NEW Liquid Hyaluronic Acid JOINT SUPPORT Important Joint Lubricant* Supports Healthy Joint Structure & Function* With Vitamins A, D, & E Also Contains L-Proline & L-Lysine Suitable For Vegetarians & Vegans This month NOW is proud to introduce one of the latest advances in joint support, new High-Potency Liquid Hyaluronic Acid with synergistic joint-supporting vitamins and amino acids. This unique formulation combines the proven benefits of Hyaluronic Acid with vitamins A, D, and E and the amino acids proline and lysine, nutrients that are essential for the formation of collagen, one of the most important components of cartilage and other connective tissues. Our delicious Berry-Flavored Liquid is sweetened with Xylitol and is quickly absorbed and utilized by the body. This contemporary formulation provides comprehensive support for healthy joint structure and function and is ideal for men and women of all ages.* Hyaluronic Acid (HA) (also referred to as hyaluronan or hyaluronate) is a non-sulfated glycosaminoglycan, or complex sugar, normally found in epithelial, neural, and connective tissues in the human body. It was discovered in the early 1930 s by two scientists at Columbia University in New York, Karl Meyer and John Palmer. Meyer and Palmer found, and were able to isolate, a unique substance from the eye of a cow, and named the substance by combining the Greek word for glass (hyalos) with the name of a component of this new substance, uronic sugar. At the time it was thought to be no more than a simple, ubiquitous carbohydrate polymer (referred to as a goo molecule ) found in the extracellular matrix, but little did Meyer and Palmer know that the substance they had discovered would fuel major strides in our understanding of specific areas of human physiology, most importantly joint and skin structure and function. Subsequent research into Hyaluronic Acid revealed that it s an integral component of many areas of the body. HA plays an important role in cell proliferation and migration, as well as tissue hydrodynamics. It s a major component of articular cartilage (the tissue that cushions the area between joints) and synovial fluid (the fluid that lubricates joint tissues). In fact, HA is one of the two main lubricating components found in joint tissues (lubricin being the other). Hyaluronic Acid has excellent hygroscopic properties (the ability to attract and retain water), hence its importance in joint structure and function.* These same hygroscopic properties make HA an integral component of skin tissue, where it plays a key role in skin hydration and volume, as well as tissue healing. Hyaluronic Acid is so effective and necessary for skin health that in 2003 the FDA approved Restylane, the first Hyaluronic Acid product approved for the correction of facial wrinkles and folds. Since then, HA-based dermal fillers have become the fastest-growing non-invasive aesthetic procedure in the United States. With an aging population approaching retirement, and a dearth of nutrients in the processed foods most of us consume, supplementation with essential nutrients such as Hyaluronic Acid becomes more important than ever; not only for the elderly, but for active individuals from all walks of life. Help your customers get the most out of an active and healthy lifestyle by adding new High Potency Liquid Hyaluronic Acid to your store s joint support category.* Serving Size 1 Tablespoon Calories....................................... 20 Total Carbohydrate.............................. 5 g Xylitol....................................... 2 g Sodium.................................... 10 mg Vitamin A (from Retinyl Palmitate).............. 1000 IU Vitamin D (as Ergocalciferol)................... 400 IU Vitamin E (as d-alpha Tocopherol)................ 30 IU Hyaluronic Acid............................. 100 mg (from Sodium Hyaluronate) L-Proline.................................. 100 mg L-Lysine (from L-Lysine HCl).................. 100 mg 3159 16 fl oz 14.99 29.99 11.99 7 3 3 7 3 9 0 3 1 5 9 4 800-999-8069 Fax 800-886-1045 Wholesale Monthly
