Welcome and Introduction

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CEdMA Conference, 14 th 15 th Oct, 2014 Bristol City Centre Marriott Welcome and Introduction Philip Bourne Chairman CEdMA Europe

CEdMA Europe - Who are we? The Managers of Training Businesses that exist to support the hardware and software products manufactured by our companies.

CEdMA Europe is: A European-based industry-led forum for hardware and software manufacturers to: Raise the profile of training within both the parent and client organisations Provide a source of information to influence the perception of industry and to raise intelligence for members Develop and maintain high standards in the industry Advise on and support the improvement of professional standards Share our successes and failures honestly.

CEdMA Europe is NOT: A closed market for opportunity exchange A personnel exchange A Cartel Competitive with other organisations An excuse for a trip A waste of your time.

CEdMA History 1991 - CEMA (later CEdMA) founded in the USA 22 nd Sep 93 - first meeting of CEdMA Europe (Oracle UK, Software AG UK, IBM UK, Sun, Sybase, Novell, WordPerfect) 19 th Jul 94 - CEdMA Europe legally born 15 th Sep 94-1 st conference: IBM La Hulpe 15 th Mar 05-1 st workshop: SAP Bedfont 4 th Mar 14 36 th ws: Juniper Addlestone, Sales Distribution Models 10 th Jun 14 37 th ws: Red Hat, Certification Today, Tomorrow and.. 14 th Oct 14 40 th conf: Bristol, What Customers Want Social

Finance Penny Farrington Assima EMC CEdMA Europe Board of Directors (Oct 2014) Tony Coates Rob Taal HP Juniper Networks SAP ServiceNow Symantec Xilinx VMware Key contributors: Executive Denis Spiller Kate Lipmann Mike Honer (resigned Sep 14) Faez Ahmed Philip Bourne Michele Ricci David Day Mike Dowsey Elections in Nov 2014 Directors standing down but seeking re-election: Kate Lipmann Faez Ahmed (co-opted in Jan 14) Philip Bourne There are four vacancies

Conference Logistics Discussion sessions, not presentations There is very little competition in this room The more you put in, the more you get out We shall ask you to change tables frequently Coffee breaks and Lunch Mobile phones Please be ready to start each session on time Get car park ticket validated at reception before you leave

1900 Drinks before Dinner, which follows at 2000 Agenda Tuesday 14 th October 1000 Welcome and Introduction Philip Bourne 1030 Market Barometer Update Mike Dowsey 1045 Break 1115 Keynote: 70:20:10: strategies and practices that work in the technology training world, Charles Jennings, Duntroon Associates 1300 Lunch 1400 Breakout: What do WE think Customers Need? 1530 Break 1600 Keynote: Informal Learning What, Why and Why Bother?, Robin Hoyle, Learnworks 1800 Close

Agenda Wednesday 15 th October 0900 CEdMA 2 Update and Discussion Philip Bourne 1030 Break 1100 Case Study: Where Social Fits in our Delivery Model, Arnie Jung, SAP 1230 Lunch 1330 Breakout: Social, Informal and 70:20:10 Next Steps 1500 Conference Summary 1515 Close Next Event: Tue 2 Dec, half-day workshop

AQA Rick Firth, Alastair Jeffery Assima Tony Coates, Eleni Iatridis Avid Simon Maskrey Who s who? 1 of 2 Bentley Systems Glenn Belchamber, Werner Gilles BMC Nick Barnes, Russell Hill CA Gosia Kentzer, Steve Macfarlane Dassault Systemes Michel Jammot, Gilles Kircher DataSift Paul Smart EMC Bob Henshaw, Rob Taal ESRI Kathryn Turvey F5 Networks James Dean Forgerock Kevin Streater, Lo Wright Genesys Tessa Connolly/Dianne Turner, Nick Horton HP Tony Shortland, Denis Spiller Informatica Dan Johnson 43 from 29 members

Juniper Networks Kronos Member in Transition Open Oracle PTC Red Hat SAP SAS Service Now Symantec VMware Windriver Xilinx Kate Lipmann Ali Sherlock Jenni Jones Who s who? 2 of 2 Jenya Collings, Chris Greenshields Mike Taylor Julie Ridler Shaun Martin, Jens Ziemann Colin Bailey, Arnie Jung Myles Hannon Faez Ahmed Philip Bourne, Giles Storrie David Day Donald MacLennan Michele Ricci 43 from 29 members

Other Members not in attendance: Abbott Informatics (was Starlims) Ancile Brocade HDS NetApp Netsuite Salesforce.com

Questions?