OUTDOOR 2006 INTERVIEWERS INSTRUCTIONS ONDERVRAERS INSTRUKSIES Name of interviewer Naam van ondervraer...
INTERVIEWER S CHECK LIST: 1. Interviewer s Identity card 2. CAPI laptop ONDERVRAER SE NASLAANLYS: 1. Ondervraer se Identiteitskaart 2. CAPI laptop 3. Npod (Meter and Charger in box) 3. Npod (Meter en Laaier in dosie) 4. Elepod (For selected M/C/LT respondents only) 5. Npod Questionnaire 6. Nielsen Outdoor Welcome letter 7. Frequently Asked Questions pamphlet 8. Reminder Card 9. Quick Instructions These documents have been translated into English, Afrikaans, North Sotho, South Sotho, Tsonga, Tswana, Xhosa, Zulu and Venda 10. Interviewer s Instructions 11. Translations for CAPI Npod placement section (Translated into North Sotho, South Sotho, Tsonga, Tswana, Xhosa, Zulu and Venda) 12. Outdoor Gift 4. Elepod (Vir geselekteerde M/C/LT respondente alleenlik) 5. Npod Vraelys 6. Nielsen Outdoor Verwelkomingsbrief 7. Gereelde Vrae pamflet 8. Herinnerkaart 9. Vinnige Instruksies Hierdie dokumente is vertaal in Engels Afrikaans, Noord-Sotho, Suid-Sotho, Tsonga,Tswana, Xhosa, Zoeloe en Venda 10. Ondervraers Instruksies 11. Vertalings vir CAPI Npod plasingsgedeelte (Vertaal in Noord-Sotho, Suid-Sotho, Tsonga, Tswana, Xhosa, Zoeloe en Venda) 12. Buitemuurse Geskenk Page 1
IN 2006, THIS SECTION WILL BE ASKED OF ALL MAIN AMPS RESPONDENTS LIVING IN GAUTENG AND KWAZULU-NATAL BUT ONLY IF THE WORD OUTDOOR IS PRINTED ON THE AMPS 2006 SAMPLING SHEET. Record on CAPI whether or not the respondent is part of the Outdoor sample. In additional to filling in the Radio Diary and Product questionnaire for the next 7 days, the respondent will also be asked to carry an Outdoor meter, the Npod with him/her for the next 9 days. After you have placed the Diary (and supplementary Diaries) and the Product Questionnaire and you ve shown the respondent how to fill in both documents, you will continue to ask Questions X1 to X4. X1. Read out the fairly long introduction to the respondent. This introduction explains to the respondent that he/she was specially chosen to participate in the Nielsen Outdoor study that involves him/her carrying a Npod over a 9 day period, beginning the next day. Show the respondent the additional OUTDOOR GIFT (Travel Mug) that he/she will receive at the end of the 9-day period when you will come back to collect the Npod. The introduction will then further explain what the Npod is: it measures the outdoor advertising media like billboards, bus shelters, etc. that the respondent will be exposed to during the 9-day period. It also explains how the data is captured and how it will be analysed. It also puts the respondent s mind at ease that his/her privacy will not be invaded and that the results will not be released to any unauthorized person or company. Explain to the respondent that he/she will also be entered into a lucky draw to win one of two, R4 000 cash prizes. Please note that Question X1 flows over 3 CAPI screens. The next screen will ask you to indicate whether or not the respondent has agreed to become a panel member and carry the Npod with him/her over the next 9 days. If the respondent refuses, please record the reason in full. IN 2006, SAL HIERDIE GEDEELTE GEVRA WORD AAN ALLE HOOF AMPS RESPONDENTE WAT IN GAUTENG EN KWAZULU-NATAL WOON MAAR SLEGS AS DIE WOORD OUTDOOR OP DIE AMPS 2006 STEEKPROEFVEL GEDRUK IS. Noteer op CAPI of die respondent deel uitmaak van die Buitemuurse steekproef of nie. Addisioneel tot die invul van n Radio Dagboek en Produkte Vraelys vir die volgende 7 dae, sal die respondent ook gevra word om n Outdoor meter, die Npod saam met hom/haar vir die volgende 9 dae te dra. Nadat u die Dagboek (en supplementêre Dagboeke) en die Produkte Vraelys geplaas het en u het die respondent gewys hoe beide dokumente ingevul moet word sal u voortgaan om