East meets West meets East. Tapping plant wellness for new beverage segments. SOPHIA NADUR BSc MBA LLB CEO, IDEAS 2 LAUNCH LTD

East meets West meets East. Tapping plant wellness for new beverage segments. SOPHIA NADUR BSc MBA LLB CEO, IDEAS 2 LAUNCH LTD

1 st 25 years = blissful ignorance Trinidad & Tobago Obesity rates (1975) Trinidad 3%-10.3% UK 8.6%-9.3% China 0.3%-0.8% 1967 Time 1992 Source: WHO Global Health data repository http://apps.who.int/gho/data/node.main.a900a?lang=en

2 nd 25 years = all change Obesity rates (2003) Trinidad 3%-10.3% 10.6%-24.4% UK 8.6%-9.3% 18.8%-22.2% China 0.3%-0.8% 2.9%-4.4% UAE 24.6%-38.5% 1992 2004 Time 2012 2017 Source: WHO Global Health data repository http://apps.who.int/gho/data/node.main.a900a?lang=en

2 nd 25 years = all change 1992 2004 Time 2012 2017 Source: WHO Global Health data repository http://apps.who.int/gho/data/node.main.a900a?lang=en

2 nd 25 years = all change Obesity rates (2014) Trinidad 3%-10% 25%-40% UK 9%-9% 29%-31% China 0.3%-0.8% 6%-8% UAE 24%-38% 32%-42%% 1992 2004 Time 2012 2017 Source: WHO Global Health data repository http://apps.who.int/gho/data/node.main.a900a?lang=en

Food intake driven by need & tradition Raw or minimally processed, no measurable change to nutritional properties Predictable, with few snacking options beyond fruit & nuts Lack of convenient RTE options H&W re-balancing influenced by generations & traditions

Ayurveda helped maintain balance in the East Stress, unhealthy diet, weather etc. influence balance of bodily energies (doshas) -> higher risk of disease

Traditional Chinese Medicine played a similar role

Wild Wild West since the 1980s Official US Dietary Guidance Standard American Diet (SAD)

.Ultra-processed & deceptive durable, accessible, convenient, attractive, ready-to-eat extremely palatable ('high organoleptic quality') & addictive designed to be consumed anywhere (OOH, in-home while watching TV or doing homework, while driving)..

spreading South and East..

.leading to H&W crises 415 million adults have diabetes (1/3 in China) Rising obesity, especially in emerging markets & among children Healthcare costs increasing (but can t cure lifestyle diseases) Snacking increasing nutritional deficiencies among Z s Smoking & drinking down but unhealthy diets up among M s Source: International Diabetes Federation 2017, WHO

2016 a tipping point for soft drinks?

WHO: 20%+ sugar tax = sales / consumption decline Source: WHO report Global Strategy on Diet, Physical Activity and Health October 2016

Health is not just about curing illness. Prevention is the key, said Liu Yuanli, October 2016

Let your food be your medicine, and your medicine be your food. Hippocrates

2017 Sophia Nadur (Ideas 2 Launch Ltd). All Rights Reserved. NATURALLY Functional Found in nature not a lab Sustainably / ethical sourced No Artificials Low sugar/calorie Transparent nutritionals Daily Habit Forming Available Affordable

Functional drinks with adaptogens Help the body better respond to stress & maintain stamina and endurance Turmeric (Ayurveda) Ginseng (TCM) Holy Basil / Tulsi (Ayurveda) Maca (Peruvian traditions)

Turmeric

Ginseng

Immunity boosting drinks Specific plants to help strengthen the immune system especially after illness e.g. improve thyroid function, treat adrenal fatigue Ashwagandha (Ayurveda) (EFSA approved) Astragalus 黄芪 (TCM) (root extract not EFSA approved / root only FS)

Ashwagandha

Astragalus 黄芪

Strength / Nutrition Building strength and stamina useful for all age groups Amalaki (amla) fruit Phyllanthus emblica (Ayurveda) Jujube (TCM)

Amalaki fruit Jujube fruit

Tg green tea

Naturally uplifti ng & refreshing Authentic Chinese roots expressed thr u modern street art brush strokes Special ingredients chosen from the Benc ao Gangmu (the Chin ese TCM good book ) e.g. green tea, jujube, osmanthus, mandarin, ginseng

Co-founders Dr. Hua He MD PhD PMP: 25+ years medical research & pharma industry Chinese native; innate knowledge of TCM > Sophia Nadur BSc MBA LLB FCIArb: Invested own savings plus a few government grants and a small crowdfunding activity through Tesco Q4 2016

Low sugar + Natural = WIN Chinese cultural icons = authentic + TCM ingredients = more benefits Green tea (base + functionality)

East meets West meets East. Tapping plant wellness for new beverage segments. SOPHIA NADUR BSc MBA LLB Connect via Linkedin, WeChat, & Twitter @Sophia_isa www.drinktg.com / www.id2l.com