EXPECT More from Oticon AGIL. a new survey proves it!

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EXPECT More from Oticon AGIL a new survey proves it!

Wondering how good Oticon Agil is? * The survey was performed in Canada, Germany, the United Kingdom and the United States. The survey collected data from 300 end-users and dispensers in total. The dispensers in the survey were selected by Oticon from their experience in selling Agil and other high end instruments. The participating users, all of whom were selected by the dispensers, had purchased and worn Agil for a minimum of a month. All ratings were made on a -point scale, where is best. For each question, the poorest and the best ratings were given relevant labels.

Confirming what so many already know The introduction of Oticon Agil was also the advent Easy to accept, use, fit and sell! of a new innovative and advanced adaptive amplification strategy. This gave rise to significant user they want to wear Agil and keep it! And whether Whether clients are first-time or experienced users, benefits in terms of speech understanding and the topic is counselling, fitting, fine tuning or reduced listening effort. Exclusive features such as satisfaction, skilled professionals give Agil top marks. Speech Guard and Spatial Sound promised improvements in speech intelligibility and a more natural improved customer loyalty and strengthen your If, like them, you are looking to attract new clients, perception of sound, which give Agil users the upper business, Agil couldn t be a better place to start. hand to converse in more situations with less effort. Clinical trials prior to the launch of Agil confirmed the efficacy of these unique features, and now one year later and with 200,000 instruments already sold an international survey across 4 countries* involving 300 users and hearing care professionals strongly indicates that Agil produces exceptional results for both existing and first-time users. A great opportunity for success in hearing care businesses. Audibility Satisfaction Naturalness Comfort Transparency Speech Understanding Acclimatisation Listening Effort First Class Fit 3

How the users rate Oticon Agil First-time users In the international survey, both first-time users and experienced users and dispensers put Agil to the test and the results were overwhelmingly positive. The signature features SpeechGuard and Spatial Sound contribute to tangible benefits, such as speech intelligibility, ease of listening and satisfaction. Expect quick satisfaction for first-time users Helping first-time users overcome their resistance to wearing hearing aids demands discreet, easy to use, cosmetically attractive instruments with immediately acceptable sound quality. With its elegant shell and natural-like signal fidelity, clarity and comfortable sound, Agil more than fits the bill. How first-time users rated Agil (average scores out of ) a. For acclimatisation ease, Agil scored 8.42 b. For physical comfort, Agil scored 8.69 c. For speech clarity, Agil scored 9.26 d. For conversing in noise, Agil scored 7.78 e. For conversing in setting with more speakers, the score was 7.77 f. For ease of listening, the score was an impressive 8.36 g. For sound localisation, Agil scored 7.97 Overall satisfaction 8.60 a. b. c. d. 8.42 Acclimatisation 8.69 9.26 7.78 Comfort Speech clarity Speech in noise e. f. g. With Agil With no instruments 7.77 Speech in speech 8.36 7.97 Listening ease Localisation 8.60 Overall satisfaction 4

Performing where it really counts Tangible improvements for experienced users It takes tangible improvements in sound quality, speech intelligibility and overall listening performance to motivate experienced users to upgrade to new premium instruments. Agil typically gains them straightforward access to more useful acoustic information like bandwidth, spatial and temporal cues, thus resulting in better preservation of sound dynamics. Experienced users stand to gain improved speech understanding and reduced listening effort. The readings confirm that users perceive considerable improvements in performance, which is likely to help seal the deal. How experienced users rated Agil (average scores out of ) a. For sound quality, Agil scored 8.57 b. For ability to determine directon of voices, Agil scored 7.73 c. For speech clarity, Agil scored 9.32 d. For conversing in noise, Agil scored 7.71 e. For conversing in a setting with more speakers, Agil scored 7.70 f. For ease of listening, the score was an impressive 8.38 g. For sound localisation, Agil scored 7.97 Overall satisfaction 8.58 Experienced users a. b. c. d. 8.57 Sound quality 7.73 9.32 7.71 Voice direction Speech clarity Speech in noise e. f. g. With Agil With previous instruments 7.70 8.38 7.97 Speech in speech Listening ease Localisation 8.58 Overall satisfaction 5

How the professionals rate Oticon Agil Oticon Agil doesn t just promise great results it delivers, day after day Hearing instruments are custom tailored and valuable devices and hopefully treasured by their users. With more than 120,000 users, Oticon Agil has proven very high reliability. Even though considered mandatory, trouble free solutions are key to common genuine satisfaction. Busy Hearing Care Professionals are often under such pressure to fill their calendar, satisfy clients and manage administrative tasks that trying new products and fitting software is often the last thing on their mind. But what if the product were easy to fit, with hardly any fine tuning? What if the benefits were really easy to explain? And the reliability so high that returns become the exception rather than the rule? EXPECT INTUITIVE FITTINGS with Genie Designed to support your own personal workflow, Oticon s Genie fitting software helps you provide high-precision first-time fittings. Flexible in use, Genie is ideal for fitting, counselling, product demonstrations and staff training. EXPECT TOP-FLIGHT COUNSELLING TOOLS Genie interfaces seamlessly with Oticon s comprehensive multimedia demonstration tools, all of which are designed to support the counselling and fitting process. It contains comprehensive instructional videos that teach you and your clients everything you need to know. 6

