Endowed by Power Rogers & Smith. [Case Plus] was a complete eye-opener and game-changer for the way I will practice law. Identify your missing piece.

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AMERICAN ASSOCIATION for JUSTICE EDUCATION Endowed by Power Rogers & Smith CASE PLUS November 5 8, 2015 FOCUS GROUPS FOR PLAINTIFF S CASES Phoenix, AZ [Case Plus] was a complete eye-opener and game-changer for the way I will practice law. Bobby Thompson, Burlingame, CA Identify your missing piece. Sponsored by Baron & Blue and Williams Kherkher Open only to AAJ Members (Regular, Life, Sustaining, President s Club, and Leaders Forum). AAJ Paralegal Affiliates may attend this college if they a e employed by, and attending with, an AAJ plaintiff attorney with the same firm add ess.

YOUR PRACTICE RUN FOR TRIAL Focus groups are invaluable tools for exploring key issues in your case before taking it into the courtroom. Register for the American Association for Justice s, formerly the Association of Trial Lawyers of America (ATLA ), Case Plus: Focus Groups for Plaintiff s Cases to benefit f om not one, but three focus groups now with extended focus group time spent on your case. Work with an experienced faculty member who will guide you in preparing for your focus groups, asking the right questions, and analyzing the results. And you can bring a second member of your trial team from your fi m at no additional cost. The missing piece to your case is here. Case Plus Helps at Every Stage of Your Case Explore the biases and beliefs surrounding your case in order to develop a discovery plan and case themes Determine the strengths and weaknesses of your case as you develop your trial strategy Get feedback on your trial story Find the trouble spots in your trial story before you go to trial Case Plus is like being a partner in one of the most powerful plaintiff fir s in the country for a weekend of non-stop development. As soon as I fin sh my current case, I would like to come back and do this all over again on another case. Tony J. Brock, Lincoln, NE PHOENIX One of the fastest-growing cities in the nation, the valley of the sun boasts unrivaled natural beauty and beautiful weather. HOTEL AAJ has a limited number of rooms available at the Hyatt Regency Phoenix at a special discounted group rate of $219 (plus taxes). Reserve your hotel by October 22, 2015. Hyatt Regency Phoenix 122 North Second Street Phoenix, Arizona, USA, 85004 Tel: 602-252-1234 Contact the hotel and request the American Association for Justice s Lawyers Case Study group rate or visit www.justice.org/cle to register online.

AGENDA THURSDAY, NOVEMBER 5 REGISTRATION Buffet dinner provided 5:30 pm 6:00 pm EVENING SESSION 6:00 pm 9:15 pm Rules for Getting the Most Out of Focus Groups Developing Your Trial Story and Juror Decision Making Participants and Faculty Planning Session FRIDAY, NOVEMBER 6 MORNING SESSION Continental breakfast available 7:00 am 1:15 pm Concept Focus Groups AFTERNOON SESSION Boxed lunch provided 1:15 pm 6:30 pm Using Focus Group Information to Shape Your Case Presentation Individual Case Analysis: Developing the Trial Story and Preparing for the First Structured Focus Group SATURDAY, NOVEMBER 7 MORNING SESSION Continental breakfast available 7:00 am 1:15 pm Structured Focus Groups #1 Focus groups are conducted on participant cases. The information gathered from the focus groups is analyzed and interpreted with the assistance of the faculty. LUNCH On your own 1:15 pm 2:15 pm AFTERNOON SESSION 2:15 pm 5:15 pm Individual Case Analysis: Developing the Trial Story and Preparing for Second Structured Focus Group SUNDAY, NOVEMBER 8 MORNING SESSION Continental breakfast available 7:00 am 1:15 pm Structured Focus Groups #2 AFTERNOON SESSION Boxed lunch provided 1:30 pm 5:15 pm Individual Case Analysis: Developing the Trial Story and Synthesizing the Focus Group Results Roundtable Discussion Synthesizing the Focus Group Information: Making Sense of the Results This was the best, most cost-effective way to not only test my case, but to learn these techniques. Richard Plattner, Phoenix, AZ

