CHAPTER ONE: INTRODUCTION... 1 STUDY GOALS AND OBJECTIVES... 1 REASONS FOR DOING THE STUDY... 1 SCOPE AND FORMAT... 1 METHODOLOGY... 1 RELATED BCC STUDIES... 2 ANALYST CREDENTIALS... 2 BCC ON-LINE SERVICES... 3 DISCLAIMER... 3 DISCLAIMER (CONTINUED)... 3 CHAPTER TWO: SUMMARY... 4 THE DENTAL MARKET: MAJOR MARKETS SUMMARY... 4 SUMMARY TABLE TOTAL U.S. DENTAL MARKET ANALYSIS BY MAJOR PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS)... 5 SUMMARY FIGURE TOTAL U.S. DENTAL MARKET ANALYSIS BY MAJOR PRODUCT SEGMENT, 2009 2016 ($ MILLIONS)... 6 CHAPTER THREE: INDUSTRY OVERVIEW... 7 ANATOMY OF THE TOOTH... 7 GLOSSARY OF TERMS... 7 STRUCTURE AND HISTORY OF THE DENTAL INDUSTRY... 8 STRUCTURE AND HISTORY OF (CONTINUED)... 9 STRUCTURE AND HISTORY OF (CONTINUED)... 10 STRUCTURE AND HISTORY OF (CONTINUED)... 10 DESCRIPTIONS AND STATISTICS OF DENTAL PRACTICES... 11 DENTAL OFFICES... 12 TABLE 1 U.S. DISTRIBUTION OF DENTAL PROFESSIONALS BY SPECIALTY (%)... 13 FIGURE 1 U.S. DISTRIBUTION OF DENTAL PROFESSIONALS BY SPECIALTY (%)... 13 Endodontics... 13 Oral Surgery... 14 Orthodontics... 14 Periodontics... 14 Prosthodontics... 15 DENTIST-TO-POPULATION RATIO... 15 TABLE 2 ESTIMATED NUMBER OF DENTISTS, AND DENTISTS PER POPULATION, BY GLOBAL REGION, 2008 2010... 16 DENTAL LABORATORIES... 16 CONSUMERS... 17 TABLE 3 U.S. DENTAL VISITS BY AGE AND POVERTY LEVEL, 2009 (%)... 17
TABLE 4 U.S. TEETH CLEANING VISITS BY SELECTED CHARACTERISTICS (%)... 18 FIGURE 2 U.S. POPULATION WITH TEETH CLEANING VISITS BY AGE (%)... 18 U.S. DEMOGRAPHICS... 19 TABLE 5 U.S. POPULATION BY AGE, THROUGH 2015 (THOUSANDS)... 19 FIGURE 3 U.S. POPULATION BY AGE, 2005 2015 (THOUANDS)... 19 Life Expectancy... 20 TABLE 6 CURRENT AND PROJECTED U.S. LIFE EXPECTANCY AT BIRTH BY GENDER, 2000-2020 (YEARS)... 20 FIGURE 4 CURRENT AND PROJECTED U.S. LIFE EXPECTANCY AT BIRTH BY GENDER, 2000-2020 (YEARS)... 21 SPECIAL POPULATIONS... 21 PEDIATRIC DENTAL CARE... 21 ELDERLY DENTAL CARE... 22 Drug Side Effects... 23 DIABETES AND PERIODONTAL DISEASE... 24 ORAL CANCER AND DENTAL HEALTH... 24 TABLE 7 U.S. ORAL CANCER INCIDENCE, 2009... 25 FIGURE 5 U.S. ORAL CANCER INCIDENCE, 2009... 25 TABLE 8 U.S. ORAL CANCER MORTALITY, 2009... 26 FIGURE 6 U.S. ORAL CANCER MORTALITY, 2009... 26 PROCEDURE VOLUMES... 26 U.S. DENTAL PROCEDURE DATA... 26 TABLE 9 U.S. ESTIMATED DENTAL PROCEDURES, 2009 2010 (MILLIONS)... 27 FIGURE 7 U.S. ESTIMATED DENTAL PROCEDURES, 2009 2010... 27 REGULATORY STRUCTURE... 28 U.S. DEVICE REGISTRATION PROCESS... 28 Regulation of Dental Amalgam Materials... 28 Regulation of Dental (Continued)... 29 CHAPTER FOUR: MARKET TRENDS... 30 U.S. DENTAL INSURANCE AND REIMBURSEMENT ISSUES AND STATISTICS... 