Sunday, October 1, 2017 Soldier Field BENEFITTING AND 35 OTHER CHICAGO-AREA HIV/AIDS ORGANIZATIONS SPONSORSHIP OPPORTUNITIES

Sunday, October 1, 2017 Soldier Field BENEFITTING AND 35 OTHER CHICAGO-AREA HIV/AIDS ORGANIZATIONS SPONSORSHIP OPPORTUNITIES

ABOUT US THE AIDS FOUNDATION OF CHICAGO The Mission The AIDS Foundation of Chicago (AFC) mobilizes communities to create equity and justice for people living with and vulnerable to HIV and related chronic diseases. For more than 30 years, AFC has led the HIV service sector in Chicago and Illinois through case management, housing, prevention and advocacy services. The Vision for the Future AIDS Run & Walk Chicago helps AFC work toward a day in which people living with HIV and related chronic diseases will thrive, and new HIV infections will be rare. To achieve this, AFC is focusing on four key priorities for the next three years: improving health equity, preventing new cases of HIV, serving as a collaboration and knowledge center and being a bold voice for change. Your support at AIDS Run & Walk Chicago will help AFC lead the HIV community toward this vision. AIDS RUN & WALK CHICAGO AIDS Run & Walk Chicago is AFC s grassroots fundraising event, where people from all walks of life change the story of HIV by raising awareness and funds to support those living with HIV. As beneficiaries of the event, AFC and our CommunityDirect partners are greatly impacted beyond just the obvious ways. AIDS Run & Walk Chicago stands up to the stigma associated with HIV, allowing progress to continue toward ending the epidemic. The event invigorates the sector by increasing awareness for the cause, growing our passionate community and allowing new leaders to emerge. Over 250 volunteers support AIDS Run & Walk Chicago each year by cheering on walkers and runners, registering participants, setting up the festival area and more. THE COMMUNITYDIRECT PROGRAM Members of AFC s Service Providers Council have the opportunity to benefit from AIDS Run & Walk Chicago through the CommunityDirect program the event s flagship partnership program that assists Chicago-based HIV organizations in raising funds for their own programs and services. Since 2005, AFC has returned more than $2.75 million in fundraising to participating HIV/AIDS service providers. In 2016, AIDS Run & Walk Chicago granted over $245,000 to 31 CommunityDirect partners. With an assortment of opportunities to make a lasting difference, AFC counts on the active involvement of our corporate and governmental partners who share our urgency to end the HIV epidemic 2

EVENT DETAILS Sunday October 1, 2017 Soldier Field IMPACT Since its inception, AIDS Run & Walk Chicago has raised over $4.75 million for HIV/AIDS programs and services throughout the Chicago area, and has grown to become one of this city s most important HIV/AIDS fundraisers. PREVIOUS NOTABLE SPEAKERS AND GUESTS Wanda Sykes CeCe Peniston Michael Feinstein Jamar Rogers AIDS RUN & WALK 2016 BY THE NUMBERS Total Teams: 129 Participants: 2,400+ Volunteers: 250+ Total funds raised: $445,000+ Number of 2016 Sponsors: 21 3

MARKETING & PROMOTIONS TOGETHER, IT IS POSSIBLE TO CHART A BETTER FUTURE FOR PEOPLE AND COMMUNITIES AFFECTED BY HIV AND AIDS AIDS RUN & WALK CHICAGO MARKETING AIDS Run & Walk Chicago continues to increase its visibility in the community through CTA, print, and digital advertising; community canvassing with colorful posters; media engagement; feature stories and social media attention; and much, much more. Our audience is not only passionate and committed, but it is also quite diverse: People of all ages, races, genders, sexualities and backgrounds join together each year to help those impacted by HIV. 2016 PROMOTIONAL STATISTICS Marketing Posters: 1,200 Unique website visitors: 60,000 Northalsted Market Days audience: 250,000 Business Card & Palm Card Distribution: 3, 500 Festival Area Maps: 500 e-communication sent to supporters: 200,000+ Direct Mail to participants: 3,500 Volunteers at Northalsted Market Days and Pride Fest took donations and passed out AIDS Run & Walk Chicago tattoos, business cards and information to the estimated 250,000 festivalgoers Our sponsors are featured on all marketing posters! We work with hundreds of local businesses to display our posters in visible, hightraffic areas throughout Chicago. 4 AIDS FOUNDATION OF CHICAGO 200 WEST JACKSON BLVD, SUITE 2100 CHICAGO, IL 60606 AIDSCHICAGO.ORG