FACULTY THOMAS S. MCGRATH McGrath Law Firm Huntsville, AL THOMAS J. MANZELLA, JR. Block, Klukas & Manzella, P.C. Joliet, IL PHILLIP H. MILLER Phillip Miller & Associates Nashville, TN RAYMOND M. NORRIS Gallagher & Kennedy, P.A. Phoenix, AZ TERENCE R. QUINN Goodsell Quinn, LLP Rapid City, SD KAREN R. ROBERTS Roberts & Roberts Tyler, TX JACOB G. VIGIL Vigil Law Firm P.A. Albuquerque, NM DAVID A. WENNER Snyder & Wenner, P.C. Phoenix, AZ WHO SHOULD ATTEND? This college is open to AAJ Members (Regular, Life, Sustaining, President s Club, and Leaders Forum). AAJ Paralegal Affiliates may attend this seminar if they a e employed by, and attending with, an AAJ plaintiff attorney with the same firm add ess. Bring a second member of your trial team at no additional cost. YOUR REGISTRATION INCLUDES 31 hours of continuing legal education, which can be applied to AAJ s professional recognition programs Three prescreened focus groups Comprehensive reference materials provided on a USB drive Learn more online at www.justice.org/cle. MCLE/NCA REQUIREMENTS Earn approximately 31 CLE* credits and NCA credits to be applied to your participation in the American Association for Justice s professional recognition programs. For information about AAJ s professional recognition programs, visit www.justice.org/recognition. AAJ Education programs are routinely accredited by states requiring continuing legal education. CLE questions may be addressed by calling the CLE Coordinator at 800-622- 1791 or 202-965-3500, ext. 8335. *Number of credits may vary depending on calculation method used by individual state accreditation agencies. AAJ is a State Bar of California MCLE-approved provider. SPECIAL ASSISTANCE AAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612. Call AAJ Education at 800-622-1791 or 202-965-3500, ext. 8612.

m Yes! Register me for the American Association for Justice Education s Case Plus: Focus Groups for Plaintiff s Cases November 5 8, 2015 / Hyatt Regency Phoenix / Phoenix, AZ AAJ Members: $6,995 Begin an AAJ Membership m YES! Begin my AAJ membership with introductory dues of $149 for my first yea. This qualifies me t attend AAJ s Case Plus: Focus Groups for Plaintiff s Cases at the members-only rate. I certify by my signature below that I am a trial lawyer who, for the most part, based on caseload and time, represents the plaintiff in civil litigation or represents the defendant in criminal litigation. Signature: Date: Bar Date: Month Year Payment Information Name AAJ ID # Preferred First Name for Badge Firm Address City/State/ZIP Office Phone Office Fax E-mail m Check enclosed (payable to AAJ Education Fund) m Charge my: m m m m Card # Exp. Date CVV Code Signature Cancellations received in writing on or before October 21 will result in a refund in the form that payment was made less a 10% administrative charge. Cancellations received in writing October 22 28 will result in a 50% voucher of the registration fee, which may be applied toward any AAJ Education college, seminar, or webinar held within one calendar year of the date of issue. Requests for refunds or vouchers received one week or less before the program will not be honored. AAJ is not responsible for any room cancellation fees or other travel fees which result from your cancellation. Cancellation requests must be made in writing. Fax or email your cancellation letter to the registrar at 202-625-7084 or education@justice.org. FOR AAJ USE ONLY CHK# CHK DATE CHK AMT

Upcoming Education Programs from the American Association for Justice Technology Seminar October 29 30, 2015 Washington, DC Trial Advocacy College: Depositions October 29 31, 2015 Newport, RI Plaintiff-Only Hot Topics and Trends in Litigation Seminar* December 1 2, 2015 New Orleans, LA Case Framing Seminar* December 10, 2015 New York, NY Weekend with the Stars Seminar December 11 12, 2015 New York, NY Advanced Depositions College* January 15 18, 2016 New Orleans, LA ATLA s Ultimate Trial Advocacy Course: The Art of Persuasion* March 12 16, 2016 Cambridge, MA For more information, visit www.justice.org/cle *Open only to AAJ plaintiff members (Regular, Life, Sustaining, President s Club, and Leaders Forum). AAJ Paralegal Affiliates may attend AAJ Education programs (some restrictions apply). Identify your case s missing piece. 777 6th Street NW, Suite 200 Washington, DC 20001