30 TABLE 10 PRIVATE INDUSTRY WORKERS PARTICIPATING IN HEALTH CARE PLANS, 2007 (%)... 30 TABLE 11 AVERAGE INSURANCE REIMBURSEMENT RATES FOR SINGLE-SURFACE COMPOSITE RESTORATION, 2009 2010 ($)... 31 TABLE 12 U.S. AVERAGE NUMBER OF UNTREATED DENTAL CARIES BY AGE AND POVERTY LEVEL, 2001 2004* (%)... 32 DENTAL INSURANCE FOR CHILDREN... 32 BETTER ACCESS TO AFFORDABLE DENTAL CARE: A U.S. FOCUS... 32 Better Access to Affordable (Continued)... 33
MINIMALLY INVASIVE TECHNIQUES... 34 EVIDENCE BASED CARE... 34 BIOMIMETICS... 35 MEDICAL TOURISM AND DENTAL CARE... 36 GROWING DENTAL SPA ENVIRONMENT... 37 INTERNATIONAL TRENDS... 37 DEVELOPED MARKETS... 37 DEVELOPING MARKETS... 37 INTERNATIONAL DENTAL PROCEDURE DATA... 38 TABLE 13 ESTIMATED DENTAL PROCEDURES BY COUNTRY, 2009 2010 (MILLIONS)... 38 FIGURE 8 ESTIMATED DENTAL PROCEDURES BY COUNTRY, 2009 2010... 39 GLOBAL DEMOGRAPHICS... 39 TABLE 14 GLOBAL POPULATION AND POPULATION GROWTH BY SELECTED AGE GROUPS AND SELECTED YEARS, THROUGH 2030 (MILLIONS)... 40 FIGURE 9 GLOBAL POPULATION BY SELECTED AGE GROUPS AND SELECTED YEARS, 2000 2030 (MILLIONS)... 41 TABLE 15 GLOBAL POPULATION BY SELECTED COUNTRY, 2010 AND PROJECTED 2015 (MILLIONS)... 42 FIGURE 10 GLOBAL POPULATION BY SELECTED COUNTRY, 2010 AND PROJECTED 2015 (MILLIONS)... 42 EUROPE... 43 Dental Products and the European Union Device Registration Process... 43 JAPAN... 43 Dental Products and the Japanese Device Registration Process... 43 Japan Social Health Insurance System... 44 CHAPTER FIVE: TECHNOLOGY... 45 THE FUTURE OF DENTISTRY... 45 CURRENT USES OF TECHNOLOGY... 46 THE WAND... 46 DIGITAL INTRAORAL CAMERAS... 46 REMINERALIZING AGENTS, FLUORIDE, AND BLEACHING PRODUCTS... 47 PRACTICE MANAGEMENT SOFTWARE... 47 DIGITAL AND 3D DIGITAL RADIOGRAPHY... 47 CONE BEAM COMPUTERIZED TECHNOLOGY... 48 SNAP-ON SMILE... 49 LIGHT-ACTIVATED WHITENING SYSTEMS... 49 DENTAL IMPLANTS... 50 AIR ABRASION... 50
MINIMALLY INVASIVE TECHNIQUES... 50 LASER CARIES DETECTION... 51 COMPUTER-AIDED DRAFTING/COMPUTER AIDED MANUFACTURING (CAD/CAM)... 51 NEW PRODUCT INNOVATION... 52 PATENT ANALYSIS... 52 OVERVIEW... 52 PATENT PRODUCT SEGMENTS... 53 TABLE 16 NUMBER OF DENTAL PATENTS BY PRODUCT SEGMENT, 2006 2011... 54 FIGURE 11 NUMBER OF DENTAL PATENTS BY PRODUCT SEGMENT 2006 2011... 55 TABLE 17 PATENT EVALUATION BY PRODUCT SEGMENT 2006 2011... 56 TABLE 17 (CONTINUED)... 57 TABLE 17 (CONTINUED)... 58 TABLE 17 (CONTINUED)... 59 TABLE 17 (CONTINUED)... 60 PATENT ASSIGNEES... 61 TABLE 18 NUMBER OF PATENTS PER ASSIGNEE FOR RECENT DENTAL PATENTS, 2006 2011... 61 TABLE 18 (CONTINUED)... 62 FIGURE 12 ASSIGNEES WITH MORE THAN ONE RECENT DENTAL PATENT, 2006 2011... 62 Biomet 3i... 63 Dentsply... 