IFIC Communications Forum

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IFIC Communications Forum October 11, 2017 Heather Dover, RDN Research Assistant Center for Research on Ingredient Safety cris.msu.edu

What is CRIS? Center for Research on Ingredient Safety: Founded in 2014 to serve as a reliable and unbiased source for information, research, training and analysis on the safe use of chemical ingredients in consumer packaged goods A partnership between academia, government, industry, and non-governmental organizations focused on chemical-based ingredient safety http://msutoday.msu.edu/news/2014/ingredient-safety-center-to-be-located-at-msu/

What is CRIS? Targeted Focus Areas: Scientific Research (MSU) Risk Communication (ASU & MSU) Education & Training (MSU)

Preservatives In the world of clean labels

Preservative Definition Prevent food spoilage from bacteria, molds, fungi, or yeast (antimicrobials); slow or prevent changes in color, flavor, or texture and delay rancidity (antioxidants); maintain freshness US FDA

Function of Preservatives in Food Antimicrobial Disrupt cell function of bacteria, fungi, yeast Limit or stop growth and reproduction Antioxidant Help stabilize molecules Prevent deterioration

Function of Preservatives in Food Dependent upon Food matrix Light exposure ph Temperature Storage conditions Usage level FDA regulations Upper limit often < 0.1% (1000 ppm)

Preservatives Ascorbic acid BHA BHT Calcium propionate Calcium sorbate Citric acid EDTA Potassium sorbate Sodium benzoate Sodium erythorbate Sodium nitrite Tocopherols

Alternatives to Synthetic Preservatives http://www.tandfonline.com/doi/abs/10.1080/10408398.2013.858235

Do chemicals know they are natural or synthetic? Benzoic Acid Sodium Benzoate

Food Safety Professional Perspective Decreased risk of foodborne illness Decreased oxidation products (not rancid) Extended shelf life Less food waste Shelf-stable foods Increased availability of foods

Consumer Perspective

Food additives an unending controversy Image credit: By Cornell University Library [No restrictions], via Wikimedia Commons http://ajcn.nutrition.org/content/46/1/201.abstract

The Evolving Preservative Landscape The definition of a safe food product has evolved to include more than just free from harm 45% of consumers actively avoid synthetic preservatives Consumers check labels for familiar sounding ingredients

The Evolving Preservative Landscape 1/3 of Americans say food additives and ingredients are important food safety issues Only 5% of that 1/3 have changed their eating behaviors because of their food safety risk 2017 FOOD & HEALTH SURVEY

Unintended Consequences Potential for increased food safety risks Decreased effectiveness Consumers may be unaware of the change in use by dates Shorter shelf-life Increased food waste Unknown interactions of plant extracts Contain many more concentrated chemicals than just those with antimicrobial aspects

Where to go from here? Communicating effectively with consumers

Image credit: By Krystian Olszanski from Saskatoon, Canada [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons/

Consumers just want to know! Information gives a sense of control More information increases confidence

Shared Values Nobody cares how much you know, until they know how much you care. Theodore Roosevelt

Tell a Story 1. Setting Goals and Objectives 2. Figuring Out the So What? 3. The Message Box 4. Writing Clear Messages https://cabs.msu.edu/communications-toolkit-for-academics/step-by-step.html

Getting the attention of your audience Urgent. Simple. Direct. Courtesy of Skip Lupia, PhD

Academic rigor, journalistic flair https://theconversation.com/us

IFIC Campaign Process This https://www.foodinsight.org/processthis/

New Initiative at Michigan State University Listen to public concerns Engage in meaningful dialogue Communicate science in understandable and impactful ways food.msu.edu

References US FDA, Overview of Food Ingredients, Additives & Colors. https://www.fda.gov/food/ingredientspackaginglabeling/foodadditivesingredients/ucm094211.htm IFIC, The Benefits of Preservatives in our Food. http://www.foodinsight.org/preservatives-food-safety-ascorbic-acid-fdabha-bht De La Torre Torres JE, et al. Spice use in food: Properties and benefits. Critical Reviews in Food Science and Nutrition, 2015;57(6). http://www.tandfonline.com/doi/abs/10.1080/10408398.2013.858235 The Hartman Group, 2015 report. https://www.hartman-group.com/acumenpdfs/ingredients-avoid-v-seek-infographic- 2015-05-14.pdf Deloitte Food Value Equation Survey, 2015. https://www2.deloitte.com/content/dam/deloitte/us/documents/consumer-business/us-fmi-gma-report.pdf The NPD Group, 2016 report. www.npd.com/wps/portal/npd/us/news/press-releases/2015/real-clean-and-fresh-arethe-attributes-consumers-will-look-for-in-the-foods-they-eat-in-2016/ IFIC, 2017 Food and Health Survey. http://www.foodinsight.org/2017-food-and-health-survey Erickson MC, Doyle MP. The Chllenges of Eliminating or Substituting Antimicrobial Preservatives in Foods. Annual Review of Food Science and Technology, 2017 Feb 28;8. https://www.ncbi.nlm.nih.gov/pubmed/28125350 Fennema OR. Food additives an unending controversy. American Journal of Clinical Nutrition, 1987, 46;1. http://ajcn.nutrition.org/content/46/1/201.abstract Council for Agricultural Science and Technology (CAST). Process Labeling of Food: Consumer Behavior, the Agricultural Sector, and Policy Recommendations, 2015. Issue Paper 56. http://www.castscience.org/download.cfm?publicationid=283819&file=103038e38e7ca647119e51a336b3e7de2844tr IFIC, How Hydrocolloids Make Our Favorite Foods Taste Better. http://www.foodinsight.org/hydrocolloids-food-ingredientcarrageenan-xanthum-gum Advice shared from Science Communicators: Charlie Arnot, John Besley, Doug Dollemore, Skip Lupia, Andrew Maynard

Your future engagement is welcomed! Heather Dover, RDN CRIS Research Assistant 517-884-6953 doverhea@msu.edu cris.msu.edu