5-HTP 100 mg Fast-Acting Lozenges NEUROTRANSMITTER SUPPORT Neurotransmitter Support* Supports A Positive Mood* Natural Citrus Flavor Convenient Chewable Lozenges, Fast Acting NEW IN Our new Fast-Acting 100 mg 5-HTP Chewable Lozenges are a tasty and convenient way to obtain outstanding natural support for healthy neurotransmitter function, which in turn supports a healthy mood and disposition.* 5-HTP (5-Hydroxytryptophan) is an intermediate metabolite between the amino acid L-tryptophan and serotonin and is extracted from the bean of the Griffonia simplicifolia, a plant native to Africa. L-Tryptophan is an essential amino acid found in many protein-containing foods. It cannot be synthesized by the body, so it must be obtained through the diet. It is the least common of the eight essential amino acids, accounting for about one percent of total protein content. Once ingested, the majority of tryptophan (about 90 percent) is used for protein synthesis. The remaining ten percent is used for the production of serotonin and niacin. Tryptophan used for serotonin production is converted to 5-HTP, an intermediary metabolite that crosses the blood-brain barrier easily, unlike tryptophan alone, which is reliant on specific carrier molecules to pass into the brain. NOW Fast-Acting 100 mg 5-HTP Chewables are easily absorbed and utilized by the body, which means your customers can enjoy the benefits of this amazing mood support supplement quicker than ever before.* 7 3 3 7 3 9 0 0 1 0 9 2 0109 90 Lozenges 13.99 27.99 11.19 Kre-Alkalyn Creatine 750 mg NEW SIZE 120 Caps Patented, ph-stable, Buffered Creatine Enhanced Bioavailability 1500 mg Per Two Capsules No Loading or Cycling Needed No Bloating or Stomach Distress Demand for NOW Sports 750 mg Kre-Alkalyn Caps has been on the rise as more and more active individuals discover the benefits of this specialized form of creatine. In response to this increased demand we re happy to provide a new, smaller 120 capsule size, with a lower out-of-pocket cost, of this popular and effective exercise supplement. Kre-Alkalyn is a patented, buffered form of Creatine, which allows it to reach muscle cells at its maximum strength and purity. This patented, ph-buffered formula is stable throughout the GI tract, which prevents its breakdown to creatinine and allows it to enter muscle tissue fully potent; effectively eliminating the uncomfortable stomach distress, gas, and bloating typically associated with Creatine supplements. As an essential energy source for muscle tissue, Creatine intrinsically supports muscular growth while fueling energy and supporting optimal performance during intensive exercise and training. Creatine has also been shown to support mental acuity and muscular endurance and strength while supporting a healthy body composition; giving your customers the results they ve been looking for.* We re proud to offer this premium form of buffered Creatine in a new smaller size. Stock up and help your active customers pump up! 7 3 3 7 3 9 0 2 0 5 5 0 2055 120 Caps 13.49 26.99 10.79 Visit www.nowfoods.com - Your Complete Product & Nutrition Resource
BetterStevia FULL LINE NOW AVAILABLE! New BetterStevia packaging is now available for our entire line of highquality Stevia products! We ve taken the same all-natural great-tasting Stevia we ve produced for years, and made significant packaging changes you and your customers are sure to love. See page 22 of our catalog for a complete list of stevia products. 