SPONSORSHIP LUMINARY SPONSOR $25,000 Our Luminary Sponsor will be considered the presenting sponsor of AIDS Run & Walk Chicago. In addition to the benefits detailed on page 8, the Luminary Sponsor will receive: Category exclusivity Prominent logo placement whenever placement is shared Logo placement on racer bib numbers Logo placement on race day registration form Speaking opportunity during Opening Ceremonies Company representative to start the race Interview opportunities with on-site media Additional benefits as requested INNOVATION SPONSOR $15,000 Product exclusivity within the Innovation level Spectator Hot Spot along the race course Interview opportunities with on-site media INSPIRATION SPONSOR $10,000 Exclusive host of one of the following: Course Entertainment Station Course Water Station INVITATIONAL SPONSOR $5,000 Logo on all participant shirts Tent in Festival Area 5

SPECIAL OPPORTUNITIES We are committed to providing our sponsors with maximum return through unique opportunities for involvement. All sponsorships are flexible to meet the needs of each organization and are available at varying contribution levels. START/FINISH LINE SPONSOR $10,000 Logo placement on Finish Line Thank you signs held by volunteers (volunteers form a chute after the finish line that directs participants to the AIDS Memorial Quilt) Opportunity to have members of your organization volunteer as a group at the finish line Opportunity to provide branded accessories for finish line volunteers Listed as the host of the AIDS Memorial Quilt Logo, with link, on sponsor page & race day information page of the AIDS Run & Walk Chicago website Mention in AIDS Run & Walk Chicago social media channels Name mention within confirmation email sent to all registered walkers the week before the race Logo on runner, walker and volunteer T-shirts REGISTRATION & CHECK IN HOST $7,500 Logo on all directional signs for registration Three banners within registration area, including balloons or other decorations as desired/approved Opportunity to have members of your organization volunteer as a group at registration Opportunity to provide branded accessories for registration volunteers Logo, with link, on sponsor page & race day information page of the AIDS Run & Walk Chicago website ADDITIONAL OPPORTUNITIES Information booth sponsor Volunteer bus host Interactive event feature Co-branded incentive items Contribution match sponsor (match all contributions made in a time frame) Mention in AIDS Run & Walk Chicago social media channels Name mention in confirmation email sent to all registered walkers the week before the race Name on runner, walker and volunteer T-shirts 6

IN-KIND OPPORTUNITIES IN-KIND DONORS CAN PARTICIPATE IN THE FOLLOWING AREAS AND WILL RECEIVE BENEFITS FOR THEIR CONTRIBUTION: PARTICIPANT AND VOLUNTEER T-SHIRTS Every AIDS Run & Walk Chicago participant and volunteer will be sporting your goods, on race day and for years to come. We seek long-sleeved apparel in cotton or tech material. COURSE ENTERTAINMENT Help boost morale and add energy along the race course. We seek cheer squads, bands and DJs. MORNING COFFEE HOST Get our participants going in the morning by hosting the morning coffee booth. MORNING STRETCH AND WARM-UP HOST Hundreds of runners and walkers will begin their day with your organization s morning stretch. FINISH LINE SNACK AND BEVERAGE Replenish runners and walkers after they ve completed the course! We seek bananas, apples, bottles of water, healthy snacks, energy drinks, etc. INCENTIVE PRIZES Support and encourage the AIDS Run & Walk Chicago participants who fundraise with tiered incentive prizes. We seek AIDS Run & Walk Chicago-branded swag for 4-6 divisions. Prizes should increase in value or perceived value for higher-level fundraisers. SUPER STRIDER BREAKFAST Host a hearty breakfast for our Super Striders, the group of champion fundraisers who reach $1,000 or more by race day. SUPER STRIDER SWAG Help our Super Striders stand out during the race. We seek specialty, stand-out gear for this group of champion fundraisers to be recognized and thanked for their accomplishments (i.e. neon running shoes, specialty running shirt or jacket, etc.). VOLUNTEER BREAKFAST ARWC would not be possible without our 250-member volunteer force. We seek a pastry breakfast with coffee to serve as a simple thank you. 7 AIDS FOUNDATION OF CHICAGO 200 WEST JACKSON BLVD, SUITE 2100 CHICAGO, IL 60606 AIDSCHICAGO.ORG