High Score in all the right places Responding to a combination of online and offline (pen and pencil) questionnaires, the 149 professionals participating in the survey evaluated the following parameters on a scale from 1-. a. For how easy the benefits were to explain, the average score was 7.87 b. For how easy Genie is to use, the score was 8.25 c. For very little fine tuning after the initial fitting, the score was 7.97 d. For overall reliability, the score was 8.51 e. For satisfaction with support from Oticon, the score was 8.49 f. For overall client satisfaction, the score was 8.49 For being worth recommending to colleagues, Agil scored 8.57 Overall satisfaction 8.54 8.57 Recommend to others High dispenser loyalty a. b. c. 8.54 Overall satisfaction 7.87 Explanation ease 8.25 Programming ease 7.97 Fine tuning d. e. f. 8.51 8.49 8.49 With Agil Reliability Support Client satisfaction 7

Supporting the auditory system naturally Many of the natural abilities that people take for granted such as being able to locate different sounds and tell one familiar voice from another, are abilities that can be rediscovered with Agil. This instrument is designed to work with our auditory system by providing useful and nondistorted signals, maintaining as much as possible of the naturally occurring acoustic information and dynamic characteristics of speech. Better hearing with less effort with SPEECH GUARD The voice is unique to every human being, a vocal fingerprint. The information helping us recognize voices and syllables are embedded in the speech signal and found in the speech envelope. The natural-like signal fidelity produced by Speech Guard helps to reduce listening effort and enhance speech understanding. Users may use other words but share this paramount experience. Speech Guard produces a clean signal and preserves the vital temporal cues in the speech envelope Original clean signal Oticon Agil High performing competitor 8

A better sense of direction with SPATIAL SOUND Using a combination of binaural processing and extended bandwidth, Agil aims to preserve the inter-aural level differences that allow people to do what comes naturally, which is to organise, select and follow sounds of interest. Spatial hearing tests document that the ability to segregate sounds gives vastly improved SNR performance. Spatial Sound supports the natural process of organising various sound sources and improves the user s ability to understand speech in quiet and in difficult situations. Now in its second generation, Spatial Sound boasts a new binaural feature called Spatial Noise Management. This further supports the user s localisation abilities by automatically favouring the ear with the best signal-to-noise ratio in particularly noisy situations. Spatial Sound offers both first-time and experienced users enhanced acoustic information that improves their natural perception of sound. Combining this with Speech Guard, it may also improve their ability to focus on one voice whilst ignoring competing voices. Spatial Hearing Test Normal hearing subjects Without spatial cues SNR performance: +1 db With spatial cues SNR performance: -14.5 db SNR improvement: 15.5 db Reference: Research Center Eriksholm, 2007 9

All the styles you need A full range of styles from minirite instruments to ITEs, ITCs and CICs and BTEs give you the flexibility to meet the cosmetic and anatomical needs of virtually any type of client. minirite/rite custom bte 13 BTe power mini RITE RITE ITE* Hook Hook standard / MEDIUM POWER ITC* Open Dome Power Dome ITC Power Corda 2 thin tube CIC/MIC** Plus Dome Power Micro Mould CIC/MIC Power** Micro Mould Power Mould * Also available as a non-wireless style ** Not wireless db HL - 0 20 30 40 50 60 70 80 0 1 120 125 250 500 1k 2k 4k 8k Hz db HL - 0 20 30 40 50 60 70 80 0 1 120 125 250 500 1k 2k 4k 8k Hz db HL - 0 20 30 40 50 60 70 80 0 1 120 125 250 500 1k 2k 4k 8k Hz db HL - 0 20 30 40 50 60 70 80 0 1 120 125 250 500 1k 2k 4k 8k Hz db HL - 0 20 30 40 50 60 70 80 0 1 120 125 250 500 1k 2k 4k 8k Hz db HL - 0 20 30 40 50 60 70 80 0 1 120 125 250 500 1k 2k 4k 8k Hz standard MEDIUM POWER Custom Mould Power Dome Open Dome Plus Dome ITE CIC/MIC Power Ear mould Corda²

All the features you could want Two versions Agil Pro and Agil help you to meet your client s lifestyle and listening needs at a price that suits their budget. All RITE and BTE Styles 44 91 92 63 Silver Silver Grey Steel Grey Diamond Black 94 93 Chroma Beige Terracotta Chestnut Brown minirite 74 Samoa Blue Oticon Agil Pro Oticon Agil Main Features Speech Guard Spatial Noise Management Binaural Processing (compression) Binaural Synchronisation (automatics) Binaural Coordination (push-buttons) Binaural DFC 2 Multi-Band Adaptive Directionality TriState Noise Management Power Bass (streaming) Music Widening (streaming) Fitting Options (Genie 20.1) Streamer and ConnectLine enabled nearcom Cordless enabled VAC Rationale NAL-NL1 and DSL v 5.0a m[i/o] Fitting Bands Identities 5 5 Memory More RISE 2 is the 2nd generation RISE platform, enabling more detailed sound processing and new advanced features. The exceptional audio quality delivered by Speech Guard and Connect[+] represents achievements enabled by the new processing platform. Bandwidth khz khz 3 RITE Receivers (S, M and P) Front Focus DAI and FM ConnectLine Enabled Connect [+] 11

People First People First is our promise to empower people to communicate freely, interact naturally and participate actively 115039UK / 06.11 Printed on 0% recycled paper www.oticon.com