SEPSIS CAMPAIGN MEMBER AND PARTNER TOOLKIT
The Ohio Hospital Association s mission is to collaborate with member hospitals and health systems to ensure a healthy Ohio. Contents OHA is committed to reducing sepsis mortality in Ohio by increasing early recognition of the signs of sepsis and early appropriate intervention. Sepsis, a potentially deadly condition that impacted 38,000 Ohioans in 2016 with more than 7,380 deaths, occurs when the body s overwhelming response to infection begins to cause injury and damage to tissues and organs. But less than 1 percent of U.S. adults know the symptoms of sepsis. OHA is leveraging Sepsis Awareness Month (September) to educate the public on recognizing the Signs of Sepsis SOS. Our clinical experts, collaborating with hospitals across the state, set a goal of reducing deaths by 30 percent by the end of 2018. At the mid-point of our three-year effort, OHA and Ohio hospitals have achieved a 13.4 percent reduction in sepsis mortality through August, representing an estimated 1,486 lives saved. Increasing sepsis awareness among first responders, family caregivers and prehospital providers and building a coalition of clinical professional partners are critical to achieving this life-saving goal because more than 80 percent of all cases develop outside of a hospital. 3 Campaign 5 Talking 5 SOS Signs 6 overview points of Sepsis fact sheet Social media content These cases represent opportunities for people in the community, non-hospital providers and first responders to recognize the signs of sepsis and seek appropriate early interventions before it s too late. We are providing this toolkit so you can share the signs of sepsis with your organization. The two key platforms for this campaign are open for your ongoing use a YouTube video and the webpage ohiohospitals.org/sos, which provides additional resources and details of the hospital leadership commitment and community partner participation. Together with our hospital members and community organizations we will ensure a healthy Ohio. 7 Sample newsletter or blog article 8 Campaign graphics Mike Abrams President and CEO Ohio Hospital Association
3 Campaign Overview Sepsis SOS 2016-2018 - Campaign Overview.pptx OHA SOS Be A Lifesaver: Know the Signs of Sepsis 1. Secure hospital leadership commitments to join the fight to reduce sepsis mortality by 30% by the end of 2018 through early detection and early intervention 2017-2018 Campaign 2. Recruit first responders and non-hospital care providers to join the fight 80% of cases arrive at the hospital door OHA SOS Campaign 2016-2018 September 7, 2017 2 CAMPAIGN OVERVIEW Key Communications Objective Support OHA Quality efforts to educate caregivers, EMTs and others in the continuum of care to advance early recognition and early intervention to achieve a 30% reduction in sepsis mortality Sept. 2016 Dec. 2018 BACKGROUND OHA Leads Statewide Initiative to Reduce Sepsis Sepsis affects 38,000 Ohioans annually, with 7,380 deaths in 2016 Sepsis is the most expensive condition to treat in all of health care OHA has set a goal to reduce sepsis mortality in Ohio by 30% by fourth quarter 2018 OHA and member hospitals launched phase one in early 2016 in-hospital early recognition and early intervention As of Aug. 2017, a 13.4 percent reduction of sepsis mortality was achieved representing an estimated 1,486 lives saved OHA SOS Campaign: 80% of cases arrive at the hospital door Only 1% of US adults know the symptoms of sepsis, Partner and recruit first responders and non-hospital care givers to recognize the SIGNS OF SEPSIS - SOS OHA SOS Campaign 2016-2018 September 7, 2017 3 OHA SOS Campaign 2016-2018 September 7, 2017 4 CORE MESSAGES TOTAL COMMUNITY EFFORT: EMTS, FAMILY CAREGIVERS, LONG-TERM CARE AFFECTS 38K OHIOANS ANNUALLY; MOST EXPENSIVE CONDITION IN ALL OF HEALTH CARE EARLY RECOGNITION KEY 80% OF CASES START OUTSIDE THE HOSPITAL OHA SOS CAMPAIGN 2017-18 Progress Report and Community Engagement Sept. 28, 2017 event focuses on continuum of care as Ohio hospitals move toward 2018 goal Features first responders, hospital staff and patient saved because of early recognition of SOS Debut, Sept. 13, 2016 Partners Sepsis Alliance, LeadingAge Ohio OHA SOS Campaign 2016-2018 September 7, 2017 5 OHA SOS Campaign 2016-2018 September 7, 2017 6
