Formulated and made in Britain HYPO-ALLERGENIC SUPER PREMIUM DOG & CAT FOODS
Developed by leading pet nutritionists, our pet foods represent the finest dry pet foods on the market All our own pet foods in this leaflet have been developed with leading experts in both dog and cat nutrition and made with only the finest raw materials. Hypoallergenic & Super Premium Our super premium range is hypoallergenic (formulated without wheat and wheat gluten) and therefore suitable for dogs and cats with sensitivities to these ingredients. The range comprises the very best nutrition for all sizes, lifestages and lifestyles of pet - however sensitive they may be. Our range is made in the UK, in Europe s most advanced and environmentally sustainable pet food manufacturing facility which produces some of the world s finest pet foods. We believe than you cannot find a better value dry pet food. Let your pet be the judge. You can order any of our foods in this brochure and we will deliver it direct to your home in 48 hours. Please ask for details. Top quality - best value Super premium hypoallergenic Range of sensitive and functional foods For all sizes and lifestages Your pet s health and happiness depends on you and the food you choose To stay healthy, active and happy dogs and cats, like humans, need a balanced diet containing a wide range of nutrients, made easily available in a balanced tasty pet food. Protein The type of protein, its source and digestibility are very important for pet health. Meat is the best source of protein for dogs and cats with a balance of amino acids from animals and plants for ideal performance. Once a protein is ingested it is broken down into the individual amino acids that are used as building blocks for healthy growth and repair of tissues (muscle definition and coat condition). Cats are carnivorous and require a higher level of protein in their diet compared to omnivorous dogs. Oils & Fats Oils and fats are needed in the diet to provide essential fatty acids (including Omega 3 and Omega 6) and energy. They are involved in many aspects of health including skin and coat condition, brain and eye health and reproduction. Carbohydrates Carbohydrates are a good source of energy in pet food, consisting of easily digestible starches and more complex carbohydrates such as cellulose (fibre). Potato, rice and peas are good sources, encouraging lower feed requirements and smaller, firmer stools. Vitamins & Minerals These are essential for the long term health of your pet. Vitamins are necessary for many of the body s processes and they can act as antioxidants which help prevent ageing. Minerals are required for healthy bones, skin and overall cell function. Functional Ingredients These high performance ingredients are added to the diet for specific nutritional benefits. MOS & FOS: For gastrointestinal health and performance. Glucosamine, Chondroitin & MSM: Shown to promote the maintenance of joints. Yucca: Aids digestion and reduces faecal odours. Allergy-X : A unique blend of herbs may help to alleviate allergic signs such as itching, hair loss and mucky ears. Verm-X : A natural herbal product that may help to control internal parasites.
Dog N utrition Puppy An excellent nutrient rich diet that is both energy dense and highly palatable. Multiple animal protein sources which may help to prevent allergies in later life Promotes joint repair and mobility MOS & FOS for healthy digestion Bag size 2.5kg, 7.5kg, 12kg Large Breed Puppy Salmon & Potato Crude Protein 30%, Crude Oils and Fats 14%, Crude Fibres 2.5%, Crude Ash 9.5% Poultry Meal, Rice, Maize, Oats, Poultry Fat, Beet Pulp, Fish Meal, Chicken Hydrolysate, Brewers Yeast, Egg Powder, Linseeds, Salmon Oil, Minerals, Vitamins, DL- Methionine, Mannanoligosaccharides, Fructooligosaccharides, L-Carnitine, Yucca Schidigera Extract, Glucosamine, Methylsulfonylmethane, Chondroitin Sulphate A complete dog food which is ideally suitable for large breed puppies and young dogs that have a sensitive digestion. High levels of fish and potato