Vrae X1 tot X4 te vra. X1. Lees die langerige inleiding voor aan die respondent. Hierdie inleiding verduidelik aan die respondent dat hy/sy spesiaal gekies is om deel te neem aan die Nielsen Buitemuurse studie wat hom/haar betrek deur n Npod vir n 9-dag periode rond te dra, beginnende die volgende dag. Wys die respondent die addisionele BUITEMUURSE GESKENK (Reisbeker) was hy/sy sal ontvang aan die einde van die 9-dag periode wanneer u sal terugkeer om die Npod te kom haal. Die inleiding sal verder verduidelik wat die Npod is: Dit meet die buitemuurse advertensie mediums soos reklameborde, busskuilings, ens. waaraan die respondent blootgestel word tydens die 9-dag-periode. Dit verduidelik ook hoe die data opgeneem en hoe dit ontleet sal word. Dit stel die respondent se gemoed gerus dat sy/haar privaatheid nie geskend sal word nie en dat die resultate nie vrygestel sal word aan enige ongemagtigde persoon of maatskappy nie. Verduidelik aan die respondent dat hy/sy ook ingesluit sal word in n gelukkige trekking om een van twee, R4 000 kontantpryse te wen. Let daarop dat Vraag X1 oor 3 CAPI skerms vloei. Die volgende skerm sal u aansê om aan te toon of die respondent gewillig is of nie om n paneellid te word en die Npod saam met hom/haar vir die volgende 9 dae te dra. Indien die respondent weier, noteer die rede volledig. Page 2
X2. Thank the respondent for agreeing to participate in the survey. CAPI will prompt you to hand over the Npod to the respondent. RECORD THE NPOD S SERIAL NUMBER. IT IS A 4-DIGIT NUMBER FOLLOWED BY A / AND ANOTHER 1-DIGIT NUMBER. TYPE IN BOTH. Open the box and show the respondent the Npod and its charger. Also show the respondent the belt clip, the suction cup and the place where the charger plugs into the meter. OUTDOOR RESPONDENTS, LIVING IN A METRO/CITY/ LARGE TOWN AREA AND WHO PERSONALLY OWN/ USE/MAINTAIN A MOTOR VEHICLE ARE GOING TO BE GIVEN A HOLDER (CALLED THE ELEPOD) THAT THEY CAN USE TO HOLD THE NPOD WHILE DRIVING. QUESTIONS 3 WILL COME UP ON YOUR SCREEN FOR THE QUALIFYING RESPONDENTS ONLY. X3. Read out X3 to the respondent in full. Hand over the Elepod and demonstrate to the respondent how the Elepod can be used on either the dashboard or at the back window of their motor vehicle. It is important to emphasize that the Npod must be kept upright so that the aerial points upwards to the sky. You must tell the respondent that the Elepod will be theirs to keep. Besides holding the Npod upright, the other reason for using the Elepod is for security reasons as we do not want respondents to become smash-andgrab victims. CAPI will ask you to indicate whether the respondent accepted the Elepod or not. If the respondent does not want the Elepod, you will be asked to type in the reason on CAPI. X2. Bedank die respondent dat hy/sy ingestem het om aan die studie deel te neem. CAPI sal u voorsê om die Npod aan die respondent te oorhandig. NOTEER DIE NPOD SE REEKSNOMMER. DIT IS N 4-SYFER NOMMER GEVOLG DEUR N / EN NOG N 1-SYFER NOMMER. TIK ALBEI IN. Maak die boksie oop en wys die Npod en sy laaier aan die respondent. Wys ook die gordelknip, suigdoppie en die plek waar die laaier in die meter indruk, aan die respondent. OUTDOOR RESPONDENTE, WAT IN METRO/ STAD/GROOT DORPSGEBIEDE WOON EN WAT PERSOONLIK N MOTORVOERTUIG BESIT/ GEBRUIK/ONDERHOU GAAN N HOUER ONTVANG (WORD N ELEPOD GENOEM) WAT HULLE KAN GEBRUIK OM DIE NPOD TE HOU TERWYL HULLE BESTUUR. VRAAG 3 SAL OP U SKERM VERSKYN SLEGS AS DIE RESPONDENT KWALIFISEER. X3. Lees alles in X3 voor aan die respondent. Oorhandig die Elepod en demonstreer aan die respondent hoe die Elepod gebruik kan wordop die paneelbord (dashboard) of in die agterste venster van hul motor. Dis belangrik om te beklemtoon dat die Npod regop gehou moet word sodat die antenna opwaarts die lug inwys. Vertel die respondent dat die Elepod syne/hare is om te hou. Behalwe om die Npod regop te hou, is die ander rede om die Elepod te gebruik, vir sekuriteit. Ons wil nie hê respondente moet slagoffers word van gryp-inbrake nie. CAPI sal u aansê om te noteer of die respondent die Elepod aanvaar het of nie. Indien nie, moet u asseblief die rede daarvoor intik op CAPI. Page 3
