WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 APPENDIX II - TABLE 2.3 ANTI-TOBACCO MASS MEDIA CAMPAIGNS (SEE TABLE 4.9) Africa The Americas South-East Asia Europe Eastern Mediterranean Western Pacific
Africa Table 2.3.1 Anti-tobacco mass media campaigns in Africa COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?* * A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.... Data not reported/not available. Data not required/not applicable Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo Côte d'ivoire Democratic Republic of the Congo... Equatorial Guinea Eritrea Ethiopia Gabon... Gambia Ghana Guinea Guinea-Bissau Kenya Lesotho Liberia Madagascar Malawi Mali Mauritania... Mauritius Mozambique Namibia Niger Nigeria Rwanda Sao Tome and Principe Senegal Seychelles Sierra Leone South Africa Swaziland Togo Uganda United Republic of Tanzania Zambia Zimbabwe 26 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME CAMPAIGN WAS PRE-TESTED FORMATIVE RESEARCH WAS CONDUCTED CAMPAIGN UTILIZED MEDIA PLANNING EARNED MEDIA/ PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 27
The Americas Table 2.3.2 Anti-tobacco mass media campaigns in the Americas COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?* Please refer to page 142 for country-specific notes. * A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.... Data not reported/not available. Data not required/not applicable Antigua and Barbuda... Argentina Bahamas Barbados Belize Bolivia (Plurinational State of) Brazil Canada 1 Chile Colombia Costa Rica Cuba Dominica... Dominican Republic Ecuador 2 El Salvador Grenada Guatemala Guyana Haiti... Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines... Suriname Trinidad and Tobago... United States of America Uruguay Venezuela (Bolivarian Republic of) 28 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME CAMPAIGN WAS PRE-TESTED FORMATIVE RESEARCH WAS CONDUCTED CAMPAIGN UTILIZED MEDIA PLANNING EARNED MEDIA/ PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 29
South-East Asia Table 2.3.3 Anti-tobacco mass media campaigns in South-East Asia COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?* * A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.... Data not reported/not available. Data not required/not applicable Bangladesh Bhutan Democratic People's Republic of Korea... India Indonesia Maldives Myanmar Nepal Sri Lanka Thailand Timor-Leste... 30 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME CAMPAIGN WAS PRE-TESTED FORMATIVE RESEARCH WAS CONDUCTED CAMPAIGN UTILIZED MEDIA PLANNING EARNED MEDIA/ PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS... WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 31
Europe Table 2.3.4 Anti-tobacco mass media campaigns in Europe COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?* Please refer to page 142 for country-specific notes. * A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.... Data not reported/not available. Data not required/not applicable Albania Andorra... Armenia Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus... Czech Republic Denmark Estonia... Finland France Georgia Germany Greece Hungary Iceland Ireland Israel Italy Kazakhstan Kyrgyzstan Latvia Lithuania Luxembourg... Malta Monaco... Montenegro Netherlands rway Poland Portugal Republic of Moldova Romania Russian Federation San Marino... Serbia Slovakia Slovenia Spain Sweden Switzerland Tajikistan The former Yugoslav Republic of Macedonia... Turkey Turkmenistan... Ukraine United Kingdom of Great Britain and rthern Ireland 3 Uzbekistan 32 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME CAMPAIGN WAS PRE-TESTED FORMATIVE RESEARCH WAS CONDUCTED CAMPAIGN UTILIZED MEDIA PLANNING EARNED MEDIA/ PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS......... WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 33
Eastern Mediterranean Table 2.3.5 Anti-tobacco mass media campaigns in the Eastern Mediterranean COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?* * A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.... Data not reported/not available. Data not required/not applicable < Refers to a territory. Afghanistan... Bahrain Djibouti Egypt Iran (Islamic Republic of)... Iraq Jordan Kuwait Lebanon Libyan Arab Jamahiriya Morocco Oman Pakistan Qatar Saudi Arabia Somalia... Sudan Syrian Arab Republic... Tunisia United Arab Emirates West Bank and Gaza Strip < Yemen 34 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME CAMPAIGN WAS PRE-TESTED FORMATIVE RESEARCH WAS CONDUCTED CAMPAIGN UTILIZED MEDIA PLANNING EARNED MEDIA/ PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS... WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 35
Western Pacific Table 2.3.6 Anti-tobacco mass media campaigns in the Western Pacific COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?* * A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.... Data not reported/not available. Data not required/not applicable NOTES TO APPENDIX II TABLE 2.3 1 The Government of Canada did not implement a nationwide mass media campaign during the reporting period. However, mass media campaigns have been implemented in eight of Canada s subnational jurisdictions. 2 There was no nationwide mass media campaign in Ecuador during the reporting period. However, mass media campaigns have been implemented in many of Ecuador s large cities. 3 Anti-tobacco mass media campaigns with similar characteristics were implemented in all four countries of the United Kingdom of Great Britain and rthern Ireland. Australia Brunei Darussalam Cambodia China Cook Islands Fiji Japan Kiribati Lao People's Democratic Republic Malaysia Marshall Islands Micronesia (Federated States of) Mongolia Nauru... New Zealand Niue Palau Papua New Guinea Philippines Republic of Korea... Samoa Singapore Solomon Islands... Tonga Tuvalu Vanuatu... Viet Nam 36 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME CAMPAIGN WAS PRE-TESTED FORMATIVE RESEARCH WAS CONDUCTED CAMPAIGN UTILIZED MEDIA PLANNING EARNED MEDIA/ PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS... WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 37