for optimum palatability and small firm stools Larger kibble for more robust puppies Crude Protein 27%, Crude Oils and Fats 15%, Crude Fibres 3.5%, Crude Ash 7% Salmon (24%), Potato (15%), Salmon Meal (11%) Potato Protein (11%), Barley, Oats, Poultry, Fat, Peas, Beet Pulp, Salmon Digest, Salmon Oil, Minerals, Vitamins Chicken & Rice A complete dog food which is ideally suitable for adult dogs with a sensitive digestion. Yucca Schidigera extract which may help to reduce faecal odour Single source protein for a sensitive digestive tract Bag size 2.5kg, 7.5kg, 12kg Lamb & Rice Crude Protein 20%, Crude Oils and Fats 8%, Crude Fibres 4%, Crude Ash 9% Rice (26%), Poultry Meal (26%), Barley, Oats, Poultry Fat, Beet Pulp, Fish Meal, Brewers Yeast, Minerals, Vitamins, Yucca Schidigera Extract A complete food with lamb as the main protein source an ideal alternative for dogs with sensitivity to chicken and beef and formulated without wheat and wheat gluten. High levels of lamb and rice for optimum palatability and small firm stools Single source protein for a sensitive digestive tract Crude Protein 22%, Crude Oils and Fats 8.5%, Crude Fibres 2.5%, Crude Ash 8.5% Lamb Meal (26%), Rice (26%), Barley, Oats, Brewers Yeast, Poultry Fat, Beet Pulp, Lamb Digest, Minerals, Vitamins, Yucca Schidigera Extract Bag size 2.5kg, 12kg Bag size 2.5kg, 7.5kg, 12kg
Dog N utrition Turkey & Rice An excellent hypo-allergenic alternative to the chicken or lamb which provides a complete food for adult dogs. High levels of turkey and rice for optimum palatability and small firm stools Single source protein for a sensitive digestive tract Chicken & Rice - Small Bite A complete dog food which is ideally suitable for adult dogs with a sensitive digestion and small mouths. Yucca Schidigera extract which may help to reduce faecal odour Promotes joint repair and mobility Smaller kibble for smaller breeds Crude Protein 21%, Crude Oils and Fats 10%, Crude Fibres 4%, Crude Ash 7.5% Turkey Meal (26%), Rice (26%), Oats, Barley, Linseeds, Lucerne, Poultry Fat, Minerals, Seaweed, Vitamins Crude Protein 20%, Crude Oils and Fats 8.5%, Crude Fibres 4%, Crude Ash 9% Rice (26%), Poultry Meal (26%), Barley, Oats, Poultry Fat, Beet Pulp, Fish Meal, Brewers Yeast, Minerals, Vitamins, Yucca Schidigera Extract Bag size 2.5 kg, 12kg Senior / Light A nutritious, tasty diet for the older dog. Can be used as a light alternative for dogs requiring a weight loss programme. Low fat content to promote lean and healthy body condition* (*when compared to standard adult) Promotes joint repair and mobility Vitamins & minerals to maintain a healthy immune system Bag size 2.5 kg, 7.5kg, 12kg Large Breed Chicken & Rice A classic hypoallergenic dog food suitable for all of the requirements of large breed dogs. Larger kibbles for the bigger, more robust dog Promotes joint repair and mobility Crude Protein 20%, Crude Oils and Fats 7%, Crude Fibres 5%, Crude Ash 7% Crude Protein 23%, Crude Oils and Fats 14%, Crude Fibres 4%, Crude Ash 7.5% Bag size 2.5kg, 12kg Rice, Fish Meal, Barley, Oats, Poultry Fat, Beet Pulp, Peas, Brewers Yeast, Minerals, Vitamins, Yucca Schidigera Extract, Glucosamine, Methylsulfonylmethane, Chondroitin Sulphate Bag size 2.5kg, 12kg Poultry Meal (26%), Rice (26%), Barley, Oats, Poultry Fat, Beet Pulp, Chicken Hydrolysate, Brewers Yeast, Salmon Oil, Minerals, Vitamins, Glucosamine, Methylsulfonylmethane, Chondroitin Sulphate
Dog Nutrition - Functional Diets Salmon & Potato A highly palatable complete food which is especially suitable for fussy eaters. Oral health - maize adds a crunchy and fibrous texture Highly palatable - ideal for fussy eaters Fish & Potato with Allergy-X A hypo-allergenic blend of fish and potato, formulated without grains or cereals. Contains Allergy-X which may help to alleviate common skin issues. Formulated without grains or cereals Highly palatable - ideal for fussy eaters With Allergy-X Bag size 2.5kg, 7.5kg, 12kg Crude Protein 23%, Crude Oils and Fats 12%, Crude Fibres 4%, Crude Ash 7% Salmon (includes 36.5%; 