ALL RESPONDENTS GO THROUGH QUESTION X4. X4. Tell the respondent that you will now go through some general instructions with him/her. Start off by handing over the Welcome Letter, followed by the Quick Instructions, Frequently Asked Questions, Npod Questionnaire and Reminder Card. WELCOME LETTER Read through the welcome letter with the respondent and make sure that he/she understands the instructions. IMPORTANT POINTS TO EMPHASIZE TO THE RESPONDENT: 1. Only on the day that the respondent receives the Npod (i.e. today), it needs to be placed outdoors in full view of the sky for 30 minutes (this can be in the day or night). 2. After 30 minutes, the device must be brought back indoors and placed on the charger until the respondent leaves the house the next day (tomorrow). The device does not need to be turned off when placing it on the charger. 3. Never try to open the Npod. 4. First plug the charger into the wall, then plug the charger cord into the Npod. 5. Put the Npod on the charger when it is not being used. 6. Carry the Npod with you everyday when you leave the house even if it is only to go to the shop or pick up the kids from school. 7. The Npod can be carried in your pocket, handbag or on your belt. 8. The respondent must know where to switch the Npod on and off and how to use the suction cup and beltclip. 9. The Npod must be kept at least 8 centimeters away from a cell phone. 10. Respondents must treat their Npod like they treat their cellphone. Do not drop it, do not drop it into water, do not try to open the meter. 11. The Npod, charger and Npod questionnaire must be returned to its box after the 9-day period. ALLE RESPONDENTE GAAN DEUR NA VRAAG X4. X4. Vertel die respondent dat u nou deur n paar algemene instruksies saam met hom/haar sal gaan. Begin deur die Verwelkomingsbrief en daarna die Vinnige Instruksies, Gereelde Vrae, Npod Vraelys en Herinnerkaart. VERWELKOMINGS-BRIEF Lees deur die brief saam met die respondent en maak seker hy/sy verstaan die instruksies. BELANGRIKE PUNTE WAT U AAN RESPONDENT MOET UITWYS: 1. Slegs op die dag waarop die respondent die Npod ontvang (di. vandag) moet dit in die buitelig geplaas word vir 30 minute (dit kan in die dag of nag wees). 2. Na 30 minute moet die toestel binnenshuis gebring word en op die laaier geplaas word totdat die huis die volgende dag (môre) verlaat word. Die toestel hoef nie afgesit te word as dit op die laaier geplaas word nie. 3. Moet nooit die Npod probeer oopmaak nie. 4. Die laaier moet eers by die kragpunt in die muur ingeprop word, daarna word die laaierkoord in die Npod gedruk. 5. Plaas die Npod op die laaier wanneer dit nie gebruik word nie. 6. Dra die Npod saam elke dag wanneer die huis verlaat word selfs al is dit net om gou winkel toe te gaan of die kinders by die skool op te tel. 7. Die Npod kan in jou sak, handsak of aan die gordelgedra word. 8. Die respondent moet weet waar om die Npod aan en af te sit en hoe om die suigdoppie en gordelknip te gebruik. 9. Die Npod moet ten minste 8 sentimeters van n selfoon afgehou word. 10. Respondente moet die Npod behandel soos hulle n selfoon sal behandel. Moet dit nie laat val nie, moenie dit in water laat val nie, moenie die meter oopmaak nie. 11. Die Npod, laaier en Npod Vraelys moet terug in die oorspronklike boksie gesit word na die 9-dae periode. Page 4
