dotfit Launch Preparation Practice Case Study Client: Cliff Mitchell Age: 43 Height: 5 11 Weight: 224 Profession: Auto Dealership General Manager Current Physical Condition: Cliff was a high school / college athlete. Over the past 20 years he has gained about 30 pounds, and the extra weight, long hours at work, and lack of regular structured exercise is starting to really take a toll. Cliff tells you he gets tired just taking the stairs at work. He also complains about occasional knee pain. Current Exercise Habits: Cliff has had memberships at many gyms during the past 20 years but would typically only make his a visit every January 2 nd. Previous Dieting Experience: Cliff is like the typical office person He will follow what everyone else is doing when he decides to diet. He has lost weight with: Atkins, SugarBusters, and Weight Watchers just to name a few. The only problem is that he gained all of his weight back PLUS more! He is very frustrated with dieting. Current Nutrition Habits: Breakfast is usually a Diet Coke and something quick at home Pop Tart, bagel, instant oatmeal, etc. Usually, he will either not eat again until lunch but occasionally will make his way to the vending machine for a snack. Lunch will be anything from fast food to a sit down restaurant - if he is able to make it out of the dealership. Choices will vary, but usually include some type of sandwich along with chips or fries. Dinner usually does not occur until late because of his schedule. Cliff tells you he is often starving by the time he makes it home so he will usually grab a beer and some chips or nuts until his wife calls the family together for dinner. He also admits to being a self-proclaimed sugar junkie. He usually has some type of dessert after most meals. You ask if there are any groups of foods he simply does not like, he responds with, If you put it in front of me, I will eat it. Goals: Cliff recently had a very close friend pass away from a heart attack. This friend was very similar to himself in lifestyle, age, and weight. Also, Cliff has a family history of heart disease which he has been trying to ignore but this situation with his friend made him realize how important his health is. He has two children, one 15 and the other 12, who are the light of his life. Cliff attempted to throw the football last weekend with his son and found himself fatigued in less than 15 minutes. Cliff wants to be healthier, lose 1
weight, and be around long enough and in good enough condition to be able to throw the football around one day with his future grandkids. Supplement beliefs: Cliff had some supplement experience when he was in college but not much since then. He has tried some of the Weight Loss supplements on the market but said, None of that stuff ever worked. Customizing Cliff s Recommendations utilizing the dotfit 4 Pillars: 1. Food Intake/Diet 2. Exercise/Movement 3. Supplementation 4. Coaching/Accountability How would you answer the following questions? Pillar 1: Food Intake / Diet 1. Based on Cliff s current eating habits, what do you think should be the first thing we address related to food intake/diet? a. Incorporating a balanced breakfast to potentially avoid hunger later in the morning b. Incorporating the dotfit Me Program food logging tool c. Teach him the First Law of Thermodynamics (energy in vs. energy out) d. Determine if Cliff is willing to pack and lunch and snacks to bring to work 2. What one thing could Cliff do for a week that could not only improve his chances of success related to his goal, but could also assist you as his Fitness Professional in coaching and helping hold Cliff more accountable? a. Eliminate refined sugar from his diet b. Plan his meals ahead of time c. Eat every 3-4 hours to maintain blood sugar d. Utilize the dotfit Me Program food logging tool 3. In looking at Cliff s information, what can you leverage to give you confidence in presenting your services along with the dotfit Me Program? a. He has attempted numerous diets in the past, which shows he is searching for help but has not found the right plan that will fit his lifestyle b. He does not have any aversions to eating any particular foods c. He has access to a computer most of the day which will allow him to log food d. None of the above 2
4. Cliff is worried about the many lunch outings he has each week for business. What are some options available to him while utilizing the dotfit Me Program that would help alleviate his concern? a. The dotfit Me Program quick reference menus b. The CalorieKing food data base made available through the dotfit Me Program to help him research the calories from his favorite restaurants c. The ability to track his calorie burn number utilizing the exerspy Activity Tracker so he can choose to adjust his activity levels during the day to offset the calorie intake from a larger lunch d. All the above Pillar 2: Exercise/Movement 1. Utilizing the NASM exercise protocol within the dotfit Me program, how many days per week would you have Cliff perform cardiovascular training? a. 2 days b. 3 days c. 5 days d. This is ultimately dependent upon what he