#GIVING TUESDAY MARKETING TOOLKIT Get ready for Nov. 28th!
Giving TUESDAY Champion Survivors of Sexual Exploitation
What is Giving Tuesday? We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back. On Tuesday, November 28, 2017, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give. It s a simple idea. Give to a cause you care about, like ending sexual exploitation, and then tell everyone you can about how you are giving and why they should too. The results are a community coming together to make a difference. How You Will Make a Difference The beautiful thing about Giving Tuesday is that anyone and everyone can participate. There are so many ways to contribute besides making a monetary gift. You ve already taken the first step by singing up for our campaign team. Give. Share. Whether it s giving 10 minutes of your time to post on social media, or a donation of $10, your small steps add up to big change. Champion Survivors. Share how you re giving with everyone you know and inspire them to give too! Your efforts help create a community that champions survivors.
CAASE & Giving Tuesday We are the Chicago Alliance Against Sexual Exploitation (CAASE) and we envision a community free from all forms of sexual exploitation, including sexual assault and the commercial sex trade. Our work addresses the culture, institutions, and individuals that perpetrate, profit from, or support sexual exploitation. CAASE s theme for Giving Tuesday is Champion Survivors. Our work is informed by the lived experiences of survivors of sexual assault and sex trafficking. They tell us of how our community s response is a broken one. Survivors are often disbelieved, blamed, and criminalized while perpetrators are rarely held accountable. For 10 years, CAASE -with help from friends like you- has fought to champion survivors, improve laws, and educate future allies. We re dedicated to demanding change and finding ways to champion survivors. Whether that s representing them in court to ensure their needs are met and their rights protected, or advocating to policymakers to ensure perpetrators are held accountable. We want to help create a community that champions survivors.
Taking a Look at Sexual Exploitation Sexual exploitation can be a loaded issue to talk about and you may not know where to start. Here is a brief overview of how sexual exploitation impacts our communities and CAASE s work toward a transformed response. More than 16,000 women and girls are impacted by the commercial sex trade on any given day in Chicago. 90% of prostituted women in local studies, report being physically and sexually abused by pimps, traffickers, and buyers of sex. Sexual Assault harms 1 out of every 4 women in the United States. Most sexual assaults are never reported because survivors fear that they will be ostracized, blamed, and disbelieved. CAASE Champions Survivors After enduring abuse both from pimps and his customers, Joel was able to get out of the sex trade. He had been arrested more than fifty times and had six prostitution-related convictions. His record was holding him back from moving on with his life and achieving goals like adopting a family and working as a counselor with at-risk youth. CAASE represented Joel and litigated his case under the Justice for Victims of Sex Trafficking Crimes Act, - a legislative initiative passed in 2011 and led by CAASE s End Demand Illinois campaign. As a result of this work, in 2014, Joel became the first man in the State of Illinois to have his prostitution convictions vacated. A college student who first came to CAASE for legal representation after being sexually assaulted, experienced serious stalking behavior from the perpetrator who was also a fellow classmate. CAASE represented the survivor and as a result of the trial, the Judge granted a two-year plenary stalking no contact order in favor of the client. The order requires the perpetrator to stay away from the survivor s home, work, and school, and can t contact her by any means. After receiving the stalking no contact order, the client was overjoyed with relief and had a new found sense of security. Winning this case filled me with relief, validation, and excitement. I know my husband and I can move forward and adopt a child, It shows that the last 10 years of my life have been validated. -Joel #ChampionSurvivors I feel a sense of relief, protection, freedom, and such gratitude to CAASE for helping me. - CAASE Client
Making connections
Get Social! Reach out to your networks now thru Nov. 28th!
Connecting with Your Networks You might be wondering how to get started with reaching out to your networks. No worries, we ve got a great tool for you. It helps to think of your social circles in groups. Use this nifty chart to map out your friends, family, colleagues, and others who you think would be interested in giving or sharing for #GivingTuesday. Family & Friends Professional Colleagues 1. 2. 3. 1. 2. 3. People whose causes you support Your Social Network 1. 2. 3. 1. 2. 3. Note: Be sure to write down the best way to reach your contact. Indicate whether you should contact them by phone, email or social media.
