In partnership with the European Festival of Youth Choirs Basel FESTIVAL MANAGEMENT MASTERCLASS Basel 6 May 2016
FESTIVAL MANAGEMENT MASTERCLASS The Workshop A workshop full of information, ideas and inspiration for those with a professsional interest in creating, developing or managing festivals. It covers some of the key tasks and challenges facing festival organisers such as programming, marketing, press, sponsorship, evaluation and fundraising. This highly popular workshop will be full of practical advice and relevant examples to help participants develop and improve their own events. This course provides a unique opportunity to work with one of the world s leading festival and event management experts and a great opportunity to network with other festival and event professionals. The Tutor Paul Gudgin has over 20 years experience in the management of festivals and events including the Aldeburgh Festival, the City of London Festival and he was for 8 years the Director of the world s largest arts festival, The Edinburgh Festival Fringe. This was an exciting period that saw the event double in scale hosting an incredible 12,000 performances and selling over 8 million tickets. Paul has taught festival and event professionals all over the world. He was Visiting Professor of Festivals and Events at Leeds Metropolitan University and Senior Consultant at the Edinburgh Institute for Festival and Event Management at Edinburgh Napier University. The Details Date: 6 May 2016 Time: 09:30-17:00 Venue: Musikwissenschaftliches Seminar Petersgraben 27 CH-4051 Basel Cost CHF 275 The workshop is presented in English
THE PROGRAMME Morning Session Afternoon Session How to Book 09:30 Successful Festivals and Festival Cities A review of trends and developments in festivals internationally. What are the keys to their success and what can be learned from their approach. 14:00 Building Income Developing a professional approach to securing sponsorship and looking at other ways of finding income for your festival. Bookings for this course can be made by credit card through the Eventbrite website via the following link: https://goo.gl/bnb71u 10:45 Break 11.00 Developing Audiences A session looking at how to promote your festival with a creative approach to marketing, generating more press coverage and using social networking effectively. 15:30 Break 15.45 Evaluation and Increasing Support How to evaluate and promote your event in a way that builds support and commitment from key agencies, supporters and funding organisations. To pay by bank transfer or other payment methods please contact: festival.management.masterclass@gmail.com 12:30 Lunch 17:00 Finish
FEEDBACK From participants on previous festival management courses Copenhagen Stockholm Oslo Thank you for a lot of important information and a lovely opportunity to rethink my own Salaam Film festivals challenges and possibilities in Denmark. I ll recommend the course to everyone - high and low in the business. Salaam Film Festival Overijssel The masterclass on festivals gave me lots of new insights and ideas. It also gave me the possibility to evaluate the current approach. Furthermore it gave great energy to our group and will lead to a better cooperation in the near future. A must to for everyone involved with the programming and (collective) promotion of festivals! Festivalbureau Overijssel The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! City of Sodertalje I left Paul s course in Stockholm full of ideas and zest for my own festival. A great opportunity to meet and be inspired by someone who has been at the helm of such prestigious festivals as Aldeburgh, The Fringe and The City of London Festival. Linköping Comedy Festival Utrecht Great story s, enormous amount of useful information and I met a lot of interesting people. But above all it has given me a much wider view on my events. Smartlappenfestival, Oktoberfest The sky is the limit! The course confirmed in many ways that our little festival is on the right track, and that gives us so much renewed energy. You can t put a price in that! Sirkusfestivalen, Sarpsborg Stavanger I found the workshop both interesting, inspiring and helpful. I gained new ideas for my own festival and also important confirmation of things we have done that seems to be the right thing to do. In short: I loved it! Nordlysfestivalen, Tromsø Helsinki I learned that events and festivals do have a great value for the wellbeing of residents and impact on businesses. I got new energy and enthusiasm at my work. City of Espoo
In partnership with the European Festival of Youth Choirs Basel For More Information Contact: festival.management.masterclass@gmail.com