New Fashion Linas Karalius Afterclass Education and Youth Affairs subdivision of Vilnius
Project Afterclass Education and Youth affairs subdivision of Education Department Vilnius City Municipality Patron of the Project Mayor of Vilnius City Artūras Zuokas Project has been prepared by senior specialist Linas Karalius
Objectives of the Project To reduce the number of students that take drugs and stimulants. To inform students about the damage to health caused by drug and alcohol abuse. To propagate a healthy life style among young people.
Description In 2005, Vilnius City Municipality published two attractive colored references about the damage to organism and danger to the young people s health caused by drugs and alcohol In 2005-2006, the social publicity campaign against drugs, alcohol and smoking has been held all over Lithuania. In 2005-2006 preventive events NAUJA MADA (New Fashion) have been organized in educational institutions under control of Vilnius Municipality. During events, famous and well-known artists among young people, presents books, lectures about the damage to organism caused by intoxicants, and lead discussions with students about a fashionable healthy life style. The Project has started in Vilnius City. After municipalities of other cities present proposals, the Project will spread all over Republic.
The first DIDELĖ MĖLYNA KNYGA APIE NARKOTIKUS (Big Blue Book About Drugs) Due to the poor financing, the most of the references for students designed for drug prevention are printed on a poor quality paper and the information is presented in a matter-of-fact way only with a very few pictures. The information presented in such way is unattractive especially for junior students. DIDELE MELYNA KNYGA APIE NARKOTIKUS (Big Blue Book About Drugs) a colored educational book about the effect of drugs and the damage caused to the organism. A big amount of colored pictures in the book make information attractive for the junior students.
The second DIDELĖ MĖLYNA KNYGA APIE ALKOHOLĮ (Big Blue Book About Alcohol) According to the last statistical data, 97,8% of students take alcohol. It is due to the fact that children live in the surroundings where alcohol is inseparable part of the national culture. There is a lot of alcohol and drug promotion on television and in movies. Insufficient practicable information for young people about the danger of taking stimulants. This book presents the information about the damage of alcohol to people health and development in a playful way.
Social promotion People of the show world that lead a healthy life style and are well known among young people have been involved in social promotion Andrius Mamontovas Linas Karalius Geltona Alanas Chošnau SATI
Social promotion Social promotion posters with the slogan THEY HAVE CHOSEN A HEALTHY LIFESTYLE have been placed on promotion stands all over Lithuania.
Andrius Mamontovas, the leader of well known band LT United, which has represented Lithuania in an annual Eurovision Song Contest has also taken part in the project.
Events at schools The famous and well-known artists among young people visited educational institutions of Vilnius City where they had lectures about the causes of physical and emotional stimulant dependence, told about their drugaddicted friends harrowing experience, held discussions about a new fashionable healthy life style, and presented new books.
Scope of the Social Promotion: 25 Models in all newspapers of the Republic publication group 80 broadcasts on TV3 television. 150 radio broadcasts on RADIOCENTRAS. Displaying of promotion posters on 135 JCDecoux promotion stands and in 300 stops of public transport.
A newly designed internet portal www.naujamada.lt On this website, the students all over Lithuania can get acquainted with the Project NAUJA MADA (New Fashion), ask specialists questions concerning drugs and watch various preventive movies.
Social www.naujamada.lt promotion for 2007 year
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