can fit into his schedule 2. Cliff wants to weight train. What would be the goal of his weight training program? a. Get him up moving and burning calories b. Build as much muscle as possible so he burns more calories c. Keep him on machines because they are safe d. Build strength 3. Cliff did mention he travels several times a month, which may cause him to miss some of his workouts at the gym. What is an option we can provide him? a. Tell him not to worry; you can make it up when you get back. b. Show him how to design a workout utilizing the dotfit Me Program exercise tool c. Have him pick up the latest Men s Health and follow one of those workouts d. It s P90X time! 4. It is important that Cliff does some type of movement every day. What is a tool he could use that would assist him in this quest? a. Purchase a piece of cardio equipment for home b. Sell his car and buy a bike c. Purchase an exerspy Activity Tracker, which will monitor his actual daily calorie burn. The built in pedometer will also help him track his steps d. Assure him he will get all of the movement he needs for the week on the couple of days per week that he works out with you 3
Pillar 3: Supplementation 1. Our goal is to make a conservative, but effective, supplement recommendation. Which product do you think would be the most important to start Cliff taking immediately? a. ThermAccel b. Multivitamin c. Pre/Post Meal Replacement d. FatRelease 2. Due to Cliff s busy schedule, it is often neither easy nor convent for him to eat every three to four hours to maintain his blood sugar, energy and minimize hunger. What recommendation could you make to assist him? a. Pack his snacks/lunch b. Use the dotfit bars and meal replacement powders c. Mentally prepare him to face his hunger d. Suggest he make low calorie choices from the vending machine 3. In looking at the information provide, what is one dotfit product Cliff could potentially take that could help with is quality of life? a. SuperOmega 3 b. WorkoutExtreme c. Joint Flexibility Plus d. Advanced Brain Health 4. In order of importance, pick the initial supplement recommendations for Cliff from the options below: a. FatRelease, JointFlexibilityPlus, ActiveMV b. ActiveMV, CarbRepel, WorkoutExtreme, Advanced Brain Health c. Pre/Post Meal Replacement, ThermoShock, Superior Antioxidant d. ActiveMV, Fat Release, Pre-Post Meal Replacement, JointFlexibilityPlus Pillar 4: Coaching/Accountability 1. What is one of the most important things you could teach Cliff that would have a major impact on whether or not he achieves his weight loss goal? a. Training in the proper heart rate zone while doing cardio will help him reach his goal faster b. How eating after 8pm negatively impacts his progress c. The First Law of Thermodynamics (energy in vs. energy out) d. How to avoid eating anything at fast food restaurants 2. Cliff is completely convinced he just does not eat that bad. Which dotfit tool do you have on your side which will help both you and Cliff discover just how much his eating habits impact his weight? 4
a. The exerspy Activity Tracker b. dotfit Me Program food log tool c. The Learn section of the dotfit website d. None of the above 3. During the first three weeks of working with Cliff, he lost a few pounds but has since hit a plateau. What are some things you can do to help Cliff get back on track? a. Check his food log. Is it up to date? Is it accurate based on his measurement changes? b. In order to combat the fact that most people attempting to lose weight overestimate how much they move, suggest that Cliff purchase an exerspy to put him in control of his daily calorie output c. Have Cliff write down the top three reasons he wants to lose this weight, along with a goal completion date. Make copies of this and have him sign it. You keep a copy and the other goes with him to put on the mirror at home! d. All the above 4. Sometimes life happens. As a result of his crazy schedule, Cliff has only been coming in to the gym 2 days per week as opposed to the 4 he initially started with. Even though we would like to have Cliff coming into the gym more often, what are a few options you could give him that could not only keep him on track to reach his goal but would also keep him engaged with you and the club? a. Send texts/emails every few days with suggested non-gym movement options and with something motivational. (For example: Cliff, did you know if you stand while you are on the phone during the day you burn 3 times the calories as opposed to sitting? Keep up the great work! ) b. Set up his dotfit products to be delivered via Home Delivery so he does not forget his products when he comes into the club c. Have him take up running it s a great calorie burn and he will not need to ever come to the gym! d. Both a & b 5. Which of the tools available to you below could help Cliff stay engaged with his weight loss goal? a. Various supplement recommendations b. The many FAQ s and Articles available in the Learn section of the dotfit site that you can print out and use as topics of conversations c. Multiple cardio machines d. Your amazing personality 5