SPONSORSHIP BENEFITS Luminary Sponsor $25,000+ Innovation Sponsor $15,000 Inspiration Sponsor $10,000+ Invitation Sponsor $5,000+ ADVERTISMENT Logo paired with event logo Logo/name on posters LOGO LOGO NAME NAME ONLINE Logo on all email communication Logo/name on select email communication LOGO NAME NAME Logo rotation on ARWC homepage Logo/name, with link, on Sponsor Page LOGO LOGO LOGO NAME Mention in ARWC social media channels Logo featured in all online advertisements Logo/Name on Select Online Advertisements LOGO LOGO NAME PRINT, MEDIA & DIRECT MAIL Acknowledgement in Press Release Logo Featured in All Print Advertisements Name on Select Print Advertisements Logo on ARWC Letterhead Logo/Name in Mailed Runner/Walker Packets LOGO LOGO NAME NAME Product Placement in Mailed Runner/Walker Packets Logo within Mailed Fundraising Incentive Packets ON RACE DAY Individual Acknowledgement During Opening Ceremony Logo on Stage Banner Logo/Name on Route/Festival Area Map LOGO LOGO NAME NAME Logo/Name on Participant T-shirt LOGO LOGO LOGO LOGO Logo/Name on Volunteer T-shirt LOGO LOGO LOGO LOGO Banner Placed at Start/Finish Line 4 4 Banners Lining the Finish Line Shoot 4 2 Tent in Festival Area for Display/Sample 10 x20 10 x10 10 x10 10x10 ADDITIONAL BENEFITS Speaking Opportunity at the Kickoff Party Recognition at the Kickoff Party Right to Use Marks and Logo of the Event Opportunity for Employees to Volunteer on Race Day Opportunity to Provide Fundraising Incentive Prizes Logo placed on COLORbands Additional benefits as requested 8

COMMITMENT FORM AIDS Run & Walk Chicago is AFC s grassroots fundraising event, where people from all walks of life raise awareness and funds to support those living with HIV. As beneficiaries of the event, AFC and our CommunityDirect partners are greatly impacted. By joining us in the mission to create an AIDS-free generation, your company and its employees will garner many opportunities to touch thousands of lives in an emotional and impactful way. Through AIDS Run & Walk Chicago, AFC give your company visibility in countless Chicagoland neighborhoods. Yes I would like to become a sponsor for AIDS Run & Walk Chicago 2017! Please indicate the sponsorship level for 2017: Sponsorship Level: Luminary Sponsor $25,000 Innovation Sponsor $15,000 Inspiration Sponsor $10,000 Invitational Sponsor $5,000 Payment enclosed Special Opportunity Sponsor: Co-branded incentive items Interactive event feature Finish Line Sponsor Registration & Check In Host Total fundraising announcement host Fun Run host Info booth sponsor Volunteer bus host Contribution Match sponsor (match all contributions made in a time frame) In-Kind: Co-branded incentive items Interactive event feature Finish Line Sponsor Registration & Check In Host Total fundraising announcement host Fun Run host Info booth sponsor Volunteer bus host Please bill me (All invoices must be paid by September 1, 2017) Company name (please write exactly how your company should be recognized in printed materials) Contact name Address City State Zip Phone Email Credit card Expiration Credit card type Visa Mastercard Amex Discover 9