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1 This guide is packed with everything you need......to join the Dementia Revolution, including tips to kick-start your fundraising, personal stories that highlight why your efforts this year are so important, information on how your support will transform lives, and much more.

2 Liza developed early-onset dementia. aged only 53. Philip Grant s beloved wife Liza developed frontotemporal dementia (FTD) in her early 50s a rare form of dementia affecting personality and behaviour. This changed the former Chief Executive s life forever. Tragically, there were no treatments that could save Liza but the Dementia Revolution is giving Philip and his family hope. They have joined the Dementia Revolution... will you stand with them? Liza s diagnosis of frontotemporal dementia was a huge shock and followed five years of anguish. The disease made her hostile and she lost her inhibitions and empathy, such a change from the wife and mum we once knew. The reality that there are no treatments was a hard one to face. I d never realised dementia could affect someone so young. She was only 53. Apart from the emotional difficulty of coming to terms with Liza s diagnosis there were practical considerations: I needed to work to support the family but how could I head off every morning knowing that Liza s illness could lead her to do and say things that might harm her? The boys were away at school which meant that Liza was on her own at home; she could no longer drive but she could and did walk out of the house on her own. I would receive phone calls at work to say that she had been found on a busy road, or completely lost on a country lane. In the last year of her life, she stopped speaking and could no longer recognise me or our boys. It was heartbreaking. The Dementia Revolution is so timely because progress is starting to be made and incredible initiatives like the UK Dementia Research Institute are taking shape. To be part of the Dementia Revolution and for me to support its incredible work, gives me and my family hope.

3 WHAT WILL YOUR DONATIONS DO? Dementia research has been on the back-foot for decades. The UK DRI is rising to meet this challenge, but we can t do it alone. Professor Bart De Strooper Director UK DRI. For too long dementia has been kept in the shadows and thousands of families have been forced to accept that there is no cure. But dementia is not a lost cause, we know research can end dementia, and it is time to set things straight. A revolution is growing on the streets and in the laboratories. Scientists are gaining on dementia. Their knowledge will pioneer breakthroughs and transform lives. By backing the Dementia Revolution, you re powering the most ambitious dementia research endeavour the UK has ever seen the UK Dementia Research Institute (UK DRI). UK Dementia Research Institute: 700 researchers. 6 centres. 3 nations. working tirelessly to find better treatments and a cure. revolutionising dementia research. Every pound you raise will help our scientists lead the charge towards a cure. Here s what we can achieve together: 30 powers an hour of cutting-edge microscopy to uncover the causes of dementia. 100 pays for flasks and kits to keep essential experiments running. 500 helps to fund state-of-the-art brain scans to reveal clues to dementia. 1,000 buys specialist chemicals to understand what goes wrong in Alzheimer s and other dementias and how we can stop it.

4 You don t need to run a marathon to join the Revolution. Do you make a mean Victoria sponge? Fancy your chances at a Sports Day? Perhaps a classic raffle will do the trick. Follow our tried and tested plan to get the most out of your fundraising. 2 Tell the world Shout about it and share your story! Spread the word on social media and rally your gang to support the Dementia Revolution. 3 1 Plan your activity Pick your activity. Secure your location. Schedule your RAISE YOUR VOICE Support the Dementia Revolution on Marathon day and sign up to our race-day cheer points! dementiarevolution.org/registeryour-interest-volunteering 4 Lean on us We re here for you throughout the Dementia Revolution. We ll help you reach your goal. Call us: Bake sale Whip up your best bakes. Quiz night Test their trivia and collect their coins. Fancy dress day Pick a fun theme and get dressed up! 5 get online It couldn t be easier to pay in your fundraising via the Donate option on our website! dementiarevolution.org take your pick organised walk Ramble for the Revolution! sports day Dig out the egg and spoon for a retro race. raffle Ask local businesses to contribute to the cause. For questions about fundraising or to order materials, please call or Dine with Me Invite your friends to compete against each other. Dance night Disco, 90s, cèilidh... get on your dancing shoes.

5 HANDY INFO Match your fundraising Speak to your employer, many companies offer a match giving scheme and this is a great way to increase your fundraising total. Pay in cash Pay online at Send a cheque payable to Alzheimer s Society to FREEPOST DEMENTIA REVOLUTION. Give us a call on and pay your donation over the phone. Gift Aid If you re a UK taxpayer, you can increase the value of your charity donations by 25% through Gift Aid. At no cost to you. Adding Gift Aid to a donation is easy, your sponsor simply needs to tick the box when they donate online or on your paper sponsorship form. How we can help you If you re planning a fundraising event, we can send you Dementia Revolution branded materials such as balloons, banners and collection tins. Additional resources can be sent depending on the volume you have requested, your pledge amount and the funds you ve raised to date. Dementia Revolution is a special one-off campaign for the next 12 months as Virgin Money s Charity of the Year. If you want to continue fundraising once the campaign ends, you ll need to choose to support either Alzheimer s Society or Alzheimer s Research UK and let your personal Dementia Revolution continue. Contact Details For questions about your fundraising you can contact the charity team on or

6 I am fundraising for the Dementia Revolution NAME phone please help me raise FULL NAME POSTCODE HOUSE NUMBER/NAME AND STREET TOWN AMOUNT GIFT AID PAID Mary Example AB1 2CD 123 Example Street Exampleton Please make sure each person fills in their own details and the amount they donated page no. of pages total on this page DON T FORGET to By ticking the box headed Gift Aid I confirm that I am a UK tax payer and would like all my donations, past, present and future to Alzheimer s Society to be treated as Gift Aid donations. I understand that if I pay less Income Tax and/or Capital Gains Tax in the current tax year than the amount of Gift Aid claimed on all my donations it is my responsibility to pay any difference. Total amount raised The Dementia Revolution is a year-long campaign delivered by Alzheimer s Research UK and Alzheimer s Society as Charity Partners for the 2019 Virgin Money London Marathon. The aim of the campaign is to raise awareness of dementia, overthrow old attitudes and power groundbreaking dementia research. Funds raised through the campaign will support each charity s commitment to the UK Dementia Research Institute. Alzheimer s Society Registered Charity no: Alzheimer s Research UK Registered Charity no: & SC042474

7 page no. of pages please help me raise FULL NAME POSTCODE HOUSE NUMBER/NAME AND STREET TOWN AMOUNT GIFT AID PAID Mary Example AB1 2CD 123 Example Street Exampleton Please make sure each person fills in their own details and the amount they donated 200 1,000 2,000 total on this page pays for an antibody to study key proteins that go wrong in diseases like Alzheimer s. powers 30 hours of cutting-edge microscopy to uncover the causes of dementia. buys specialist chemicals to understand what goes wrong in Alzheimer s and other dementias and how we can stop it. The Dementia Revolution is a year-long campaign delivered by Alzheimer s Research UK and Alzheimer s Society as Charity of the Year for the 2019 Virgin Money London Marathon. The aim of the campaign is to raise awareness of dementia, overthrow old attitudes and power groundbreaking dementia research. Funds raised through the campaign will support each charity s commitment to the UK Dementia Research Institute. By ticking the box headed Gift Aid I confirm that I am a UK tax payer and would like all my donations, past, present and future to Alzheimer s Society to be treated as Gift Aid donations. I understand that if I pay less Income Tax and/or Capital Gains Tax in the current tax year than the amount of Gift Aid claimed on all my donations it is my responsibility to pay any difference.

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