25% Sugar-Free Drink Sticks Sweetened With BetterStevia 50% Of 9 daily vitamins per serving Low calories and delicious taste High in phytofruit antioxidants Powdered drink mix 12 packets per box Mixes quickly and thoroughly in a water bottle Our Sugar-Free Drink Sticks have been selling well ever since their introduction at the start of 2011. They re a quick and easy way to obtain 50% RDA of nine daily vitamins, they re sugar-free with the clean, sweet taste of BetterStevia, and they contain virtually no calories. Stock up and save with this great deal! Simply pour into a water bottle, shake, and enjoy! Ask for a free sample. 6992 Acai Lemonade 6992 12 Sticks/Box 3.59 5.99 2.69 6994 Berry Energy Tea 6994 12 Sticks/Box 3.59 5.99 2.69 6996 Pomegranate Berry 6996 12 Sticks/Box 3.59 5.99 2.69 6998 Tropical Punch w/ Fiber 6998 12 Sticks/Box 3.59 5.99 2.69 Find NOW Foods on Facebook at www.facebook.com/nowfoodsofficial
NEW FROM JUNE Cholesterol Pro Tablets CARDIOVASCULAR HEALTH Cholesterol Pro is a unique cardiovascular-support product that incorporates two new ingredients on the cutting-edge of nutritional science - Bergamonte Bergamot Extract and CardioAid Plant Sterols. These ingredients have clinically demonstrated the ability to help support serum lipid levels already within a healthy range, offering unparalleled support for the health of the cardiovascular system.* 3509 60 Tablets 14.99 29.99 11.99 3510 120 Tablets 27.49 54.99 21.99 COGNITIVE HEALTH Supports Overall Cardiovascular Health* Helps Maintain Healthy Serum Lipid Levels* Contains Bergamonte Bergamot Extract Contains CardioAid Plant Sterols Soy Free Phosphatidyl Serine 150 mg Tablets Supports Optimal Cognitive Health* Soy-Free Non-GMO Our new 150 mg Phosphatidyl Serine is derived from non-gmo sunflower lecithin and is a great, all-natural alternative to more common soybased PS products, especially for those with soy allergies or intolerance. Phosphatidyl Serine is a phospholipid compound that plays an important role in cell membrane composition, intercellular communication and cognitive health.* Saccharomyces Boulardii Vcaps GASTROINTESTINAL SUPPORT 2934 60 Vcaps 8.99 17.99 7.19 MEN S HEALTH Supports Healthy Gastrointestinal Function* For Occasional Diarrhea* Supports A Healthy Balance Of Intestinal Flora* Useful When Travelling NOW Sacchromyces Boulardii is a potent product that provides 5 billion strains of this effective probiotic yeast in a vegetarian-friendly Vcap. This particular strain of yeast promotes the overall health of the intestinal tract by encouraging an optimal balance of gut flora and supporting a balanced inflammatory response. Sacchromyces has also been shown to support proper gastrointestinal function during a disruption to the normal balance of gut flora.* Organic Saw Palmetto 320 mg Vegetarian Softgels Supports Healthy Prostate Function* Supercritical CO2 Extraction Pharmaceutical-Grade Organic Extract New Organic Saw Palmetto in vegetarian-friendly Veggie Softgels utilizes organic Saw Palmetto Berry extract that s standardized to 85-95% fatty acids for superior purity and potency. This specialized, pharmaceutical-grade extract enhances Saw Palmetto s benefits for men s health.* We ve included cold-pressed Organic Pumpkin Seed Oil for enhanced efficacy. 2388 60 Tablets 23.99 47.99 19.19 4756 90 Veg Gels 11.99 23.99 9.59
25% Adam & Eve Multivitamins Softgels Easy to swallow Fast-acting Exceptional formula Unique products with superior ingredients Call us crazy, but we feel that a daily multivitamin has become just as important for human health as eight glasses of water or three square meals a day. Our Adam & Eve Men s & Women s Multivitamin formulas help bridge the nutritional gaps in our daily diets and help to maintain overall health and wellbeing.* Stock up with this great discount! Adam Softgels Serving Size 2 Softgels Beta-Carotene (as pro-vitamin A 3.6 mg)....... 6,000 IU (Betatene ) Vitamin A (as Retinyl Palmitate)............... 4,000 IU Vitamin C (from Calcium Ascorbate)............ 250 mg Vitamin D-3 (as Cholecalciferol)............... 1,000 IU Vitamin E (as d-alpha Tocopherol)............... 