QUICK INSTRUCTIONS To summarise, hand over the small Quick Instructions pamphlet to the respondent so that he/she can see that there is not much to be done on his/her side to participate in this survey. VINNIGE INSTRUKSIES Ter opsomming, oorhandig die klein Vinnige Instruksies pamflet aan die respondent sodat hy/sy kan sien dat dit nie veel van sy/haar kant af gaan verg om deel te neem aan die studie nie. FREQUENTLY ASKED QUESTIONS Hand over the Frequently Asked Questions and explain that he/she can read through the document in his/her own time and if there are any other questions, he/she is welcome to phone you or your manager. Please write in your (or your manager s) telephone number on the last page of this document in the space provided. REMINDER CARD Hand over the Reminder Card (printed in colour) to the respondent and ask him/her to place it on the fridge (it has a magnetic strip at the back) or any other place that he/she visits frequently everyday. This will remind the respondent to carry the Npod every day and to charge the device every night. GEREELDE VRAE Oorhandig nou die dokument met die Vrae wat Gereeld Gevra word en verduidelik dat hy/sy daardeur kan lees op sy/haar eie tyd en as daar enige ander vrae is, is hy/sy welkom om u of u toesighouer te skakel. Skryf asseblief u (of u toesighouer) se telefoonnommer neer op die laaste bladsy van hierdie dokument op die plek wat daarvoor gelaat is. HERINNERKAART Oorhandig die kleurvolle Herinnerkaart aan die respondent en vra hom/haar om dit op die yskas te sit (dit het n magnetiese strook agterop) of enige ander plek wat hy/sy elke dag gereeld besoek. Hierdie kaart sal die respondent herinner om elke dag die Npod te dra en om elke aand die toestel te laai. Page 5
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NPOD QUESTIONNAIRE Explain to the respondent that in order for us to fully understand his/her experience during the measurement period, you are going to place an Npod Questionnaire with him/her. As explained earlier, it will only take ½ a minute per day to answer a few short questions. Hand over an Npod Questionnaire (in the respondent s preferred language) to the respondent. Show the respondent how to fill in his/her Npod Questionnaire. 1. Write in the Questionnaire Number and the Npod s Serial number on the Front page in the space provided. Also write down the respondent s name and address. Please keep a record of the Questionnaire Number and Npod Serial Number for your own control purposes. 2. Turn to page 1. Fill in the day and date as to when respondent s 9-day measurement period starts and ends. The first day, is tomorrow (the day after the AMPS interview). Work out what the day and date will be, 9 days later. See example alongside. In this example the Npod was placed on Friday, the 10 th February, the measurement period therefore, starts on Saturday 11 th February and ends on Sunday, 19 th February. 3. Question 1 in the booklet must be filled in daily during the 9 days of the measurement period. The four questions (a to d) that must be answered daily are short and easy. The answers must be recorded on page 2 by just ticking the appropriate block if the answer is true. If not, leave it empty. As an example, use the respondent s travelling pattern of today and go through the 4 questions, ticking the appropriate blocks in the Placement column on page 2. Please fill in the Day of Week and Date in the spaces provided in the grid on page 2, do this for the placement day and for Day 1 to Day 9. See example alongside. This example shows that the respondent left the house and travelled for non-work related reasons today. He did not tick the blocks for questions b) and d) because he didn t take the Npod with him today and did not travel more than 300km today. NPOD VRAELYS Verduidelik aan die respondent dat om sy/haar ondervinding tydens die meet periode ten volle te verstaan, gaan u n Npod Vraelys by hom//haar laat. Soos voorheen verduidelik sal dit slegs n ½ minuut van die respondent per dag neem om n paar kort vragies te beantwoord. Oorhandig n Npod Vraelys (in die respondentse voordeurtaal) aan die respondent Wys die respondent hoe om sy/haar Npod Vraelys in te vul. 1. Skryf die Vraelysnommer en Npod Reeksnommer op die Voorblad neer in die spasie wat daarvoor voorsien is. Skryf ook die respondent se naam en adres neer. Hou asseblief n nota van die Vraelysnommer en Reeksnommer vir u eie kontrole doeleindes. 