2019 2020 BUSINESS PARTNERSHIP PROGRAM Connect your company to the American national theatre community. Help TCG make a better world for theatre and a better world because of theatre.
TCG BUSINESS PARTNERSHIP PROGRAM Theatre Communications Group is the national organization for the professional theatre. As a business partner, you will have access to decision-makers including managing and artistic leaders of over 700 theatres and affiliate organizations and over 30,000 individual members and theatre practitioners across the country! Rooted in the core values of artistry, activism, diversity, and global citizenship, TCG creates a better world for theatre, and a better world because of theatre. We are an ideal partner for companies wishing to enhance their social responsibility and brand-building efforts by sponsoring TCG s learning convenings, annual gala, book events, and more! TCG offers multiple sponsorship levels to best fit your company s needs, including ways to customize your experience. AS A TCG BUSINESS PARTNER, YOU LL BE AMONG THE FIRST TO: Reach key theatre leadership with direct influence and buying power across the country. Build brand awareness and highlight your services. Cultivate clients by offering trend-based workshops, individual consultations, and webinars. Stay informed on industry trends and TCG research, including publications of Theatre Facts and breaking news from TCG s AMERICAN THEATRE magazine. Demonstrate your leadership to the theatre field by showcasing your company at TCG fieldwide convenings.
UPCOMING TCG EVENTS TCG NATIONAL CONFERENCE - JUNE 5-7, 2019 (MIAMI, FL) FALL FORUM ON GOVERNANCE - NOVEMBER 2019 (NEW YORK, NY) The TCG National Conference is a unifying event for the U.S. theatre field. Attendance ranges from 800-1,100 individuals featuring multi-generational representation of theatre leadership, staff, and artists. (Impact Report Available) The TCG Fall Forum convenes executive leaders and trustees to discuss field-wide challenges including capitalization & cash flow, succession & strategic planning, and using research and data. (Impact Report Available) TCG GALA - FEBRUARY 4, 2019 (NEW YORK, NY) BOOK EVENTS & PODCAST SERIES The annual TCG Gala is a much-anticipated event with distinguished honorees. Proceeds support TCG s programs to strengthen and promote the nonprofit theatre TCG produces special events, books, and podcasts to celebrate the work of playwrights and theatre artists. Custom sponsorships are available upon request. RESERVE YOUR SPOT FOR THESE EVENTS TODAY!
BENEFITS CHART SHOWCASE YOUR DEDICATION TO THEATRE YEAR-ROUND Named TCG Lead Sponsor on TCG website, offering constant brand visibility and year-long recognition Sponsorship of a selected upcoming title from TCG Books with acknowledgment in print edition Opportunity to conduct trend-based teleconference or webinar with TCG Members (in consultation with TCG Staff) 2 1 Named sponsorship of opening plenary session at your choice of TCG convenings, plus vendor display in lobby of venue: TCG National Conference in Miami, FL (June 2019) or at TCG Fall Forum on Governance in New York, NY (November 2019) Choice of named sponsorship of one all-convening event: Including Welcome Reception, Opening Night party, or Closing Night happy hour at either the National Conference or Fall Forum on Governance Logo credit on all 2018 2019 conference and field-wide learning email blasts and press materials Year-round logo credit on TCG.org event pages PARTICIPATE IN THE NATIONAL CONFERENCE MIAMI, FL (JUNE 2019) Named sponsorship of one plenary session at the TCG National Conference, plus vendor display in lobby of venue On stage recognition of your company s support at the TCG National Conference, plus vendor display in lobby of venue Complimentary registrations for key corporate stakeholders 5 4 3 2 1 Special rate for additional corporate conference registrations $250 $300 $300 $350 $400 Priority placement in National Conference exhibition hall Table, two chairs, and a sign with your company s name provided Opportunity to conduct in-conference Trend Workshops with conference participants in your area of expertise (in consultation with TCG staff) Opportunity to conduct one-on-one consultation sessions with conference