63 Doxa AB... 63 Ivoclar Vivadent... 64 Nobel Biocare... 64 Pentron Clinical Technologies... 64 Pou Yu Biotechnology Co., Ltd.... 64 Ultradent Products, Inc.... 65 PATENTS FILED BY YEAR... 65 TABLE 19 DENTAL TECHNOLOGY PATENTS GRANTED BY YEAR, 1990 2011... 65 FIGURE 13 DENTAL TECHNOLOGY PATENTS GRANTED BY YEAR, 1990 2011... 66 CHAPTER SIX: PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES... 67 OVERVIEW... 67 DENTAL EQUIPMENT... 67 OVERVIEW... 67 PRODUCT DESCRIPTION... 67 Dental Furniture... 67 General Dental Furniture... 68
Operatory Units... 68 TABLE 20 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL FURNITURE... 68 TABLE 20 (CONTINUED)... 69 Cavity Preparation Systems and Air Abrasion Units... 69 TABLE 21 SELECT MANUFACTURERS AND DISTRIBUTORS OF CAVITY PREPARATION SYSTEMS AND AIR ABRASION UNITS... 69 TABLE 21 (CONTINUED)... 70 Dental Lasers... 70 Diode Laser... 70 CO2 Laser... 71 Erbium Laser... 71 TABLE 22 SELECT DENTAL LASER MANUFACTURERS AND SUPPLIERS... 72 Sterilizers and Autoclaves... 72 TABLE 23 SELECT DENTAL STERILIZER AND AUTOCLAVE SUPPLIERS... 72 Amalgamators and Mixers... 73 TABLE 24 SELECT MANUFACTURERS AND DISTRIBUTORS OF AMALGAMATORS AND MIXERS... 73 X-ray Devices and Related Equipment... 73 Digital Dental X-Ray Systems... 73 Film Processors... 74 Other Detection Devices... 75 TABLE 25 SELECTED MANUFACTURERS AND DISTRIBUTORS OF DENTAL X-RAY DEVICES AND EQUIPMENT... 75 Intraoral Cameras... 76 TABLE 26 SELECT MANUFACTURERS AND DISTRIBUTORS OF INTRAORAL CAMERAS... 76 CAD/CAM Digital Equipment... 76 TABLE 27 SELECT MANUFACTURERS AND DISTRIBUTORS OF CAD/CAM DIGITAL EQUIPMENT... 77 TABLE 28 SELECT MANUFACTURERS AND DISTRIBUTORS OF CAD/CAM DIGITAL SOFTWARE... 77 Laboratory Equipment... 77 TABLE 29 SELECT MANUFACTURERS AND DISTRIBUTORS OF LABORATORY EQUIPMENT... 78 Other Types of Dental Equipment... 78 Air Compressors and Vacuum Systems... 78 TABLE 30 SELECT MANUFACTURERS AND DISTRIBUTORS OF AIR COMPRESSORS AND VACUUM SYSTEMS... 79 Nitrous Oxide Systems... 79 TABLE 31 SELECT MANUFACTURERS AND DISTRIBUTORS OF NITROUS OXIDE SYSTEMS... 79
Ultrasonic Cleaners... 80 TABLE 32 SELECT MANUFACTURERS AND DISTRIBUTORS OF ULTRASONIC CLEANERS/INSTRUMENTS... 80 Curing Lights... 80 TABLE 33 SELECT MANUFACTURERS AND DISTRIBUTORS OF CURING LIGHTS... 81 MARKET ANALYSIS... 81 TABLE 34 MARKET FOR DENTAL EQUIPMENT BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS)... 82 FIGURE 14 MARKET FOR DENTAL EQUIPMENT BY PRODUCT SEGMENT, 2009 2016 ($ MILLIONS)... 83 DISTRIBUTION BY PRACTICE TYPE... 83 TABLE 35 DISTRIBUTION OF DENTAL EQUIPMENT BY DENTAL PRACTICE TYPE, 2011 (%)... 84 FIGURE 15 DISTRIBUTION OF DENTAL EQUIPMENT BY DENTAL PRACTICE TYPE, 2011 (%)... 