2. Blaai na bladsy 1. Vul die dag en datum wanneer die respondent se 9-dag meet periode begin en eindig in. Die eerste dag is môre (die dag na die AMPS onderhoud). Werk dan uit wat die dag en datum 9 dae later sal wees. Sien voorbeeld langsaan. In dié voorbeeld was die Npod op Vrydag, 10 Februarie geplaas, daarom is die meet periode van Saterdag, 11 Februarie tot Sondag, 19 Februarie. 3. Vraag 1 in die boekie moet daagliks ingevul word tydens die volle 9-dag metingsperiode. Die vier vragies (a tot d) wat daagliks beantwoord moet word is kort en maklik. Die antwoorde moet op bladsy 2 noteer word deur net n regmerkie in die toepaslike blokkie te maak as die antwoord waar is, indien nie, los dit leeg. Gebruik die respondent se reispatroon van vandag en gaan deur die 4 vrae en merk die toepaslike blokkies in die Plasing kolom op bladsy 2. Vul asseblief die Dag van Week en Datum in die spasies wat in die tabel op bladsy 2 daarvoor gelaat is, doen dit vir die dag van plasing en vir Dag 1 tot Dag 9. Sien voorbeeld langsaan. Die voorbeeld toon dat die respondent vandag die huis verlaat het en dat hy vir nie-werks verwante redes gereis het. Hy het nie die blokkies vir die b) en d) vrae gemerk nie want hy het nie die Npod vandag gedra nie en het nie meer as 300km vandag gereis nie. Page 7
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NPOD QUESTIONNAIRE (CONT.) NPOD VRAELYS (VERV.) 4. Questions 2 to 7 must be answered by the respondent at the end of the 9-days by ticking the correct answer(s) in the little blocks or writing in the number of kilometers (Q4 & Q6). See example alongside. 5. On the last page of the questionnaire, there is space provided for any comments the respondent would like to mention. Encourage them to use this space. 6. Please ask the respondent to ignore the codes they are for office use only. 4. Vrae 2 tot 7 moet aan die einde van die 9-dae deur die respondent beantwoord word deur die regte antwoord(e) te merk in die klein blokkies of deur die aantal kilometers in te skryf (V4 & V6). Sien voorbeeld langsaam. 5. Op die laaste bladsy van die vraelys is n spasie gelaat vir enige aanmerkings wat die respondent graag wil maak. Moedig hulle aan om die spasie te gebruik. 6. Vra asseblief die respondent om die kodes te ignoreer dis vir kantoorgebruik alleenlik. Please note: all the leave behind documents have been translated make sure you have the relevant language copies with you so that you can give the documents to the respondent in her/his preferred language. SUMMARY OF WHAT THE MAIN AMPS RESPONDENTS WILL RECEIVE IF THEY ARE PART OF THE OUTDOOR SAMPLE: 1. Radio Diary 2. Product Research Questionnaire 3. Npod 4. Npod Questionnaire OTHER ADULTS IN THE HOUSEHOLDS OF M/C/LT AREAS IN THE OUTDOOR SAMPLE WILL ONLY RECEIVE A RADIO DIARY TO COMPLETE. Please make sure that you transfer the Questionnaire number correctly to all the leave behind questionnaires and ensure they match the questionnaire number typed in on CAPI. It is also extremely important that the Npod serial number on CAPI and the Npod questionnaire match. Let wel: al die dokumente wat agtergelaat word, is vertaal maak seker u het die nodige taal afskrifte saam met u sodat u die dokumente aan die respondent in sy/haar voorkeurtaal kan gee. OPSOMMING VAN WAT DIE HOOF AMPS RESPONDENTE SAL ONTVANG AS HULLE DEEL UITMAAK VAN DIE BUITEMUURSE STEEKPROEF: 1. Radio Dagboek 2. Produkte Navorsing Vraelys 3. Npod 4. Npod Vraelys ANDER VOLWASSENES IN DIE HUISHOUDINGS VAN M/C/LT AREAS IN DIE BUITEMUURSE STEEKPROEF KRY SLEGS N RADIO DAGBOEK OM IN TE VUL. Maak asseblief seker dat u die Vraelysnommer korrek oordra na al die vraelyste wat agtergelaat word en maak seker dit kom ooreen met die Vraelysnommer wat u op CAPI ingetik het. Dit is ook uiters belangrik dat die Npod reeksnommer op CAPI en die Npod vraelys ooreenkom. Page 9
