Do Pre Marketing Studies Anticipate Post Market Consequences? A Case Study of Reformulated Oxycontin

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Do Pre Marketing Studies Anticipate Post Market Consequences? A Case Study of Reformulated Oxycontin Edward M. Sellers MD, PhD, FRCPC, FACP Professor Emeritus, University of Toronto Principal, DL Global Partners Inc. Toronto, ON, Canada

Disclosure DL Global Partners Inc. provides advice to pharmaceutical and device companies and contract research organizations that provide services to these companies on the development of psychoactive drugs. This includes advising them on assessment of abuse liability and abuse deterrence. DL Global has provided independent consultant services to Purdue Pharma. Compensation for these services was not contingent in any way on any regulatory decisions or product success DL Global is not receiving compensation or reimbursement for participation in this meeting from any source 2

Background on Reformulated Extended Release Oxycodone ( OxyContin ) OxyContin was reformulated with physicochemical properties to make it more difficult to manipulate for the purposes of abuse and misuse More difficult to crush Retains extended release characteristics even if crushed/ground Forms a gel if dissolved in liquid Manufacturer shipments of the original formulation of OxyContin ceased on Aug 5, 2010 and on Aug 9, 2010 shipments for reformulated OxyContin started. 3 3

Overall Strategy to Characterize Degree of Abuse Deterrence A B In Vitro Tamper Testing Studies Pharmacokinetic Testing Pre Marketing Evaluate the physical and chemical properties of the reformulation Determine the bioavailability and pharmacokinetic profile of tablets administered intact and manipulated (orally and intranasally) C Abuse Potential Studies Examine various subjective measures related to liking and abuse of the reformulation Post Marketing D Epidemiology Studies Assess real world impact using postmarketing outcome data 2012 Federal & State Government Deck Purdue Pharma L.P. 4

Summary of Results from In Vitro Testing* Reformulated OxyContin tablets: Hard and difficult to crush Reformulated oxycodone HCl release lower than original OxyContin tablets in a range of solvents, even when reduced to particles Did not dose dump oxycodone HCl in alcohol, even when reduced to particles Difficult to prepare for snorting or injection (via an insulin syringe) than original OxyContin Difficult to vaporize for abuse via smoking *Joint Meeting of the Anesthetic and Life Support Drugs Advisory Committee (ALSDAC) and the Drug Safety and Risk Management Advisory Committee (DSaRM) on Reformulated OxyContin (September 24, 2009) 5

In Vivo Pharmacokinetic and Pharmacodynamic Studies Internet survey what is done with OOC? Consumer study with abusers who tamper Pharmacokinetics after oral administration of tampered (chewed) Oxycontin Pharmacokinetics and local tolerability after intra nasal insufflation of tampered Oxycontin Pharmacodynamics and pharmacodynamics after intra nasal insufflation of tampered Oxycontin (abuse potential study) 6

Attractiveness of Reformulated Oxycontin Tablets: Panel Study Sellers et al., J Psychopharm27:808 816;2013 7

Representative Examples of Subject Intranasal Endoscopies ORF-F middle turbinate inferior turbinate ORF-C middle turbinate inferior turbinate OOC-F middle turbinate inferior turbinate Postdose Right Left Predose Right Left Subject comments at 5 hrs postdose It completely closed up that side of my nostril, I had a thick substance. I immediately felt very congested in my left nostril after snorting the drug. I continue to feel congestion. It did not really affect my nose. It burned and itched for about 5 minutes then went away.

Intranasal Tolerability Rating Scale a : Comparison of maximum response over time Treatment Difference Between ORF-F and OOC-F 5 OOC-F (N = 30) Difference c CI d P e Discomfort 0.7 (0.3, 1.1) 0.0030 Runny nose -0.6 (-1.1, -0.1) 0.0363 4 3.3 3.7 Stuffiness 2.3 (1.4, 3.2) <0.0001 Treatment Difference Between ORF-C and OOC-F Difference c CI d P e ITRS rating (LS Means b ) 3 2 2.0 Discomfort 1.3 (0.9, 1.7) <0.0001 Runny nose -0.5 (-1.0, 0.0) 0.0845 Stuffiness 2.6 (1.8, 3.5) <0.0001 Treatment Difference Between ORF-C and ORF-F 1.4 Difference c CI d P e 1 0.7 1.1 0.5 0.6 1.0 Discomfort 0.6 (0.2, 1.0) 0.0106 Runny nose 0.1 (-0.4, 0.6) 0.7036 Stuffiness 0.4 (-0.5, 1.2) 0.4938 0 Discomfort Runny nose Stuffiness a Intranasal tolerability ranking scale was an 11-point scale where 0 = none and 10 = worst I can imagine. b Least squares means from ANCOVA. c Difference of means between treatments from ANCOVA. d 90% confidence interval for difference of means from ANCOVA. e P value for pairwise comparison between treatments from ANCOVA. ORF-F = finely crushed 10 mg reformulated OxyContin ; ORF-C = coarsely crushed 10 mg reformulated OxyContin ; OOC-F = finely crushed 10 mg original OxyContin.

Mean Oxycodone Concentrations Following Intranasal Dosing 20 18 Mean Plasma Concentration (ng/ml oxycodone) 16 14 12 10 8 6 4 2 ORF-F ORF-C OOC-F 0 0 4 8 12 16 20 24 Time Postdose (hours)

Intranasal Abuse Potential of Tampered Oxycontin: Pharmacodynamics 11

Abuse Outcomes at 2 2.5 years after Reformulation of ER Oxycodone Metric Abuse Abuse Data Source OxyContin Change 95% CI P Value RADARS Poison center exposures 38% (31 45) <0.001 National Poison Data System 36% (22 40) <.0001 Abuse NAVIPPRO drug treatment 47% (44 50) <.0001 Abuse by non oral routes NAVIPPRO drug treatment 70% (68 72) <.0001 Street price RADARS Drug Diversion 20% (9 33) 0.002 Drug Diversion RADARS Drug Diversion 53% (41 63) <.001 Doctor Shopping IMS 40% (35 44) <.001 Fatalities Adverse event reports 62% (49 72) <0.001 12

Conclusions I: Case Study Reformulated Oxycontin All of the post marketing observations were correctly anticipated by the pre market studies taken together Oxycontin provides a unique case study opportunity however the post marketing data and clinical importance are only relevant to a point in time; one product and one opiate A comprehensive suite of pre market studies are necessary to merit an explicit Tier 1 or 2 (?Tier 3) claim Such claims require post marketing study, monitoring or surveillance and may merit a Tier 3(?) claim in due course 13

Conclusions II: Case Study Reformulated Oxycontin In that post marketing epidemiological studies are so challenging to do (scientifically / logistically / cost / duration) Tier 3 claims may be very hard to achieve for future products since the size of effects will get successively smaller and smaller in due course will only have pre market studies For ER oxycodone products and potentially for selected studies of other opiates Oxycontin is a useful reference comparator Oxycontin has set a benchmark for Study Types and Labeling and Claims with respect to clinically important differences 14