84 COMPETITOR SUMMARY... 84 TABLE 36 COMPETITIVE SUMMARY FOR U.S. DENTAL EQUIPMENT MARKET, 2011 (%)... 85 FIGURE 16 COMPETITIVE SUMMARY FOR U.S. DENTAL EQUIPMENT MARKET, 2011 (%)... 85 DENTAL MATERIALS AND SUPPLIES... 86 OVERVIEW... 86 DESCRIPTION OF PROCEDURES... 86 BASIC FILLING PROCEDURES... 87 ENDODONTIC TREATMENTS... 87 CARIES TREATMENT SUPPLIES... 87 FILLING MATERIALS... 88 Amalgam Fillings... 88 Composite Fillings... 88 Ionomer Fillings... 89 FILLING SUPPLIES AND ACCESSORIES... 89 Attachments, burs, and related accessories... 89 Bonding Agents... 89 Rubber Dams and Accessories... 89 TABLE 37 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL FILLING MATERIALS AND SUPPLIES... 90 ENDODONTIC MATERIALS AND SUPPLIES... 91 TABLE 38 SELECT MANUFACTURERS AND DISTRIBUTORS OF ENDODONTIC SUPPLIES AND MATERIALS... 91 INSTRUMENTS/TOOLS... 92 TABLE 39 TYPES OF DENTAL INSTRUMENTS... 92 TABLE 40 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL INSTRUMENTS AND TOOLS... 93
FINISHING MATERIALS AND SUPPLIES... 93 Articulating Paper and Accessories... 93 Polishing Materials... 93 TABLE 41 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL FINISHING MATERIALS AND SUPPLIES... 94 COST OF MATERIALS... 94 TABLE 42 MATERIALS COST FOR ITEMS IN A ONE-SURFACE COMPOSITE RESTORATION ($)... 95 MARKET ANALYSIS... 95 TABLE 43 MARKET FOR DENTAL MATERIALS AND SUPPLIES BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS)... 96 FIGURE 17 MARKET FOR DENTAL MATERIALS AND SUPPLIES BY PRODUCT SEGMENT, 2009 2016 ($ MILLIONS)... 96 DISTRIBUTION BY PRACTICE TYPE... 97 TABLE 44 DISTRIBUTION OF DENTAL MATERIALS AND SUPPLIES BY DENTAL PRACTICE TYPE, 2011 (%)... 97 FIGURE 18 DISTRIBUTION OF DENTAL MATERIALS AND SUPPLIES BY DENTAL PRACTICE TYPE, 2011 (%)... 97 COMPETITOR SUMMARY... 98 TABLE 45 COMPETITIVE SUMMARY OF U.S. DENTAL MATERIALS AND SUPPLIES MARKET, 2011 (%)... 98 FIGURE 19 COMPETITIVE SUMMARY OF U.S. DENTAL MATERIALS AND SUPPLIES MARKET, 2011 (%)... 99 RECONSTRUCTIVE AND COSMETIC MATERIALS... 99 OVERVIEW... 99 DESCRIPTIONS OF PROCEDURES... 99 Cosmetic Dentistry... 99 TABLE 46 DENTAL COSMETIC PROCEDURES IN HIGHEST DEMAND, BY AGE... 100 TABLE 47 U.S. DENTAL OFFICES GENERATING REVENUE FROM COSMETIC DENTISTRY BY GEOGRAPHIC AREA (%)... 101 Cosmetic Dentistry and Aging... 101 TABLE 48 LEVEL OF IMPORTANCE PLACED ON GROWTH DRIVERS FOR COSMETIC DENTISTRY ACCORDING TO DENTAL PROFESSIONALS... 102 TABLE 49 U.S. AVERAGE NUMBER OF PROCEDURES BY PRACTICE, 2006 ($ MILLIONS)... 102 SPORTS DENTISTRY... 103 MAJOR PRODUCT SEGMENTS... 103 CROWNS, BANDS, AND SHELLS... 103 Crown Forms... 103 Temporary Materials... 103 Permanent Crown Materials... 104 All Porcelain... 104