24% Salmon; 12.5% Salmon Meal), Potato (26%), Oats, Maize, Beet Pulp, Poultry Fat, Salmon Digest, Minerals, Salmon Oil, Vitamins Bag size 12kg Crude Protein 23%, Crude Oils and Fats 12%, Crude Fibres 3.5%, Crude Ash 8% 44% Fish (Salmon 18%, Salmon Meal 8%, Blended Fish Meal 8%, Trout 7%, Salmon Oil 1.65%, Salmon Gravy 1.65%), 36% Potato (Dried Potato 18%, Dried Sweet Potato 18%), Pea Starch (7%), Beet Pulp, Lucerne, Sunflower Oil, Minerals, Vitamins, Allergy-X (0.3%) Duck & Potato (No added cereals or grains) A palatable, hypo-allergenic complete food for adult dogs with no added grains. Maintains a healthy skin & coat Single-source protein for sensitive digestion Formulated with potato - alternative to grains Lamb & Rice with Verm-X A complete food with lamb as the main protein source - an ideal alternative for dogs with sensitivity to chicken and beef and formulated without wheat and wheat gluten. With all the added benefits of Verm-X. A natural internal parasite control. High levels of lamb and rice for optimum palatability and small firm stools With Verm-X Bag size 2.5kg, 12kg Crude Protein 26%, Crude Oils and Fats 12%, Crude Fibres 4%, Crude Ash 10% Potato (26%), Duck Meal (26%), Peas, Beet Pulp, Poultry Fat, Brewers Yeast, Linseed, Chicken Hydrolysate, Minerals, Vitamins Bag size 12kg Crude Protein 22%, Crude Oils and Fats 8.5%, Crude Fibres 2.5%, Crude Ash 8.5% Lamb Meal (26%), Rice (26%), Barley, Oats, Brewers Yeast, Poultry Fat, Beet Pulp, Lamb Digest, Minerals, Vitamins, Verm-X (0.16%), Yucca Schidigera Extract
Dog Nutrition - Naturals Introducing a brand new range of naturally-preserved super premium dog foods. The quality is just what you would expect from our brand. So of course it's hypoallergenic, using only the highest quality single protein sources, with rice and barley to suit even the most sensitive dog. And it's cooked to perfection for amazing taste and excellent digestion - as well as benefiting from a liberal garnish of chicory, yucca and dandelion for good measure. But it's what's not in the food that we think will delight you the most. We've taken extra care to make sure each irresistible hypoallergenic diet does not contain anything that might upset your dog. This means that all Naturals are formulated without: beef, pork, wheat, wheat gluten, dairy or egg, and we've made sure there are no added artificial colours, flavours or preservatives - That's why we've called this brand new range Naturals. White Fish & Rice A hypo-allergenic white fish and rice diet to help dogs with a sensitive digestive system. Naturally-preserved with no added artificial colours, flavours and preservatives. Naturally preserved with essential vitamins & oils White fish formulation to help dogs with a sensitive tummy Yucca & Pre-biotic Chicory to promote digestive health Crude Protein 21%, Crude Oil and Fats 10%, Crude Fibres 4%, Crude Ash 7% Rice, White Fish Meal, Barley, Whole Linseed, Salmon, Gravy, Salmon Oil, Peas, Alfalfa, Sunflower Oil, Minerals, Vitamins, Natural Seaweed, Omega 3 Supplement, Chicory Extract, Calcium Carbonate, Yucca Extract, Dandelion Bag size 2kg, 15kg + F&R dog Lamb & Rice A naturally-preserved lamb and rice diet with no added artificial colours, flavours or preservatives. Single source animal protein to help dogs with a sensitive digestive system. Naturally preserved with essential vitamins & oils Single source Lamb protein formulation to help dogs with sensitive digestion Yucca & Pre-biotic Chicory to promote digestive health 2kg, 15kg + L&R dog Turkey & Rice Crude Protein 20%, Crude Oil and Fats 10%, Crude Fibres 4%, Crude Ash 9% Rice, Lamb Meat Meal, Barley, Whole Linseed, Lamb Fat, Beet Pulp, Lamb Gravy, Alfalfa, Minerals, Vitamins, Natural Seaweed, Omega 3 Supplement, Chicory Extract, Calcium Carbonate, Yucca Extract, Dandelion A naturally-preserved hypo-allergenic turkey and rice formulation for optimum palatability. Single source animal protein is designed to help dogs with sensitive digestion. Naturally preserved with essential vitamins & oils Single source Turkey protein formulation to help dogs with sensitive digestion Yucca & Pre-biotic Chicory to promote digestive health Crude Protein 21%, Crude Oil and Fats 10%, Crude Fibres 4%, Crude Ash 7% Rice, Turkey Meat Meal, Oats, Whole Linseed, Turkey Gravy, Turkey Fat, Beet Pulp, Alfalfa, Minerals, Vitamins, Natural Seaweed, Omega 3 Supplement, Chicory Extract, Calcium Carbonate, Yucca Extract, Dandelion Bag size 2kg, 15kg + T&R dog
