How An Accessibility Strategy Can Unlock the Power of Video Greg Kraus University IT Accessibility Coordinator North Carolina State University Tole Khesin Vice President, Marketing 3Play Media
Video Accessibility: It s More Than a CC Button Greg Kraus University IT Accessibility Coordinator North Carolina State Univeristy @gdkraus
Topics Accessible Media Players Audio Description Paying for Captioning
Accessible Media Players Does the media player require using a mouse? Can you? Play Pause Fast forward Rewind Adjust the volume Toggle the full screen mode Toggle the captions
Can I See Where I Tab?
Beyond Captioning Audio description (video description) Describing what is happening in the video Movies Plays Creating audio descriptions is an art form
Audio Description Sample
Fundamental Question to Ask How do I provide access to the information I am conveying? Classroom Setting Examples Talking head Math
Do I Need to Audio Describe This?
Do it yourself? Paying for Captioning Non-professionals 3:1 to 5:1 ratio of time investment What amount of video do you need to caption? 10,000 hours = 1 to 1.5 million dollars
Planning for Captioning Single course of classroom capture can cost $8,000 How to pay for captioning while maintaining our commitment to providing an accessible education? At NC State, a Captioning Grant Pays for reactive and proactive captioning
Accessibility Is a Growing Concern Worldwide: 1 billion people have a disability U.S.: 56.7 million have a disability (48 million related to hearing) U.S.: 11% of higher ed students have a disability Growth rate of people with disabilities outpacing population growth 12
What Are Captions? Text that has been time-synchronized with the media 13
What Are Captions? Captions convey all spoken content and sound effects
What Are Captions? Originated in the early 1980s for broadcast TV 15
Terminology Captions vs. Transcript 16
Terminology Captions vs. Transcript Captions vs. Subtitles 17
Terminology Captions vs. Transcript Captions vs. Subtitles Closed vs. Open Captions 18
Terminology Captions vs. Transcript Captions vs. Subtitles Closed vs. Open Captions Post Production vs. Real-Time 19
Caption Formats SRT Example 01:02:53:14 94ae 94ae 9420 9420 01:02:55:14 942c 942c 01:03:27:29 94ae 94ae 9420 9420 SCC Example
How to Associate Captions with Video Sidecar file Encode captions with video Open captions (burned in)
Accessibility Laws Rehabilitation Act: Sections 508, 504 Covers federal agencies and orgs with federal funding
Accessibility Laws Rehabilitation Act: Sections 508, 504 Covers federal agencies and orgs with federal funding ADA: Titles II, III Covers public and commercial entities Netflix case: What is a place of public accommodation? Pending cases: Time Warner, FedEx
Accessibility Laws Rehabilitation Act: Sections 508, 504 Covers federal agencies and orgs with federal funding ADA: Titles II, III Covers public and commercial entities Netflix case: What is a place of public accommodation? Pending cases: Time Warner, FedEx CVAA Covers Internet content that aired on TV Includes video clips Copyright owner bears responsibility
FCC Standards for Caption Quality Caption accuracy Must match spoken words to fullest extent possible and include verbal information Allows some leniency for live captioning Caption synchronization Must coincide with their spoken words and sounds to the greatest extent possible Program completeness Captions must run from the beginning to the end of the program Onscreen caption placement Captions should not block other important visual content
Benefits Accessibility for hard of hearing 48 Million Americans with hearing loss
Accessibility for hard of hearing Better comprehension Benefits Flexibility to view in noise-sensitive environments 80% Of people who use captions don t have hearing disability
Benefits Accessibility for hard of hearing Better comprehension Flexibility to view in noise-sensitive environments 97% Of users said searchable transcripts enhanced experience Video search
Benefits Accessibility for hard of hearing Better comprehension Flexibility to view in noise-sensitive environments 7.3% Increase in views from captions Video search SEO: more inbound traffic
Benefits Accessibility for hard of hearing Better comprehension Flexibility to view in noise-sensitive environments 50% Students who use transcripts for study guides Video search SEO: more inbound traffic Reusability
Why Not Caption?
3Play Media s Goal: Simplify the Process Online Account System Fast + Reliable Turnaround Automated Workflows 50+ Caption Formats Import Existing Captions/Transcripts Video Search Tools