Gold Alloys... 104 Base Metal Alloys... 105 Composites... 105 TABLE 50 SELECT MANUFACTURERS AND DISTRIBUTORS OF CROWN MATERIALS... 105 CEMENTS AND LINERS... 106 TABLE 51 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL CEMENTS AND LINERS... 106 DENTAL IMPLANTS... 106 Manufacturers... 107 Bicon... 107 BioHorizons... 108 Biomet... 108 Dentsply... 109 Keystone Dental (Lifecore)... 109 Nobel Biocare... 110 Sybron Implant Solutions... 110 Zimmer Dental... 110 TABLE 52 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL IMPLANTS... 111 REGENERATIVE PRODUCTS... 111 Manufacturers... 111 Bicon... 111 BioHorizons... 112 Biomet 3i... 112 Dentsply... 112 Keystone Dental... 113 Straumann... 113 Sybron... 113 Zimmer Dental... 113 TABLE 53 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL REGENERATIVE PRODUCTS... 114 IMPRESSION MATERIALS... 114 TABLE 54 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL IMPRESSION MATERIALS AND ACCESSORIES... 115 BLEACHING MATERIALS... 116 TABLE 55 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL BLEACHING MATERIALS... 116 VENEERS AND OTHER MATERIALS... 117 TABLE 56 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL VENEERS... 117 MARKET ANALYSIS... 117 Market Analysis (Continued)... 118
TABLE 57 MARKET FOR DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS, THROUGH 2016 ($ MILLIONS)... 119 FIGURE 20 MARKET FOR DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS, 2009 2016 ($ MILLIONS)... 119 DISTRIBUTION BY PRACTICE TYPE... 120 TABLE 58 DISTRIBUTION OF DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS BY DENTAL PRACTICE TYPE, 2011 (%)... 120 FIGURE 21 DISTRIBUTION OF DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS BY DENTAL PRACTICE TYPE, 2011 (%)... 120 COMPETITOR SUMMARY... 121 TABLE 59 COMPETITIVE SUMMARY OF U.S. DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS MARKET, 2011 (%)... 121 FIGURE 22 COMPETITIVE SUMMARY OF U.S. DENTAL RECONSTRUCTIVE AND COSMETIC MATERIALS MARKET, 2011 (%)... 122 PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS... 122 OVERVIEW... 122 PHARMACEUTICALS... 122 Antibiotics... 123 Analgesics... 124 Sedatives... 125 Anti-Inflammatories... 126 Muscle Relaxants... 126 Antifungals... 126 Miscellaneous Prescription Rinses... 126 ANESTHETICS AND RELATED PREPARATIONS... 126 TABLE 60 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL ANESTHETICS AND RELATED PREPARATIONS... 127 PROPHYLACTIC MATERIALS... 127 TABLE 61 SELECT MANUFACTURERS AND DISTRIBUTORS OF PREVENTIVE DENTAL SUPPLIES (MAJOR AREAS OF SUPPLY)... 128 MARKET ANALYSIS... 128 TABLE 62 MARKET FOR DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS)... 129 FIGURE 23 MARKET FOR DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS BY PRODUCT SEGMENT, 2009 2016 ($ MILLIONS)... 130 DISTRIBUTION BY PRACTICE TYPE... 130 TABLE 63 DISTRIBUTION OF DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS BY DENTAL PRACTICE TYPE, 2011 (%)... 131