SUMMARY OF INCENTIVES: OPSOMMING VAN AANSPORINGS GESKENKE: LARGE BAG MEDIUM BAG TRAVEL MUG - for M/C/LT respondents who fill in the Diary and Product Questionnaire with extra Diaries for other adults - for ST/V/R respondents who fill in a Diary and Product Questionnaire - for respondents who carry the Npod meter for 9 days. GROOT SAK - vir M/C/LT respondente wat n Dagboek en Produkte Vraelys invul saam met Dagboeke vir ander volwassenes MEDIUM SAK - vir ST/V/R respondente wat n Dagboek en Produkte Vraelys invul REIS-BEKER - vir respondente wat die Npod vir 9-dae dra Lucky draw for a cash prize of R3 000 if all the household s diaries are completed accurately and picked up (this applies to M/C/LT areas only). Lucky draw for a cash prize of R4 000 if the Npod, its charger and the Npod Questionnaire is collected after 9 days (this only applies to respondents who are part of the Outdoor sample). Gelukkige trekking vir n R3 000 kontantprys as al die huishouding se dagboeke korrek ingevul en opgetel is (dit geld net vir M/C/LT areas). Gelukkige trekking vir n R4 000 kontantprys as die Npod, sy laaier en Npod vraelys opgetel word na 9 dae (dit geld net vir die respondente wat deel is van die Buitemuurse steekproef). Page 10
NPOD PICK-UP PROCEDURE Note that you will be collecting the Diary and Product Questionnaire at the same time as collecting the Npod i.e. on the 10 th day after you placed everything with the respondent. When you collect the Npod, please make sure that both the meter and the charger are inside the box. Go through the Npod Questionnaire to ensure it has been completed. Put this questionnaire into the box with the meter and charger and send it like this to Head Office. On receipt of the Npod and its charger, you can hand over the Outdoor gift to the respondent. Also remind him/her about the entry of their name into the draw for R4 000. The Npod must now be handed to your branch manager/supervisor. The box with its full contents will be sent to Head Office. THE NPOD MAY NOT BE OPENED OR FIDDLED WITH BY INTERVIEWERS OR THEIR MANAGERS. Once the Npod s data has been downloaded in Johannesburg Head Office, the disc will be formatted, inserted back into the meter, the meter will be charged and then be sent out for placement again. NPOD OPTEL PROSEDURE Let daarop dat u die Dagboek en Produkte Vraelys op dieselfde tyd sal optel as wanneer u die Npod gaan haal d.i. op die 10de dag nadat alles by die respondent geplaas is. Wanneer u die Npod optel, maak seker dat die meter en sy laaier terug in die boksie geplaas is. Gaan deur die Npod Vraelys om seker te maak dat dit voltooi is. Sit dié Vraelys binne-in die boksie saam met die meter en laaier en stuur dit só terug Hoofkantoor toe. Met ontvangs van die Npod en sy laaier kan u die Buitemuurse geskenk aan die respondent oorhandig. Herinner hom/haar ook daaraan dat sy/haar naam in n gelukkige trekking vir R4 000 geplaas sal word. Die Npod moet nou aan u taktoesighouer/ bestuurder gegee word. Die boksie met sy volle inhoud sal Hoofkantoor toe gestuur word. DIE NPOD MAG NIE OOPGEMAAK OF MEE GEPEUTER WORD DEUR ONDERVRAERS OF BESTUURDERS NIE. Sodra die Npod se data afgelaai is in Johannesburg Hoofkantoor, sal die skyfie skoongevee, terug in die Npod geplaas word, die meter sal gelaai word en weer uitgestuur word vir plasing. Page 11