S. CHRISTIAN WHEELER

S. CHRISTIAN WHEELER 655 Knight Way 650.724.7509 Stanford University christian.wheeler@stanford.edu Stanford, California 94305-7298 ACADEMIC POSITIONS EDUCATION HONORS Stanford Graduate School of Business, StrataCom Professor of Management and Professor of Marketing (2015-present) Stanford Graduate School of Business, Full Professor (2012-2015) Stanford Graduate School of Business, Associate Professor with tenure (2008-2012) Stanford Graduate School of Business, Associate Professor (2005-2008) Stanford Graduate School of Business, Assistant Professor (2001-2005) Ph.D. (2001) Ohio State University, in psychology Major emphasis: Social Psychology Minor emphasis: Quantitative Psychology M.A. (1997) Ohio State University, in psychology B.A. (1995) University of Northern Iowa, in psychology (Summa Cum Laude with honors) StrataCom Chair, 2015 Journal of Consumer Research Outstanding Reviewer Award, 2010-2011 Graduate School of Business Trust Faculty Scholar, 2010-2011 Ormond Family Faculty Scholar, 2008-2009 Winner 2008 ISCON (International Social Cognition Network) Best Social Cognition Paper for "Understanding the Role of the Self in Prime-to- Behavior Effects: The Active-Self Account" Best Paper with Graduate Student as a Lead Author: Society for Consumer Psychology Conference for Circles, Squares, and Choice: Graphical Priming Effects on Preference for Uniqueness and Variety Seeking, 2007 Inclusion in New York Times Ideas of the Year Issue for Does Where You Vote Affect How You Vote? The Impact of Environmental Cues on Voting Behavior, 2006 Marketing Science Institute Young Scholar, 2005 Best Paper: American Political Science Association Section on Elections, Public Opinion and Voting Behavior for The Impact of Personality on Electoral Behavior and Cognition: A Study of Need for Cognition and Need to Evaluate, 2003

Ohio State University Social Psychology Colloquium Chair, 1999-2000 National Institute for Mental Health Pre-Doctoral Fellowship, 1996-1997 University Fellowship, Ohio State University, 1995-1996 National Science Foundation Fellowship, Honorable Mention, 1996 University Fellowship, the Ohio State University, 1995 State of Iowa Scholarship, 1991 Leroy Brown Scholarship, 1991 University of Northern Iowa Presidential Scholarship, 1991 PUBLICATIONS DeMarree, K. G., Clark, C. J., Wheeler, S. C., Briñol, P., & Petty, R. E. (in press). On the pursuit of desired attitudes: Wanting a different attitude affects information processing and behavior. Journal of Experimental Social Psychology. Akhtar, O., & Wheeler, S. C. (2016). Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy. Journal of Personality and Social Psychology, 111(4), 475-492. DeMarree, K. G., Rios, K., Randell, J. A., Wheeler, S. C., Reich, D. A., & Petty, R. E. (2016). Wanting to be different predicts non-motivated change: Actual-desired self-discrepancies and susceptibility to subtle change inductions. Personality and Social Psychology Bulletin, 42(12), 1709-1722. Reich, T., & Wheeler, S. C. (2016). The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty. Journal of Personality and Social Psychology, 110(4), 493-508. Wheeler, S. C., & Akhtar, O. (2016). Potential Growth Areas for Implicit Theories Research. Journal of Consumer Psychology, 26(1), 137-141. DeMarree, K. G., Wheeler, S. C., Briñol, P., & Petty, R. E. (2014). Wanting Other Attitudes: Actual-Desired Attitude Discrepancies Predict Feelings of Ambivalence and Ambivalence Consequences. Journal of Experimental Social Psychology, 53, 5-18. Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2014). Understanding Prime-to- Behavior Effects: Insights from the Active-Self Account. Social Cognition, 32, 109-123. doi: 10.1521/soco.2014.32.supp.109 Reprinted as Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2014). Understanding Prime-to-Behavior Effects: Insights from the Active-Self Account. In D. C. Molden (Ed.), Understanding Priming Effects in Social Psychology, pp. 114-128. New York: Guilford.