FIGURE 24 DISTRIBUTION OF DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS BY DENTAL PRACTICE TYPE, 2011 (%)... 131 COMPETITOR SUMMARY... 131 TABLE 64 COMPETITIVE SUMMARY OF U.S. DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS MARKET, 2011 (%)... 132 FIGURE 25 COMPETITIVE SUMMARY OF U.S. DENTAL PHARMACEUTICALS, ANESTHETICS, AND PROPHYLACTIC MATERIALS MARKET, 2011 (%)... 133 PROFESSIONAL DENTAL MARKET ANALYSIS... 133 TABLE 65 MARKET FOR PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS)... 134 FIGURE 26 MARKET FOR PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES BY PRODUCT SEGMENT, 2009 2016 ($ MILLIONS)... 135 DISTRIBUTION BY PRACTICE TYPE... 135 TABLE 66 DISTRIBUTION OF PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES BY DENTAL PRACTICE TYPE, 2011 (%)... 136 FIGURE 27 DISTRIBUTION OF PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES BY DENTAL PRACTICE TYPE, 2011 (%)... 136 LEADING SUPPLIERS AND PARTICIPANTS... 136 LEADING SUPPLIERS AND PARTICIPANTS (CONTINUED)... 137 TABLE 67 MARKET LEADERS FOR PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES, 2011 (%)... 138 FIGURE 28 MARKET LEADERS FOR PROFESSIONAL DENTAL EQUIPMENT AND SUPPLIES, 2011 (%)... 139 CHAPTER SEVEN: CONSUMER DENTAL CARE... 140 OVERVIEW... 140 DAILY PREVENTIVE CARE AND TREATMENT... 140 OVERVIEW... 140 TOOTHPASTES... 141 TABLE 68 SELECT MANUFACTURERS AND DISTRIBUTORS OF TOOTHPASTES... 142 TABLE 68 (CONTINUED)... 143 TOOTHBRUSHES... 143 Toothbrushes (Continued)... 144 Toothbrushes (Continued)... 145 TABLE 69 SELECT MANUFACTURERS AND DISTRIBUTORS OF MANUAL TOOTHBRUSHES... 146
TABLE 70 SELECT MANUFACTURERS AND DISTRIBUTORS OF POWER TOOTHBRUSHES, AVERAGE PRICE ($)... 147 DENTAL RINSES... 147 TABLE 71 SELECT MANUFACTURERS AND DISTRIBUTORS OF CONSUMER DENTAL RINSES... 148 DENTAL FLOSS... 148 TABLE 72 SELECT MANUFACTURERS AND DISTRIBUTORS OF DENTAL FLOSS... 148 OTHER PRODUCTS... 149 TABLE 73 SELECT MANUFACTURERS AND DISTRIBUTORS OF OTHER CONSUMER DENTAL CARE PRODUCTS... 149 MARKET ANALYSIS... 149 Market Analysis (Continued)... 150 TABLE 74 MARKET FOR DAILY PREVENTIVE CARE AND TREATMENTS BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS)... 151 FIGURE 29 MARKET FOR DAILY PREVENTIVE CARE AND TREATMENTS BY PRODUCT SEGMENT, 2009 2016 ($ MILLIONS)... 151 DISTRIBUTION BY RETAIL OUTLET... 