4 Campaign Overview (cont d) Sepsis SOS 2017 - Campaign Overview.pptx HIGHLIGHTS OHA SOS CAMPAIGN LAUNCH Ohio Governor Proclamation Sepsis Awareness Month for September in Ohio OHA SOS Video built for social media sharing Live stream virtual media event set for Sept. 28 OHA SOS TOOLKIT INCLUDES: Signs of Sepsis handout- 6 signs of sepsis, with fact sheet on the back (available for co-branding) Talking points Sample newsletter or news blog content Sample news release announcement hospital or organization s participation Sample social media posts with supporting graphics Campaign theme graphics YouTube link to campaign anchor video OHA SOS Campaign 2016-2018 September 7, 2017 7 OHA SOS Campaign 2016-2018 September 7, 2017 8 OHA SOS Be A Lifesaver: Know the Signs of Sepsis 2017-2018 Campaign
5 Talking Points sheet Sepsis SOS 2017 - Fact Sheet - Points.pdf SOS Signs of Sepsis fact sheet Sepsis SOS 2017 - Fact Sheet - Sign.pdf Be a Lifesaver Know the Signs of Sepsis Talking Points The Ohio Hospital Association is taking the lead to reduce sepsis mortality in Ohio by 30 percent by the end of 2018 by launching a statewide campaign OHA SOS to increase early recognition of the signs of sepsis and the The Call to Action The campaign directs hospitals and community partner organizations to ohiohospitals.org/sos where they will see the six signs of sepsis and can download a toolkit. Most Expensive Condition in All of Health Care; Affects 38,000 Ohioans Annually Sepsis is the most expensive condition to treat in the entire U.S. health care system accounting for $24 billion in annual costs, or 6.2 percent of all hospital costs. Sepsis kills 258,000 people in the United States every year more than breast cancer, prostate cancer and lung cancer combined. In 2016, Ohio hospitals treated more than 38,000 patients for severe sepsis or septic shock. Of those, 7,380 died. Early recognition and early intervention are key to survival but less than 1 percent of Americans can identify the symptoms of sepsis. Be a Lifesaver Know the Signs of Sepsis need to access early intervention. The campaign engages caregivers, first responders and health care providers throughout the continuum of health care services. Total Community Effort: EMTS, Home Health, Long-Term Care Sepsis, sometimes referred to as blood poisoning by the general public, is a life-threatening condition that arises when the body s overwhelming response to infection begins to cause injury and damage to tissues and organs. More than 80 percent of cases arrive at the hospital door, while sepsis emerges in the balance of patients affected after they arrive at the hospital for the original infection, such as pneumonia or an abscessed tooth. The OHA SOS effort includes OHA member hospitals and providers throughout the continuum of care from EMTs and home health providers, to hospital ERs, to long-term care facilities. Early recognition of the signs of sepsis and treatment with a recognized three-hour treatment bundle is effective in dramatically improving outcomes for patients. The challenge: several of the signs are fairly consistent with exercise and other benign activities. OHA Members Committed to Saving Lives in Ohio OHA launched the initial phase of this early recognition/early intervention campaign with frontline hospital teams in late 2015. Ohio hospitals have measured a 13.4 percent improvement in just the first 18 months of the initiative, representing 1,486 lives saved. OHA Resources Communication Resources www.ohiohospitals.org/sos Clinical Resources www.ohiohospitals.org/sepsis OHA s quality program education materials and resources are available for hospitals and community partners to access. More than 38,000 Ohioans were impacted by sepsis last year, and 7,380 did not survive. The Ohio Hospital Association is committed to reducing sepsis mortality in Ohio by 30 percent by the end of 2018 through early recognition and early intervention. OHA and our member hospitals across the state have educated staff to recognize the signs of sepsis and begin a proven bundle of immediate interventions to save lives. The campaign includes caregivers, first responders and health care providers across the continuum of care. Facts Definition: Sepsis is the body s overwhelming and life-threatening response to infection which can lead to tissue damage, organ failure and death. More than 80 percent of cases develop in the community. In some patients, sepsis emerges after the patient arrives at the hospital seeking treatment for an underlying infection. Who it Hurts: While sepsis is more likely to affect very young children, older adults and those with a weakened immune system, sepsis is an equal opportunity killer impacting the sick, the well and people of all