150 IU Vitamin K (as Menaquinone and............... 80 mcg Phytonadione) Thiamine (Vit. B-1) (from Thiamine HCl)........... 25 mg Riboflavin (Vitamin B-2)....................... 25 mg Niacin (Vitamin B-3) (as Niacinamide)............ 35 mg Vitamin B-6 (from Pyridoxine HCl and............ 25 mg Pyridoxal-5-Phosphate (P-5-P)) Folate (as Folic Acid)....................... 400 mcg Vitamin B-12 (as Cyanocobalamin and......... 120 mcg Methylcobalamin) Biotin.................................... 300 mcg Pantothenic Acid (Vitamin B-5)................. 50 mg (from D-Calcium Pantothenate) Calcium (from Cal. Ascorbate, Aquamin F....... 55 mg Red Algae Sea Minerals and D-Calcium Pantothenate) Iodine (from Potassium Iodide)............... 225 mcg Magnesium (from Magnesium Citrate and........ 25 mg Aquamin F Red Algae Sea Minerals) Zinc (from Zinc Glycinate)..................... 15 mg Selenium (from Selenium Amino Acid.......... 200 mcg Complex) (TRAACS ) (Albion ) Copper (from Copper Glycinate).............. 500 mcg Manganese (from Manganese Glycinate).......... 2 mg Chromium (from Chromium Chelavite )........ 120 mcg Molybdenum (from Molybdenum.............. 75 mcg Glycinate) Potassium (from Potassium Chloride)............ 25 mg Saw Palmetto Extract (Berry).................. 160 mg (Serenoa repens) (min. 85% Fatty Acids) Phytosterols (Plant Sterols).................... 50 mg (with Beta-Sitosterol) Nettle Root Extract (Urtica dioica)............... 50 mg Alpha Lipoic Acid............................ 25 mg Choline (from Choline Bitartrate)................ 25 mg Grape Seed Extract (Vitis vinifera)............... 25 mg Inositol..................................... 10 mg CoQ10 (as Ubiquinone)....................... 10 mg Lycopene (LYC-O-MATO )...................... 3 mg (from Natural Tomato Extract) Lutein (FloraGLO )......................... 500 mcg (from Marigold Flowers) Natural base of Pumpkin Oil 3880 90 Gels 12.49 24.99 9.37 3881 180 Gels 22.49 44.99 16.87 Eve Softgels Serving Size 3 Softgels Beta-Carotene (as pro-vitamin A 3 mg)........ 5,000 IU (Betatene ) Vitamin C (from Calcium Ascorbate)............ 200 mg Vitamin D-3 (as Cholecalciferol)............... 1,000 IU Vitamin E (as d-alpha Tocopherol)............... 150 IU Vitamin K (as Menaquinone and............... 80 mcg Phytonadione) Thiamine (Vit. B-1) (from Thiamine HCl)........... 25 mg Riboflavin (Vitamin B-2)....................... 25 mg Niacin (Vitamin B-3) (from Niacinamide........... 25 mg Vitamin B-6 (from Pyridoxine HCl and............ 25 mg Pyridoxal-5-Phosphate (P-5-P)) Folate (as Folic Acid)....................... 800 mcg Vitamin B-12 (as Methylcobalamin)............ 120 mcg Biotin.................................... 300 mcg Pantothenic Acid (Vitamin B-5)................. 50 mg (from D-Calcium Pantothenate) Calcium (from Aquamin F Red Algae.......... 115 mg Sea Minerals, Cal. Ascorbate and D-Calcium Pantothenate) Iron (from Ferrochel Iron Bisglycinate)............ 6 mg Iodine (from Potassium Iodide)............... 225 mcg Magnesium (from Magnesium Citrate........... 100 mg and Aquamin F Red Algae Sea Minerals) Zinc (from Zinc Glycinate)..................... 15 mg Selenium (from Selenium Amino Acid.......... 200 mcg Complex) (TRAACS ) (Albion ) Copper (from Copper Glycinate)................. 1 mg Manganese (from Manganese Glycinate).......... 2 mg Chromium (from Chromium Chelavite )........ 120 mcg Molybdenum (from Molybdenum.............. 75 mcg Glycinate) Potassium (from Potassium Chloride)............ 25 mg Evening Primrose Oil........................ 500 mg (Oenothera biennis) (Seed) Cranberry Concentrate (20:1)................. 100 mg (Vaccinium macrocarpon) (Fruit) Horsetail Extract (Equisetum arvense)............ 50 mg (Aerial Parts) (min. 8% Silica) Alpha Lipoic Acid............................ 25 mg Choline (from Choline Bitartrate)................ 25 mg Grape Seed Extract (Vitis vinifera)............... 25 mg Green Tea Extract (Camellia sinensis)............ 25 mg (Leaf) (min. 95% Polyphenols) (< 1 mg of natural caffeine) Inositol..................................... 25 mg CoQ10 (as Ubiquinone)....................... 10 mg Lycopene (LYC-O-MATO )................... 500 mcg (from Natural Tomato Extract) Lutein (FloraGLO )......................... 500 mcg (from Marigold Flowers) Natural base of Flax Oil 3802 90 Gels 12.49 24.99 9.37 3803 180 Gels 22.49 44.99 16.87
