create! Public Awareness campaigns for avian / pandemic influenza in East Asia
Support from Cambodia China Indonesia Lao PDR Myanmar Thailand Viet Nam Seed funding for Malaysia and Philippines Bangladesh Niger Nigeria Funding for Unicef Regional offices in East Asia, South Asia, West & Central Africa, CEE/CIS and NY HQ to provide TA and support
Prioritizing actions
Facilitators guide & group work resources
UN technical partnership
Asia/Pacific AI/PI communications group Recognize comparative advantages of each agency Identify interfaces between agencies Prioritize and develop needs-based products as a group Agree on technical content at all stages of development and plan to modify based on monitoring as needed (FAO/WHO/UNICEF) Establish an interagency model for partnership on API communication
Un-locking behaviours
Facilitating change with targeted hygiene supplies
Capturing teachable moments with practical give-aways such as soap or wipes
Speeding up communication response to outbreaks
Building trust Building capacity in journalism
Five journalist training workshops in Indonesia conducted and one media editors and leaders roundtable with another six planned.
Cambodia outbreak response 30 multi-sectoral emergency meetings with province and district leadership 925,000 posters & 150,000 informational booklets distributed to reach a population of 3.7 million 183 hours of Avian Influenza TV & radio spots broadcast in 2006 (8 spots broadcast 11,000 times) to an audience of 9 million
Leveraging support
Harnessing the power of existing networks
Agricultural extension workers
Health check-ups and education sessions
Market education and regulation
Community Outreach CBOs & NGOs
Religious leadership
Schools and kindergartens
How do we provide the right tools for them to use?
Create toolbox 1) Strategic research, planning, monitoring & evaluation tools 2) Texts, scripts, photos, video, illustrations and cartoons that can quickly be adapted to local needs and situations WEBSITE VERSION COMING VERY SOON!
Thailand school intervention School package developed and tested with representative communities and the Ministry of Education In August 2006 distributed nationwide to over 40,000 schools with a potential reach of 12.7 million students
Monitoring & evaluation
WORK IN PROGRESS Key indicators on the table Standardized monitoring and evaluation framework under development Toolbox of M&E tools in preparation Technical assistance provided for baseline KAP and participatory assessments Pre-testing tools in development
Viet Nam Pre-Tet Cmpaign 60% of respondents had seen the campaign and could correctly quote at least one recommendation As many as 60% reported changing behaviour due to AI, with 30% reporting change as a direct result of the Pre-Tet campaign Survey of 600 households in Hanoi and Ha Tay Provinces, CIRAD, June 2006
STOP PRESS! Hong Kong Department of Health adapts create!!!!
Preparing for the pandemic
High impact visuals Simple, clear, action orientated messages Participatory development and testing with intended audiences
Why With grateful thanks!