ages. Prevention: The risk of sepsis can be reduced by preventing infections; practicing good hygiene and staying current with vaccinations. Treatment: Sepsis is a medical emergency that requires urgent attention and rapid treatment for survival. Recovery: Many individuals recover fully from sepsis while many others have long-lasting effects, such as amputations or organ dysfunction, like kidney failure. Other after-effects of sepsis are less obvious, such as memory loss, anxiety or depression. Critical Facts Sepsis affects over 26 million people worldwide each year and is the largest killer of children and newborn infants in the world. More than 258,000 people die in the U.S. each year from Sepsis. Sepsis can be treated effectively if recognized early. Mortality from sepsis increases 8 percent every hour that treatment is delayed. Sepsis is the No. 1 cost of hospitalization in the U.S. consuming more than $24 billion each year. Early recognition and early intervention are key to survival but less than 1 percent of Americans can identify the symptoms of sepsis. Sepsis is a race against time Symptoms of sepsis include: S Shivering, fever or very cold pain or general E Extreme discomfort ( worst ever ) P Pale or discolored skin S Sleepy, difficult to rouse, confused I I feel like I might die S Short of breath If you suspect sepsis (observe a combination of these symptoms) see your medical professional immediately, CALL 911, or go to a hospital with an advocate and say, I AM CONCERNED ABOUT SEPSIS. Source: Learn more about sepsis and how caregivers, first responders and health care providers can join the OHA fight to reduce sepsis deaths in Ohio by 30 percent at ohiohospitals.org/sos.
6 Social Media content Sepsis SOS 2017 - Social Media Content.docx SOCIAL MEDIA CONTENT September is Sepsis Awareness Month, and the Ohio Hospital Association has created social media content to help you share the call to learn the Signs of Sepsis (OHA SOS) via your social media platforms and to announce your organization s participation in any of the efforts. The content is formatted for Facebook and Twitter, but can be adapted for LinkedIn and Instagram. OHA asks you to partner with us to spread the word about the Signs of Sepsis to first responders, caregivers and health care providers across the continuum of care. Use #OHASOS to share your organization s work on this statewide initiative. The text elements are provided below. The toolkit folder includes the graphic files. Sample Messaging Theme: Sepsis kills 258,000 Americans every year, including more than 7,380 Ohioans in 2016. Knowing the signs of sepsis can help with early detection, saving thousands of Ohioans. Facebook Twitter Text Graphics Hospital Facebook September is Sepsis Awareness Month. Sepsis is the body s overwhelming and potentially life-threatening response to an infection. Keep your friends and family safe by learning the Signs of Sepsis. Visit OhioHospitals.org/SOS for more information about the SOS Ohio pledge. #OHASOS Sepsis kills 258,000 Americans every year, but less than 1 percent of Americans can identify the symptoms of sepsis. Learn the Signs of Sepsis at OhioHospitals.org/SOS and follow #OHASOS. (HOSPITAL NAME HERE) has signed the #OHASOS Leadership Commitment. We are committed to knowing the Signs of Sepsis and deploying appropriate early interventions. OhioHospitals.org/SOS (HOSPITAL NAME HERE) is a member of the OHA Sepsis Initiative. Our hospital staff has been trained to recognize the Signs of Sepsis as patients arrive at the hospital and to begin early interventions. The early results are impressive: a 13.4 percent reduction in Ohio sepsis mortality in the first 18 months, representing 1,486 lives saved. OhioHospitals.org/SOS #OHASOS Sepsis can affect anyone and the best way to fight to fight this deadly infection is to educate yourself on the signs of Sepsis. #OHASOS OhioHospitals.org/SOS
