Positive Media Messages on Health and Diet for Parents and Children

Transcription

1 Positive Media Messages on Health and Diet for Parents and Children 17 February 2006 Life Skills Workshop European Platform for Action on Diet, Physical Activity and Health

2 Who is Reed Elsevier? Reed Elsevier Group plc is a world leading publisher and information provider. It is owned equally by its two parent companies, Reed Elsevier PLC and Reed Elsevier NV. Operating in the scientific, legal, educational and business-tobusiness sectors, Reed Elsevier provides high value and flexible information solutions to professional end users, with increasing emphasis on internet delivery Reed Elsevier delivers products and services to customers, in major markets across the world: North America, Europe, Asia Pacific and Latin America In 2004 revenues were 4.8 billion/ 7 billion The group employs 35,600 people in over 200 locations worldwide

3 What can media companies do to promote good health and diet? 1. Use expertise 2. Use products/distribution channels 3. Understand the business case

4 From Professionals to Parents Sense About Science (SAS) Campaign I Don t Know What to Believe Collaboration with UK-based charitable trust, SAS, which aims to promote evidence-based approach to scientific issues in the public domain Help public follow debates about science and medicine: explain how scientists present and judge research and how people can question scientific information in the media Key stakeholder involvement: Blackwell Publishing, the Health and Science Communication Trust, the Institute of Biology and the Medical Research Council

5 From Professionals to Parents Journal: Eating Behaviors International scientific research on prevention and treatment of obesity, binge eating, and eating disorders in adults and children 2006 article: Specific content of core beliefs in adolescent girls high and low in eating disorder[s] : First step towards outlining core beliefs in those suffering from eating disorders Journal: Body Image New international, peer-reviewed scientific studies on body image and human physical appearance 2005 article: Women's exposure to thin-and-beautiful media images adversely influenced their body image. Media-literacy psychoeducation prior to the media exposure prevented this adverse effect.

6 Furthering Professional Knowledge Over 80 Titles NUTRITION AND CHILD HEALTH NUTRITION ESSENTIALS AND DIET THERAPY CHINESE DIETARY THERAPY ENCYCLOPEDIA OF HUMAN NUTRITION NUTRITION IN GENERAL PRACTICE: GIVING ADVICE TO WOMEN NUTRITION SECRETS EVALUATION & MANAGEMENT OF OBESITY ENCYCLOPEDIA OF STRESS SPORTS MEDICINE SECRETS

7 Teachers and Children Making Healthy Food Choices Do You Know What s in Your Food Lively and informative series deals with nutrition and healthy eating by relating them to issues such as looking and feeling good and sports Practical advice, such as how to read food labels, facilitates the teaching of life skills Includes recipes and suggestions for healthy snacks

8 Teachers and Children Need to Know Series Eating Disorders What are the key issues? Why can they be dangerous? How can they affect a sufferer s friends and family? Discusses the attitude of society and the media to eating disorders Information on legal issues, counselling and treatment, and further reading and research help

9 Helping Teachers and Children Understand: Books and Curriculum Materials EXAMINING FOOD AND NUTRITION HEALTHY FOOD UNDERSTANDING INGREDIENTS FOOD AND NUTRITION IN PRACTICE CREATE! FOOD TECHNOLOGY TEACHER'S RESOURCE PACK AND CD-ROM EXAMINING FOOD TECHNOLOGY GCSE DESIGN AND TECHNOLOGY FOOD TECHNOLOGY STUDENT BOOK GCSE DESIGN AND TECHNOLOGY FOOD TECHNOLOGY TEACHER S RESOURCE PACK

10 This paper was produced for a meeting organized by Health & Consumer Protection DG and represents the views of its author on the subject. These views have not been adopted or in any way approved by the Commission and should not be relied upon as a statement of the Commission's or Health & Consumer Protection DG's views. The European Commission does not guarantee the accuracy of the data included in this paper, nor does it accept responsibility for any use made thereof.