152 TABLE 75 DISTRIBUTION OF DAILY PREVENTIVE CARE AND TREATMENTS BY RETAIL OUTLET, 2011 (%)... 152 FIGURE 30 DISTRIBUTION OF DAILY PREVENTIVE CARE AND TREATMENT BY RETAIL OUTLET, 2011 (%)... 153 COMPETITOR SUMMARY... 153 TABLE 76 COMPETITIVE SUMMARY OF THE U.S. CONSUMER DENTAL PREVENTIVE AND TREATMENT MARKET, 2011 (%)... 154 FIGURE 31 COMPETITIVE SUMMARY OF THE U.S. CONSUMER DENTAL PREVENTIVE AND TREATMENT MARKET, 2011 (%)... 154 COSMETIC PRODUCTS... 154 OVERVIEW... 154 WHITENERS... 155 TABLE 77 SELECT MANUFACTURERS AND DISTRIBUTORS OF CONSUMER WHITENER PRODUCTS... 156 MARKET ANALYSIS... 156 TABLE 78 MARKET FOR COSMETIC PRODUCTS, THROUGH 2016 ($ MILLIONS)... 157 FIGURE 32 MARKET FOR COSMETIC PRODUCTS, 2009 2016 ($ MILLIONS)... 157 DISTRIBUTION BY RETAIL OUTLET... 157 TABLE 79 DISTRIBUTION OF COSMETIC PRODUCTS BY RETAIL OUTLET, 2011 (%)... 158 FIGURE 33 DISTRIBUTION OF COSMETIC PRODUCTS BY RETAIL OUTLET, 2011 (%)... 158
COMPETITOR SUMMARY... 158 TABLE 80 COMPETITIVE SUMMARY OF THE CONSUMER DENTAL COSMETIC PRODUCTS MARKET, 2011 (%)... 159 FIGURE 34 COMPETITIVE SUMMARY OF CONSUMER DENTAL COSMETIC PRODUCTS MARKET, 2011 (%)... 159 CONSUMER MARKET ANALYSIS... 159 TABLE 81 MARKET FOR CONSUMER DENTAL CARE BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS)... 160 FIGURE 35 MARKET FOR CONSUMER DENTAL CARE BY PRODUCT SEGMENT, 2009 2016 ($ MILLIONS)... 161 DISTRIBUTION BY RETAIL OUTLET... 161 TABLE 82 DISTRIBUTION OF CONSUMER DENTAL CARE BY RETAIL OUTLET, 2011 (%)... 162 FIGURE 36 DISTRIBUTION OF CONSUMER DENTAL CARE BY RETAIL OUTLET, 2011 (%)... 162 LEADING SUPPLIERS AND PARTICIPANTS... 162 TABLE 83 LEADING SUPPLIER MARKET SHARE FOR CONSUMER DENTAL MARKET, 2011 (%)... 163 FIGURE 37 LEADING SUPPLIER MARKET SHARE FOR CONSUMER DENTAL MARKET, 2011 (%)... 164 MARKET SUMMARY... 164 TOTAL MARKET ANALYSIS... 164 TABLE 84 TOTAL U.S. DENTAL MARKET ANALYSIS BY PRODUCT SEGMENT, THROUGH 2016 ($ MILLIONS/%)... 165 FIGURE 38 TOTAL U.S. DENTAL MARKET ANALYSIS BY PRODUCT SEGMENT, 2009 2016 ($ MILLIONS)... 165 CHAPTER EIGHT: COMPANY PROFILES... 166 OVERVIEW... 166 3M ESPE DENTAL SOLUTIONS... 166 3M ESPE DENTAL SOLUTIONS (CONTINUED)... 167 FIGURE 39 3M COMPANY SALES, 2008 2010 ($ MILLIONS)... 168 BIOMET 3I... 168 FIGURE 40 BIOMET 3I SALES, 2008 2010* ($ MILLIONS)... 169 FIGURE 40 (CONTINUED)... 170 CHURCH & DWIGHT CO., INC.... 170 FIGURE 41 CHURCH & DWIGHT SALES, 2008 2010 ($ MILLIONS)... 171 COLGATE-PALMOLIVE CO.... 171 FIGURE 42 COLGATE-PALMOLIVE SALES, 2008 2010 ($ MILLIONS)... 172 DANAHER CORPORATION (KERR CORPORATION, SYBRON DENTAL SPECIALTIES, KAVO DENTAL)... 172 DANAHER CORPORATION (CONTINUED)... 173 FIGURE 43 DANAHER SALES, 2008 2010 ($ MILLIONS)... 174 DENTALEZ GROUP... 174 DENTSPLY INTERNATIONAL, INC.... 175
