Why do Youth Use Tobacco?

Transcription

1 Teens and Tobacco

2 Why do Youth Use Tobacco?

3 Compare your answers how close did you get to the following list? -Social influences Friends Peer pressure / fit in -Parents access to cigarettes attitude toward smoking -Media Role models and idols using -Personality Sensation seeking Rebelliousness Poor school performance Continued on next slide

4 Why Youth Use -Attitudinal Factors Intentions regarding future smoking Susceptibility Positive reinforcements-what might be gained by smoking -Availability of cigarettes

5 Movies & Adolescents Adolescents whose favorite movie stars smoke on-screen are more likely to become smokers. Smoking seen in > 75% of youth rated films. Non-smoking teens are 16 times more likely to develop positive feelings towards smoking if they see their favorite stars smoking on screen.

6 Tobacco Declining rates in US - now leveling off rates rising in much of the world. Challenge of complacency. Continued marketing/targeting of youth by industry. Community and clinical interventions needed.

7 Tobacco Marketing Annual spending to promote tobacco use is more than half the NIH budget -Advertising Targeted to youth Non-advertising methods Product placement Clothing, gear Sponsorships, broadcast media Candy look-alike products

8 Teens and Advertising Teens are exposed to an estimated 3,000 ads a day- 10 million by the time they are 18. There are 33 million teens in the US- the largest generation ever. Over 15 billion dollars a year is spent on advertising to youth. Teens influence the spending of more than 600 billion dollars a year.

9 Cost of Air-time for Ads The cost of a 30 second ad spot during the 2016 Super Bowl will be $4.5 million dollars. Is this a good indicator that ads have an affect on us? Would companies be willing to pay so much for ads unless they knew how affective they were?

10 Advertising can be sneaky! Advertisers want you to believe that their product is wonderful and free of harm. They present it in a way that is often far better in the ad then it is in reality! It s not all Rainbows and Unicorns as the Ads might like you to believe!

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12 A reality the smoking ads don t show you

13 What Do You Already Know? 1. Most T people start smoking when they are teenagers or young adults. F 2. Cigarette companies add chemicals to tobacco, but they are not harmful. 3. F Switching to smokeless tobacco is a good way to quit cigarettes. (Debate over E cigs) 4. T Smokers die an average of 13 years sooner than non-smokers. 5. T Smoking can cause shortness of breath and reduce athletic performance.

14 What Do You Already Know? 6. Young T people s lungs continue to grow until into their late teens and early 20s. Research 7. If T you start using tobacco while in your teens, the damage begins immediately. 8. F Smokeless tobacco does not cause cancer or other diseases. 9. T Almost one in four high school students uses tobacco in some form. 10. T Smoking affects nearly every organ of the body. Website info

15 Teens who start smoking in high school have a hard road ahead

16 In a study of high school seniors, only 5% of those who smoked believed they would still be smoking two years after graduation. In fact, 75% were still smoking eight years later!

17 You may have the attitude of Who cares what other people do It s a free country. If so, watch and LISTEN!!

18 Second Hand Smoke

19 Anti-Tobacco Deviant Art

20 Showing the Facts behind the Fantasy The following Counter Ads were designed to deliver a message about aspects of smoking and chewing tobacco that are never presented in magazine advertisements, on billboards, and in movies and TV shows.

21 What is this picture trying to communicate?

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23 What is this Ad comparing smoking to?

24 How many teens do you think use tobacco? 1. 1 out of 4 (25%)? 2. 2 out of 4 (50%)? 3. 3 out of 4 (75%)? If all of you represented the total number of teens in the US, only every fourth person would represent a smoker. Numbers in the U.S. are on the decline!

25 What s wrong with this picture?

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28 Explain why the comparison presented in the Ad doesn t depict the reality of smoking and how that can be one reason smokers aren t deterred.

29 Effects of Smoking on your Health

30 Message is?

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33 And we haven t even started Sex Ed yet!

34 This Ad is from the Kick Butts Campaign. It is designed for a younger audience. Do you think it works?

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38 The Brian Curtis Story

39 What is this picture comparing second-hand smoke to?

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42 How does smoking affect appearance?

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45 Explain the meaning of three different images presented in this ad.

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47 Advice from a young victim

48 What perspective does this ad want you to pick up on?

49 Again what is the problem with relating smoking to using a gun?

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51 What is a smoker being compared to in this ad?

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54 There are over 4,000 chemicals in cigarette smoke. Over 200 of these chemicals are poisonous, and at least 60 have been found to cause cancer.

55 Health Effects

56 Perspective Tobacco kills more than 400,000 Americans each year. That s more deaths than those caused by AIDS, alcohol, car accidents, murders, suicides, drugs, and fires COMBINED!!

57 Perspective continued By the year 2025, 500 million people will die of tobacco-related diseases. That s a Vietnam war every day for 27 years a Titanic every 43 minutes for 27 years. That s 1200 deaths each day. That s one death every 1.7 seconds.

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64 Unsafe Alternatives Cigars: More concentrated/take longer to smoke. Hookahs: water pipes involving the burning of tobacco mixed with sweetened flavors. Bidis: unfiltered flavored cigarettes. higher levels of nicotine. Marketed as herbal. Kreteks: Clove cigarettes containing 60 70% tobacco. Smokeless tobacco: chewing tobacco, snuff, dip. These are all tobacco products containing nicotine and carry similar risks to regular cigarettes

65 E Cigarettes

66 E cigarettes