Petty, R. E., Wheeler, S. C. & Tormala, Z. T. (2013). Persuasion and attitude change. In I. B. Weiner, & M. J. Lerner (Eds.), Comprehensive Handbook of Psychology: Vol. 5. Personality and Social Psychology (2 nd Ed.), pp. 369-390. New York: John Wiley & Sons. Morrison, K. R., Johnson, C. S., & Wheeler, S. C. (2012). Not all selves feel the same uncertainty: Motivated assimilation to primes among individualists and collectivists. Social Psychological and Personality Science, 3(1), 118-126. Rios, K., Wheeler, S. C., & Miller, D. T. (2012). Compensatory Nonconformity: Self-Uncertainty and Low Implicit Self-Esteem Increase Adoption and Expression of Minority Opinions. Journal of Experimental Social Psychology, 48, 1300-1309. Sela, A., Wheeler, S. C., and Sarial-Abi, G. (2012). We are not the same as you and I : Causal effects of minor language variations on consumers brand perceptions. Journal of Consumer Research, 39(3), 644-661. Wheeler, S. C. (2011). Effects of mere exposure on brand liking. In J. Alba (Ed.), Consumer Insights: Findings from Behavioral Research (pp. 67-8). Cambridge, MA: Marketing Science Institute. Demarree, K. G., Morrison, K. R., Wheeler, S. C., & Petty, R. E. (2011). Selfambivalence and resistance to subtle self-change attempts. Personality and Social Psychology Bulletin, 37, 674-686. Sleeth-Keppler, D. & Wheeler, S. C. (2011). A multi-dimensional association approach to sequential consumer judgments. Journal of Consumer Psychology, 21, 14-23. Wheeler, S. C., Smeesters, D., & Kay, A. C. (2011). Culture modifies the operation of prime-to-behavior effects. Journal of Experimental Social Psychology, 47, 824-829. Morrison, K. R. & Wheeler, S. C. (2010). Nonconformity defines the self: The role of minority opinion status in self-concept clarity. Personality and Social Psychology Bulletin, 36(3), 297-308. Smeesters, D., Wheeler, S. C., & Kay, A. C. (2010). Indirect prime-to-behavior effects: The role of perceptions of the self, others, and situations in connecting primed constructs to social behavior. Advances in Experimental Social Psychology, 42, 259-317. Petty, R. E., Barden, J., & Wheeler, S. C. (2009). The elaboration likelihood model of persuasion: Health promotions that yield sustained behavioral change. In R. J. DiClemente, R. A. Crosby, & M. Kegler (Eds.) Emerging theories in health promotion, practice, and research (pp. 185-214). San Francisco: Jossey-Bass.

Wheeler, S. C. & DeMarree, K. G. (2009). Multiple Mechanisms for Prime-to- Behavior Effects. Social and Personality Psychology Compass, 3(4), 566-581. Gao, L., Wheeler, S. C., & Shiv, B. (2009). The Shaken Self : Product Choices as a Means of Restoring Self-View Confidence. Journal of Consumer Research, 36, 29-38. Clarkson, J. J., Tormala, Z. L., DeSensi, V. L., & Wheeler, S. C. (2009). Does Attitude Certainty Beget Self Certainty? Journal of Experimental Social Psychology, 45, 436-439. Smeesters, D., Wheeler, S. C., and Kay, A. C. (2009). The Role of Interpersonal Perceptions in the Prime-to-Behavior Pathway. Journal of Personality and Social Psychology, 96(2), 395-414. Maimaran, M., & Wheeler, S. C. (2008). Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking. Journal of Marketing Research, 45, 731-740. Winner SCP Best Student Paper award 2007 Berger, J., Meredith, M., & Wheeler, S. C. (2008). Contextual priming: Where people vote affects how they vote. Proceedings of the National Academy of Science, 105(26), 8846-8849. Summarized in Nature (2008). 453, 1997. Included in New York Times Ideas of the Year issue, 2006 Selected as a PNAS: In This Week feature article. Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2008). A Match Made in the Laboratory: Persuasion and Matches to Primed Social Schemata. Journal of Experimental Social Psychology, 44, 1035-1047. Wheeler, S. C., Morrison, K. R., DeMarree, K. D., & Petty, R. E. (2008). Does selfconsciousness increase or decrease behavioral priming effects? It depends. Journal of Experimental Social Psychology, 44, 882-889. Kay, A. C., Wheeler, S. C., & Smeesters, D. (2008). Situationally Embedded Social Cognition: The Interplay of Construct Accessibility, Situational Construal, and Person Perception. Journal of Experimental Social Psychology, 44, 275-291. Morrison, K. R., Wheeler, S. C., & Smeesters, D. (2007). Significant Other Primes and Behavior: Motivation to Respond to Social Cues Moderates Pursuit of Prime- Induced Goals. Personality and Social Psychology Bulletin, 33(12), 1661-1674. Wheeler, S. C., & Berger, J. A. (2007). When the Same Prime Leads to Different Effects. Journal of Consumer Research, 34(3), 357-368.

Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2007). Understanding the Role of the Self in Prime-to-Behavior Effects: The Active-Self Account. Personality and Social Psychology Review, 11(3), 234-261. Winner ISCON award for best social cognition paper published in 2007 Reprinted in SAGE Master Works Wheeler, S. C., Briñol, P., and Hermann, A. D. (2007). Resistance to persuasion as self-regulation: Ego-depletion and its effects on attitude change processes. Journal of Experimental Social Psychology, 43(1), 150-156. Briñol, P., Petty, R. E., & Wheeler, S. C. (2006). Discrepancies between explicit and implicit self-concept: Consequences for information processing. Journal of Personality and Social Psychology, 91(1), 154-170. DeMarree, K. G., Wheeler, S. C., & Petty, R. E. (2005). Priming a new identity: Self-monitoring moderates the effects of non-self stereotype primes on selfjudgments and behavior. Journal of Personality and Social Psychology, 89(5), 657-671. Lead article. Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2005). Roles of the self in determining prime-to-behavior effects. In A. Tesser, J. Wood, & D. Stapel (Eds.) On Building, Defending and Regulating the Self: A Psychological Perspective (pp. 245-272). New York: Psychology Press. Wheeler, S. C., Petty, R. E., & Bizer, G. Y. (2005). Self-schema matching and attitude change: Situational and dispositional determinants of message elaboration. Journal of Consumer Research, 31(4), 787-797. Kay, A. C., Wheeler, S. C., Bargh, J. A., & Ross, L. (2004). Material Priming: The Influence of Mundane Physical Objects on Situational Construal and Competitive Behavioral Choice. Organizational Behavior and Human Decision Processes, 95(1), 83-96. Bizer, G. Y., Krosnick, J. A., Holbrook, A. L., Wheeler, S. C., Rucker, D. D., & Petty, R. E. (2004). The impact of personality on cognitive, behavioral, and affective political processes: The effects of Need to Evaluate. Journal of Personality, 72(5), 995-1026. Best Paper: American Political Science Association Section on Elections, Public Opinion and Voting Behavior, 2003 Petty, R.E., Wheeler, S.C., & Tormala, Z. (2003). Persuasion and attitude change. In I. B. Weiner (Editor-in-Chief), T. Millon (Vol. Ed.), & M. J. Lerner (Vol. Ed.), Comprehensive handbook of psychology: Vol. 5. Personality and social psychology (pp. 353-382). New York: John Wiley & Sons.

Petty, R.E., Barden, J., & Wheeler, S.C. (2002). The elaboration likelihood model of persuasion. In R. J. DiClemente, R. A. Crosby, & M. Kegler (Eds.), Emerging theories in health promotion practice and research (pp. 71-99). San Francisco: Jossey-Bass. Wheeler, S. C., & Petty, R. E. (2001). The effects of stereotype activation on behavior: A review of possible mechanisms. Psychological Bulletin, 127(6), 797-826. Wheeler, S. C., Jarvis, W. B. G., & Petty, R. E. (2001). Think unto others...the selfdestructive impact of negative racial stereotypes. Journal of Experimental Social Psychology, 37(2), 173-180. Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (2000). Attitude functions and persuasion: An elaboration likelihood approach to matched versus mismatched messages. In G. Maio & J. Olson (Eds.), Why we evaluate: Functions of attitudes (pp. 133-162). Mahwah, NJ: Lawrence Erlbaum Associates. Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (1999). Is there one persuasion process or more? Lumping versus splitting in attitude change theories. Psychological Inquiry, 10(2), 156-163. Wheeler, S. C., Green, M. C., & Brock, T. C. (1999). Fictional narratives change beliefs: Replications of Prentice, Gerrig, & Bailis (1997) with mixed corroboration. Psychonomic Bulletin & Review, 6(1), 136-141. Green, M. C., Wheeler, S. C., Hermann, A. D., & Brock, T. C. (1998). Social Psychology and Changing Technologies: Reality Versus Caricature. American Psychologist, 53(9), 1078-1079. TEACHING The Improvisational Entrepreneur (Stanford MBA, 2012-2014) Survey Design: Asking the Right Questions the Right Way (Stanford MBA, 2007) Marketing Management (Stanford MBA Core, 2001-2007, 2009-present) Behavioral Research Methods (Stanford PhD, 2005, 2007, 2009, 2011-present) Attitudes and Persuasion (Stanford PhD, 2004, 2006, 2008) Introductory Psychology (Ohio State Undergraduate, 1999-2001) Introduction to Social Psychology (Ohio State Undergraduate, 1997-1999) SERVICE TO PROFESSIONAL ASSOCIATIONS