FIGURE 44 DENTSPLY SALES, 2008 2010 ($ MILLIONS)... 176 GLAXOSMITHKLINE CONSUMER HEALTHCARE... 176 FIGURE 45 GLAXOSMITHKLINE SALES, 2008 2010 ($ MILLIONS)... 177 FIGURE 45 (CONTINUED)... 178 HENRY SCHEIN, INC.... 178 FIGURE 46 HENRY SCHEIN SALES, 2008 2010 ($ MILLIONS)... 179 IVOCLAR VIVADENT AG... 180 FIGURE 47 IVOCLAR VIVADENT SALES, 2008 2010 ($ MILLIONS)... 181 JOHNSON & JOHNSON... 181 FIGURE 48 JOHNSON & JOHNSON SALES, 2008 2010 ($ MILLIONS)... 182 NOBEL BIOCARE... 182 FIGURE 49 NOBEL BIOCARE SALES 2008 2010 ($ MILLIONS)... 183 PATTERSON COMPANIES, INC.... 184 FIGURE 50 PATTERSON SALES, 2008 2010* ($ MILLIONS)... 185 THE PROCTER & GAMBLE CO.... 185 FIGURE 51 PROCTER & GAMBLE SALES, 2008 2010* ($ MILLIONS)... 186 SEPTODONT... 187 ULTRADENT PRODUCTS... 187 ZIMMER DENTAL... 188 FIGURE 52 ZIMMER SALES, 2008 2010 ($ MILLIONS)... 189 APPENDIX I: PROFESSIONAL DENTAL EQUIPMENT, SUPPLIES, AND MATERIALS MANUFACTURERS AND DISTRIBUTORS... 190 PROFESSIONAL DENTAL EQUIPMENT... 190 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 191 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 192 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 193 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 194 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 195 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 196 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 197 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 198 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 199 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 200 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 201 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 202 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 203 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 204 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 205 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 206 PROFESSIONAL DENTAL EQUIPMENT (CONTINUED)... 207 APPENDIX II: CONSUMER DENTAL CARE MANUFACTURERS AND DISTRIBUTORS... 208 CONSUMER DENTAL CARE... 208
CONSUMER DENTAL CARE (CONTINUED)... 209 CONSUMER DENTAL CARE (CONTINUED)... 210 CONSUMER DENTAL CARE (CONTINUED)... 211 CONSUMER DENTAL CARE (CONTINUED)... 212 APPENDIX III: RELEVANT ASSOCIATIONS AND ORGANIZATIONS... 213 RELEVANT ASSOCIATIONS AND ORGANIZATIONS... 213 RELEVANT ASSOCIATIONS (CONTINUED)... 214 RELEVANT ASSOCIATIONS (CONTINUED)... 215 RELEVANT ASSOCIATIONS (CONTINUED)... 216 RELEVANT ASSOCIATIONS (CONTINUED)... 217 RELEVANT ASSOCIATIONS (CONTINUED)... 218 RELEVANT ASSOCIATIONS (CONTINUED)... 219 APPENDIX IV: DENTAL JOURNALS AND PUBLICATIONS... 220 DENTAL JOURNALS(CONTINUED)...221