NOW INSIDE In This Month s Zimmerman File Practice Safe Sun This Summer! Solar energy is one of the greatest of life s gifts. It makes us feel good as we absorb the sun s rays on our skin to make vitamin D. Many people think a beautiful golden tan denotes health. Others think they are protected on a cloudy day or when they re in the water. What is the real story behind these and other popular ideas about the sun s impact on health and wellbeing? Sun is good for us but only under certain conditions. Have you seen water birds wearing sunglasses? Learn their secrets for protecting the eyes when at the beach. Sunlight is also the determinant of which foods we should be eating and when. This month, the Zimmerman File focuses on the total solar experience and its effects on our physiological and psychological health. To read Marcia s column, log on to www.nowfoods.com/zfiles How important is product education to you and your employees? We asked that question in a recent NOW Foods survey where 93% of retailers surveyed said it was Very Important! That s why we offer online Dietary Supplement and Nutrition Education courses at NOW University that are FREE for everyone! Here s what one of our NOW Retailer Graduates had to say about the 7-Syndrome Healing course (#NU001): I would like to say that I found this course to be very thorough and informative. I have worked in a health food store for many years and was surprised at how much I learned! This course is a must have for anyone in the health food industry. Required book (#8614) is available from your NOW Foods Sales Rep. Register your staff and tell your customers about free education at NOW U! You ll gain knowledgeable staff and educated consumers. Log on and learn at www.nowuniversity.com, where k-now-ledge is Power. Highway To Wellness Brochures Our line of Highway To Wellness brochures make it easy for your customers to find the right products for their health needs by offering condition-specific product suggestions. They also make it easy for your store s staff to simplify the buying process by helping consumers select top selling NOW products that best address their specific health concern. Macadamia Nut Package Size Change Demand for Macadamias continues to increase around the world, especially in China. While demand has increased, crop yields this year have been down sharply, due in part to dry weather in Hawaii, which has driven prices up recently. These price increases have led us to downsize our Roasted & Salted Macadamia Nuts (item #7018) from a 12 ounce to a 9 ounce package size (now item #7019). Instead of raising the price on our customers, we decided to reduce the package size so you and your customers can continue to enjoy Macadamia nuts without having to spend more per package. Available Highway to Wellness Brochures Packs of 25 available, at no cost 8944 Basic Nutrition 8945 Heart Health 8946 Digestive Support New 8947 Joint Support 8948 Cognitive Health 8949 Immune Health 8951 Healthy Weight 8953 Glucose Support New Help Your Customers Make The Right Choice New item #7019 9 oz 5.99 ws / 8.99 srp