EDITORIAL SERVICE Journal of Consumer Psychology (Associate Editor 2012-2014) Journal of Consumer Research (Editorial Board 2008-present) Journal of Experimental Social Psychology (Editorial Board 2012-2016) Journal of Marketing Research (Editorial Board 2012-present) Personality and Social Psychology Bulletin (Editorial Board 2012-present) Self and Identity (Associate Editor 2008-2011) Social Psychological and Personality Science (Editorial Board 2009-2013) AD HOC JOURNAL REVIEWING Acta Psychologica Basic and Applied Social Psychology British Journal of Social Psychology Communication Research Communication Theory Cultural Diversity and Ethnic Minority Psychology Emotion European Journal of Social Psychology Group Processes and Intergroup Relations Health Psychology Journal of Consumer Psychology Journal of Consumer Research Journal of Experimental Social Psychology Journal of Marketing Research Journal of Personality Journal of Personality and Social Psychology Journal of Politics Journal of Public Policy and Marketing Journal of Social and Clinical Psychology Perceptual and Motor Skills Personality and Social Psychology Bulletin Personality and Social Psychology Review Psychological Bulletin Psychological Review Psychological Science Social and Personality Psychology Compass Social Cognition Social Influence OTHER REVIEWING ACR Program Committee 2006-present AMA John Howard Dissertation Competition 2005-2010 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition 2003, 2006-2010 National Science Foundation, Social Psychology Program 2008

CONFERENCE ORGANIZING SCP Summer Conference, 2007, San Francisco, CA INVITED TALKS 2015: Chinese University of Hong Kong, Marketing Group; HKUST, Marketing Group 2014: Erasmus University, Marketing Group; University of Berkeley, Marketing Group; University of California, San Diego, Marketing Group 2013: University of Toronto, Marketing Group; University of Manitoba, Marketing Group 2012: Carnegie Mellon University, Marketing Group; Ohio State University, Psychology Department 2011: University of California, Berkeley, Psychology Department; Stanford University, Psychology Department 2010: University of Chicago, Marketing Group 2009: Society for Social and Personality Psychology Attitudes Preconference; Society for Social and Personality and Psychology Social Cognition Preconference 2008: Society for Social and Personality Psychology Social Cognition Preconference 2007: University of California, Davis, Psychology Department; Duke University, Marketing group; University of Washington, Marketing Camp; Stanford University, MAPSS Seminar Series 2006: Tilburg University, Marketing group 2005: Marketing Science Institute Young Scholars Conference; Rice University, Marketing group 2004: Northwestern University, Marketing group, Kellogg School of Management 2003: University of Chicago, Marketing Group; San Francisco State University, Santa Clara University, Stanford University, and University of California, Berkeley Bay Area Marketing Colloquium; University of Pennsylvania, Wharton Decision Processes; Stanford University, Psychology Department 2002: University of Northern Iowa, Psychology department 2001: Columbia University, Marketing group; Northwestern University, Marketing group, Kellogg School of Management; Stanford University, Marketing group; University of California, Berkeley, Marketing group, Haas School of Business; University of Colorado, Boulder, Marketing group; University of Toronto, Marketing group Last Updated: 1.7.17