Over the Phone Now that you have your list of contacts, get ready to pick up the phone and spread the word. Before calling, think about what made you become involved and why it matters to you. The most important thing is to be your awesome self! Use this sample to get you off to a good start. Hi this is. Are you busy? Wait for an answer. While chit-chat can be a good way to start the conversation, keep in mind that the longer you wait to get to the point, the harder it will be. And be careful not to give the impression to your friends that you are calling just to catch up, because that will seem insincere when you get to the real reason you are calling. You know, I m really excited lately about this Giving Tuesday campaign I m participating in on Tuesday, Nov. 28th. You pick a cause your passionate about and give something to show support. It can be volunteering time, making a donation, or helping spread the word. I chose to donate $25 to this amazing organization, the Chicago Alliance Against Sexual Exploitation, (CAASE). They provide community support and free legal serviices for survivors of sexual exploitation. They also shift our community s focus to ending demand for commercial sex and create education curriculums so youth can be allies in ending sexual violence. [Insert a personal story - why this cause is important to you] Example: As you may know, my close friend was sexually assaulted last year. It was an extremely difficult time for her and what came afterward was even more disheartening. She had to navigate through a complicated legal system, and she had to deal with being blamed for her perpetrator s crime. I decided to get involved and do something to change how we support survivors of sexual violence. As I said earlier, I m donating $25 and reaching out to people to spread the word as far as possible to help CAASE reach their goal of $15,000. I was wondering if you d match my $25 gift and help me spread the word on Nov. 28th. Wait for an answer, and don t be afraid of the awkward silence. Silence means that they are thinking; it should be clear that it is their turn to speak. Also, resist the temptation to give your friend an easy out by saying, It s totally cool if you can t help out. That technique takes pressure off your friend, but it sends them the message that this cause is not that serious to you. If they say they will donate or share the campaign, simply say, Thank you. You re helping make a difference in the lives of survivors! Direct them to the donation page at www.caase.org/ givingtuesday. Be sure to thank your friend for donating. Then hang up the phone and pat yourself on the back. You ve just gotten us one step closer to reaching our goal!
Sending an Email Sample Draft Hi Jane! You know, I m really excited lately about this Giving Tuesday campaign I m participating in on Tuesday, Nov. 28th. Charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give. You pick a cause your passionate about and give something to show support. It can be volunteering your time, making a donation, or helping spread the word. I chose to donate $25 to this amazing organization, the Chicago Alliance Against Sexual Exploitation, (CAASE). They provide community support and free legal services for survivors of sexual exploitation. They also shift our community s focus to ending demand for commercial sex and create education curriculums so youth can be allies in ending sexual violence. [Insert a personal story - why this cause is important to you] Example: As you may know, my close friend was sexually assaulted last year. It was an extremely difficult time for her and what came afterward was even more disheartening. She had to navigate through a complicated legal system, and she had to deal with being blamed for her perpetrator s crime. I decided to get involved and do something to change how we support survivors of sexual violence. I was wondering if you would be interested in giving too. We re trying to raise $15,000 to ensure CAASE can help even more survivors. You can also give by helping spread the word to family and friends. It s really easy to give online, and to share the campaign with friends. Just click on the link below to visit the campaign page. Check out www.caase.org/givingtuesday. Sincerely, [Your name] Note: The nice thing about email is you can create drafts ahead of Nov. 28th and simply hit send on #GivingTuesday.