July Specials Up to 33% Off Code Product Size Whsl SRP Sale % Off 0105 5-HTP 100 mg Vcaps 60 Vcaps 9.99 19.99 6.99 30% 0106 120 Vcaps 17.99 35.99 12.59 30% 0081 Acetyl-L-Carnitine 750 mg 90 Tabs 19.99 39.99 13.99 30% 0497 B-12 Instant Energy Packets 75/Box 7.49 14.99 5.62 25% 0061 L-Carnitine 2,000 mg Shots 12/Box 12.49 24.99 8.37 33% 0080 8 Singles 11.04 2.75 7.40 33% 4704 EGCg Green Tea Extract 400 mg/50% 90 Vcaps 7.49 14.99 4.99 33% 4757 180 Vcaps 13.99 27.99 9.79 30% 1751 Evening Primrose Oil 500 mg Twinpack 2/100 Gels 9.59 19.90 6.71 30% 4691 Ginkgo Biloba 120 mg/24% Ext. Twinpack 2/50 Vcaps 11.39 23.79 7.97 30% 0220 L-Glutamine 100% Pure Powder 6 oz 8.99 17.99 5.99 33% 0221 1 lb 19.99 39.99 13.99 30% 0222 1 Kilo 35.19 63.99 24.63 30% 3140 Nattokinase 100 mg/2000 FU Units 60 Vcaps 14.99 29.99 9.99 33% 3141 120 Vcaps 24.99 49.99 17.49 30% 2385 Phosphatidyl Serine 100 mg & Ginkgo 60 mg 50 Gels 15.99 31.99 11.99 25% 2386 100 Gels 29.69 53.99 22.27 25% 2926 Probiotic-10 25 Billion 50 Vcaps 14.99 29.99 11.24 25% 2928 Probiotic-10 50 Billion 50 Vcaps 24.99 49.99 18.74 25% 1675 Red Omega Fish Oil, CoQ, Yeast Rice 90 Gels 11.99 23.99 8.99 25% 1676 180 Gels 21.99 43.99 16.49 25% 3502 Red Yeast Rice 600 mg Organic Twinpack 2/60 Vcaps 15.59 31.95 10.44 33% 3499 240 Vcaps 27.99 55.99 18.75 33% 0139 SAMe 400 mg Enteric Coated 30 Tabs 21.99 39.99 16.49 25% 0141 60 Tabs 38.49 69.99 28.87 25% 1682 Super EPA 1200 mg, 360 EPA/240 DHA 120 Gels 10.98 21.99 7.36 33% 1683 240 Gels 19.99 39.99 13.99 30% 0260 Taurine Pure Powder 8 oz 6.99 13.99 4.99 28% 0166 L-Tryptophan 500 mg Vcaps 60 Vcaps 10.99 21.99 8.24 25% 0167 120 Vcaps 19.99 39.99 14.99 25% 0367 Vitamin D-3 2,000 IU Gels 120 Gels 4.49 8.99 2.99 33% 0377 240 Gels 8.49 16.99 5.69 33% NOW SPORTS SPECIALS 2004 Arginine Power Super Stack Caps 120 Caps 14.99 29.99 9.99 33% 2005 Arginine Power Super Stack Powder 2.2 lbs 19.79 32.99 14.84 25% 1731 CLA Extreme with Carnitine & Green Tea 90 Gels 14.99 29.99 11.24 25% 1733 180 Gels 27.49 49.99 20.62 25% 2030 Creatine Monohydrate Powder Pure 8 oz 5.99 11.99 4.49 25% 2031 600 g 10.99 19.99 8.24 25% 2032 1 Kilo 16.49 29.99 12.37 25% 2053 Kre-Alkalyn Creatine 750 mg 240 Caps 24.99 49.99 18.74 25% 2170 Tribulus 500 mg/45% Caps 100 Caps 7.49 14.99 4.99 33% NOW PERSONAL CARE SPECIALS 7508 Aloe Soothing Gel (For Summer) 8 oz 4.79 7.99 3.59 25% 7652 Cypress Oil Pure 1 oz 5.99 9.99 4.49 25% 7550 Ginger Oil Pure 1 oz 6.59 10.99 4.42 33% 7575 Patchouli Oil Pure 1 oz 9.59 15.99 6.43 33% 7579 4 oz 25.79 42.99 18.05 30% 3338 Progesterone Cream Pump Unscented 3 oz 11.49 22.99 8.62 25% 3346 Progesterone Cream Pump Lavender 3 oz 11.49 22.99 8.62 25% 7600 Rosemary Oil Pure 1 oz 4.19 6.99 3.14 25% 7601 4 oz 11.99 19.99 8.99 25% 7595 Rose Hip Seed Oil Pure 1 oz 4.19 6.99 3.14 25%
Acetyl-L-Carnitine 500 mg & Alpha Lipoic Acid 250 mg Twinpack UNIVERSAL ANTIOXIDANT 32% Talk about a dynamic duo! NOW s Acetyl- L-Carnitine and Alpha Lipoic Acid twinpacks are an effective combination of two of the industry s most popular and effective antioxidant supplements. Stock up and save big with this outstanding deal, only available this month from NOW. 3039 50 & 60 Caps 18.48 36.99 12.49 CoQ10 100 mg CARDIOVASCULAR HEALTH CoQ10 is one of the more expensive supplements on the market, so 35% giving your store s customers a great deal on this outstanding antioxidant supplement can turn them into repeat customers. NOW is ready to help with fantastic discounts on these high-quality, pharmaceutical-grade CoQ10 products. Pass the savings on to your customers for their cardiovascular health!* 100 mg Softgel Twinpack 3211 2/50 Gels 21.59 43.19 14.03 100 mg w/ 400 mg Hawthorn 3212 90 Vcaps 17.99 35.99 11.69 3213 180 Vcaps 30.99 61.99 20.14 395 S. GLEN ELLYN RD. BLOOMINGDALE, IL 60108 Wholesale Only $95 Minimum $195 Free Freight Order online at www.nowfoods.com/nowretailers Orders 888-NOW-FOODS (888-669-3663) The fruit of the righteous is a tree of life, and the one who is wise saves lives. Proverbs 11:30 Pre-Sort First Class U.S. Postage PAID CAROL STREAM, IL PERMIT #278 IN THIS EDITION: Full Line of BetterStevia Now Available! NEW! Liquid Hyaluronic Acid NEW! Fast-Acting 5-HTP