Toolkit SATURDAY, APRIL 14, 2018 7AM
Dear Friend of Fraser, Thank you for your interest in supporting Fraser through the 2018 Fraser Walk for Autism. Fraser serves children and adults with more than 60 types of mental and physical disabilities and is Minnesota s largest and most experienced provider of autism services. Over 6,000 Minnesota families are without quality autism treatment options near their home. To help meet the increase in demand for services, Fraser hosts the Fraser Walk for Autism to unite thousands of local families to raise support and awareness for autism. The Fraser Walk for Autism is a family friendly event around the first level of Mall of America filled with sensory activities, mascots, games and giveaways. You can rally a team or register as an individual walker. Last year over 2,500 walkers, volunteer and event sponsors helped raised over $93,000. Your support through events like the Fraser Walk for Autism will help us sustain our current programs, and more importantly, help expand our innovative services for children, adults, and families affected by autism. The crucial funds raised through this event help bring us closer to the goal that no family should have to travel more than 35 minutes or 35 miles to receive the life changing services Fraser provides. You can help make this a reality for Minnesota families by registering for the Fraser Walk for Autism today. Whether you are a walker, volunteer, or financial supporter, Fraser is truly grateful for your involvement in the 2018 Fraser Walk for Autism. This Fraser Walk for Autism Toolkit contains useful information regarding your participation. Should you have any questions regarding the Fraser Walk for Autism, please contact me. Thank You, Rose Rosario Fraser Senior Special Events Planner Events@fraser.org 612-798-8343 2
EVENT SCHEDULE: 7 8 a.m. Registration and breakfast 8 a.m. Kick-off rally/ Walk begins 9:15 a.m. Wrap-up rally 10 a.m. Event ends Mall stores open WHO CAN PARTICIPATE? While the Fraser Walk for Autism is geared toward families, EVERYONE is welcome. The Fraser Walk for Autism brings together thousands of people of all ages, abilities and backgrounds. IS THERE A REGISTRATION FEE? There is NO registration fee, however, walk participants are expected and encouraged to fundraise. Individual walkers are recommended a personal fundraising goal of $150 the cost of an autism evaluation. We encourage each Walk team to set a goal of $1,000. HOW DO I REGISTER? You can register as a team or an individual by using the URL below. We strongly encourage participants to pre register online. 1. Visit www.fraser.org/walk. 2. Click the Register button 3. Choose to register as an individual, join a team or start a team 4. Fill out your personal information and start fundraising RALLY A TEAM Teams are a fun way to encourage each other s fundraising efforts and to meet up the day of the Walk. Teams can be as small or as large as you want. To register a team, you first want to designate a team captain. This person will be the point person for communication between team members. Once the team captain registers their team online, they can send out email templates to recruit additional team members, assign a co-captain and register any secondary participants such as children. 3
INDIVIDUAL AND TEAM FUNDRAISING PAGES Once you have registered, you will have a personal and team fundraising page automatically created for you. This fundraising page allows you to: Customize by adding your personal story and photos Send emails to recruit team members, request donations and communicate with your team Share via social media Enter in and monitor donations Download helpful fundraising tips, assign a co captain or edit login information 4
ENTERING DONATIONS 1. To login to your personal page, enter your username and password in the top right corner of the Fraser Walk for Autism page. 2. Click on the white My Donations button 3. Under the thermometer box, click on add a donation 4. You can then indicate whether the gift is a check or cash 5. Fill in the information fields with the gift amount and contact information for who gave the gifts so we can acknowledge their contribution (which can be important to them for tax purposes). Only donation amount, and first and last name are required for each donation. You can also enter company donations by clicking the company donation box. 6. It may take some refreshing your web page, but you should see the donations appear almost immediately. All of these donations will be applied towards your fundraising team, unless you specify an individual participant you would like to designate them to. 7. To qualify for top individual or team captain incentives, please mail or drop off checks (please do not send cash by mail) by Monday, April 9, 2018 to Fraser. FRASER CORPORATE OFFICES ATTN: FRASER WALK FOR AUTISM 2400 W 64TH STREET MINNEAPOLIS, MN 55423 Please note all donations dropped off or mailed will be entered on your fundraising page by Fraser event staff. 8. Track your donations with the donation pledge form. You can download and print one from the My Resources section on your fundraising page. There is also a pledge form in this packet. 5
FUNDRAISING FOR THE FRASER WALK FOR AUTISM INDIVIDUAL WALKER GOAL: $150 FRASER WALK TEAM GOAL: $1,000 The Fraser Walk for Autism helps Fraser raise important funds to provide programs and services for children and adults with autism. 100% of the funds raised at the Walk help Minnesota families affected by autism. See below for some helpful tips: DON T BE AFRAID TO ASK. You will be surprised how many people are willing to support a worthy cause. GET STARTED EARLY. The more time you have to spread the word, the more donations you will receive. FUNDRAISE ONLINE. It s easy and people often make larger donations online. Emails and social media can maximize your reach and increase the donations. TELL YOUR STORY. Sharing your personal story of why you are walking will motivate people and may help you recruit more team members. HOLD YOUR OWN FUNDRAISER. If you have a walk team, holding your own fundraiser such as a car wash or bake sale can help bring in additional revenue. All expenses for independent fundraisers are incurred by the walk team. SHARE THE IMPACT OF THEIR GIFT. Make sure you communicate the importance of supporting Fraser. Research shows that early intervention is the best tool for those living with autism. DOUBLE YOU DONATIONS WITH MATCHING GIFTS. Maximize the impact of your gift by requesting a matching gift from your employer. Many companies allow you to request a matching gift online, making it quick and easy. Contact your human resources department for more information. 6
ALL WALKERS ARE ENCOURAGED TO SET A MINIMUM FUNDRAISING GOAL OF $150. Collect donations in advance and bring them to the Walk, send them to Fraser, or give online at give.fraser.org. Please make checks payable to Fraser. Please do not mail cash. NAME OF WALKER: TEAM NAME: SPONSOR S NAME SPONSOR S ADDRESS EMAIL ADDRESS DONATION COLLECTED? Example: John Doe 1234 Street Dr, City, Mn 55555 your@email.com $200 X 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 TOTAL: 7 FRASER WALK FOR AUTISM 2400 W. 64TH ST, MINNEAPOLIS, MN 55423 612-798-8363 FAX 612-861-6050