Can Amazon s Mechanical Turk be used to recruit participants for Internet intervention trials?

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Can Amazon s Mechanical Turk be used to recruit participants for Internet intervention trials? A pilot study involving an RCT of a brief online intervention for hazardous alcohol use John Cunningham Centre for Addiction and Mental Health 1

Purpose To test the feasibility of recruiting for alcohol Internet intervention trials through MTurk Mechanical Turk is an online portal operated by Amazon requesters (individuals or businesses) can submit jobs for workers (more than half a million people who have signed up to complete jobs on MTurk) to complete for pay. Essentially anonymous MTurk used extensively in social sciences research 2

Methods Separate recruitments for 4 trials Trial 1: September, 2016; Trial 2: December, 2016; Trial 3: January, 2017; March, 2017 Survey on people s drinking 18 years or older, weekly drinkers $1.50 payment, less than 15 minutes Next Step: Identify hazardous drinkers and recruit for follow-up survey (plus randomize to receive or not receive an online intervention). 3

Baseline survey recruitment Trial 1 Trial 2 Trial 3 Trial 4 Duration of recruitment 3 hours 7 days 9 days 32 days Total # (N) 1252 4943 5412 5846 % removed 30.0 34.4 36.1 39.5 Final 871 3244 3456 3536 4

Methods: RCT recruitment Identify participants: AUDIT 8 or more Invite to take part in 3-month fu ($10) Mention that some will be asked their impressions of additional materials Randomize to be sent password to access Check Your Drinking vs nothing 3 month follow-up Of the 871 baselines, 423 eligible and agreed 35 years old, 57% male, 71% some post-secondary education, 73% full-time employed 14.3 AUDIT, 18.6 drinks/week, 13.5% ever treated 5

Example brief intervention www.checkyourdrinking.net 18 Item Survey Contains: AUDIT Drinking on each day of a typical week Greatest amount on a single occasion Experience of psychosocial consequences Demographics Normative comparison data for USA, Canada and United Kingdom What is the intervention? 6

What is the intervention? 7

What is the intervention? 8

Follow-up 85% follow-up rate 38% of participants in intervention condition (n = 214) accessed the CYD (214 used in analyses) Primary outcome variable Drinks per week No impact of providing access to the intervention Secondary outcomes AUDIT-C, Highest number, # of consequences Only AUDIT-C showed an impact of the being provided access to the intervention 9

AUDIT-Consumption subscale 8 7 6 5 4 Check Your Drinking Nothing 3 2 1 0 Baseline 3 months Time X Condition =.004 10

Summary Possible to recruit large numbers of hazardous drinkers and to follow them up Recruitment slows down after a few thousand Methods needed to improve compliance with accessing the intervention Possible explanation for limited evidence of impact? Unusual sample generalizability of the results? Experienced survey completers (Median = 500) who are doing this for pay Useful sample during the development phase of an intervention 11

Declarations Sources of funding Canada Research Chair in Addictions Canadian Institutes of Health Research No conflicts of interest to declare For more information, see: Cunningham, J. A., Godinho, A., & Kushnir, V. (2017). Can Amazon's Mechanical Turk be used to recruit participants for internet intervention trials? A pilot study involving a randomized controlled trial of a brief online intervention for hazardous alcohol use. Internet Interventions, 10, 12-16. 12