Marketing tools
Social Media Posts Social media is the most important tool you ll be using for #GivingTuesday. Let s make this campaign go viral - fire up your laptop, computer, smartphone and get ready to post! Here are some sample posts for Twitter and Facebook. Feel free to use these as often as you like or as inspiration to craft your own unique messages. Before November 28th On November 28th What is #GivingTuesday all about? Join @ thecaase for a global day of giving for everyone http://ow.ly/ufs1w I m giving to @thecaase on Nov. 28th to #ChampionSurvivors of #SexualExploitation http://ow.ly/ufs1w Join me in supporting survivors of #SexualAssault - #Give to @thecaase on #GivingTuesday http://ow.ly/ufs1w Ever feel like you should give something back this holiday season? Choose to #ChampionSurvivors of #SexualExploitation http://ow.ly/ufs1w Let s show survivors they re not alone. Spread some love on #GivingTuesday <3 http://ow.ly/ufs1w Ending sexual exploitation starts with you and me. Give on Nov. 28th. Learn more http://ow.ly/ufs1w #GivingTuesday Help raise $15K so survivors have free legal services & community support. Join @thecaase on #GivingTuesday http://ow.ly/ufs1w It s #GivingTuesday! Help #ChampionSurvivors of #SexualExploitation. http://ow.ly/ufs1w I m giving to @thecaase for #GivingTuesday to #ChampionSurvivors of #SexualExploitation, will you do the same? http://ow.ly/ufs1w I gave to @thecaase so survivors of sexual exploitation have access to free legal services #UNSelfie #GivingTuesday http://ow.ly/ Ufs1W VIDEO: This #ChampionSurvivor shares how YOU can create a community that believes in ending sexual exploitation #GivingTuesday You can show survivors they have our community support - Join #GivingTuesday http://ow.ly/ufs1w Let s #ChampionSurvivors and share the <3! Help spread the word! http://ow.ly/ufs1w #GivingTuesday Can you spare $10 or 10 minutes? #Give more to help #ChampionSurvivors of #SexualExploitation http://ow.ly/ufs1w #GivingTuesday Download a word doc for an easy way to copy/paste. #ChampionSurvivors #GivingTuesday
Note: To maximize your impact, be sure to always include the link to our donation page: www.caase.org/givingtuesday and the hashtags: #GivingTuesday and #ChampionSurvivors. Before November 28th On November 28th Did you know there s a way you can help survivors of sexual exploitation? Learn how you can help on #GivingTuesday, Nov. 28th http://ow.ly/ufs1w I m giving to CAASE TODAY to champion survivors of sexual exploitation. Will you join me? http://ow.ly/ufs1w We re raising $15,000 on #GivingTuesday to provide community support for survivors of sexual exploitation. You can help make this happen. Help us create a community that champions survivors. Join our #GivingTuesday on Nov. 28th. http:// ow.ly/ufs1w Survivors of sexual violence face so many barriers to community support. Join us in showing survivors they are believed and deserving of our help. Spread the love on Nov. 28th., #GivingTuesday. http://ow.ly/ Ufs1W In the past 10 years, CAASE educators have reached over 8,000 students, engaging them in conversations about ending sexual exploitation, consent, healthy masculinity, and the harms of the commercial sex trade. Help them reach even more. Donate on Nov. 28th, #GivingTuesday. http://ow.ly/ Ufs1W I gave to CAASE so survivors of sexual exploitation have access to free legal services #UNSelfie #GivingTuesday http://ow.ly/ Ufs1W More than 16,000 women and girls are impacted by the commercial sex trade on any given day in Chicago. Yet, our community response continues to ignore exploiters causing the problem. Help me champion survivors of human trafficking. Can you spare $10 or 10 minutes? Give more today. http://ow.ly/ufs1w #GivingTuesday This year has shown us that rape culture is alive and well. From Harvey Weinstein to Bill O Reilley we have a long road ahead. Stand with CAASE and let the world know that sexual assault is never okay. Hold perpetrators accountable. Make a difference, donate to CAASE for #GivingTuesday http://ow.ly/ufs1w #ChampionSurvivors #GivingTuesday
How do I take an #UNSelfie? A picture is worth a thousand words. Share the spirit of giving with an #UNSelfie and inspire others to join the fun! 1. 2. Take a selfie with a caption (or have it on a card in the picture) explaining how or why you and/or your friends are giving to CAASE this year. Always use the hashtags #UNSelfie, #GivingTuesday and tag CAASE. 3. Post it to Twitter, Instagram, and/or Facebook and share with friends! Follow us on YouTube and share our #GivingTuesday promo videos www.youtube.com/thecaase Download this sign to print for your own #UNSelfie!
Follow our #GivingTuesday activity! CAASE on social media @thecaase CAASE_Snapshots thecaase TheCAASE CAASE Website www.caase.org/givingtuesday Hashtags Be sure to tag CAASE in your social media posts. #GivingTuesday #ChampionSurvivors Questions? Contact our CAASE Communications Manager Email communication@caase.org.
Graphics & Resources We ve created handy quote cards and branding materials to help you make your #GivingTuesday efforts stand out from the crowd. Download each graphic and upload them to your social media accounts. Facebook Cover Photo Download Facebook Profile Picture Download Infographic Download 6 Laws in 6 Years Infographic Download CAASE s Prevention Education Download
CAASE s Promo Video Link to share Download Download Download Download
Ending sexual Exploitation Starts with you. #GIVING TUESDAY