will turn into a one-page roadblock pre-promoting the event! The roadblock will include a live countdown, VMA logo & imagery and sponsor logo integration. TIMING 5 days pre-vmas 3 days post-vmas Total 8 days SPONSOR DETAILS Logo integration SAMPLE MOBILE ROADBLOCK

28

29 Your VMA sponsorship is a beautiful thing but we can make it even bigger with a single-sponsor promotion designed exclusively for you and your specific marketing needs. In the past few years, we ve customized campaigns for Virgin Mobile, RIM, Herbal Essences, Scene Card, General Motors & more and continue to develop unique opportunities for our sponsors. Let s talk VMAs.

30