Cat N utrition Cat Nutrition Cats have complex nutritional requirements and cannot be fed the same food as dogs. Being carnivores, cats need highly digestible meats, having a relatively high protein requirement. Cats require both Taurine & Arginine to be present in their diet as they are unable to manufacture their own. Taurine is essential for healthy eyes, ears, heart and immune function. Kitten Food A rich, highly palatable food, providing the essential nutrition for healthy, growing kittens. Multiple animal protein sources which may help to prevent allergies in later life MOS & FOS for healthy digestion Vitamins are another important nutritional area for cats. Cats require Vitamin A and Niacin in their diets as unlike dogs, they cannot produce it for themselves. By feeding a complete and balanced kitten or cat food which provides them with essential nutrients, your pet will live a long and healthy life. Bag size 400g, 2kg Crude Protein 33%, Crude Oils and Fats 20%, Crude Fibres 2%, Crude Ash 6% Poultry Meal, Maize, Rice, Prairie Meal, Poultry Fat, Fish Meal, Beet Pulp, Egg Powder, Salmon Oil, Pork Hydrolysate, Minerals, Linseeds, Brewers Yeast, Fish Hydrolysate, Vitamins, Taurine, DL- Methionine, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS) Chicken Cat Food A rich, nutritious, complete cat food providing all of the essential vitamins and minerals to maintain the health and vitality of your cat. Oral health - Maize adds a crunchy and fibrous texture MOS & FOS for healthy digestion Crude Protein 30%, Crude Oils and Fats 18%, Crude Fibres 2%, Crude Ash 7.5% Poultry Meal (38%), Rice, Maize, Poultry Fat, Beet Pulp, Pork Hydrolysate, Egg Powder, Fish Meal, Brewers Yeast, Salmon Oil, Mineral, Vitamins, Cellulose, Taurine, DL- Methionine, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS) Bag size 400g, 2kg, 7.5kg
Cat Nutrition Advanced Manufacturing Salmon Cat Food A highly palatable salmon cat food which provides cats with a balanced and complete diet. Oral health - maize adds a crunchy and fibrous texture MOS & FOS for healthy digestion Crude Protein 28%, Crude Oils and Fats 18%, Crude Fibres 2%, Crude Ash 7.5% Our pet food is made in Europe's most advanced pet food factory. We're passionate about pets and our aim is to offer you the best quality food for your pet at the right price. All of our own foods are made in the UK in one of the most technologically advanced and environmentally-friendly pet food factories. This means that each time your pet enjoys our pet food, you can be assured of its provenance, palatability and performance. You can see the results in the health, vitality and condition of your pet. Bag size 400g, 2kg, 7.5kg Salmon (26%), Poultry Meal, Maize, Rice, Poultry Fat, Beet Pulp, Salmon Oil, Brewers Yeast, Egg Powder, Fish Meal, Pork Hydrolysate, Minerals, Fish Hydrolysate, Vitamins, Taurine, DL- Methionine, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS) Senior Cat Food Specially formulated for senior cats (7+ years) to aid weight management, joint condition and heart function. Glucosamine & chondroitin for joint care Reduced fat formula with L-Carnitine With added taurine for healthy heart and vision Crude Protein 32%, Crude Oil and Fats 15% Crude Fibres 2.5%, Crude Ash % 6.5 Poultry Meal (27%), Maize, Wheat Flour, Prairie Meal, Poultry Fat, Rice, Brewers Yeast, Salmon, Beet Pulp, Chicken Gravy, Alfalfa, Vitamins, Minerals, Fish Stock, Salmon Oil, Egg Powder, Glucosamine (355 mg/kg), Methylsulfonylmethane (355 mg/kg), Chondroitin Sulphate (250 mg/kg) Bag size 400g, 2kg
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