WATERFRONT HALL, BELFAST 27TH & 28TH JUNE 2018 PRINCIPAL SPONSOR PROPOSAL Let us help you meet CSR criteria Create a positive public image for your company Identify opportunities for staff engagement Promote Mental Health Wellbeing Access shared target markets through marketing & PR benefits
BACKGROUND Hardly a day goes by without radio, TV or press coverage of a mental health related issue bereavement and grief, depression, suicide, bipolar, personality disorders, stress and anxiety related disorders, chronic conditions such as migraine headaches, fibromyalgia, ME, anorexia, bulimia. Asperger s and other autistic spectrum disorders, ADHD, self-harming, alcohol, tobacco and substance abuse. Many of these result from or are exacerbated by Trauma, Anxiety or Stress. They can greatly affect the quality of life but they do not need to be a life sentence.
TRAUMA IS AN INJURY WHICH CAN BE HEALED Northern Ireland has a particular legacy of trauma from the troubles much of it is trans-generational and a great many people remain affected by it. It gives us a unique insight into the problem and an unparalleled opportunity to do something about it not just for ourselves but for every other human being with the same issues. Our goal is to raise awareness of Trauma, Anxiety & Stress and the impact they can have, identify the best methodologies for tackling these issues, become a centre for excellence and a resource for Trauma Recovery. In doing so we hope to aid in the health and wellbeing of people affected by these issues locally, nationally, and internationally. 15% of the NI population have experienced a conflict related mental health condition & the region has one of the highest recorded rates of Post Traumatic Stress Disorder in the world. 60% of the NI population with mental health problems directly related to the Troubles have not received treatment. - Research by the Commission, May 2017
INTERNATIONAL TRAUMA RECOVERY SUMMIT This Summit Conference is for professionals who deal with trauma and its consequences and anyone else with a particular interest in learning about trauma. It draws together experts from across the world and will bring you up to date with the latest statistics, thinking and healing techniques. We want to spread the word to as many people as possible, so attendance fees are modest. We expect more than 600 delegates for the summit. THE TEAM Clive Corry Director Brian Corry Director Tomas Bamford Project Manager Michaela Devlin Business Manager
WHERE YOU COME IN We are looking for the right business to partner with us, to tie in with your own ethos as a company, to help you meet the criteria of your CSR policy, and to help us make a difference. By coming on board as a sponsor here are just some of the benefits available: 1. POSITIONING & RECOGNITION You will be positioned as a leading business that is supporting those who have suffered from Trauma, Anxiety & Stress, a compassionate and mindful company and one that recognises the value of investment in mental health wellbeing. You will be the principle supporter for the International Trauma Recovery Summit and as such will gain a positive public profile for your company and acknowledged by your staff as a company that cares.
WHERE YOU COME IN 2. ADVERTISING, MARKETING & PR You will gain widespread public for your support of this event. You will also have access to an audience of medical professionals, we ll be advertising to therapists & counsellors, NHS staff, social workers, the voluntary and charity sectors, and a wide variety of Health Services, first responders, and independent care givers, government representatives, social workers and more. Through the associated Advertising, Marketing & PR activities and via the Branding & Online Exposure, this partnership will provide brand recognition to a substantial audience locally, nationally, and internationally.
WHERE YOU COME IN 3. CORPORATE OBJECTIVES & STAFF ENGAGEMENT Supporting The Summit in this way will allow you to deliver on corporate objectives in relation to community & staff engagement through attending and interacting with the programme of events. We can also explore options for staff engagement with arts & cultural organisations, or physical activities that have proven benefits in aiding recovery from Trauma, Anxiety, & Stress; inspiring innovation and creativity in individuals, whilst increasing public awareness of the products and services you provide, simultaneously increasing staff morale. A recent report Thriving at Work: a review of mental health and employers from the Department for Work and Pensions, and the Department of Health, has identified that poor mental health costs the UK economy up to 99bn each year, and up to 300,000 people with mental health problems leave their jobs each year. It has become good business to look after your employees mental health and take steps to mitigate against your staff being affected.
PRINCIPAL SPONSOR PROPOSAL The sponsorship opportunities would incluve but are not necessarily limited to: NAMING BRANDING PR ENGAGEMENT
PRINCIPAL SPONSOR PROPOSAL: NAMING Retention of all titular naming rights to the International Trauma Recovery Summit i.e. International Trauma Recovery Summit Sponsored/Supported/ Presented by [company name] Acknowledgment in all internal and external communication that [company name] have ownership of The Summit title
PRINCIPAL SPONSOR PROPOSAL: BRANDING [company name] s logo/name and brand identity to be visibly prominent as the principal sponsor of The Summit Exclusive branding rights as title sponsor across all areas of the venue during The Summit Positive brand exposure for the sponsoring company [company name] logo will also feature prominently on all of the following: - Any email correspondence in relation to The Summit - Featured prominently on - On all appropriate social media sites - On all E-zines - Branding at the event - Photographic backdrops at the event - On all literature associated directly with The Summit distributed at the event
PRINCIPAL SPONSOR PROPOSAL: PR Promotion of positive brand values, corporate social responsibility and [company name] interest in supporting local communities, and international awareness of Trauma, Anxiety & Stress treatment and recovery through the medium of The Summit and the associated marketing & PR activities Ongoing media placement in a sustained PR campaign for The Summit which effectively runs from January June (inclusive) [company name] representative at all PR activities and events [company name] logo and support for the Summit to be clearly visible on all promotional material, both in hard copy format and in all online and digital communications Acknowledgement on all promotional material that [company name] is the principal sponsor
PRINCIPAL SPONSOR PROPOSAL: PR Programme booklet to include foreword from senior member of [company name] management Opportunity for senior member of [company name] management to engage in photo opportunities throughout all PR activities [company name] approved coverage in the regional & national publications post event
PRINCIPAL SPONSOR PROPOSAL: ENGAGEMENT Continuous name placement before a very high profile audience, with the opportunity to network with high calibre representatives from the realms of business, academia, politics, cultural organisations, a wide variety of mental health professionals/organisations/charities, and the general public Opportunity for senior member of [company name] management to speak at The Summit Opportunity for [company name] staff to engage at the event
PRINCIPAL SPONSOR PROPOSAL: ENGAGEMENT Sustained media presence in local, regional, national, & international press and social media promoting The Summit through: - Official Launch Announcement Press Event with government officials - Series of PR activities revolving around positive recovery stories with human interest - Series of PR activities revolving around confirmed speakers and the scheduled programme for the content of The Summit - The Summit itself - Post event coverage with details of upcoming activities (the next summit/ other health & wellbeing events)
PROPOSED COSTING OF PRINCIPAL SPONSORSHIP The value of the Principal sponsorship package outlined above has been priced at This paper provides an outline of the key opportunities available as principal sponsor, however, please note we would be delighted to offer total flexibility with regards to any activities undertaken to ensure that you successfully achieve your stated promotional, brand building or communication objectives thereby ensuring that you obtain a tangible and quantifiable return on investment.