Speed & scale to added sugars reduction: The ambition of the European soft drinks industry

Transcription

1 > Speed & scale to added sugars reduction: The ambition of the European soft drinks industry Gloria Gabellini, Public Policy, Government Affairs & Communications Manager EU, PepsiCo Sigrid Ligné, Director General, UNESDA Soft drinks Europe Wouter Vermeulen, Senior Director, Public Policy Center EMEA, Coca-Cola Brussels, 1 June 2017

2 In Brussels since 1958 Grouping 22 national beverage associations and 10 direct corporate members representing 80% of the European market About UNESDA Soft Drinks Europe Representing non-alcoholic beverages Including still drinks, cordials, dilutables, carbonates, fruit based drinks, ice teas and coffees, squashes, energy drinks and sports drinks Excluding bottled water, juices & nectars, milk-based and hot beverages Active member of the EU Platform since 2006: 3 core areas of action Specific population groups: Schools & marketing to children Consumer information: Clear labelling, front of pack Product offering: Innovation & choice 2

3 1. Core beliefs & parameters Recognizing that to help address overweight and obesity as risk factors for NCDs, a reduction in overall calorie consumption is needed, including sugar from soft drinks In soft drinks, reductions in added sugars directly lead to reduced calories Supporting coordinated action at EU level in partnership with all stakeholders to ensure critical mass & a level playing field Taking into consideration early movers efforts and the diversity of diets and consumption patterns across the EU 3

4 2. EU-wide actions on calorie/sugar reduction & achievements so far ( ) 4

5 Active commitments & third party monitoring EU Platform commitments Measuring achievements Source: Canadean, 2014/16 To promote portion control: Increase availability of smaller packaging sizes Availability of pack sizes smaller than 330ml Now % ,5% different single serve packs in a variety of packaging options <330ml To offer choice: 66% of product introductions are no/low calorie drinks Increase availability of no/low calorie beverages No/low calorie varieties now over 30% of sales in several EU markets 5

6 Impact of our actions on calorie & sugar reduction Multiplication of initiatives at national and company level over past 10 years tailored to the local context Many of which in cooperation with governments in the context of industry-wide discussions All industry actions combined resulted in a 12% decrease in average calorie/sugar content of soft drinks in Europe between (Canadean, 2016) 6

7 3. Key challenges & opportunities Technical innovation Taste and consumer acceptance Education and communication Regulatory hurdles Consumer Acceptance Taste Regulatory hurdles 7

8 4. EU added sugars & food improvement agenda: our ambition moving forward ( ) 8

9 Agreement to bring speed & scale to added sugars reductions in soft drinks across Europe European level, we commit to A further 10% average reduction by 2020 versus 2015 baseline Monitor the aggregated achievement in 2020 versus 2015 baseline Ireland United Kingdom Calorie/sugar reductions: Already monitored or pledged in 11 markets Discussions launched with governments Norway The Netherlands Belgium Sweden Slovakia At national level & across Europe, we commit to Take part in government-led voluntary reformulation initiatives Combining all available tools to optimize reductions Spain Portugal France Italy Slovenia Malta 9

10 Calorie/sugar content Accelerate reduction of added sugars: Tripling the pace between 2015 & 2020 (vs ) Index Year 2000 = years 5 years - 12% - 10% = 12% average reduction (Canadean, 2016) Years = Aggregate European target to reduce by a further 10% and answer the ambition set by the EU Added Sugars Annex

11 Innovation and sugar reduction in action: key levers & tools Average 330ml can of regular carbonated soft drink = 36g sugar The UK s leading companies increased their collective advertising spend on low and no calorie drinks by 49% in ml = 27.5g sugar % No added sugar FR, BE, CH, NL No sugar FR, BE, CH 40% less sugar FR In Germany, between 2010 and 2014, Coca- Cola increased by 40% the marketing & advertising spends for low/no calorie drinks 200ml = 22g sugar % 150ml = 16.5g sugar -54% No added sugar FR, BE 30% less sugar FR, BE In Italy, between 2014 and 2016, SBFE advertising spends on low/no calorie drinks increased by 70% 42% of soft drinks sold in Norway are no or low sugar, containing less than 20kcals per 100 ml 11

12 Calorie and sugar reduction monitoring Methodology GlobalData compiles volume and value data for all beverage categories within UNESDA s portfolio and geographical scope. This data is collected using a primary research approach, with experienced researchers in each market performing store checks and interviewing key brand owners, suppliers, distributors and retailers. The data is stored in GlobalData s Soft Drinks Intelligence Centre. Simultaneously, GlobalData researchers collect Kcal and Sugar content of each beverage brand variant, e.g. Coca-Cola Regular, Coke Zero, Pepsi Max etc. This information is stored in GlobalData s Ingredients Intelligence Centre. Reformulation is accounted for through annual updates to the product and ingredients data. The two arms of data are then modelled to give data which details the tonnes of sugar in a market and the Kcal Per 100ml readings which are then used over time to track reductions or increases. Primary data is drawn from 7 key markets, which account for 63% of total 2015 consumption within the EU. This data is then extrapolated to create a forecast to 2020 and then mapped out to create the EU Universe. 12

13 CONTACT DETAILS Sigrid Ligné, Director General Rue du Trône 14-16, B-1000 Bruxelles Tel mail@unesda.eu Website: unesda@unesda.eu 13