attendees UTILIZE POWERFUL MARKETING AND PR TOOLS Complimentary full-color display ad in AMERICAN THEATRE magazine (does not include October and January issues) Complimentary pillow or skyscraper ad on AmericanTheatre.org 5 4 3 2 1 1 Complimentary 6-ad package with ARTSEARCH Complimentary web ad on TCG.org (Home Page or ARTSEARCH ) 120 days 120 days 90 days 60 days 30 days 30 days CONNECT WITH US AND OUR MEMBERS YEAR-ROUND Opportunity for one-time mailing address list to engage through targeted corporate messaging Complimentary subscriptions to AMERICAN THEATRE magazine and ARTSEARCH Invitations to TCG book events, signings, and annual gala Listings on the TCG website and in the TCG Membership Directory PARTNERSHIP LEVELS Discounts on TCG Books and titles from other select publishers 30% off 30% off 30% off 30% off 30% off 30% off LEAD Premium PRESENTING Full Page CONVENING 1/2 Page SUPPORTING 1/3 Page EXHIBITOR AFFILIATE $50,000 $25,000 $10,000 $5,000 $1,850 $650
ENROLLMENT FORM YES! Please register my organization as a 2019-2020 TCG BUSINESS PARTNER! I would like to take advantage of all of the opportunities of being a (please select one): LEAD $50,000 PRESENTING $25,000 CONVENING $10,000 SUPPORTING $5,000 EXHIBITOR $1,850 AFFILIATE (MEMBERSHIP SPANS JUNE 2019 TO MAY 2020) $650 A LA CARTE PARTNERSHIP ADD-ONS We are pleased to offer a number of additional opportunities for you to showcase your organization to the national theatre community. Customize your year-round membership by adding any/all of the following to your Business Partnership Package: CONVENING SPECIFIC OPPORTUNITIES (for either 2019 National Conference or 2019 Fall Forum on Governance) Coffee Break Sponsor $5,000 TCG Bookstore Sponsor with signage and branded bookmarks $3,500 Charging Station $2,000 Sponsored registration for individual artist or an early-career practitioner. (National Conference, Fall Forum, or TCG Gala; Group rates available). $1,000 Sponsored Wellness Activities (morning yoga, reflection room, meditation session, chair massages, etc.) $5,000 Conference SWAG* (Customized and branded with your company s logo): Hotel Key Cards $7,500 Name Badges $7,500 Reusable Water Bottles $7,500 Tote Bags $6,000 OFFSCRIPT PODCAST PACKAGES Sponsor an episode of AMERICAN THEATRE s premier biweekly podcasts (in consultation with staff) $1,000 Sponsor a 6- episode series of AMERICAN THEATRE s premier biweekly podcasts (in consultation with staff) $4,000 SOCIAL MEDIA PACKAGES Instagram takeover: 6 hour opportunity to take over TCG_gram and connect to our nearly 3,600 Instagram followers $250 Twitter takeover: 3 hour opportunity to engage with TCG s over 22,500 Twitter followers $500 Social Media sweep: Full Day social media takeover on TCG s Facebook, Twitter and Instagram to over 73,000 followers $2,000 EXCLUSIVE ADVERTISING OPPORTUNITIES AMERICAN THEATRE Print: 50% off Full Page Ad (*Does not include October or January) AmericanTheatre.org: 50% off skyscraper ad *Please contact us if you have other ideas for items that would be useful for conference attendees! TOTAL $1,300/ 1 time $600/month
ENROLLMENT FORM (CONTINUED) ORGANIZATION NAME CONTACT PERSON NAME * TITLE MAILING ADDRESS CITY STATE ZIP PHONE FAX EMAIL WEBSITE TOTAL AMOUNT ENCLOSED: $ MY CHECK MADE PAYABLE TO Theatre Communications Group IS ENCLOSED PLEASE CHARGE MY CREDIT CARD: VISA MASTERCARD AMERICAN EXPRESS DISCOVER ACCOUNT NUMBER EXPIRATION DATE TO REGISTER, PLEASE RETURN COMPLETED ENROLLMENT FORM TO: Theatre Communications Group Kevin Bitterman, Director of Institutional Advancement & Partnerships 520 Eighth Avenue, 24th Floor New York, NY 10018-4156 FAX: (212)609-5930 EMAIL: kbitterman@tcg.org * NOTE TO S AND EXHIBITORS: Once we have received your enrollment form, a member of the TCG staff will contact you to discuss the details of your Business Partnership package and to provide you with information on how to register your company s representatives for the conference and exhibit hall. 2019 2020 Business Affiliate and Sponsorship Program begins June 2019 and runs through May 2020. For more information, or to discuss other opportunities not included in this brochure, please contact: Kevin Bitterman, Director of Institutional Advancement & Partnerships (kbitterman@tcg.org).