7 Sample Newsletter or Blog Articles Sepsis SOS 2017 - Blogs and News - Hospital.docx Sepsis SOS 2017 - Blogs and News - Partner.docx HOSPITAL BLOG OR NEWS RELEASE HOSPITAL JOINS FIGHT TO REDUCE SEPSIS DEATHS THROUGH SOS SIGNS OF SEPSIS CAMPAIGN (HOSPITAL NAME) has signed the OHA SOS leadership commitment and joined the Ohio Hospital Association s campaign to reduce sepsis mortality by 30 percent by the end of 2018 through early recognition and early intervention. Sepsis is a life-threatening condition that arises when the body s overwhelming response to infection begins to cause injury and damage to tissues and organs. More than 38,000 Ohioans were impacted by sepsis last year, and 7,380 did not survive. Our collaboration with (INSERT ORGANIZATIONAL NAME HERE) will be instrumental in reducing sepsis mortality in Ohio, said Mike Abrams, president and CEO, OHA. Together we will promote SOS the Signs of Sepsis to drive early detection and early intervention to improve the outcomes for tens of thousands of Ohioans affected each year by sepsis. Sepsis is an equal opportunity killer. Anyone with an infection is susceptible to sepsis, though children and adults with a weakened immune system are at higher risk. The Centers for Disease Control and Prevention have declared sepsis a medical emergency, and a race against time. Sepsis can be treated effectively if recognized early. OHA is working with (HOSPITAL NAME HERE) and more than 124 other Ohio hospitals on the statewide sepsis initiative, which has delivered early results of a 13.4 percent reduction in sepsis mortality in the first 18 months of the program, representing 1,486 lives saved. More than 80 percent of cases emerge before patients arrive at the hospital. OHA is working with member hospitals to expand the SOS effort to caregivers, first responders and community health care providers. Less than one percent of Americans can correctly identify all the most common sepsis symptoms. (HOSPITAL NAME HERE) urges everyone to know and promote the six early signs of sepsis. According to the Sepsis Alliance, the six signs of sepsis are: S Shivering, fever, or very cold E Extreme pain or general discomfort ( worst ever ) P Pale of discolored skin S Sleepy, difficult to rouse, confused I I feel like I might die S Short of breath For more information about sepsis month and the OHA SOS effort, visit OhioHospitals.org/SOS. COMMUNITY PARTNER BLOG OR NEWS RELEASE ORGANIZATION JOINS FIGHT TO REDUCE SEPSIS DEATHS THROUGH SOS SIGNS OF SEPSIS CAMPAIGN (ORGANIZATION) has joined the OHA SOS community partner effort to support the Ohio Hospital Association s goal of reducing sepsis mortality by 30 percent by the end of 2018 through early recognition and early intervention. OHA is leveraging Sepsis Awareness Month to invite caregivers, first responders and community health care providers to join the effort because more than 80 percent of all cases emerge before the patient reaches the hospital. Yet less than 1 percent of U.S. adults know the symptoms. Sepsis is a life-threatening condition that arises when the body s overwhelming response to infection begins to cause injury and damage to tissues and organs. More than 38,000 Ohioans were impacted by sepsis last year, and 7,380 did not survive. Our collaboration with (INSERT ORGANIZATIONAL NAME HERE) will be instrumental in reducing sepsis mortality in Ohio, said Mike Abrams, president and CEO, OHA. Together we will promote SOS the Signs of Sepsis to drive early detection and early intervention to improve the outcomes for tens of thousands of Ohioans affected each year by sepsis. Ohio hospitals have achieved a 13.4 percent reduction in just the first 18 months of the in-hospital initiative, representing 1,486 lives saved. Sepsis is an equal opportunity killer. Anyone with an infection is susceptible to sepsis, though children and adults with a weakened immune system are at higher risk. The Centers for Disease Control and Prevention have declared sepsis a medical emergency, and a race against time. Sepsis can be treated effectively if recognized early. (ORGANIZATION) urges everyone to know and promote the six early signs of sepsis. According to the Sepsis Alliance, the six signs of sepsis are: S Shivering, fever, or very cold E Extreme pain or general discomfort ( worst ever ) P Pale of discolored skin S Sleepy, difficult to rouse, confused I I feel like I might die S Short of breath For more information about sepsis month and the OHA SOS pledge, visit OhioHospitals.org/SOS.
8 Campaign Graphics Logos for small spaces for better overall legibility Sepsis-SOS-logo-RGB-2col.jpg Sepsis-SOS-logo-WHITE-RGB-1col.png OHA-Logo-RGB-2Col.jpg OHA-Logo-White.png Sepsis-SOS-logoRGB-2col-large.jpg Sepsis-SOS-logo-WHITERGB-1col-large.png Sepsis-SOS-2017-Symptomsinfographic.png Sepsis SOS 2017 - General Image.jpg
9 Campaign Graphics Social Media OHA-SOS-Sepsis-social-media-image-1.jpg OHA-SOS-Sepsis-social-media-image-2.jpg OHA-SOS-Sepsis-social-media-image-3.jpg OHA-SOS-Sepsis-social-media-image-4.jpg OHA-SOS-Sepsis-social-media-image-5.jpg OHA-SOS-Sepsis-social-media-image-6.jpg OHA-SOS-Sepsis-social-media-image-GENERAL.jpg